LAMANNA DIRECT

LaManna Direct When Vince LaManna saw Building 89 at Essendon Fields, a 10,000m2 post WW2 TAA component overhaul building, his eyes lit up. No-one had ever imagined the space could be utilised in such a way but Vince saw it straight away - he had the vision, drive and passion to bring the dream to life.

The LaManna family opened LaManna Direct at Essendon Fields in 2010. Vince with his wife Linda, children Tanya, Patrick & Stefanie, together with all the grandchildren have embarked on an exciting new journey.

What was envisioned to be a 100% Australian Grown Fruit & Vegetable market has evolved into 7,500m2 supermarket incorporating 100% Australian grown fruit, vegetables, meat and fish. Locals also love LaManna’s deli, bakery, patisserie and popular cafe.

Today, Patrick and his sisters Tanya & Stefanie have taken over the pilot seats and are continually working to take supermarket shopping to new heights. The team prides itself on providing its customers with old-fashioned customer care – “it comes from the heart and not from a manual.” In June 2014, The Age Melbourne newspaper described it as, “probably the best supermarket in Australia.”

With its spacious low profile aisles, great music, delicious tastings throughout the store and relaxing atmosphere, LaManna makes shopping an entertaining and enjoyable experience.

LaManna’s mission statement “For the Love of Food” incorporates the passion for quality food and customer service. This isn’t just a mission. It’s their passion.

– 100% Australian grown fruit and vegetables (excludes kiwifruit and garlic when not in season)

– 7,500 sqm of shopping heaven– 1948 LaManna family arrive from

Italy at Essendon Airport

From a small town in Italy, the LaManna family travelled to Australia to start a new life in Melbourne. The LaManna family arrived at Essendon Airport in 1948 with ambitions to start a small fruit shop. 63 years on, the LaManna family set up shop only metres away from the same hangar where they arrived decades ago.

In 1953, Founder, Pasquale (Pat) LaManna, Senior Australian of the Year (2009) opened his first fruit shop in West Preston, Victoria. His reputation for reliable service and commitment to quality quickly spread around Melbourne.

Before long, Pat had opened shops in all the major shopping centres in Melbourne and became the pioneer of home deliveries. In the 1970s, Pat was joined by his sons, Vince & Greg and together they ventured into wholesaling bananas and became the largest banana wholesaler in Australia with warehouses across Melbourne, Sydney, Brisbane, Adelaide and Perth.

Pat’s eldest son Vince had dreams of opening Australia’s largest fruit shop and searched for years to find the right location. He had learnt from his Father’s 58 years’ experience that it was all about location, location, location and the North is where he saw his vision.

FOR THE LOVE OF FOOD

LAMANNA DIRECT

For further information, please visit:www.ef.com.au

Patrick LaMannaLaManna Direct

+61 9026 9205+61 402 174 868

patrick.lamanna@lamannadirect.com.auwww.lamannadirect.com.au