Online Alumni Day Landing Page (desktop and mobile)

Landing Page “Tell Me More” Section - v1 and v2 (desktop; tablet and mobile)

Social Media Event and Selection of Posts

Magazine Ad and Writeup

Digital Publications (UCLA Newsroom and UCLA Alumni Connect)

Television Spot (planning document shown)

UCLA AlumniAlumni Day PAC 12 Video Spot

Storyboards and Visual ReferenceErich Eilenberger, Alumni Marketing

Storyboard

Voice Over Video GraphicsUCLA Bruins. Black UCLA Logo

We studied at Powell, cheered at Pauley and share an unbreakable bond.

Fade into overhead footage of campus

And for us, for one day only, UCLA Alumni Affairs has reimaged Alumni Day as an online hub of pride and spirit as close as your smartphone or computer.

Continue overhead footage

UCLA Alumni Logo

There will be behind-the-scenes tours… Mo Ostin Footage

Glimpses into the future … moments of inspiration, and

RoMeLa footage, begin montage

Storyboard (cont’d)

Voice Over Video GraphicsDialogues with industry experts. You’ll get to test your knowledge, … chat with fellow Bruins … and reconnect with UCLA.

Montage

Check your email on the Sept. 12… Montage UCLA Alumni Day –It’s online!

For an all-access pass or simply type… Montage Thursday, Sept. 13alumniday.ucla.edu in your browser and discover…

Montage alumniday.ucla.edu

There will be behind-the-scenes tours… Mo Ostin FootageGlimpses into the future … moments of inspiration, and

RoMeLa footage, begin montage

Visual Reference

Mood

Lens Flare

Transition

Graphics

Rose Bowl Jumbotron Graphic (animated)

Mailed Postcard (front and back)

Final Email Promotion