la health launch
DESCRIPTION
LA Health Launch. 2012. On the way to wellness. The South African healthcare system is impacted by multiple forces. Economic uncertainty. Technology & information. Regulation. Lifestyle related disease. As the custodian of our members’ care our role is to provide stability and certainty. - PowerPoint PPT PresentationTRANSCRIPT
![Page 1: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/1.jpg)
LA Health Launch
On the way to wellness
2012
![Page 2: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/2.jpg)
The South African healthcare system is impacted by multiple forces
As the custodian of our members’ care our role is to provide stability and certainty
![Page 3: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/3.jpg)
A key challenge lies in balancing quality and cost to ensure sustainability of medical schemes
Cost of cover
Quality of care
Quality ≥ Cost
![Page 4: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/4.jpg)
Extent of cover and access
The LA Health option range caters for varying medical and financial needs
Cos
t
![Page 5: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/5.jpg)
Members can rely on LA Health to look after their health
During 2010, LA Health
Welcomed 893 new babies, 26 of whom were premature and required extra care
Funded R61.4 million worth of medicine for 17 000 chronic members
Paid treatment costs of R28.4 million for the 583 LA Health members with cancer
Helped 1 376 HIV positive members manage their condition
Bringing healthcare to you
![Page 6: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/6.jpg)
Members on all options have access to exceptionally high levels of cover
In-hospital Oncology Chronic
97% 94% 91%
LA Health overall cover ratio 2011
Members can rely on LA Health to look after their health
![Page 7: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/7.jpg)
We offer our members excellent value for money
LA Health Competitors LA Health CompetitorsLow-income Intermediate
R 0
R 500
R 1,000
R 1,500
R 2,000
R 2,500
R 3,000
R 3,500
R 4,000
R 4,500
Average monthly contribution for a family of four (2011)
18% discount to market average
16% discount to market average
![Page 8: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/8.jpg)
Strategies for 2012
Provide contribution and benefit stability1
Use the latest technologies to improve the quality of care2
Minimise our members out-of-pocket payments3
Improve members’ health through engagement with Vitality4
![Page 9: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/9.jpg)
Strategies for 2012
Provide contribution and benefit stability1
Use the latest technologies to improve the quality of care2
Minimise our members out-of-pocket payments3
Improve members’ health through engagement with Vitality4
![Page 10: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/10.jpg)
Drivers of the contribution increase
Medical price inflation
Increases in utilisation
Advancements in medical technology
Changes in demographic profile
Reserve funding and solvency requirements
![Page 11: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/11.jpg)
Medical price and utilisation drivers
0%1%
2%
3%
4%
5%
6%
7%
8%
9%
10%
11%
12%
Healthcare goods and services
Consumer goods
Medicine prices
Price inflation scale
Medical inflation : 5 to 7%
![Page 12: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/12.jpg)
Medical price and utilisation drivers
Earlier diagnosis → More advanced treatment → Better clinical outcomes; higher costs
2010
2000
Number of claimants per 10,000 claiming more than R500,000 (2010 money terms)
![Page 13: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/13.jpg)
Impact of utilisation and medical technologies
Claimants per 1,000 lives Cost per claimant Cost per life per month0%
10%
20%
30%
40%
50%
60%
Case study: Chronic rheumatoid arthritis (Increase: 2008 - 2010)
Earlier diagnosis → More advanced treatment → Better clinical outcomes; higher costs
![Page 14: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/14.jpg)
LA Health has achieved phenomenal levels of growth, which has improved the Scheme’s profile
For every year that the Scheme’s average age goes down, claims costs reduce by approximately 2%
2004 2005 2006 2007 2008 2009 2010 June 2011
-
10,000
20,000
30,000
40,000
50,000
60,000
70,000
80,000
90,000 Scheme growth
2005 2006 2007 2008 2009 2010 June 2011
30
32
34
36
38
40
42
44
0%
5%
10%
15%
20%
25%
Scheme profile
Average age (lives)
Pensioner ratio
![Page 15: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/15.jpg)
LA Health has shown strong simultaneous growth in membership and reserves
2004 2005 2006 2007 2008 2009 2010R 0
R 50,000
R 100,000
R 150,000
R 200,000
R 250,000
R 300,000
Reserve build-up
Growth in reserves is needed to support membership growth and increasing utilisation
![Page 16: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/16.jpg)
Drivers of the contribution increase
Medical price inflation
Increases in utilisation
Advancements in medical technology
Changes in demographic profile
Reserve funding and solvency requirements
8.9%
![Page 17: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/17.jpg)
2012 contribution increases
12.7%
8.5% 8.5% 8.5%
6.6%
Headline increase for 2012 = 8.9%
Benefit structures are unchangedAll limits will be increased in line with inflation
MSA levels will be increased in line with contributions
![Page 18: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/18.jpg)
2012 expected competitive positionLA KeyPlus
Bon
itas
Bon
Cap
Hos
med
Ste
p
Sam
wum
ed A
Sam
wum
ed B
Key
Hea
lth S
ilver
LA K
eyP
lus
Bon
itas
Bon
Cap
Hos
med
Ste
p
Sam
wum
ed A
Sam
wum
ed B
Key
Hea
lth S
ilver
LA K
eyP
lus
Sam
wum
ed A
Hos
med
Ste
p
Sam
wum
ed B
Bon
itas
Bon
Cap
Key
Hea
lth S
ilver
LA K
eyP
lus
Members earning R4,000 per month Members earning R6,000 per month Members earning R8,000 per month
R 0
R 500
R 1,000
R 1,500
R 2,000
R 2,500
R 3,000
R 3,500
R 4,000
1,442
1,871
2,166
3,000
3,403
1,766 1,732 1,871
2,425
3,197
3,672
1,766
2,425
2,787
3,264 3,366
3,672
1,864
LA KeyPlus still offers the greatest value for money in the market
Note : *Assumes an increase of 7% on competitor options
Sch
eme
A
Sch
eme
A
Sch
eme
A
Sch
eme
B
Sch
eme
B
Sch
eme
B
Sch
eme
C
Sch
eme
C
Sch
eme
C
Sch
eme
C
Sch
eme
C
Sch
eme
C
Sch
eme
D
Sch
eme
D
Sch
eme
D
![Page 19: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/19.jpg)
2012 expected competitive positionLA Active and LA Focus
Risk
Note : *Assumes an increase of 7% on competitor options
Bonitas Bonsave Hasmed Value R4541-R6805
Hosmed Value >R6806
Bonitas Standard Hosmed Plus KeyHealth Gold LA Focus LA ActiveR 0
R 1,000
R 2,000
R 3,000
R 4,000
R 5,000
R 6,000 Monthly contributions for a family of fourMSA
LA Active and LA Focus are competitively priced compared to comparable options offered in the Local Government space
Scheme A Scheme AScheme B Scheme B Scheme B Scheme D
![Page 20: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/20.jpg)
Strategies for 2012
Provide contribution and benefit stability1
Use the latest technologies to improve the quality of care2
Minimise our members out-of-pocket payments3
Improve members’ health through engagement with Vitality4
![Page 21: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/21.jpg)
• Technology platform
• Central data storage and administration
• Fully insured products provide a full view of member claims and medical history data
E-pathologyTest ordering systems in US and France cut time spent by doctors chasing test results by 70%
Electronic Health RecordsIn US, composite standards for diabetes care was 35.1% points higher at EHR sites than at paper-based sites. Composite standards for outcomes was 15.2% higher
E-referralsIn Europe, decreased time spent in referrals by over 50%
Electronic health interfaces are being recognised worldwide as effective means of improving the quality of care
LA
![Page 22: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/22.jpg)
PracticeXpress™: improving efficiency of member treatment
![Page 23: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/23.jpg)
PracticeXpress
![Page 24: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/24.jpg)
PracticeXpress – Consent
Consent
• Members need to give consent to access medical records
• This can be done in real time by signing on the iPad screen
![Page 25: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/25.jpg)
PracticeXpress
Benefit details and cover
• Allow for the doctor to view details on the members’ health plan coverage
![Page 26: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/26.jpg)
PracticeXpress – Medicine scripting
Medicine scripting
• Prescribe medicine for chronic and acute conditions directly from PracticeXpress
• Full cover is assured when prescribing medicine from the formulary
• Email scripts directly to MedXpress, Discovery Health convenient, cost saving direct medicine delivery service
![Page 27: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/27.jpg)
PracticeXpress – Health records
Health records
• Access data and details of previous doctor and hospital visits and previously prescribed medicines
• Access self-reported health measures such as body mass index and blood pressure
![Page 28: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/28.jpg)
PracticeXpress – Chronic Illness Benefit
Chronic Illness Benefit
• Register for a new chronic Illness and complete the necessary clinical entry criteria
• Add or change medicines and find cost-effective alternatives
• PracticeXpress highlights the Full Cover Choice when prescribing medicine, and shows the medicine formulary
![Page 29: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/29.jpg)
PracticeXpress – Referrals
Referrals
• Refer a patient to another healthcare professional by submitting a clinically detailed report using the patient referral tool on PracticeXpress
• Referral information is stored for each patient and a record of all referrals is summarised on PracticeXpress
![Page 30: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/30.jpg)
Strategies for 2012
Provide contribution and benefit stability1
Use the latest technologies to improve the quality of care2
Minimise our members out-of-pocket payments3
Improve members’ health through engagement with Vitality4
![Page 31: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/31.jpg)
Over-the-counter medicines are a common source of day-to-day medical costs
In the last year Discovery members spent R550 million on schedule 1 and 2 medicines
![Page 32: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/32.jpg)
MedSaver in partnership with
Get up to 25% cash back on schedule 1 and 2 medicine
![Page 33: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/33.jpg)
Most frequently purchased schedule 1 and 2 medicines
Allergies Pain Coughs
Muscular pain Cramps and spasms Skin conditions
Throat ailments Colds and flu
![Page 34: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/34.jpg)
The MedSaver benefit in action
Enjoy therewards
Earn up to 25% cash back
Activate MedSaver
Go towww.discovery.co.za
to activate
Visit aClicks store
Purchase schedule 1 and 2 medicines
Complete aVitality Check
At a pharmacy in the Vitality Wellness
Network or a Wellness Day
![Page 35: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/35.jpg)
MedSaver: Technical details
The MedSaver benefit is available to all LA Health members, subject to activation on www.discovery.co.za
1
Members do not need to swipe any card when purchasing their schedule 1 and 2 medicines to receive their MedSaver cash back
2
The MedSaver cash back will be paid into the member’s DiscoveryCard or any other nominated bank account every month
3
![Page 36: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/36.jpg)
Strategies for 2012
Provide contribution and benefit stability1
Use the latest technologies to improve the quality of care2
Minimise our members out-of-pocket payments3
Improve members’ health through engagement with Vitality4
![Page 37: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/37.jpg)
The impact of Vitality on members’ health
Engaged Vitality members experience lower healthcare costs
100%
95%
90%
85%
80%
75%Non-
VitalityBlue Bronze +
7%14%
![Page 38: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/38.jpg)
Vitality strategies for 2012
Drive engagement through
HealthyLiving™
Refine and optimise incentive structures
![Page 39: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/39.jpg)
Vitality strategies for 2012
Drive engagement through
HealthyLiving™
Refine and optimise incentive structures
![Page 40: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/40.jpg)
Using HealthyFood™ as a template for HealthyLiving™
3Focus on key health impact areas
2 Make a tangible financial impact
4 Utilise incentives to drive engagement
20% increase in healthy basket
25% cash backMore than R200m in rewards
1Market-leading partner
473 stores nationwide
![Page 41: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/41.jpg)
Impact of HealthyFood™ on health awareness
Fitness Assessment Vitality Check Personal Health Review
120%
170%
250%
Increase in Vitality tests since inception of HealthyFood
![Page 42: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/42.jpg)
Using HealthyFood™ as a template for HealthyLiving™
3Focus on key health impact areas
2 Make a tangible financial impact
4 Utilise incentives to drive engagement
250% increase in PHR’s
25% cash backMore than R200m in rewards
1Market-leading partner
473 stores nationwide
20% increase in healthy basket
![Page 43: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/43.jpg)
Vitality HealthyLiving™
![Page 44: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/44.jpg)
Vitality HealthyCare™
25% Saving on all HealthyCare™ products at Clicks
![Page 45: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/45.jpg)
HealthyCare™ product range
Dental care Exercise equipment Eye care
First aid Foot care Self care
Smoking cessation Sun care Nutritional supplements
![Page 46: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/46.jpg)
Introducing HealthyCare in partnership with Clicks
Note:Each member aged 18 and older can get the HealthyCare™ saving on a maximum of R1 500 spent on HealthyCare™ products in a month. Members can get the standard Clicks cash back rewards on a maximum of R15 000 they spend on any products at Clicks in a year. The Vitality Check will apply to both the HealthyCare™ and the MedSaver benefit.
Activate on www.discovery.co.za
Get 10% cash back
Complete a Vitality Check
Get 25% cash back
Swipe your HealthyCare™ at any
Clicks store
Over 400 stores nationwide
Enjoy greater cash back rewards
HealthyCare™
Current Vitality benefit
Additive to existing rewards
![Page 47: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/47.jpg)
HealthyCare store branding
![Page 48: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/48.jpg)
Case study: HealthyCare Benefit
HealthyCare purchases:
R 524.94
HealthyCare cash back:
R131.24
![Page 49: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/49.jpg)
Vitality HealthyLiving™
![Page 50: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/50.jpg)
The impact of exercise on health
0 1 2
100
95
90
Number of additional gym visits per week from Year 1 to Year 3
5% reduction in hospital costs for every additional gym visit
Vitality longitudinal study: Fitness engagement is directly correlated to better health claims experience
Focus on engaging Vitality members in exercise
![Page 51: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/51.jpg)
Vitality HealthyGear™
25% Saving on all HealthyGear™ products at .....adidas...... and Totalsport
![Page 52: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/52.jpg)
The HealthyGear product range
Training Tennis Running
Outdoor miCoach Kids
Rugby Swimming Basketball
Soccer
is all in
![Page 53: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/53.jpg)
Maximising your savings with the HealthyGear™ benefit
Note:As a family, members get savings on a maximum of R15 000 spent on HealthyGear™ in a year. DiscoveryCard cash back limits apply.
Activate on www.discovery.co.za
Get 10% cash back
Complete a Fitness Assessment online or at
a biokineticist in theVitality Wellness
Network
Get 25% cash back
Enjoy greater cash back rewards
Additive to existing rewards
Swipe your HealthyGear™ card at
any adidas store or your DiscoveryCard at any
Totalsports store
Broad national footprint
![Page 54: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/54.jpg)
Case study: HealthyGear™ Benefit
Total Value of Purchases:
R 1,047
HealthyGear™ cash back:
R261.75
![Page 55: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/55.jpg)
MedSaver
Go for a Vitality Check
Bringing down the costs of healthy living for members
HealthyFood HealthyGear
Activate online at www.discovery.co.za and get 10% cash back1
HealthyCare
Additional DiscoveryCard
rewards
Improve your Vitality status and get even more rewards3
Up to 40% when swiping your Vitality
Clicks ClubCard
Up to 45% when paying with your DiscoveryCard at
Totalsports
Complete a Personal Health Review
Go for a Vitality Check
vHave a Fitness
Assessment
Know your health and get 25% cash back2
![Page 56: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/56.jpg)
Vitality strategies for 2012
Drive engagement through
HealthyLiving™
Refine and optimise incentive structures
![Page 57: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/57.jpg)
Refining the Vitality program in 2012
Improving the clinical efficacy of the points allocation through a shift to outcomes based points
1
Use the benefit design to drive increased levels of physical activity
2
Integrate and simplify Card rewards
3
![Page 58: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/58.jpg)
Incentivise improved health and fitness results
Vitality Check
Fitness Assessment
Participation: 3 000Level 2: 7 500 Level 3: 10 000
Level 4: 13 000
Level 5: 15 000
![Page 59: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/59.jpg)
Refining the Vitality program in 2012
Improving the clinical efficacy of the points allocation through a shift to outcomes based points
1
Use the benefit design to drive increased levels of physical activity
2
Integrate and simplify Card rewards
3
![Page 60: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/60.jpg)
Driving increased activityJa
nFe
bM
arA
prM
ay Jun
Jul
Aug
Sep Oct
Nov
Dec Jan
Feb
Mar
Apr
May Jun
Jul
Aug
Sep Oct
Nov
Dec Jan
Feb
Mar
Apr
May Jun
2009 2010
200,000
250,000
300,000
350,000
400,000
450,000
Membership on the Vitality gym benefit
• Minimum number of visits increased to 36 per year in 2012 to encourage minimum levels of engagement
• Benefit reduces from 80% to 50% for members that fall below minimums until they catch up
Gym benefit restructured to
improve access and engagement
![Page 61: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/61.jpg)
Refining the Vitality program in 2012
Improving the clinical efficacy of the points allocation through a shift to outcomes based points
1
Use the benefit design to drive increased levels of physical activity
2
Integrate and simplify Card rewards
3
![Page 62: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/62.jpg)
Integration with market-leading partner
The Pick n Pay smart shopper program
• 3.9 million customers registered
• R1 of spend = 1 smart shopper point
• 1000 points = R10 cash back
![Page 63: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/63.jpg)
Integrate and simplify card rewards
Points multiplier points based on Vitality status
BlueX 2
BronzeX 4
SilverX 6
GoldX 8
DiamondX 10
Integration with smart shopper replaces card cash back mechanism. No sub-limits on expenditure apply to the 2012 smart shopper multiplier benefit
![Page 64: LA Health Launch](https://reader035.vdocuments.us/reader035/viewer/2022062815/5681696a550346895de1355d/html5/thumbnails/64.jpg)
Refining the Vitality program in 2012
Improving the clinical efficacy of the points allocation through a shift to outcomes based points
1
Use the benefit design to drive increased levels of physical activity
2
Integrate and simplify Card rewards
3
3 Visits per
month
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Provide contribution and benefit stability1
Use the latest technologies to improve the quality of care
2
Minimise our members out-of-pocket payments3
Improve members’ health through engagement with Vitality
4
Strategies for 2012
MedSaver
8.9%
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LA Health Launch
On the way to wellness
2012