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ABOUT THE FIREBRAND DIGITAL COLLECTIONOur regional digital media assets are dedicated to the people, culture and lifestyle of Orange County’s most eclectic and affluent communi-ties. With engaging and award-winning editorial and photography, our portfolio is the must-visit online portal for residents and visitors alike.


DEMOGRAPHICS & DATAAverage Age . . . . . . . . . . . . . . . . . . . . . . . . 35-65 years oldAnnual Household Income . . . . . . . . . . . . . . . . $150,000+College Graduate. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78%Average Home Value . . . . . . . . . . . . . . . . . . . . $1,500,000

WEBSITE DATA - LAGUNA BEACH 2017Sessions .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .563,517Users . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .402,023Pageviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1,001,457Views Per Month . . . . . . . . . . . . . . . . . . . . . . . . . . . .83,454

SITESLagunaBeachIndy.comLagunaBeachMagazine.comDirectory.LagunaBeachIndy.com - City Guide

WEBSITE DATA - NEWPORT BEACH 2017Sessions .. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .249,658Users . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .146,656Pageviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .389,419Views Per Month . . . . . . . . . . . . . . . . . . . . . . . . . . . .32,452

SITESNewportBeachIndy.comNewportBeachMagazine.comDirectory.NewportBeachIndy.com - City Guide

SOCIAL MEDIAOur readers are well-educated and interested in travel, entertainment, dining and food, art, outdoor sports, home decor and interior design, outdoor living area landscapes and real estate market trends.


ANALYTICS - LAGUNA BEACH 2017

facebook.com/newportbeachindy . . . . . . . . . . . . 2,549

facebook.com/NewportBeachMagazine . . . . . . . . 2,655

facebook.com/newportbeachevents . . . . . . . . . . . 1,467

facebook.com/OCinSite . . . . . . . . . . . . . . . . . . . . . 3,430

Total Facebook Likes . . . . . . . . . . . . . . . . . . . . . 10,118

Total Twitter Followers . . . . . . . . . . . . . . . . . . . . .10,717

Total Instagram Followers . . . . . . . . . . . . . . . . . . . . 4,238

Total Newport Social Audience . . . . . . . . . . . . . 25,073

facebook.com/lagunabeachindependent . . . . . . 7,218

facebook.com/LagunaBeachMagazine . . . . . . . . . 6,923

facebook.com/lagunabeachevents . . . . . . . . . . . . 2,097

facebook.com/OCinSite . . . . . . . . . . . . . . . . . . . . . 3,430

Total Facebook Likes . . . . . . . . . . . . . . . . . . . . . 19,668

Total Twitter Followers . . . . . . . . . . . . . . . . . . . . .19,442

Total Instagram Followers . . . . . . . . . . . . . . . . . . . . 3,765

Total Laguna Social Audience . . . . . . . . . . . . . . 34,660

ANALYTICS - NEWPORT BEACH 2017

EMAIL BLASTWe send out emails every week to a database of 5,260 opt-in locals

MONDAY: The Coastal Real Estate Guide - Real Estate ReportTUESDAY: The Weekly Line Up events updateFRIDAY: Laguna Beach At Large & Newport Beach At Large - News and lifestyle content for the local community

MondayReal Estate Newsletter

TuesdayEvents Newsletter

FridayAt Large Newsletter

OptionalDedicated Emails


Email marketing averages an ROI of $38 for every $1 spent. DMA National Client Email Report 2015

Email is the preferred source of business communication for 72 percent of consumers. MarketingSherpa


WEBSITESWith over 500,000 visitors a year and 1,000,000 page views, the Firebrand Media collections of websites offers a target audience focusing on the affluent coastal residents and visitors.

Our packages bundle our city websites to give you maximum coverage across all of our local titles in each market.

Laguna Beach Websites Newport Beach Websites

WEBSITE MARKETING OPPORTUNITIES

728x90 Leaderboard

300x250 Box Banners

Featured Events Sponsored Editorial

Category Sponsor

Push Notifications

• Banner ads - Our banners ads are sold as sponsored placements. • Featured Events - Our online calendar is highlighted on five of our major sites. If you are looking to pro-mote your event, upgrade to the Featured Event Post-ing and receive premium placement on the calendar and inclusion in our weekly events newsletter, which is sent out on Tuesdays.”• Sponsored Editorial - Sponsored advertorial in-cludes a dedicated page on our website with all of your messaging and relevant links.• Featured Business Listings - The City Guide websites are the most comprehensive business listing sites in each market: enhance your placement with a featured listing.• Category Sponsorships - Website category sponsor-ships are available; get targeted impressions on your primary business category. • NEW - Push Notifications! - With our push notifica-tion database building daily, we have the ability to push your message straight to our audience’s desktop and mobile devices. *Messaging must be approved to qualify for this service.

SPECIAL ADVERTISING SECTIONSPRINT & DIGITAL

INTERIOR DESIGN GUIDE

WEDDING GUIDE

HAPPY HOUR GUIDE

FITNESS DIRECTORY

ART GALLERY SHOWCASE

BEACH RENTAL GUIDE

BEST BOUTIQUES

SNOW SEEKERS GUIDE

CHEF PROFILES

COSMETIC SURGEON PROFILES

EDITORIAL PRINT DATES AVAILABLE ON OUR MEDIA KITS

ONLINE SPECIAL SECTIONWELLNESS

EAT + DRINK

WEDDING GUIDE

TRAVEL


SPECIAL SECTION CATEGORIES

DIGITAL ADVERTISING RATES - LAGUNA BEACH

DESCRIPTION RATE

Leaderboard Ad . . . . . . . . . . . . . . . . . $1,000/Month Box Ad 1 . . . . . . . . . . . . . . . . . . . . . . . . $600/Month Box Ad 2 . . . . . . . . . . . . . . . . . . . . . . . . $400/MonthBox Ad 3-10 . . . . . . . . . . . . . . . . . . . . . $200/MonthSection Sponsor . . . . . . . . . . . . . . . . . $250/Month Sponsored Editorial . . . . . . . . . . . . . . $250/Post Featured Business Listing . . . . . . . . . . $50/Month Push Notifications* . . . . . . . . . . . . . . . Call For QuoteDedicated Email** . . . . . . . . . . . . . . . . $100/1,000 emailsEmail Banner Ad . . . . . . . . . . . . . . . . . $50/Insertion Special Section Sponsorship . . . . . . . $2,500/SectionSocial Media Promotion*** . . . . . . . . . $300/Month Social Media Raffle . . . . . . . . . . . . . . . . $250+Gift Card *Messaging must be approved to qualify for this service.**Price based on database size at the time of delivery, call for quote.***4 posts per mo/ 1 post weekly via our SM platforms, three-month minimum commitment


DIGITAL ADVERTISING RATES - NEWPORT BEACHDESCRIPTION RATE

Leaderboard Ad . . . . . . . . . . . . . . . . . $700/Month Box Ad 1 . . . . . . . . . . . . . . . . . . . . . . . . $400/Month Box Ad 2 . . . . . . . . . . . . . . . . . . . . . . . . $250/MonthBox Ad 3-10 . . . . . . . . . . . . . . . . . . . . . $150/MonthSection Sponsor . . . . . . . . . . . . . . . . . $200/Month Sponsored Editorial . . . . . . . . . . . . . . $200/Post Featured Business Listing . . . . . . . . . . $50/Month Push Notifications* . . . . . . . . . . . . . . . Call For QuoteDedicated Email** . . . . . . . . . . . . . . . . $100/1,000 emailsEmail Banner Ad . . . . . . . . . . . . . . . . . $50/Insertion Special Section Sponsorship . . . . . . . $2,000/SectionSocial Media Promotion*** . . . . . . . . . $300/MonthSocial Media Contest . . . . . . . . . . . . . . $250+Gift Card *Messaging must be approved to qualify for this service.**Price based on database size at the time of delivery, call for quote.***4 posts per mo/ 1 post weekly via our SM platforms, three-month minimum commitment

DIGITAL ADVERTISING GUIDELINES • Web specifications are measured in pixels (px), image quality should be at least 72 DPI and, if used for digital and print, 300 DPI is recommended.• All dimensions are noted WxH, i.e. 300x250px means 300px in width and 250px in height• Animated ad banners are 15-second maximum OR 3 times looping maximum (5-seconds per loop). • Creative with a white background must have a minimum of 1-pixel border to differentiate ad from editorial content.• File sizes for banner ads should not exceed 100k, accepted file extensions: .JPEG .GIF .PNG• Submit destination URL (i.e. https://mywebsite.com) for all of your submitted online marketing materials• Linking URL - Linking URLs must be domain name based and cannot be the IP address (i.e., http://207.123.456.78).• Any sound must be user-intiated and is defined as a click-based interaction rather than a mouseover or rollover.• The dedicated email should be submitted as a single image file with the subject line, and destination URL. HTML coded emails are accepted and preferred for emails with multiple links.• Social media promotions and sponsored editorial should include all relevant images, text, URL links, social links and hashtags, if applicable.• All digital assets submissions should go to Megan Shelhamer, [email protected]: 949-715-4100 x220


DIGITAL ADVERTISING SPECIFICATIONS

DEDICATED EMAILImage width not to exceed 580px, there

is no height limitation, but we suggest this image does not exceed 1,500px

Leaderboard ad - 728x90

Newsletter & Category sponsor ad - 468x60

Box ad - 300x250

Title text (if any) maximum of 60 characters with spaces

Body Text: maximum 250 characters with spaces

Image/logo (1): maximum size 600x250

Call To Action (CTA) i.e. “Click Here,” “See More” or “Buy Now”

Destination URL for Call To Action

SPONSORED EDITORIAL SPECIFICATIONSFor additional information, contact yourFirebrand representative or:Scott Sanchez Publisher & [email protected] (c)949-715-4100 (o)

lagunabeachindy.com lagunabeachmagazine.com ......social media our readers are well-educated and...

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