lace a-fair
TRANSCRIPT
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Lace a-fair
Team:Markofreaks SolutionsCollege:SIMSRTeam Members:Parag Bhandari
Saloni Zanzari
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Lace a-fair
Lace A-Fair would be a preferred
destination for the customers intending to
buy laced articles and apparels
To continuously provide innovative &
creative designs
Giving an opportunity to customers tocustomize
To work ethically and socially responsible
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Brand name & Tag line:
We have come upon the stores name:
Lace a-faIR.
The name should depict what the store
has to present and should also
develope curiosity
The tagline is:
An inch of lace in your
fashion
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Store location: region
Pilot project: One store in ,and each
Further expansion:
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Store expansion
strategy:
A pilot project with 3 stores for 9months
After those 9 months and the analysis
of the pilot project, 11 more stores willcome into operation in the given list ofcities
The company aims to work in thefranchisee model after 2 years from thecommencement of its 1ststore
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Store size rentals:
CITY TYPE RENT /sq. ft RENTAL
NEW DELHI METRO 240 120,000
CHANDIGARH COSMOPOLITAN 140 70,000
AMRITSAR TIER II 100 50,000
DEHRADUN TIER II 120 60,000
KOTA TIER II 100 50,000
UDAIPUR TIER II 100 50,000
JODHPUR TIER II 140 70,000
NAINITAL TIER III 120 60,000
INDORE COSMOPOLITAN 160 80,000
The stores will be located in one of the top 3 malls of
the city as per the footfall is concerned.The size of the stores would be 500 square feet
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Our Product range is:
Lace bed sheets
Lace curtains
Lace table cloth
Lace decorated gift
boxes
Lace decorated
envelopes
Lace purses
lace saree cover
Lace wallets
Lace trays
Lace baskets
Lace hair bands
Lace bows
Lace stoles
Lace dupatta
Lace salwar material
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Our Product range is:
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Product pricing:
Women accessories: Rs. 49 to 129 Table clothes: Rs. 129 to 249
Purses & Hand bags: Rs. 249 to 559
Envelopes & Greeting cards: Rs. 14 to 49
Curtains: Varies as per the size
Gift Boxes & baskets: Rs. 29 to 99
Stoles and Dupattas: Rs. 129 to 249
Bed sheets : Rs. 449 to 1299
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Marketing: target Market
Region: North India, Urban
Age: 20 to 45 year
Gender: Women Income group: More than Rs. 40,000
Lifestyle: Culture oriented
Benefits: Customised design and styling
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Marketing:
Digital and social media marketing
Online sales and promotion
Sales via E-commerce
Coupons and discount vouchers tocorporate offices in the city
Special discounts on student I-card
Special products will be launched as perthe festivals
No TVC or Radio because of low budget
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Manpower & Salary
CITY STORE MANAGER SALES PERSON TAILOR
NEW DELHI 22,000 10,000 12,000
CHANDIGARH 20,000 8,000 10,000
AMRITSAR 20,000 7,000 10,000
DEHRADUN 20,000 8,000 10,000
KOTA 20,000 7,000 10,000
UDAIPUR 20,000 7,000 10,000
JODHPUR 20,000 8,000 10,000
NAINITAL 20,000 7,000 8,000
INDORE 20,000 8,000 10,000
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Logistics Cost:
The logistics cost is Rs. 1 per km per
10kg from any city to another city in
India by VTrans Logistics Pvt. Ltd.
The additional cost incurred will be of
packaging which will differ from
product to product
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Marketing Cost:
Online promotion and social mediamarketing: Rs. 15000 per month byDigiwale Pvt. Ltd.
Execution of coupons, discount voucherswill require 2 salesman and ZonalMarketing manager
For promotional activities, Rs. 3 lakh for
every store quarterly for the 1stone year The Zonal marketing managers will be
salaried Rs. 35,000 a month and the salespersons Rs. 10,000 a month
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Sources:
www.vtransgroup.com/TimeCal.aspx
www.digiwale.com
paycheck.in/main/salary/minimumwages
www.google.com
www.magicbricks.com http://www.google.co.in/imghp?hl=en
&tab=wi
http://www.google.com/http://www.google.com/http://www.google.com/http://www.google.com/http://www.google.com/http://www.magicbricks.com/http://www.google.co.in/imghp?hl=en&tab=wihttp://www.google.co.in/imghp?hl=en&tab=wihttp://www.google.co.in/imghp?hl=en&tab=wihttp://www.google.co.in/imghp?hl=en&tab=wihttp://www.magicbricks.com/http://www.google.com/http://www.google.com/http://www.google.com/http://www.google.com/http://www.google.com/http://www.google.com/http://www.google.com/http://www.google.com/http://www.google.com/http://www.google.com/