lab6 - stanford hci group2014/05/14 · concrete abstract analysis synthesis assimilating...
TRANSCRIPT
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CS247LMore Brainstorming Techniques
May 14th Wednesday (96 F today..)
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• Tired of Design Thinking - some alternative frameworks
• Observation + Brainstorming • Individual brainstorming VS Group
brainstorming • Cr-apps and apps • Brainstorm under constraints
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http://www.dubberly.com/wp-content/uploads/2008/06/ddo_designprocess.pdf
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JJ Foreman (1967)
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Jay Doblin (1987)
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Massachusetts Department of Education
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NASA
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HP
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Bela H. Banathy (1996)
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Nigel Cross (2000)
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Goddard Technologies
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Clement Mok and Keith Yamashita
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Design Thinking 5 ball
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IDEO
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IDEO
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Dubberly
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8 Shapes
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Tim Brown
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Damien Newman of Central Office
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Concrete
Abstract
Analysis Synthesis
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Concrete
Abstract
Analysis Synthesis
Observations (Contexts)
Frameworks (Insights)
Solutions (Experiences)
Imperatives (Ideas)
Ethnographic research methods reveal needs
• Capture activities, environments, interactions, objects, users (AEIOU)
• Workarounds • Explicit needs • Unspoken needs • Stories
Digest customer and user needs data at the abstract level
• Ladder up and down the hierarchy of needs Use, Usability and Meaning
• Hypothesis for why • Hierarchies • Create timelines • Experiment with two-by-twos
Imperatives focus on benefits to customers, guide and inspire the design and development team
• Selected Needs - Use, Usability and Meaning
• Design Principles • Metaphors • Sustainable advantage (value
proposition)
Concept generation, analytical and intuitive • Embodiments of your offering • Specific implementations • Displacement
Connect back to user needs as well as business and brand needs in concept selection
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Concrete
Abstract
Analysis Synthesis
Assimilating understand a wide range of
information and put it in concise, logical forms
Converging
find practical uses for ideas and theories; solving problems
Diverging see concrete situations from multiple viewpoints
Accommodating materialize and evolve
from hands-on experience
Kolb Learning Model
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Concrete
Analysis Synthesis
Observations
Frameworks
Imperatives
Solutions
Getting a PhD
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Abstract
Analysis Synthesis
Observations
Frameworks
Imperatives
Solutions
Polishing a turd
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Concrete
Abstract
Analysis Synthesis
Observations
Frameworks
Imperatives
Solutions
Design doing?
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Concrete
Abstract
Analysis Synthesis
Observations
Frameworks
Imperatives
Solutions
Design thinking?
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Concrete
Abstract
Analysis Synthesis
Observations
Frameworks
Imperatives
Solutions
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Concrete
Abstract
Analysis Synthesis
Observations
Frameworks
Imperatives
Solutions
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Observation revisited
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People are constantly making sense of the world using there own internal cultural system.
!Introducing new ideas -> explaining how it fits
into the existing cultural system. !
If you don’t explain it right -> people will figure out by themselves (which you don’t want).
!Observing cultural conflicts between you as an observer and the subject you’re observing.
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Observing Activities, Environment, Interactivity, Object, Users
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https://www.youtube.com/watch?v=O3NXXai40OY
Observing Activities, Environment, Interactivity, Object, Users
Namibia, Japan, USA, and Mongolia.
What are the cultural differences you see? What are the inferences you can make?
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More attention
Less attention
More control Less control
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App vs Crap-app
Individual vs Group Brainstorming
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Design a solution that worsen the communication issues among the two
parties.Group 2. Individual brainstorming 5 minutes +
converging 10 minutes
Group 1. Group brainstorming 5 minutes + converging 10 minutes
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Design a solution that improve the communication issues among the two
parties.Group 1. Individual brainstorming 5 minutes +
converging 10 minutes
Group 2. Group brainstorming 5 minutes + converging 10 minutes
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Design a solution that improve the communication issues among the two
parties under different budget.
Group 1. $100Group 2. $10,000
Group 3. $1,000,000
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Good luck with upcoming milestones