laboratory for business discovery

Entrepreneurship @ NU 2014

Wai Chamornmarn 2014

LABORATORY FOR BUSINESS DISCOVERY


Laboratory of business discovery

Saturday Assignment

7 June 2014 Entrepreneurship and Business idea

Timmon’s model Vernon’s razor

14 June 2014 Business law Case studies

21 June 2014 The world of entrepreneurs

Fieldwork Mentor

28June 2014 Business model Business model Innovation

Analyse and synthesize BMI

5 June 2014 Business opportunity

Fieldwork Opportunity search: Past present and future

19 July 2014

Financing Propose your financing

26 July 2014

Legal responsibility

Case studies

2 Agust 2014

Business model presentation Revised business plan


Our entrepreneurs ’class

• Always Write your assignment and prepare into 1 page presentation

• Always do presentation every week •  and Always converse into GIF and post on Facebook before

class


Individual work (40 points) •  Joint “ Creative Entrepreneurs@nu2014 Group” on my Facebook

•  Post “What did you learn in class ?” or individual assignment each week on Facebook every week (20 points)

•  Identify and ask him to be your Mentor.( 5 points)

•  Select the most precious opportunity from 3 opportunities ( from research lists , interviewing entrepreneurs and searching the business) (10points)

•  Select the best business idea from 3 ideas and get advice from entrepreneurs (5points)


Group work (60 points) •  Write 3 business model from business ideas and get comments

from your mentor (5 points)

•  Defense your business model in class (10points)

•  Get advice from entrepreneurs (5points)

•  Write and present your business model and financing ( 20 points)

•  Q&A your business model and financing ( 20 points)


Grading rules

A B + B C+ submit your assignment late

5 points 5 4 3 0

10 points 10 8 6 0

20 points 20 16 12 0

TOTAL GRADE 100-81 80-61 60-41 <41


Wai Chamornmarn

The World Of Entrepreneurs


The Timmons Model of Entrepreneurship


Findings

•  Vision •  Extreme and unordinary thinking •  Creativity and Innovative behaviors •  Trust and Networking •  Strategic alliances


Structural hole


PageRank


Creativity


Andrei G. ALEINIKOV


See what the others don’t see


Alexander Fleming penicillin


Rosalind Elsie Franklin X-ray crystallography


Watson rapidly recognised the ‘X’ pattern the DNA produced as being that of a double-helix.


16 dots, ? lines ? triangles

Entrepreneurship @ NU 2014 1999.The McQuaig Group Inc. Alternatives p. 9

แนวความคิดของสามเหลี่ยม


เมื่อพยายามที่จะมุ่งเน้นไปที่บางสิ่งคุณอาจจะพลาดบางอย่าง

ดู ABCDEFGHIJKLMNOPQRSTUVWXYZ

พยายามมุ่งเน้นไปที่ตัวอักษร K ดังนั้น อาจจะพลาดตัวอักษร T

พยายามมุ่งเน้นไปที่ตัวอักษร T ดังนั้นอาจจะพลาดตัวอักษร K


Entrepreneurs


ผู้ประกอบการ “ผู้ที่เข้าสู่โอกาสโดยไม่มีทรัพยากรในปัจจุบัน”

Stevenson, Roberts, Grousbeck & Bhide (1999)


The Myths


Entrepreneurship

• Creativity

Raise new questions, explore new possibilities, regard old problems from a new angle. -- Albert Einstein


Entrepreneurship

• Personality


Team


Team:

เทวดาที่มีปีกเดียว

ไม่อาจบินได้หากไม่โอบกอดระหว่างกัน ~ Luciano de Crescenzo


Resources


Minimize and Control versus Maximize and Own •  Unleashing creativity •  Financial resources •  Assets •  People •  Your business plan •  Think cash last!


Opportunity


Go or No-Go?

Quantify and MAXimize Quantify and MINimize

Vernon’s Razor

48


Business idea


fluorine resin paint

The four parts of an Air Roof tile: 1. High durability fluorine coating The properties of the fluorine coat offer distinguished durability and wear resistance. 2. Ceramic paint (top coating) The highest organic grade top coating helps stop damage to the color of the tile. 3. Ceramic paint (base coating) Inorganic base coating that binds the FRC base material strongly to the ceramic top coat. 4. Coloration FRC base material The tough hybrid material FRC base.


Innovation


ideas value innovation =

innovation transforms ideas into value for customers, and so bringing a profit

That has to be sustainable for the company


Value proposition design


Business Concept and Value migration


Business Concept

Product

Customer

Technology

Management

89


Thirty profit patterns

MEGA PATTERNS No profit Back to profit Convergence Collapse of the middle de facto standard Technology shifts the board CHANNEL PATTERNS Multiplication Concentration Compression Disintermediation KNOWLEDGE PATTERNS product to customer knowledge Operations to knowledge Knowledge to product VALUE CHAIN MODELS Deintegration Value Chain squeeze Strengthening the weak link Reintegration

CUSTOMER PATTERNS Profit shift Microsegmentation Power shift Redefinition

Product patterns Product to brand Product to blockbuster Product Profit multiplier Product to pyramid product to solution ORGANISATION PATTERNS Skill shift Pyramid to network Cornerstoning Conventional to digital business design


Prof

it

0

Time Volume

Pric

e

Base Business

Buyers Sellers

Price

Cost

$/U

nit

Post-Launch

Q2 Q4 Q6 Q8 Q10

Revenue

Cost

$/Pr

ojec

t

Project Type

Key Asset

Other Forms

Base Business

Spin-Outs

Customer Solutions Profit Product Pyramid Profit Multicomponent Profit Switchboard Profit

Time Profit Blockbuster Profit Profit Multiplier Model Entrepreneurial Profit

Other Components

โมเด็ลกําไร 22 แบบ

93

Entrepreneurship @ NU 2014 "94


Why UNIQLO


The company originally called itself “Unique Clothing Warehouse.” By joining those words together, Uniqlo was born.


Uniqlo’s slogan is “made for all,” and the store is known for its rainbow-colored casual wear for men, women and kids.


Yanai, Uniqlo’s founder, is one of the richest people in Japan. His net worth is estimated at $15.5 billion.


Strategic Product


Product evolution


Where is your opportunity THINKING WITH IDEALITY


From What exists to What’s coming

Entrepreneurship @ NU 2014 115

laboratory for business discovery

Business

ceramic paint

business model

entrepreneurs

facebook

class

week

20 points

5points