lab innovations 2015 - brochure
TRANSCRIPT
2015Discovering innovation at the
heart of the laboratory industries
4 & 5 November 2015
NEC, Birmingham
Event Supporters
Official Media Partner
Book now g g www.lab-innovations.com Organised by
WHO SHOULD EXHIBIT?
4 & 5 November 2015 | NEC, Birmingham
Lab Innovations is an event for the entire laboratory industry. Whether you are a manufacturer, supplier or distributor, if you provide the following products and services, make sure you don’t miss out on the opportunity to exhibit at Lab Innovations 2015:
FOCUS ArEASg LABOrATOrY EQUIPMENT Basic lab equipment, laboratory automation (robotics); laboratory consumables; chemicals & reagents; fixtures and fittings; lab information & data systems.
g ANALYTICAL EQUIPMENT Microscopes, optics, image analysis, lasers, cameras; chromatography (Gas, SFC, HPLC-IC, separation systems); spectrometry-spectroscopy.
g BIOTECHNOLOGY & LIFE SCIENCES Biotechnology equipment; bioinformatics; biochemicals; technology for biotechnology and life sciences.
g MATErIALS & SUrFACES Construction & materials; surface treatment; test methods, joints.
g CLEANrOOM TECHNOLOGY Cleanroom garments & cleaning supplies; cleanroom components; cleanroom systems and cleanroom furniture; planning and equipment; controlling and monitoring; facility management.
Lab Innovations 2015 offers your company the unique opportunity to target end-users and senior decision makers from leading industrial and research laboratories on an annual basis, in a cost-effective, hassle free way, giving an easily measurable return on investment.
•MeethundredsofcustomersandpartnersfromtheUK’sleading industrial and research laboratories
•Re-igniterelationshipswithcurrentclientsandmeetwithnewprospects
•Specialisedandfocused-fortradevisitorsonly
•Easytoplan,bookandparticipate-easyFairstakecareofthe organisation so you can do business
•Atwodayfocusedevent,withtheprimaryemphasisofselling
WHY EXHIBIT
90% of exhibitors
indicated that they were satisfied with
the show
Lab Innovations, the UK’s only event dedicated to laboratory professionals, brings together professionals looking to source the very latest in the market. The show enables visitors to keep up-to-date with the industry and more importantly to see the most innovative products and services to help meet the growing demands of their market place.
“This is the second time that we have a stand at Lab Innovations and our investment in the fair has again proved more than worthwhile. We will be back again next year with an additional product line, as it has great potential in the market.”Gavin Williams, Lead Sales Engineer, Fedegari/SteriTech
Book now g g www.lab-innovations.com
STAND OUT FOCUS FOr 2015
yManaging Director / Owner / CEO 13.7%
yLab Technician / Director 7.2%
yR&D Manager / Researcher 4.4%
yEngineer 3.2%
yQuality Control Manager 2.8%
yScientist 1.7%
WHO VISITS?Lab Innovations is an event for the entire industry – the only event in the UK dedicated to laboratory professionals. In 2014 the show attracted visitors from all sectors, with senior buyers looking for products and services covering the full spectrum of the lab industry.
of visitors felt Lab met their objectives
of exhibitors say Lab Innovations is important to their business
of exhibitors were happy with the quality of visitors who attended the show
of visitors felt that attending Lab Innovations was important to their business/organisation
TOP jOB FUNCTIONS
94%
83%
88%
78%
TOP INDUSTrY SECTOrS
FOOD & DrINK We work closely with Campden BrI, the UK’s largest independent food and drink research body, to provide expert seminars and tasting sessions on the show floor. Campden BrI promote the show to their members nationwide, via e-newsletters, website and live events. Representatives from the following companies attended:
We make a targeted effort to attract business professionals from all sectors, take a look at some of the representatives that attended the show in 2014.
LIFE SCIENCES & PHArMACEUTICAL
MANUFACTUrING
CHEMICAL & PETrOCHEMICAL
As well as our top industry sectors we also target laboratory professionals in the following:
EDUCATION
MEDICAL & HEALTHCArE
DiageoFerndale FoodsLucozade Ribena Suntory LtdMarks & Spencer plc, McCain Foods
MorrisonsNew Britain Oils LtdPepsiCo International Scottish Sea Farms LtdUnited Biscuits
AstraZenecaBaxter Healthcare Ltd GlaxoSmithKlineMundipharma
Penn PharmaPerrigo LtdQuest Diagnostics Sterling Specials
BMWBostik UK MieleOetiker Uk Ltd Rockline Industries
Thermo Fisher Scientific United BiscuitsVickers oils
Biotechnology Construction & Building CosmeticsEnergy/EnvironmentForensics
GovernmentLocal AuthoritiesOil & Gas Metal and Plastic Processing Research Institutions
CalachemEsseco UKF2 ChemicalsJohnson mattheyNufarm
Syntor Fine ChemicalsTotal UKWessex Chemical Factors
Aston University, Lab ManagerCoventry University Cambridge University, TechnicianImperial College London, Chief Services TechnicianUniversity College of Health, Biomedical ScientistUniversity of Cambridge, Chemistry ManagerUniversity of Liverpool, Elemental AnalysisUniversity of Warwick, Facilities Manager
Braun Medical BUPA City of Coventry Health Centre Foundation TrustHeman Hospitals & Diagnostic CentreHull & East Yorkshire Hospital NHS Trust Owen Mumford Reckitt Benckiser States of Jersey General HospitalUniversity Hospitals
4 & 5 November 2015 | NEC, BirminghamBook now g g www.lab-innovations.com
HOW WE rEACH YOUr TArGET MArKET
PACKAGES AND PrICES
Since the launch of Lab Innovations in 2012, we have expanded our database and have gained increasing support from new & existing partners. Exhibitors at Lab Innovations benefit from being part of an extensive marketing campaign promoting. the show to the laboratory industry. It covers all aspect of the marketing mix, ensuring we reach the end users who rely on industry products and services every day.
IN 2014
Royal Society of Chemistry Campden BRI Newsletters GambicaBioscience JournalBMTAChemical Process Scale UpMedicinal ChemistryBiomolecular ScreeningFood & Beverage AnalysisEnvironmental AnalysisChromatographyLIMS & ELNsCleanroom TechnologyBuilding Better Healthcare
Manufacturing ChemistDrug Discovery TodayEurolabScientist LiveFood & Drink InternationalPharma InternationalG.I.T Lab JournalLab BulletinLaboratory News - Official Media PartnerLaboratorytalkNanotechnology Industries Association (NIA)Chemistry WorldScientific Computing World
Laser Systems EuropeThe Analytical ScientistUKSPA Magazine- Innovations into SuccessClinical Informatics News European Pharmaceutical ManufacturerSoap Perfumery and CosmeticsChemicals NorthwestWorld Pharma TodayPECMHealth BusinessThe Biologist
PrINT AND ONLINE ADVErTISING CAMPAIGNS IN:
In the news
On the phOneVIa emaIlthrOugh the pOst
LAB INNOVATIONS news announcements and press releases were featured in leading industry press outlets reaching 500,000 decision makers and thousands more in online news channels.
Our experienced telemarketers spent over 400 hours spreading the word of LAB INNOVATIONS and registering key visitors over the phone.
More than 33,000 email addresses have been sent regular email updates with the latest show news highlighting relevant topics and interests. Our partners have also communicated their presence at the show to their own audiences reaching almost 100,000 laboratory professionals.
Over 94,000 pieces of printed promotional materials have been distributed as inserts in publications and sent through the post directly to prospective visitors.
OnlIne 1.4 million unique users have been reached with our online advertising campaign spanning over 30+ partners’ websites.
BeIng sOcIal
The LAB INNOVATIONS team love being social - LinkedIn, Twitter & Google+ - we covered the big three with daily show news and information about our exhibitors.
Stand price 12m2 - £4,950Your package will include:•Standbuild(12m2), name board, carpet, two spotlights and one twin 500W power point.•Onetableandtwochairs•Oneliteraturerack•Entryintheofficialshowcatalogue(inpartnershipwithLaboratoryNews)• Inclusioninvisitorpromotionalactivity•Accesstoavarietyoffreemarketingtools
Maximum exposure Online365 PackGenerate leads and raise your market profile all year round!
The Online365 Pack will allow you to create your own microsite within the show website. This enables you to display your company and products. You will be included in the event online search engine and much more.
Also as part of your Online365 Pack, our Visit Connect App allows you to use your smartphone or device to scan attendee’s badges and capture sales leads in real time.
To find out more, visit our website: www.lab-innovations.com
Stand out from the crowdSponsorship can play an integral part in your show strategy and overall business objective. Make the most of your presence at Lab Innovations 2015 to ensure the right visitors are channelled directly to your stand.
Whether you want to reach new markets, meet new clients, raise brand awareness or launch a new product, the opportunities are endless! If you have an idea or need some inspiration, talk to us and we’ll do our best to accommodate your plans.
As part of your stand package, we offer you marketing tools, to help you promote your stand and invite your clients to the show:
Free Pr exposure – We have a dedicated PR team, who can help you get free editorial coverage for anything you wish to promote.
Free secure mailing – We will send out a customised invitation as well as a letter to your client database, inviting them to visit you at the show.
Free telemarketing – We will call and invite your clients to the show on your behalf to see you at your stand.
Free buttons and banners – We have a wide range of buttons and banners available for you to use for any online marketing. You can add these to your website and any emails, to let people know that you are involved in the show.
Free invitations – You will automatically receive 100+ paper invitations for you to distribute to your database.
Free unique registration link and databuild – Download the registration data of those who register via the free marketing tools and track those who register.
Book now g g www.lab-innovations.com 4 & 5 November 2015 | NEC, Birmingham
Mauricio Montes: +44 (0)20 8843 8829 [email protected] g g g
For more information or to book a stand, please contact:
Book now g g www.lab-innovations.com
Organiser
Easyfairs UK and Global2nd Floor, 70 London RoadRegal House, TwickenhamTW1 3QSTel:+44(0)2088438800Fax:+44(0)2088921929
Organised by