labs intro for ibis students
DESCRIPTION
Presentation on our work at Labs for a group of IBIS students, held at info.nl September 2, 2014TRANSCRIPT
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Innovation at an Internet Agency
September 2, 2014Iskander Smit@iskandr
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Welcome at info.nl
Founded in 199470 professionalsChosen as best agency for knowledge in 2010-2013
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DigitalStrategy
DigitalServices
DigitalMarketing
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Labs
Development
Interim
Optimisation
ServicedeskMobile
Strategy UX design
Hosting
What we do, is… platform development
Social marketing
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We work together on this products
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BVA Auctions
scalable and secureOnline auctioning with a
online platform
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BVA
Robust, secure &
24% increase in visitors
Java platform
scalable
in three years
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RegioBank
Voordebuurt community
For a financial
To connect solutionsto local problems
platform
institution
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RegioBank
Fully responsive
Drupal platform
Launch & learn
design
principle
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Case: Greenwheels
Famous Dutch car-sharing platform
Book a car anytime, anyplace, anywhere
Only pay for used time & distance
Game changer since 1995: Car access instead of ownership
Custom build platform in long term partnership with info.nl
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Case: Greenwheels
Service design and realisation of
an online ecosystem
Ongoing development process
with a dedicated team
Best service by putting the user
central
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More than 2000 cars in 90 cities
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Wearable Greenwheels
Innovation and experimenting with Google Glass - connected online Direct available, search for cars, booking and opening by mobile device and Google Glass
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Smooth mobile customer journey
Search car Book car / Extend booking Open car
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Multi-label platform
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Lean Service Design Toolbox
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WerkwijzeProject approach
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Scrum
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79
Bij 3 vibreerde de band 3x achter elkaar, waarbij de eerste tril lang was,
de tweede korter en de derde het korts. Dit om aan te geven dat de spor-
ter langzamer moest gaan lopen. De groene LED brande.
Bij het laatste commando brande de rode LED, om aan te geven dat het
niet goed ging. De band vibreerde 3x kort achter elkaar.
Bij ieder commando verwachte ik dus bepaald gedrag. Ik heb mijn proto-
type voorgelegd aan 5 personen en hen de vier commando’s laten voelen.
De bedoeling was om te testen of de testpersonen het gewenste gedrag
ook uit zouden voeren. Daarnaast wilde ik weten of de trillingen als pret-
tig ervaren werden.
labs.info.nl
50
INSIGHT APP
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People
ThingsServices
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Philips Hue 1st generation connected products
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The essence of NEST is how it learns from its context
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Tesla is a poster child as new touchpoint with our context
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We live with our heads in the cloud
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Everything will be media
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Everything has a digital aura
Image: http://designmind.frogdesign.com/blog/envisioning-your-future-in-2020.html
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Typ hier de ondertitel van de presentatie (1 of 2 regels)Wearables are the connectors
Image: http://toddham.com/blog/iwatch-concept/
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Big Data for Tiny ServicesKnowledge session and white paper
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2
INCMD-PIBNTalentenprogramma2014
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79
Bij 3 vibreerde de band 3x achter elkaar, waarbij de eerste tril lang was,
de tweede korter en de derde het korts. Dit om aan te geven dat de spor-
ter langzamer moest gaan lopen. De groene LED brande.
Bij het laatste commando brande de rode LED, om aan te geven dat het
niet goed ging. De band vibreerde 3x kort achter elkaar.
Bij ieder commando verwachte ik dus bepaald gedrag. Ik heb mijn proto-
type voorgelegd aan 5 personen en hen de vier commando’s laten voelen.
De bedoeling was om te testen of de testpersonen het gewenste gedrag
ook uit zouden voeren. Daarnaast wilde ik weten of de trillingen als pret-
tig ervaren werden.
Sensor based coaching strategiesResearch and prototyping
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16 retail organisations 460 experts 19 research topics
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Inhoud1. Eerste agenda puntje
2. tweede agenda puntje
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First agency on Glass
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trigger [TIME=starthire -30] >> suggest routeplanningtrigger [PLACE=car] >> open cartrigger [TIME&PLACE=too late] >> extend hire
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Sleep je afbeelding in dit vak
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Sleep je afbeelding in dit vak
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couchmovies Branded Glass utility bol.com
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<T> <P> <T>
Cinema RSS
bol.com recommendation engine
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[T+P]
[T] [>>]
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Beyond Minimal Viable Product
<T> <P> <T>
Add personal watch profile
Add social watching
Add second screen (IMDb trivia)Add personal movie profile
Add save to watchlist
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The Extensible Context Template sensual, relational, reciprocal
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You need to shift your thinking
destinations
triggers
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Traditional app model
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Current notifications
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Notifications as separate layer
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Context of user (profiles)
Actions of user (sensors)
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Binds the devices into a context relevant service ecosystem
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The quality of the OS will be the notifaction space
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To conclude…
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Working on themes: solid internet platform, wearables, beacons, lean development.
Experimenting together with clients, partners and research & education.
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Thanks!