A Presentation by Venus Communications

January 22, 2008

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the property of Venus Communications. All rights of the agency reserved.

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prohibited. Agency’s terms and conditions available on request.

Toplines

• Challenge and Response

• Concept and Rationale

• Reaching the Targets

Challenge

• Build brand image for Lactacyd FH & Lactacyd

Confidence as a brand caring for women.

• Deliver key messages "Daily use for Lactacyd

Confidence" and "adjunctive treatment" for

LFH.

• Strengthen good relationship with target

customers

Response

• Create an avenue for women to express their inner thoughts and desires and use ―that‖ as catalyst for confidence building and other areas of self growth.

• Install relevant merchandising and brand recall activities that will engage targets.

• Organize a gathering that will incentivize, foster loyalty, understanding and product endorsement on trade level.

How many times have you looked at your

girlfriend, sister, mother or any other woman

and wondered, ―What is going on inside her

head? What are her heart’s desires?‖

For years now, every woman has been holding

back and keeping her inner self in silence.

This campaign aims to provide a venue for

women to exercise her freewill, to be different,

rise from the norm and celebrate her

femininity with confidence, style and grace.

What Women Want or WWW is a

campaign that aims to inspire women to

assess herself, make feminine

options/choices and express her full

confidence through various engaging

activities that will define her as a

W.O.M.A.N. who knows What She

Wants.

WWW icon

The campaign will be introduced through merchandising and digital

initiatives featuring the WWW icon: a stylized image of 3 women

jumping/resembling the 3 letter W. —full of confidence and enjoying

utmost expression of femininity.

The image would be utilized and included in all campaign and

communication efforts/materials and would vary accordingly ---

additional tips, call to action and flexible slogans.

Reaching the Targets

Pre-Event

To generate buzz and hype

To generate interest among

targets

To influence the influencers

Key Components

Launch of

Website/Microsite

Merchandising and

Education In-Store

Visits of WWW Agents to

Pharmacies

PR Releases

Engagement and Sustaining

Amplify the activation

campaign through print and

online PR

Key Components

PR Releases

Event

For education & trial To strengthen technical &

emotional conviction To create an interaction

point with consumers & communicate key message

Key Components • Gathering/Party (HCM/HN)

How to Reach

the Targets?

Pre-Event

• Microsite Launch

• Merchandising

• Agents Visits the Pharmacies

Website / Microsite Concept

The website will feature areas for interaction, community

building, product talks, database gathering and promotional

areas where visitors can engage and talk.

It will use the creative backdrop of a premium spa. SPA is

associated with water treatment which offers rejuvenation,

medication or replenishment of the body and soul. Each spa

component will represent the various areas for exploration

by visitors.

This website aims to communicate to both trade partners

and end-users the WWW Campaign as well disseminate

product information and corporate/brand activities.

WWW Website Components

What Women Want

Stories and Testimonials

Women in History

Polls and Survey (Survey and

Results)

Blogs (Women Wants and Wishes)

Chat and Message Boards

Reaching out (Community

Interaction and Help Center)

Wallpaper and Screensaver

Downloads

Contests

Body, Spirit and

Mind

Dr. Confidence (Therapy and

Advice)

Health and Wellness

Featurette

Relationships

Beauty, Fashion and Beyond

Taste Buds

All about

Lactacyd

Product Features

Campaign

Other Efforts

Corporate

Guests will be asked to provide and accomplish registration basics including answering a mini-survey which

will make them eligible to win in the weekly raffle – 4 weeks/5winners. Winners will be announced in the

website.

Merchandising

Leaflets and Posters

Take one’s leaflets and decals will be available for distribution in

300 pharmacies in Hanoi and 500 pharmacies in Ho Chi Minh.

2000 Leaflets will be

distributed to each

pharmacy for the entire

duration of the

campaign. Frontliners

will be asked to

distribute the leaflets to

end consumers who

inquire about Lactacyd

or competing brands.

Leaflets will include the

following: product image,

campaign heading and

rationale, call to action,

website URL and product

information.

2 Store Decals will

be installed in each

pharmacy for the

entire duration of the

campaign. Decals

will include the

following

information: Product

Image, Campaign,

Call to Action and

Website URL.

Agents Visits

• Five (5) Male Models dressed as Lactacyd Agents will be roving around select pharmacies. These agents will dressed in tuxedo/suit carrying the invitation and small souvenir gifts to 20-30 pharmacies in HCM and Hanoi.

• The Agents will be walking down the main streets of HCM and Hanoi (Dong Khoi and Hai Ba Trungrespectively) and will be seen by the public.

• The Agents will work 2-3 days to complete the task.

Event Proper

• Gathering Party

Components of Gathering

Stage

Stage design will

resemble the backdrop of

a spa. 2 Screen Projectors

to be situated at stage left

and right .

The event will consist of everything and anything that will answer the question What

Women Want! There will be exhibits and avenues for targets to have fun and express

what they truly want and envision for themselves, health and family.

The Gala Dinner will be held at a Equatorial Hotel/Sheraton Hotel in Hanoi (March 8)

and Majestic Hotel/White Palace/Sheraton Hotel in Ho Chi Minh ( March 6).

Foyer and Reception Area Ballroom Area

Shades of Pink, rose petals and

mirrors will decorate the whole

ballroom.

Pink accents in chairs and tables

will set the mood for the evening.

Reception Area will be transformed to

An arch representing the SPA.

Exhibits of Print Ads that exudes

Lactacyd brand essence will

welcome guests.

Mirror Confidence Games and Photo

Op will likewise be present.

Event Flow

Foyer

Guests ReceptionWWW Banners and

Streamers will welcome

guests to the event. Guests

will be asked to present their

invites.

Guests will be ushered to the

foyer to enjoy the games and

exhibit and online

workstations.

F&B and cocktail drinks to be

served.

Male Receptionists will serve

and assist guests..

Legacy Exhibit, Online

Work Stations and

Product DisplayPrint ads and endorsers

global endorsers will grace

the entire foyer. Mini posters

in easel boards will be

arranged in the foyer. This

will strengthen conviction

and legacy of Lactacyd as

the brand most women want

around the world.

Website Stations will also be

available for patrons.

Product Display consisting

of the two Lactacyd variants

will be available.

Event Flow

Ballroom

Guests Ballroom

EntranceAfter the guests have fully

mingled and enjoyed the

foyer experience, doors will

be opened. Ushers to assist

guests to their seats.

Lights will be dimmed. Only

the stage will be lighted.

Music: Classical Ballet

Piece / Celtic Spa Ambiant

AVP and MC WelcomeTo establish the theme of the

event, 2 minute AVP depicting

the spa images and Lactacyd

benefits will be played. This

AVP will welcome the

audience and set the mood for

the night.

After the AVP, MC enters and

welcomes the guests. Male MC

will discuss the following as

well:

WWW Campaign

Working Hand-in-Hand with

Trade Partners

Product and Variants

Event Flow

Ballroom

Lactacyd Brand Manager

SpeechMC to introduce the brand

manager. Brand Manager

talks about the following:

Gratitude to Trade Partners

for Support

Product Innovation and

Brand Leadership

WWW Campaign

Future Efforts

Brand Manager exits after

the speech.

MC and WEBSITEMC introduces the website

and discusses in detail the

following:

Confidence Testimonials

Chat transcripts

Product

Feedback from Partners

While the MC is discussing,

projector screens show the

screen captures of

websites and actual photos

of visitors.

Event Flow

Ballroom

MD / Sales Head SpeechMC introduces the Sales Head or

Trade Partner Representative.

Sales Head and Trade Partner

go up on stage to render speech

and appreciation of alliance in

providing quality product that

helped women.

MC to introduce MD for speech.

MD to address audience, convey

gratitude and forge alliance for a

brighter future.

MD ends with a toast and

confetti shower.

Ballet PerformanceIn line with the present ATL

Campaign, ballet

performance by Ho Chi

Minh Ballet and Symphony

Opera (HBSO) will

entertain the audience.

Event Flow

Ballroom

Mini-Concert and DinnerMC introduces singers and

dinner to be served.

Singers to sing women-

empowering songs, as well as

popular radio hits in Vietnam.

MC and Singers to call

audience for Videoke and

Dancing Games and 3 Raffle

Draw. This will be

interspersed in between

songs.

Guests ExitMC thank the audience and

bid good luck for the

coming year.

MC to remind audience to

take their souvenir gifts

while they exit the foyer.

Souvenir gifts will be in the

form of USB or leather

wallet containing the

Lactacyd branding.

Program Timings

Guests Reception

Legacy Exhibit, Online Work Stations

and Product Display

Guests Ballroom Entrance

AVP and MC Welcome

Lactacyd Brand Manager Speech

MC and WEBSITE

MD / Sales Head Speech

Ballet Performance

Mini-Concert and Dinner

Guests Exit

6:00 – 6:30 pm

6:30 – 7:00 pm

7:00 pm

7:05 pm

7:10 pm

7:15 pm

7:20 pm

7:30 pm

8:00 pm

8:40 pm

Timelines

Pre-Event

• Launch of Website/Microsite

Merchandising and Education In-Store

Visits of WWW Agents to Pharmacies

PR Releases

Engagement and Sustaining

PR Releases

Event

• Gathering/Party (HCM/HN)March 6 – HCM

March 8 - Hanoi

February 14 Onwards

March – April 2008

Thank you.