Leverage your digital marketing to the max by utilizing landing pages hosted on your website.

kathy.morse@cf.edu

With a Marketing ViewLanding pages are where you want viewers to

touch down before going further into your website.

Landing pages are created for a specific purpose:

General Recruitment Special Events Specific Programs Additional Information

Link to landing pages

Landing pages can be “linked to” from:

Online Ads

Vanity URLs in print and digital advertising

QR codes on Program Information cards

and more…

Traditional Landings

Link to traditional Landing pages on your existing website:

Program or Departmentpages

Online Calendar Entries

QR codes on Program Information cards

and more…

Places to Consider Placing Digital Ads

• Local online version of newspaper

• Local online classifieds

• Local business electronic newsletters

• Digital Billboards

• Area high schools if possible

– Sometimes online newspapers have an NIE version (Newspaper in Education)

Digital Ad Sizes Vary

• Check with your vendors for availablesizes and prices

• Use simple animated .gifs whenpossible to get more informationto viewers

• Keep your total file size low

Leaderboards

Standard leaderboard size is728 x 90 pixels.

Make a statement, grab their attention, then link them to the information that will give them the

direction to take action.Use an animated .gif to get more information to

viewers and try to keep your .gif file size under 45k. Not everyone has broadband…REALLY!

http://pr.cf.edu/cfads/starbanner/

Components of a Good Landing Page

• Strong primary message

• Back up data/information

• Testimonial

• Visual Aid such as a video

• Links for more information

Steps for a Perfect Landing

• Add Google Analytics Code so you can get visitation statistics

• If you use the same landing page for multiple advertising vendors, put the Analytics code in a separate redirector file…give each vendor their own link.

• Save as “dated” file name for your archives– then rewrite your “index.htm”

Short on time? Simply convert an existing marketing .pdf brochure.

Hyperlink to a printable version of the original .pdf file.

Make sure you have additional contact information on the page as it might be on the front of the brochure.

Keep it simple if possible

Make sure you have actions to take, linked directly.

Utilize emotion in your imagery if possible.

Communicate many events by easy to remember vanity URL on

digital billboards. CF.edu/CFevents

Hyperlink images or text to more information.

Include iframe of page containing information if possible.

Event - CF College Preview Night

Marketed to more than 2,000 local high school students, guidance counselors and parents

• Digital Billboards

• Direct Mail Postcards to Homes

• News Releases

• Newspaper Ads

• Online Advertising/Landing Page

• Posters at Schools

• Social Media Campaign

Landing Pages for Special EventsCF.edu/PreviewNight

• Utilize landing pages to promote multi-campus events combined with links to second landing page to re-enforce event materials.

Clickable Image Map of Event Presenters

QUESTIONS?