Lace innovation since 2014

LACE BRACE

LACE BRACE INNOVATION

• NEVER TIE YOUR SHOES AGAIN• LACES TRIMMED AND LOCKED IN PLACE• EASY TO APPLY• DURABLE• AFFORDABLE• TRENDY

Company History

LACE BRACE CC engages in the design, development, marketing, and sale of brace clips for laces in South Africa and abroad. The company offers a unique product that is new and trendy. It markets this product designed for kids, adults and the elderly. It plans to sell its product to footwear stores, sporting goods stores, athletic specialty stores, department stores, skate and other retail accounts; Internet Websites (direct to consumer operations); and a mix of independent distributors.  As of July 2014, the LACE BRACE Brand is ready to be active in the marketplace. The company was founded in 2014 and is headquartered in Edenvale, Johannesburg.

What we do

LACE BRACE CC has designed a clip (brace) that will end the era of tying laces. The clip is positioned inside the shoe by weaving the lace through the brace until it is at the tightness as per the comfort of the user and remains in place until it is removed. Once the brace is in place, the excess lace can be cut off eliminating the discomfort of a lace in your shoe, or the tatty sight of a lace sticking out. The brace can be used on any shoe with laces.

Vision statement

LACE BRACE CC embraces in - extreme action sports, - alternative music, - general trend wear and - having fun to promote its products - a lifestyle trend in a shoe.

We are not a corporate company. Everything that we’re involved in is very lifestyle oriented; and we are aiming to be a very active company. Everything that we do and the way our presence is felt is lifestyle orientated and is focused on designing daily trends. Success to us is domination. We want to dominate every market that we launch in and be present in every shoe sold. You don’t have to be a core skater or a famous name to use our brace. We’re not exclusive, we’re inclusive and we are for everybody. We will not settle for second or third, we want to dominate!  

Mission statement

The mission of LACE BRACE CC is to satisfy consumer’s needs with superior quality and trendy products. Our brace will be positioned as a complimentary product for shoes which will add value to the shoe for the consumer. Operating in a market with no competitors, LACE BRACE will be marketed using the penetrating pricing policy making it affordable for all to enjoy.

Values Our values are fundamental to our success. They are the foundation of our company, define who we are and set us apart from any potential competition. They underlie our vision of the future, our business strategies and our decisions, actions and behaviours. 

ENTREPRENEURSHIP – dreamers explore the idea, entrepreneurs make it happen.INNOVATION – Central to the success of our business.LOW COST PRODUCER – We benchmark ourselves against industry best practice.STRATEIGIC ALLIANCES AND PARTNERSHIPS – Only through beneficial relationships with customers and suppliers will Lace Brace CC develop to its full potential.ENVIROMENTAL AND QUALITY POLICY – Are non-negotiable.PERFORMANCE CULTURE – Our best might not be good enough – we need to do what it requires to achieve our goals.

Business goals & objectivesProfitability

Customer Service

Efficiency

Growth

Website Traffic Goals

Advertising

Growth strategy· Expanding our national and international presence.

· Extending our direct-to-customer reach via leading shoe brands.

· Innovating and expanding new and emerging product categories.

· Investing in infrastructure through advertising to support our global reach.

· Developing our global exposure.

ProductsLACE BRACE CC has designed a brace for laces. The brace is a plastic device with three eyes. The third eye offers a clip and is surrounded with three teeth to hold the lace in place. Once positioned inside the shoe by weaving the lace through the eyes until the tightness is satisfactory by the user, the lace is then placed into the clip surrounded with teeth. The brace is easy to use and extremely efficient. One clip weighs less than 1 gram and is 19x10x1mm in size. 

LACE BRACE CC manufactures and markets the product to a variety of target markets nationally and worldwide.

Services

Business competitivenessLACE BRACE CC is competitive in the market by manufacturing the only product of its kind creating a new marketplace with new opportunities.

Directors Directors

Dale Guild – Bachelor of Commerce in Entrepreneurship (University of South Africa) Brett Erasmus – 10yrs experience as marketing manager for Airwings International