la grange market profile 2016 - cityoflg.com

La Grange Market Profile

2016A Look at the Business Climate and Quality of Life in

La Grange, Texas

La Grange, Texas

“Queen City of the Colorado Valley”

Quality of Life, Demographic, Economic, and GIS Data Presentation

Spring, 2016

Scott Byler, La Grange Economic Development Corporation

[email protected] 979-968-8701

Shawn Raborn, City Manager

[email protected] 979-968-5805

mailto:[email protected]

mailto:[email protected]

Table of Contents

Community Information

Why Locate your Business in La Grange 1

Competitor Analysis 3

Our Business Advantage 5

Maps

City of La Grange 7

La Grange and Region 9

Traffic Counts 11

Business Assistance

Workforce Education for Local Businesses 13

Business Assistance and Incentives 14

Quality of Life and History

Quality of Life 17

History 21

Wheel of Opportunity 25

Demographic and Economic Reports

27

31

37

41

55

59

65

73

Executive Summary Report

Demographic and Income Report

Housing Profile

Market Profile

Business Summary

Retail Goods and Services Expenditures

Retail Market Potential

Retail Market Leakage by Industry

10, 15, 20 Minute Radius Map and Data

5, 10, 15 Mile Radius Map and Data

77

Addendum – Description of State Incentive Programs

81

Why Your Business Belongs in La Grange

Proximity to Three World-class Metropolitan Areas:

Austin – 60 Miles

Houston (4th largest City in the U.S.)– 100 Miles

San Antonio (7th largest City in the U.S.) – 110 Miles

Excellent Transportation Access to Three International Airports and the Port of Houston

Low Cost of Business and Favorable Business Climate

Highly Skilled and Motivated Workforce

Utilities and Infrastructure to Support Future Growth

La Grange ISD - Met Standard, Academic Achievement in Mathematics and Science

Proximity to Three Research Universities

Workforce Training Through Blinn College

Low Taxes and Responsive Local Government

Historic Community with Character and Small Town Quality of Life

La Grange is a community that provides the unique opportunity to locate and grow your

business while providing a great place to raise your family. Great schools, a vibrant downtown,

a diverse business community, and a local government make La Grange the destination for your

business.

La Grange Market Profile 1

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Our Business Advantage

La Grange is a community of approximately 4,600 located in proximity to one of the fastest

growing regions in the country.

La Grange is ideally situated to access Austin, Houston, and San Antonio with their international

airports, and the Port of Houston, one of the busiest ports in the country.

Within 2 hours of La Grange is nearly half the population of Texas, more than 10 million people,

putting La Grange in the heart of a dynamic and economically powerful region.

While La Grange is in proximity to major metro regions, it remains a small town, with rural

character and high quality of life.

Broadband Internet Access available from private and public providers, cellular coverage from all

major providers

Electric, water, and wastewater utilities provided by the City of La Grange. Services are modern,

efficient, and competitively priced. There is adequate capacity to support commercial and

residential growth.

Land is still priced by the acre, not the foot. Property with infrastructure is ready for new

construction and commercial buildings are available for immediate move in.

Property taxes are among the lowest in the State of Texas and government officials are proud to

keep government efficient and responsive.

Graduation rates and ‘college bound’ rates are above average at La Grange ISD. Students have

many options close to home for college, including the top two universities in Texas, UT-Austin

and Texas A&M. Other universities and colleges are found in Schulenburg, San Antonio, Victoria,

and Corpus Christi.

Blinn College in Schulenburg and Brenham offer customized workforce training partnerships and

will work with businesses to create programs to ensure a prepared workforce is available.

St. Mark’s Medical Center – 65 bed, 100,000 sq. ft., full service, non-profit hospital

Museums, live music, hunting and fishing, cultural amenities, along with a multitude of festivals

and events offer an opportunity for family activities and fun throughout the year.


Top Employers in La Grange

Lower Colorado River Authority

La Grange ISD

St. Mark’s Medical Center

Walmart

HEB

McCourt & Sons

Sutherlands

Mico Machine Company

Farmers Lumber Company

Power Screen Texas

Fayette County

Smyrna Truck and Cargo

City of La Grange

Colorado Valley Telephone Cooperative

Oviedo Chrysler Jeep Dodge

La Grange Ford Lincoln

Brasher / Gunn Inc.


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Workforce Education for Local Businesses

The Schulenburg campus of Blinn College offers vocational courses that teach skills and provides

training to individuals seeking work in trade occupations. Blinn College is the premiere two-year

college in Texas offering a wide variety of college academic transfer, workforce training, and

continuing education classes.

Regularly offer hands-on training in our computer lab:

Keyboarding

Beginning Computer

MS Word and Excel Fundamentals

PowerPoint

Computer Tutor

Custom courses available based on business specific needs

Regularly Offer:

Electricians License Renewal Course

HVAC Contractors License Renewal Course

Welding Shop

Safety and Accident Preventions

New Hire Processing

Intro to Gas Metal Arc Welding

Mig Welding

Additional Opportunities

Command Spanish Instructor

Texas Workforce Initiatives and Skills Development Grant

Customized training and development in partnership with existing and

prospective businesses

Community meeting room available for training opportunities

The Rural Capital Area Development Board is a Workforce Solutions program serving a nine

county region in Central Texas, including Fayette County. This is a public-private partnership

providing no-cost recruitment, employment services, and information to businesses and job

seekers in the region. Five training centers are operated to provide academic remediation and

skill training, with an office located in La Grange.


Business Assistance and Incentives

There are a number of local and state programs available to support business development in

La Grange. The La Grange Economic Development Corporation is your partner in identifying and

leveraging the range of programs available for business expansion and development, including

financial assistance, tax abatements, and workforce development. More information is available

on the La Grange EDC website.

State and Local Incentives

Texas Enterprise Fund Emerging Technology Fund

Skills Development Fund Self Sufficiency Fund

Texas Enterprise Zone Program Texas Capital Fund Infrastructure Program

Rural Municipal Finance Program State Sales & Use Tax Exemptions

Chapter 380 Agreements Texas Industry Development Program

Texas Product Development Fund Texas Small Business Fund

Texas Leverage Fund Texas Economic Development Act

Section 108 Ad Valorem / Property Tax Exemption

Economic Development Refund Renewable Energy Incentives

Local Revolving Loan Fund Permit Assistance

Moving Image Industry Incentive Program

Texas Capital Fund Real Estate Development Program

Economic Development and Diversification In-State Tuition for Employees

Small Business Lending Programs

Experienced and qualified Certified Development Corporations (CDCs) are available to help

arrange financing for qualifying businesses. The SBA 504 Lending Program provides facility

financing up to $10,000,000 with up to 90% financing and long-term fixed rates. Typical 504 loans

are made in conjunction with local lenders to fund land acquisition and improvements, new

construction, and capital equipment and machinery.

The SBA 7(a) Loan program can be used for loans up to $5,000,000 to purchase equipment,

fixtures, materials, working capital, seasonal financing, or to purchase an existing business.

The B&I Guaranteed Loan Program is for businesses located in rural communities. This loan

program is offered by the U.S. Department of Agriculture (USDA) and provides guarantees of up

to 80 percent of a loan made by a commercial lender. B&I loans can be used for working capital,

machinery and equipment, land and buildings, and certain types of debt refinancing.


Local Incentives

The La Grange Economic Development Corporation offers a range of incentives and support for

the retention and expansion of existing local businesses as well as for the attraction of new

businesses. These efforts will support economic vitality, provide employment opportunities,

expand the tax base, and enhance quality of life for La Grange residents. Qualifying entities are

eligible for the following programs:

Revolving Loan Fund

Ad valorem tax abatements for qualifying businesses

Accelerated permitting process

Criteria for eligibility include:

Minimum of $500,000 in capital investment

Employ a minimum of 10 or more people at time of application

Create a minimum of 10 or more new jobs per year and 60% of jobs filled locally

Incentives are limited to City of La Grange zip code (78945) and / or the ETJ boundaries

Maximum inducement for-profit businesses can receive is $100,000

Small Business Revolving Loan Pool

The La Grange EDC and BCL (Business & Community Lenders) of Texas have joined efforts in a

partnership to form a revolving loan pool to provide capital for La Grange Small Businesses. Any

relocating, existing, startup, or expansion small business that meets the following criteria are

eligible for consideration:

Less than $500,000 in capital investment

Employs 10 or fewer employees at time of application

Creates 10 or fewer jobs per year

City-owned utilities provide efficient and cost effective service and rates are reviewed and

maintained to remain competitive. The La Grange Main Street Program provides marketing,

promotion, and business services for local small businesses. The City provides recreation

amenities and supports a high quality of life for residents.


Quality of Life: Tourism, Amenities, and History

The City of La Grange is a unique community, offering a strong business climate with an

exceptional quality of life which make it an attractive place to live and locate your business.

La Grange has a culture rooted in history that began before the founding of the State of Texas.

This heritage has carried through to the present. La Grange has excellent schools (K-12), cultural

tourism assets including music, art, and history, as well as many events and festivals celebrating

the community’s identity and heritage. There are also a number of sporting events throughout

the year. La Grange also has a variety of restaurants for every taste, from fast food to fine dining.

La Grange is celebrating its 20th year as a

Texas Main Street Community. This

program is provided by the Texas

Historical Commission’s Community

Heritage Development Division. It helps

Texas cities revitalize their historic

downtowns and neighborhood commercial districts by utilizing preservation and economic

development strategies. As the primary supporter of a major historic preservation effort,

Main Street La Grange stakes its future welfare on history. Business development remains an

important function of Main Street La Grange. The Main Street Program supports downtown

La Grange as a destination by supporting the unique heritage and identity of the historic assets

in the area and by supporting businesses that cater to visitors and residents alike.

The La Grange Independent School District has four

schools with total enrollment of just over 2,000

students. Enrollment has increased over last year,

with most of the increase at the Hermes Elementary and Intermediate campuses. The ISD has

four schools, Hermes Elementary (pre-K – 3rd), La Grange Intermediate (4th – 6th), La Grange

Middle School (7th – 8th), and La Grange High School (9th – 12th). For the 2014 – 2015 school year,

the High School was rated Exemplary and the remaining campuses were rated Recognized. The


ISD offers a range of programs from college prep to vocational education to prepare students for

whatever future they choose. La Grange ISD unites the community and residents come out to

support the Leopards in sports and other school activities.

St. Marks Medical Center is a state of the art, 100,000 square

foot community hospital with 65 beds and world class

technology. You no longer have to go to Austin or Houston for

specialty healthcare. Services include emergency services,

obstetrics, cardiac rehabilitation, cardio-pulmonary therapy,

imaging, physical rehabilitation, surgery, and chemotherapy. St Mark’s is a member of the non-

profit Community Hospital Corporation and affiliated with St. David’s Healthcare in Austin.

La Grange has excellent access to Austin, Houston, and San Antonio, all less

than two hours away. Austin is west on Hwy 71, and Austin Bergstrom

International Airport (ABIA) is just over an hour away. Travel to Houston is

east on Hwy 71 to I-10. San Antonio is south on Hwy 77 and west on I-10. If

you have your own plane, you can fly in to the Fayette County Regional Air

Center which can accommodate single-engine aircraft and small jets.

The Bugle Boy is an intimate concert hall housed in a World War

II army barracks. Since opening in 2005 it has become one of the

premier listening rooms in the country. Unlike typical concert

venues, a listening room encourages attendees to focus on the

performers and not talk during performances to allow a live music

experience to remember. The focus of the venue is on original,

independent singer / songwriters performing everything from

folk, blues, rock, jazz, swing, and everything in between. The venue offers an array of beverages

as visitors enjoy the music in a unique setting.


Schmeckenfest is just one of the many festivals celebrating

the heritage and culture that makes La Grange such a

special place. The festival celebrates the German drink

wassail, a mulled cider, and competitors from around town

share their unique brews as visitors select their favorites.

The festival is in downtown, so visitors can enjoy their

wassail while perusing the boutiques and specialty shops

that make downtown La Grange a destination.

The Texas Quilt Musuem is a unique attraction that

spun off from the International Quilt Festival. The

museum allows these hand-sewn creations to be

exhibited and shared with visitors from around the

world all year ‘round, not just during the festival.

The museum attracts thousands of visitors to La

Grange each year and provides a significant

economic impact to the city. It is truly a one of a kind attraction that makes La Grange even more

of a special place to live or visit.

Kreische Brewery and Monument Hill is a State

Historic Site operated by Texas Parks and Wildlife.

The site celebrates the life of Heinrich Kreische,

who brewed Bluff Beer from the location. The

beer was produced and sold until 1884, two years

after his death. The site offers a variety of

activities including picnicking and tours. Special events include a

holiday Trail of Lights and Texas Heroes Days. It can also be reserved

for a unique wedding venue or other event as well. Monument Hill

commemorates the location where victims of the 1842 Dawson

Massacre and 1843 ‘Black Bean Death Lottery’ are buried.


The Texas MS 150 is a bicycling event from Houston to

Austin that raises money for the National Multiple

Sclerosis Society. The event attracts over 13,000 riders

and supporters and La Grange is the layover stop for

the two day event. Riders spend the night at the

Fayette County Fairgrounds. This event provides

excellent exposure for La Grange as a destination,

raises millions of dollars, and is an important event to the local economy.

The La Grange M-K-T (Katy) Railroad Depot Museum

is located at its original site adjacent to the tracks at

the intersection of North Washington and Lafayette

Streets. The building, which has waiting rooms, an

office, and a freight area, was completed in

November 1897 by the Taylor, Bastrop, and Houston Railway Company to replace the town’s first

station, which burned in March of that year. The depot was operational through the 1970’s and

now provides a variety of hands-on learning activities as well as historical artifacts and

photographs celebrating La Grange’s transportation history.

La Grange is the ‘Cradle of Czech Immigration’ which is

celebrated at the Texas Czech Heritage and Cultural

Center, a multi-functional facility that preserves and

promotes the history, language, culture, and heritage

of Czechs in Texas. The center provides resources for

historical, genealogical research, educational services,

as well as promoting the literary heritage and other

contributions of Czech immigrants to Texas history. The center includes historic structures,

walking trails, and the Sanford Schmid Amphitheater, a 400 seat auditorium.


History of La Grange

La Grange was established around 1831 when Colonel John Henry Moore built a blockhouse

about one block north of the present town square. Many other families had already settled in

and around the general area, but the blockhouse became the center of the little community.

During Indian raids and other times of turmoil, the Moore Blockhouse served as a refuge and a

haven.

In 1837, Albert C. Horton, William M. Eastland, John

Rice Jones, James S. Lester, and John Henry Moore

formed a partnership to establish a town on the area of

Moore’s Land Grant. Later the same year, the town was

platted and the group began selling lots. Moore even

advertised in statewide newspapers about the

attractiveness of the area.

Late December, 1837 saw the Second Congress of the Republic of Texas vote to establish the

county to be known as Fayette from areas of Mina and Bastrop. In April of the next year, the

same Congress voted to select Eblin’s League near the Bluff as the provisional capital of the new

Republic of Texas. Unfortunately, President Sam Houston vetoed the selection because he felt it

was too far removed from all the major cities of the new nation. La Grange became the county

seat because it was the only community in the Fayette County area at the time that was

established. There are many myths as to how La Grange got its name, but none of them have

been proven true at this point.

The year 1839 saw remarkable changes in the town. In January, the first election of city officials

was held to elect a mayor, constable, and five aldermen. The population had grown to between

80 and 100 residents, mostly living in log cabins. There were several enterprising businessmen

with stores located on the square. These included two hotels, groceries, a bake shop, and at least

one saloon. Robert E.B. Baylor organized the first school to serve the growing community. Later,

Baylor founded Baylor University in Waco.


German immigration to the area began as early as

1832 when both F. W. Grasmeyer and Christian

Wertzner arrived. However, the main influx of

immigration occurred in the mid 1870’s. Both

German and Czech settlers left an indelible stamp

on the community. At one time, La Grange boasted

newspapers in both German and Czech. Even today,

two bakeries produce treats of all kinds using original family recipes. Visitors from all over the

state and country travel miles out of their way just to procure a dozen kolaches.

La Grange has continued to thrive and prosper since that time due to the perseverance and

tenacity of its citizens. Challenges included Indian raids, the Yellow Fever Scourge of 1867, the

Civil War, the several wars of the 20th Century, as well as major destruction from Colorado River

flooding and economic downturns.

Standing at the intersection of two

main streets in downtown, a person

can look around the Square and see an

area filled with history. Because of the

preservation efforts of many retailers,

several historic buildings have been renovated, including the rock Heintze Building, built in 1855

by Henry Rohde with construction by stonemason Heinrich Kreische. While small towns across

Texas suffer the loss of such structures through neglect or ‘progress’, La Grange residents choose

to honor and respect the history of their town.


In 1891, a three story stone County

Courthouse was built and by 1896 the City had

electric service and waterworks. There were

also new bridges across the Colorado River,

four schools, five churches, three banks,

gristmills, cotton gins, three newspapers, and

an Opera House. By 1900, the population of La Grange was 2,392.

Between 1900 and 1925, La Grange declined to a population of approximately 1,665. La Grange

grew during the 1920’s, but then struggled through the Great Depression, declining from 130

businesses to only 75. By 1939, the community had recovered with over 140 businesses and a

population of 3,000. Cotton was the primary industry through World War II when

production declined and new industry was recruited including mattress and furniture

manufacturing, banks, cotton gins, hatcheries, feed mills, and many retail establishments.

During the late 1960’s a bottling plant opened along with a structural steel plant. By the early

1970’s only one cotton gin remained and there were few opportunities for young people. The

population continued to fluctuate throughout the 20th Century, reaching 4,478 in 2000.

The current population is estimated to be approximately 4,650 with continued growth

expected. Today, the City of La Grange has a diverse and robust economy with over 417

commercial entities in industries ranging from agriculture, utilities, communication,

construction, wholesale and retail trade, financial services, medical, hotel and lodging,

education, and other services.


Executive SummaryLa Grange City, TX Prepared by EsriLa Grange City, TX (4840276)Geography: Place

La Grange city, ...Population

2000 Population 4,3862010 Population 4,6412015 Population 4,5602020 Population 4,5222000-2010 Annual Rate 0.57%2010-2015 Annual Rate -0.33%2015-2020 Annual Rate -0.17%2015 Male Population 48.2%2015 Female Population 51.8%2015 Median Age 38.6

In the identified area, the current year population is 4,560. In 2010, the Census count in the area was 4,641. The rate of change since 2010 was -0.33% annually. The five-year projection for the population in the area is 4,522 representing a change of -0.17% annually from 2015 to 2020. Currently, the population is 48.2% male and 51.8% female.

Median Age

The median age in this area is 38.6, compared to U.S. median age of 37.9.Race and Ethnicity

2015 White Alone 73.3%2015 Black Alone 8.7%2015 American Indian/Alaska Native Alone 1.2%2015 Asian Alone 0.6%2015 Pacific Islander Alone 0.1%2015 Other Race 13.5%2015 Two or More Races 2.7%2015 Hispanic Origin (Any Race) 32.6%

Persons of Hispanic origin represent 32.6% of the population in the identified area compared to 17.6% of the U.S. population. Persons of Hispanic Origin may be of any race. The Diversity Index, which measures the probability that two people from the same area will be from different race/ethnic groups, is 69.4 in the identified area, compared to 63.0 for the U.S. as a whole.

Households2000 Households 1,7402010 Households 1,8542015 Total Households 1,8232020 Total Households 1,8112000-2010 Annual Rate 0.64%2010-2015 Annual Rate -0.32%2015-2020 Annual Rate -0.13%2015 Average Household Size 2.44

The household count in this area has changed from 1,854 in 2010 to 1,823 in the current year, a change of -0.32% annually. The five-year projection of households is 1,811, a change of -0.13% annually from the current year total. Average household size is currently 2.44, compared to 2.45 in the year 2010. The number of families in the current year is 1,211 in the specified area.

Data Note: Income is expressed in current dollarsSource: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2015 and 2020. Esri converted Census 2000 data into 2010 geography.

March 18, 2016

©2015 Esri Page 1 of 2



La Grange city, ...Median Household Income

2015 Median Household Income $43,1732020 Median Household Income $48,7762015-2020 Annual Rate 2.47%

Average Household Income

2015 Average Household Income $56,8112020 Average Household Income $62,9032015-2020 Annual Rate 2.06%

Per Capita Income2015 Per Capita Income $22,7652020 Per Capita Income $25,2202015-2020 Annual Rate 2.07%

Households by IncomeCurrent median household income is $43,173 in the area, compared to $53,217 for all U.S. households. Median household income is projected to be $48,776 in five years, compared to $60,683 for all U.S. households

Current average household income is $56,811 in this area, compared to $74,699 for all U.S. households. Average household income is projected to be $62,903 in five years, compared to $84,910 for all U.S. households

Current per capita income is $22,765 in the area, compared to the U.S. per capita income of $28,597. The per capita income is projected to be $25,220 in five years, compared to $32,501 for all U.S. households Housing

2000 Total Housing Units 2,0092000 Owner Occupied Housing Units 1,1432000 Renter Occupied Housing Units 5972000 Vacant Housing Units 269




Currently, 52.5% of the 2,192 housing units in the area are owner occupied; 30.7%, renter occupied; and 16.8% are vacant. Currently, in the U.S., 55.7% of the housing units in the area are owner occupied; 32.8% are renter occupied; and 11.6% are vacant. In 2010, there were 2,182 housing units in the area - 54.4% owner occupied, 30.6% renter occupied, and 15.0% vacant. The annual rate of change in housing units since 2010 is 0.20%. Median home value in the area is $211,167, compared to a median home value of $200,006 for the U.S. In five years, median value is projected to change by -1.34% annually to $197,390.


March 18, 2016



Executive SummaryFayette County, TX Prepared by EsriFayette County, TX (48149)Geography: County

Fayette County, ...Population

2000 Population 21,8042010 Population 24,5542015 Population 25,4422020 Population 26,2152000-2010 Annual Rate 1.19%2010-2015 Annual Rate 0.68%2015-2020 Annual Rate 0.60%2015 Male Population 49.6%2015 Female Population 50.4%2015 Median Age 47.6

In the identified area, the current year population is 25,442. In 2010, the Census count in the area was 24,554. The rate of change since 2010 was 0.68% annually. The five-year projection for the population in the area is 26,215 representing a change of 0.60% annually from 2015 to 2020. Currently, the population is 49.6% male and 50.4% female.

Median Age




Households2000 Households 8,7222010 Households 10,0782015 Total Households 10,4802020 Total Households 10,8342000-2010 Annual Rate 1.46%2010-2015 Annual Rate 0.75%2015-2020 Annual Rate 0.67%2015 Average Household Size 2.38

The household count in this area has changed from 10,078 in 2010 to 10,480 in the current year, a change of 0.75% annually. The five-year projection of households is 10,834, a change of 0.67% annually from the current year total. Average household size is currently 2.38, compared to 2.39 in the year 2010. The number of families in the current year is 7,258 in the specified area.


March 18, 2016



Executive SummaryFayette County, TX Prepared by EsriFayette County, TX (48149)Geography: County

Fayette County, ...Median Household Income








2000 Total Housing Units 11,1132000 Owner Occupied Housing Units 6,8292000 Renter Occupied Housing Units 1,8932000 Vacant Housing Units 2,391






March 18, 2016



Demographic and Income ProfileLa Grange City, TX Prepared for City of La Grange and Fayette

County, TexasLa Grange City, TX (4840276)Geography: Place

Summary Census 2010 2015 2020Population 4,641 4,560 4,522Households 1,854 1,823 1,811Families 1,221 1,211 1,198Average Household Size 2.45 2.44 2.44Owner Occupied Housing Units 1,186 1,150 1,131Renter Occupied Housing Units 668 673 680Median Age 37.4 38.6 39.4

Trends: 2015 - 2020 Annual Rate Area State NationalPopulation -0.17% 1.52% 0.75%Households -0.13% 1.54% 0.77%Families -0.22% 1.49% 0.69%Owner HHs -0.33% 1.47% 0.70%Median Household Income 2.47% 2.84% 2.66%

2015 2020 Households by Income Number Percent Number Percent

<$15,000 229 12.6% 214 11.8%$15,000 - $24,999 325 17.8% 269 14.9%$25,000 - $34,999 205 11.2% 195 10.8%$35,000 - $49,999 246 13.5% 242 13.4%$50,000 - $74,999 405 22.2% 425 23.5%$75,000 - $99,999 182 10.0% 221 12.2%$100,000 - $149,999 147 8.1% 141 7.8%$150,000 - $199,999 43 2.4% 56 3.1%$200,000+ 41 2.2% 47 2.6%

Median Household Income $43,173 $48,776Average Household Income $56,811 $62,903Per Capita Income $22,765 $25,220

Census 2010 2015 2020 Population by Age Number Percent Number Percent Number Percent

0 - 4 352 7.6% 316 6.9% 307 6.8%5 - 9 345 7.4% 345 7.6% 323 7.1%10 - 14 302 6.5% 307 6.7% 312 6.9%15 - 19 306 6.6% 283 6.2% 289 6.4%20 - 24 282 6.1% 263 5.8% 236 5.2%25 - 34 605 13.0% 575 12.6% 556 12.3%35 - 44 517 11.1% 502 11.0% 513 11.3%45 - 54 613 13.2% 559 12.3% 492 10.9%55 - 64 475 10.2% 526 11.5% 522 11.5%65 - 74 403 8.7% 454 10.0% 516 11.4%75 - 84 265 5.7% 254 5.6% 281 6.2%

85+ 176 3.8% 176 3.9% 174 3.8%Census 2010 2015 2020

Race and Ethnicity Number Percent Number Percent Number PercentWhite Alone 3,412 73.5% 3,343 73.3% 3,265 72.2%Black Alone 442 9.5% 397 8.7% 382 8.4%American Indian Alone 54 1.2% 53 1.2% 51 1.1%Asian Alone 25 0.5% 28 0.6% 30 0.7%Pacific Islander Alone 4 0.1% 4 0.1% 4 0.1%Some Other Race Alone 596 12.8% 614 13.5% 645 14.3%Two or More Races 108 2.3% 122 2.7% 146 3.2%

Hispanic Origin (Any Race) 1,445 31.1% 1,485 32.6% 1,598 35.3%Data Note: Income is expressed in current dollars.

Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2015 and 2020.

February 04, 2016



Demographic and Income ProfileLa Grange City, TX Prepared for City of La Grange and Fayette


AreaStateUSA

Trends 2015-2020Trends 2015-2020

Ann

ual Rat

e (i

n pe

rcen

t) 2.5

2

1.5

1

0.5

0

Population Households Families Owner HHs Median HH Income

20152020

Population by AgePopulation by Age

Perc

ent

12

10

8

6

4

2

00-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+

2015 Household Income 2015 Household Income

<$15K12.6%

$15K - $24K17.8%

$25K - $34K11.2%

$35K - $49K13.5%

$50K - $74K22.2%

$75K - $99K10.0%

$100K - $149K8.1%

$150K - $199K2.4%

$200K+2.2%

2015 Population by Race2015 Population by Race

Perc

ent

70

60

50

40

30

20

10

0White Black Am. Ind. Asian Pacific Other Two+

2015 Percent Hispanic Origin: 32.6%


February 04, 2016




La Grange city, ...Population

2000 Population 4,3862010 Population 4,6412015 Population 4,5602020 Population 4,5222000-2010 Annual Rate 0.57%2010-2015 Annual Rate -0.33%2015-2020 Annual Rate -0.17%2015 Male Population 48.2%2015 Female Population 51.8%2015 Median Age 38.6

In the identified area, the current year population is 4,560. In 2010, the Census count in the area was 4,641. The rate of change since 2010 was -0.33% annually. The five-year projection for the population in the area is 4,522 representing a change of -0.17% annually from 2015 to 2020. Currently, the population is 48.2% male and 51.8% female.

Median Age




Households2000 Households 1,7402010 Households 1,8542015 Total Households 1,8232020 Total Households 1,8112000-2010 Annual Rate 0.64%2010-2015 Annual Rate -0.32%2015-2020 Annual Rate -0.13%2015 Average Household Size 2.44

The household count in this area has changed from 1,854 in 2010 to 1,823 in the current year, a change of -0.32% annually. The five-year projection of households is 1,811, a change of -0.13% annually from the current year total. Average household size is currently 2.44, compared to 2.45 in the year 2010. The number of families in the current year is 1,211 in the specified area.


March 18, 2016




La Grange city, ...Median Household Income














March 18, 2016



Demographic and Income ProfileFayette County, TX Prepared for City of La Grange and Fayette

County, TexasFayette County, TX (48149)Geography: County

Summary Census 2010 2015 2020Population 24,554 25,442 26,215Households 10,078 10,480 10,834Families 7,015 7,258 7,477Average Household Size 2.39 2.38 2.38Owner Occupied Housing Units 7,817 7,982 8,230Renter Occupied Housing Units 2,261 2,498 2,604Median Age 46.3 47.6 48.7

Trends: 2015 - 2020 Annual Rate Area State NationalPopulation 0.60% 1.52% 0.75%Households 0.67% 1.54% 0.77%Families 0.60% 1.49% 0.69%Owner HHs 0.61% 1.47% 0.70%Median Household Income 1.63% 2.84% 2.66%

2015 2020 Households by Income Number Percent Number Percent

<$15,000 1,124 10.7% 1,062 9.8%$15,000 - $24,999 1,315 12.5% 1,045 9.6%$25,000 - $34,999 1,008 9.6% 905 8.4%$35,000 - $49,999 1,299 12.4% 1,332 12.3%$50,000 - $74,999 2,209 21.1% 2,432 22.4%$75,000 - $99,999 1,272 12.1% 1,521 14.0%$100,000 - $149,999 1,419 13.5% 1,469 13.6%$150,000 - $199,999 376 3.6% 529 4.9%$200,000+ 458 4.4% 539 5.0%

Median Household Income $53,899 $58,444Average Household Income $71,599 $79,770Per Capita Income $29,631 $33,104

Census 2010 2015 2020 Population by Age Number Percent Number Percent Number Percent

0 - 4 1,377 5.6% 1,340 5.3% 1,338 5.1%5 - 9 1,453 5.9% 1,438 5.7% 1,406 5.4%10 - 14 1,583 6.4% 1,499 5.9% 1,560 6.0%15 - 19 1,493 6.1% 1,458 5.7% 1,452 5.5%20 - 24 1,018 4.1% 1,208 4.7% 1,086 4.1%25 - 34 2,338 9.5% 2,473 9.7% 2,490 9.5%35 - 44 2,537 10.3% 2,505 9.8% 2,690 10.3%45 - 54 3,785 15.4% 3,496 13.7% 3,094 11.8%55 - 64 3,701 15.1% 4,050 15.9% 4,198 16.0%65 - 74 2,741 11.2% 3,299 13.0% 3,855 14.7%75 - 84 1,670 6.8% 1,737 6.8% 2,071 7.9%

85+ 858 3.5% 939 3.7% 975 3.7%Census 2010 2015 2020

Race and Ethnicity Number Percent Number Percent Number PercentWhite Alone 20,491 83.5% 20,989 82.5% 21,393 81.6%Black Alone 1,632 6.6% 1,655 6.5% 1,669 6.4%American Indian Alone 177 0.7% 178 0.7% 178 0.7%Asian Alone 66 0.3% 77 0.3% 87 0.3%Pacific Islander Alone 7 0.0% 7 0.0% 7 0.0%Some Other Race Alone 1,849 7.5% 2,103 8.3% 2,339 8.9%Two or More Races 332 1.4% 433 1.7% 542 2.1%

Hispanic Origin (Any Race) 4,585 18.7% 5,175 20.3% 5,878 22.4%Data Note: Income is expressed in current dollars.


February 04, 2016



Demographic and Income ProfileFayette County, TX Prepared for City of La Grange and Fayette


AreaStateUSA

Trends 2015-2020Trends 2015-2020

Ann

ual Rat

e (i

n pe

rcen

t) 2.5

2

1.5

1

0.5

0Population Households Families Owner HHs Median HH Income

20152020

Population by AgePopulation by Age

Perc

ent

16

14

12

10

8

6

4

2

00-4 5-9 10-14 15-19 20-24 25-34 35-44 45-54 55-64 65-74 75-84 85+

2015 Household Income 2015 Household Income

<$15K10.7%

$15K - $24K12.5%

$25K - $34K9.6%

$35K - $49K12.4%

$50K - $74K21.1%

$75K - $99K12.1%

$100K - $149K13.5%

$150K - $199K3.6%

$200K+4.4%

2015 Population by Race2015 Population by Race

Perc

ent

80

70

60

50

40

30

20

10

0White Black Am. Ind. Asian Pacific Other Two+

2015 Percent Hispanic Origin: 20.3%


February 04, 2016



Housing ProfileLa Grange City, TX Prepared for City of La Grange and Fayette


Population Households2010 Total Population 4,641 2015 Median Household Income $43,1732015 Total Population 4,560 2020 Median Household Income $48,7762020 Total Population 4,522 2015-2020 Annual Rate 2.47%2015-2020 Annual Rate -0.17%

Census 2010 2015 2020Housing Units by Occupancy Status and Tenure Number Percent Number Percent Number Percent

Total Housing Units 2,182 100.0% 2,192 100.0% 2,204 100.0%Occupied 1,854 85.0% 1,823 83.2% 1,811 82.2%

Owner 1,186 54.4% 1,150 52.5% 1,131 51.3%Renter 668 30.6% 673 30.7% 680 30.9%

Vacant 328 15.0% 369 16.8% 393 17.8%

2015 2020Owner Occupied Housing Units by Value Number Percent Number Percent

Total 1,149 100.0% 1,133 100.0%<$50,000 111 9.7% 74 6.5%$50,000-$99,999 119 10.4% 111 9.8%$100,000-$149,999 169 14.7% 209 18.4%$150,000-$199,999 142 12.4% 182 16.1%$200,000-$249,999 150 13.1% 160 14.1%$250,000-$299,999 132 11.5% 113 10.0%$300,000-$399,999 179 15.6% 155 13.7%$400,000-$499,999 78 6.8% 61 5.4%$500,000-$749,999 36 3.1% 36 3.2%$750,000-$999,999 8 0.7% 10 0.9%$1,000,000+ 25 2.2% 22 1.9%

Median Value $211,167 $197,390Average Value $249,108 $243,314

Data Note: Persons of Hispanic Origin may be of any race.Source: U.S. Census Bureau, Census 2010 Summary File 1.

February 04, 2016



Housing ProfileLa Grange City, TX Prepared for City of La Grange and Fayette


Census 2010 Owner Occupied Housing Units by Mortgage Status Number PercentTotal 1,186 100.0%

Owned with a Mortgage/Loan 564 47.6%Owned Free and Clear 622 52.4%

Census 2010 Vacant Housing Units by StatusNumber Percent

Total 328 100.0%For Rent 59 18.0%Rented- Not Occupied 3 0.9%For Sale Only 40 12.2%Sold - Not Occupied 4 1.2%Seasonal/Recreational/Occasional Use 97 29.6%For Migrant Workers 1 0.3%Other Vacant 124 37.8%

Census 2010 Occupied Housing Units by Age of Householder and Home Ownership Owner Occupied Units

Occupied Units Number % of OccupiedTotal 1,854 1,186 64.0%

15-24 80 20 25.0%25-34 275 117 42.5%35-44 289 165 57.1%45-54 355 245 69.0%55-64 289 203 70.2%65-74 253 203 80.2%75-84 196 155 79.1%85+ 117 78 66.7%

Census 2010 Occupied Housing Units by Race/Ethnicity of Householder and Home Ownership Owner Occupied Units


White Alone 1,464 987 67.4%Black/African American Alone

171 82 48.0%American Indian/Alaska Native Alone

12 4 33.3%Asian Alone 9 3 33.3%Pacific Islander Alone 2 2 100.0%Other Race Alone 171 100 58.5%Two or More Races 25 8 32.0%

Hispanic Origin 413 242 58.6%

Census 2010 Occupied Housing Units by Size and Home Ownership Owner Occupied Units


1-Person 556 326 58.6%2-Person 594 410 69.0%3-Person 292 185 63.4%4-Person 227 143 63.0%5-Person 121 77 63.6%6-Person 44 31 70.5%7+ Person 20 14 70.0%


February 04, 2016



Housing ProfileFayette County, TX Prepared for City of La Grange and Fayette


Population Households2010 Total Population 24,554 2015 Median Household Income $53,8992015 Total Population 25,442 2020 Median Household Income $58,4442020 Total Population 26,215 2015-2020 Annual Rate 1.63%2015-2020 Annual Rate 0.60%

Census 2010 2015 2020Housing Units by Occupancy Status and Tenure Number Percent Number Percent Number Percent

Total Housing Units 13,868 100.0% 14,384 100.0% 14,915 100.0%Occupied 10,078 72.7% 10,480 72.9% 10,834 72.6%

Owner 7,817 56.4% 7,982 55.5% 8,230 55.2%Renter 2,261 16.3% 2,498 17.4% 2,604 17.5%

Vacant 3,790 27.3% 3,904 27.1% 4,081 27.4%

2015 2020Owner Occupied Housing Units by Value Number Percent Number Percent

Total 7,982 100.0% 8,230 100.0%<$50,000 914 11.5% 627 7.6%$50,000-$99,999 959 12.0% 949 11.5%$100,000-$149,999 1,082 13.6% 1,388 16.9%$150,000-$199,999 1,000 12.5% 1,349 16.4%$200,000-$249,999 753 9.4% 842 10.2%$250,000-$299,999 704 8.8% 635 7.7%$300,000-$399,999 1,159 14.5% 1,064 12.9%$400,000-$499,999 629 7.9% 533 6.5%$500,000-$749,999 515 6.5% 527 6.4%$750,000-$999,999 158 2.0% 211 2.6%$1,000,000+ 109 1.4% 105 1.3%

Median Value $202,390 $192,661Average Value $257,219 $257,351


February 04, 2016



Housing ProfileFayette County, TX Prepared for City of La Grange and Fayette


Census 2010 Owner Occupied Housing Units by Mortgage Status Number PercentTotal 7,817 100.0%

Owned with a Mortgage/Loan 3,277 41.9%Owned Free and Clear 4,540 58.1%

Census 2010 Vacant Housing Units by StatusNumber Percent

Total 3,790 100.0%For Rent 184 4.9%Rented- Not Occupied 23 0.6%For Sale Only 160 4.2%Sold - Not Occupied 50 1.3%Seasonal/Recreational/Occasional Use 2,183 57.6%For Migrant Workers 1 0.0%Other Vacant 1,189 31.4%

Census 2010 Occupied Housing Units by Age of Householder and Home Ownership Owner Occupied Units


15-24 240 79 32.9%25-34 1,031 550 53.3%35-44 1,304 899 68.9%45-54 2,045 1,648 80.6%55-64 2,083 1,779 85.4%65-74 1,691 1,482 87.6%75-84 1,142 972 85.1%85+ 542 408 75.3%

Census 2010 Occupied Housing Units by Race/Ethnicity of Householder and Home Ownership Owner Occupied Units


White Alone 8,757 7,024 80.2%Black/African American Alone

640 387 60.5%American Indian/Alaska Native Alone

63 35 55.6%Asian Alone 19 8 42.1%Pacific Islander Alone 4 4 100.0%Other Race Alone 529 323 61.1%Two or More Races 66 36 54.5%

Hispanic Origin 1,283 790 61.6%

Census 2010 Occupied Housing Units by Size and Home Ownership Owner Occupied Units


1-Person 2,748 1,886 68.6%2-Person 3,944 3,354 85.0%3-Person 1,378 1,058 76.8%4-Person 1,158 877 75.7%5-Person 548 411 75.0%6-Person 203 155 76.4%7+ Person 99 76 76.8%


February 04, 2016



Market ProfileLa Grange City, TX Prepared for City of La Grange and Fayette


La Grange city, ...Population Summary

2000 Total Population 4,3862010 Total Population 4,6412015 Total Population 4,560

2015 Group Quarters 1042020 Total Population 4,522

2015-2020 Annual Rate -0.17%Household Summary

2000 Households 1,7402000 Average Household Size 2.45



2020 Households 1,8112020 Average Household Size 2.442015-2020 Annual Rate -0.13%

2010 Families 1,2212010 Average Family Size 3.06


2020 Families 1,1982020 Average Family Size 3.022015-2020 Annual Rate -0.22%

Housing Unit Summary2000 Housing Units 2,009

Owner Occupied Housing Units 56.9%Renter Occupied Housing Units 29.7%Vacant Housing Units 13.4%

2010 Housing Units 2,182Owner Occupied Housing Units 54.4%Renter Occupied Housing Units 30.6%Vacant Housing Units 15.0%



Median Household Income2015 $43,1732020 $48,776

Median Home Value2015 $211,1672020 $197,390

Per Capita Income2015 $22,7652020 $25,220

Median Age2010 37.42015 38.62020 39.4

Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households. Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received by all persons aged 15 years and over divided by the total population.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2015 and 2020. Esri converted Census 2000 data into 2010 geography.

February 04, 2016





La Grange city, ...2015 Households by Income

Household Income Base 1,823<$15,000 12.6%$15,000 - $24,999 17.8%$25,000 - $34,999 11.2%$35,000 - $49,999 13.5%$50,000 - $74,999 22.2%$75,000 - $99,999 10.0%$100,000 - $149,999 8.1%$150,000 - $199,999 2.4%$200,000+ 2.2%

Average Household Income $56,8112020 Households by Income


Average Household Income $62,9032015 Owner Occupied Housing Units by Value

Total 1,149<$50,000 9.7%$50,000 - $99,999 10.4%$100,000 - $149,999 14.7%$150,000 - $199,999 12.4%$200,000 - $249,999 13.1%$250,000 - $299,999 11.5%$300,000 - $399,999 15.6%$400,000 - $499,999 6.8%$500,000 - $749,999 3.1%$750,000 - $999,999 0.7%$1,000,000 + 2.2%

Average Home Value $249,1082020 Owner Occupied Housing Units by Value

Total 1,133<$50,000 6.5%$50,000 - $99,999 9.8%$100,000 - $149,999 18.4%$150,000 - $199,999 16.1%$200,000 - $249,999 14.1%$250,000 - $299,999 10.0%$300,000 - $399,999 13.7%$400,000 - $499,999 5.4%$500,000 - $749,999 3.2%$750,000 - $999,999 0.9%$1,000,000 + 1.9%

Average Home Value $243,314

Data Note: Income represents the preceding year, expressed in current dollars. Household income includes wage and salary earnings, interest dividends, net rents, pensions, SSI and welfare payments, child support, and alimony. Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2015 and 2020. Esri converted Census 2000 data into 2010 geography.

February 04, 2016





La Grange city, ...2010 Population by Age

Total 4,6410 - 4 7.6%5 - 9 7.4%10 - 14 6.5%15 - 24 12.7%25 - 34 13.0%35 - 44 11.1%45 - 54 13.2%55 - 64 10.2%65 - 74 8.7%75 - 84 5.7%85 + 3.8%

18 + 74.4%2015 Population by Age

Total 4,5600 - 4 6.9%5 - 9 7.6%10 - 14 6.7%15 - 24 12.0%25 - 34 12.6%35 - 44 11.0%45 - 54 12.3%55 - 64 11.5%65 - 74 10.0%75 - 84 5.6%85 + 3.9%


Total 4,5210 - 4 6.8%5 - 9 7.1%10 - 14 6.9%15 - 24 11.6%25 - 34 12.3%35 - 44 11.3%45 - 54 10.9%55 - 64 11.5%65 - 74 11.4%75 - 84 6.2%85 + 3.8%

18 + 75.2%2010 Population by Sex

Males 2,223Females 2,418

2015 Population by SexMales 2,198Females 2,362


Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2015 and 2020. Esri converted Census 2000 data into 2010 geography.

February 04, 2016





La Grange city, ...2010 Population by Race/Ethnicity

Total 4,641White Alone 73.5%Black Alone 9.5%American Indian Alone 1.2%Asian Alone 0.5%Pacific Islander Alone 0.1%Some Other Race Alone 12.8%Two or More Races 2.3%

Hispanic Origin 31.1%Diversity Index 68.6

2015 Population by Race/EthnicityTotal 4,561

White Alone 73.3%Black Alone 8.7%American Indian Alone 1.2%Asian Alone 0.6%Pacific Islander Alone 0.1%Some Other Race Alone 13.5%Two or More Races 2.7%





2010 Population by Relationship and Household TypeTotal 4,641

In Households 97.8%In Family Households 82.2%

Householder 26.3%Spouse 18.5%Child 31.9%Other relative 3.7%Nonrelative 1.8%

In Nonfamily Households 15.7%In Group Quarters 2.2%

Institutionalized Population 1.7%Noninstitutionalized Population 0.5%

Data Note: Persons of Hispanic Origin may be of any race. The Diversity Index measures the probability that two people from the same area will be from different race/ethnic groups.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2015 and 2020. Esri converted Census 2000 data into 2010 geography.

February 04, 2016





La Grange city, ...2015 Population 25+ by Educational AttainmentTotal 3,047

Less than 9th Grade 11.1%9th - 12th Grade, No Diploma 11.3%High School Graduate 26.4%GED/Alternative Credential 7.7%Some College, No Degree 19.5%Associate Degree 4.4%Bachelor's Degree 12.5%Graduate/Professional Degree 7.2%

2015 Population 15+ by Marital StatusTotal 3,593

Never Married 22.6%Married 52.4%Widowed 10.0%Divorced 15.0%

2015 Civilian Population 16+ in Labor Force Civilian Employed 99.0% Civilian Unemployed 1.0%2015 Employed Population 16+ by IndustryTotal 2,210 Agriculture/Mining 4.6% Construction 10.1% Manufacturing 12.3% Wholesale Trade 1.3% Retail Trade 9.0% Transportation/Utilities 7.9% Information 0.5% Finance/Insurance/Real Estate 5.5% Services 47.2% Public Administration 1.4%

2015 Employed Population 16+ by OccupationTotal 2,209 White Collar 42.5%

Management/Business/Financial 11.0% Professional 10.9% Sales 5.8% Administrative Support 14.9%

Services 22.1% Blue Collar 35.4%

Farming/Forestry/Fishing 0.0% Construction/Extraction 8.6% Installation/Maintenance/Repair 3.4% Production 13.0% Transportation/Material Moving 10.3%


February 04, 2016





La Grange city, ...2010 Households by Type

Total 1,854Households with 1 Person 30.0%Households with 2+ People 70.0%

Family Households 65.9%Husband-wife Families 46.2%

With Related Children 21.5%Other Family (No Spouse Present) 19.6%

Other Family with Male Householder 5.6%With Related Children 3.2%

Other Family with Female Householder 14.0%With Related Children 9.5%

Nonfamily Households 4.2%

All Households with Children 34.6%

Multigenerational Households 3.5%Unmarried Partner Households 5.4%

Male-female 4.9%Same-sex 0.5%

2010 Households by SizeTotal 1,854

1 Person Household 30.0%2 Person Household 32.0%3 Person Household 15.7%4 Person Household 12.2%5 Person Household 6.5%6 Person Household 2.4%7 + Person Household 1.1%

2010 Households by Tenure and Mortgage StatusTotal 1,854

Owner Occupied 64.0%Owned with a Mortgage/Loan 30.4%Owned Free and Clear 33.5%

Renter Occupied 36.0%

Data Note: Households with children include any households with people under age 18, related or not. Multigenerational households are families with 3 or more parent-child relationships. Unmarried partner households are usually classified as nonfamily households unless there is another member of the household related to the householder. Multigenerational and unmarried partner households are reported only to the tract level. Esri estimated block group data, which is used to estimate polygons or non-standard geography.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2015 and 2020. Esri converted Census 2000 data into 2010 geography.

February 04, 2016





La Grange city, ...Top 3 Tapestry Segments

1. Midlife Constants (5E)2. Down the Road (10D)3. Small Town Simplicity

(12C)2015 Consumer Spending Apparel & Services: Total $ $3,210,434

Average Spent $1,761.07Spending Potential Index 76

Computers & Accessories: Total $ $349,174Average Spent $191.54Spending Potential Index 73

Education: Total $ $1,796,006Average Spent $985.19Spending Potential Index 65

Entertainment/Recreation: Total $ $4,609,744Average Spent $2,528.66Spending Potential Index 76

Food at Home: Total $ $7,560,307Average Spent $4,147.18Spending Potential Index 79

Food Away from Home: Total $ $4,575,578Average Spent $2,509.92Spending Potential Index 76

Health Care: Total $ $6,953,201Average Spent $3,814.15Spending Potential Index 80

HH Furnishings & Equipment: Total $ $2,599,564Average Spent $1,425.98Spending Potential Index 77

Investments: Total $ $3,477,771Average Spent $1,907.72Spending Potential Index 69

Retail Goods: Total $ $36,896,824Average Spent $20,239.62Spending Potential Index 79

Shelter: Total $ $21,842,901Average Spent $11,981.84Spending Potential Index 73

TV/Video/Audio: Total $ $1,911,873Average Spent $1,048.75Spending Potential Index 80

Travel: Total $ $2,532,953Average Spent $1,389.44Spending Potential Index 71

Vehicle Maintenance & Repairs: Total $ $1,575,200Average Spent $864.07Spending Potential Index 77

Data Note: Consumer spending shows the amount spent on a variety of goods and services by households that reside in the area. Expenditures are shown by broad budget categories that are not mutually exclusive. Consumer spending does not equal business revenue. Total and Average Amount Spent Per Household represent annual figures. The Spending Potential Index represents the amount spent in the area relative to a national average of 100.Source: Consumer Spending data are derived from the 2011 and 2012 Consumer Expenditure Surveys, Bureau of Labor Statistics. Esri.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2015 and 2020. Esri converted Census 2000 data into 2010 geography.

February 04, 2016



Market ProfileFayette County, TX Prepared for City of La Grange and Fayette


Fayette County, ...Population Summary

2000 Total Population 21,8042010 Total Population 24,5542015 Total Population 25,442

2015 Group Quarters 4662020 Total Population 26,215

2015-2020 Annual Rate 0.60%Household Summary




2020 Households 10,8342020 Average Household Size 2.382015-2020 Annual Rate 0.67%



2020 Families 7,4772020 Average Family Size 2.882015-2020 Annual Rate 0.60%

Housing Unit Summary2000 Housing Units 11,113

Owner Occupied Housing Units 61.5%Renter Occupied Housing Units 17.0%Vacant Housing Units 21.5%




Median Household Income2015 $53,8992020 $58,444

Median Home Value2015 $202,3902020 $192,661

Per Capita Income2015 $29,6312020 $33,104

Median Age2010 46.32015 47.62020 48.7

Data Note: Household population includes persons not residing in group quarters. Average Household Size is the household population divided by total households. Persons in families include the householder and persons related to the householder by birth, marriage, or adoption. Per Capita Income represents the income received by all persons aged 15 years and over divided by the total population.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2015 and 2020. Esri converted Census 2000 data into 2010 geography.

February 04, 2016





Fayette County, ...2015 Households by Income


Average Household Income $71,5992020 Households by Income


Average Household Income $79,7702015 Owner Occupied Housing Units by Value

Total 7,982<$50,000 11.5%$50,000 - $99,999 12.0%$100,000 - $149,999 13.6%$150,000 - $199,999 12.5%$200,000 - $249,999 9.4%$250,000 - $299,999 8.8%$300,000 - $399,999 14.5%$400,000 - $499,999 7.9%$500,000 - $749,999 6.5%$750,000 - $999,999 2.0%$1,000,000 + 1.4%

Average Home Value $257,2192020 Owner Occupied Housing Units by Value

Total 8,230<$50,000 7.6%$50,000 - $99,999 11.5%$100,000 - $149,999 16.9%$150,000 - $199,999 16.4%$200,000 - $249,999 10.2%$250,000 - $299,999 7.7%$300,000 - $399,999 12.9%$400,000 - $499,999 6.5%$500,000 - $749,999 6.4%$750,000 - $999,999 2.6%$1,000,000 + 1.3%

Average Home Value $257,351

Data Note: Income represents the preceding year, expressed in current dollars. Household income includes wage and salary earnings, interest dividends, net rents, pensions, SSI and welfare payments, child support, and alimony. Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2015 and 2020. Esri converted Census 2000 data into 2010 geography.

February 04, 2016





Fayette County, ...2010 Population by Age

Total 24,5540 - 4 5.6%5 - 9 5.9%10 - 14 6.4%15 - 24 10.2%25 - 34 9.5%35 - 44 10.3%45 - 54 15.4%55 - 64 15.1%65 - 74 11.2%75 - 84 6.8%85 + 3.5%


Total 25,4420 - 4 5.3%5 - 9 5.7%10 - 14 5.9%15 - 24 10.5%25 - 34 9.7%35 - 44 9.8%45 - 54 13.7%55 - 64 15.9%65 - 74 13.0%75 - 84 6.8%85 + 3.7%


Total 26,2150 - 4 5.1%5 - 9 5.4%10 - 14 6.0%15 - 24 9.7%25 - 34 9.5%35 - 44 10.3%45 - 54 11.8%55 - 64 16.0%65 - 74 14.7%75 - 84 7.9%85 + 3.7%

18 + 80.0%2010 Population by Sex

Males 12,081Females 12,473




February 04, 2016





Fayette County, ...2010 Population by Race/Ethnicity

Total 24,554White Alone 83.5%Black Alone 6.6%American Indian Alone 0.7%Asian Alone 0.3%Pacific Islander Alone 0.0%Some Other Race Alone 7.5%Two or More Races 1.4%








2010 Population by Relationship and Household TypeTotal 24,554

In Households 98.1%In Family Households 84.2%

Householder 28.6%Spouse 23.2%Child 27.9%Other relative 3.0%Nonrelative 1.6%

In Nonfamily Households 14.0%In Group Quarters 1.9%

Institutionalized Population 1.7%Noninstitutionalized Population 0.2%

Data Note: Persons of Hispanic Origin may be of any race. The Diversity Index measures the probability that two people from the same area will be from different race/ethnic groups.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2015 and 2020. Esri converted Census 2000 data into 2010 geography.

February 04, 2016





Fayette County, ...2015 Population 25+ by Educational AttainmentTotal 18,499

Less than 9th Grade 8.8%9th - 12th Grade, No Diploma 10.0%High School Graduate 32.0%GED/Alternative Credential 4.5%Some College, No Degree 21.0%Associate Degree 5.8%Bachelor's Degree 13.4%Graduate/Professional Degree 4.4%

2015 Population 15+ by Marital StatusTotal 21,165

Never Married 22.4%Married 60.0%Widowed 8.5%Divorced 9.1%

2015 Civilian Population 16+ in Labor Force Civilian Employed 99.3% Civilian Unemployed 0.7%2015 Employed Population 16+ by IndustryTotal 13,180 Agriculture/Mining 6.8% Construction 10.4% Manufacturing 13.1% Wholesale Trade 2.3% Retail Trade 11.2% Transportation/Utilities 6.4% Information 1.3% Finance/Insurance/Real Estate 4.5% Services 41.2% Public Administration 2.8%

2015 Employed Population 16+ by OccupationTotal 13,180 White Collar 51.0%

Management/Business/Financial 13.2% Professional 13.3% Sales 8.8% Administrative Support 15.7%

Services 14.7% Blue Collar 34.3%

Farming/Forestry/Fishing 1.2% Construction/Extraction 9.7% Installation/Maintenance/Repair 5.8% Production 11.1% Transportation/Material Moving 6.6%


February 04, 2016





Fayette County, ...2010 Households by Type

Total 10,078Households with 1 Person 27.3%Households with 2+ People 72.7%

Family Households 69.6%Husband-wife Families 56.4%

With Related Children 20.3%Other Family (No Spouse Present) 13.2%

Other Family with Male Householder 4.3%With Related Children 2.3%

Other Family with Female Householder 8.9%With Related Children 5.7%

Nonfamily Households 3.1%

All Households with Children 28.5%

Multigenerational Households 2.7%Unmarried Partner Households 3.9%

Male-female 3.4%Same-sex 0.5%

2010 Households by SizeTotal 10,078

1 Person Household 27.3%2 Person Household 39.1%3 Person Household 13.7%4 Person Household 11.5%5 Person Household 5.4%6 Person Household 2.0%7 + Person Household 1.0%

2010 Households by Tenure and Mortgage StatusTotal 10,078

Owner Occupied 77.6%Owned with a Mortgage/Loan 32.5%Owned Free and Clear 45.0%

Renter Occupied 22.4%

Data Note: Households with children include any households with people under age 18, related or not. Multigenerational households are families with 3 or more parent-child relationships. Unmarried partner households are usually classified as nonfamily households unless there is another member of the household related to the householder. Multigenerational and unmarried partner households are reported only to the tract level. Esri estimated block group data, which is used to estimate polygons or non-standard geography.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2015 and 2020. Esri converted Census 2000 data into 2010 geography.

February 04, 2016





Fayette County, ...Top 3 Tapestry Segments

1. Rural Resort Dwellers (6E)2. Prairie Living (6D)3. Comfortable Empty Nesters

(5A)2015 Consumer Spending Apparel & Services: Total $ $22,231,389

Average Spent $2,121.32Spending Potential Index 92

Computers & Accessories: Total $ $2,479,294Average Spent $236.57Spending Potential Index 91

Education: Total $ $11,769,808Average Spent $1,123.07Spending Potential Index 74

Entertainment/Recreation: Total $ $34,887,045Average Spent $3,328.92Spending Potential Index 101

Food at Home: Total $ $55,891,653Average Spent $5,333.17Spending Potential Index 102

Food Away from Home: Total $ $32,029,279Average Spent $3,056.23Spending Potential Index 93

Health Care: Total $ $54,862,726Average Spent $5,234.99Spending Potential Index 110

HH Furnishings & Equipment: Total $ $18,976,208Average Spent $1,810.71Spending Potential Index 98

Investments: Total $ $37,033,544Average Spent $3,533.74Spending Potential Index 128

Retail Goods: Total $ $280,079,736Average Spent $26,725.17Spending Potential Index 105

Shelter: Total $ $145,373,295Average Spent $13,871.50Spending Potential Index 84

TV/Video/Audio: Total $ $13,647,739Average Spent $1,302.27Spending Potential Index 100

Travel: Total $ $18,593,671Average Spent $1,774.21Spending Potential Index 91

Vehicle Maintenance & Repairs: Total $ $11,420,399Average Spent $1,089.73Spending Potential Index 98

Data Note: Consumer spending shows the amount spent on a variety of goods and services by households that reside in the area. Expenditures are shown by broad budget categories that are not mutually exclusive. Consumer spending does not equal business revenue. Total and Average Amount Spent Per Household represent annual figures. The Spending Potential Index represents the amount spent in the area relative to a national average of 100.Source: Consumer Spending data are derived from the 2011 and 2012 Consumer Expenditure Surveys, Bureau of Labor Statistics. Esri.Source: U.S. Census Bureau, Census 2010 Summary File 1. Esri forecasts for 2015 and 2020. Esri converted Census 2000 data into 2010 geography.

February 04, 2016



Business SummaryLa Grange City, TX Prepared for City of La Grange and Fayette County,

TexasLa Grange City, TX (4840276)Geography: Place

Data for all businesses in area La Grange city, ...Total Businesses: 442Total Employees: 3,803Total Residential Population: 4,560Employee/Residential Population Ratio: 0.83:1

Employeesby SIC Codes Number Percent Number PercentAgriculture & Mining 13 2.9% 62 1.6%Construction 14 3.2% 55 1.4%Manufacturing 5 1.1% 93 2.4%Transportation 12 2.7% 132 3.5%Communication 2 0.5% 21 0.6%Utility 2 0.5% 47 1.2%Wholesale Trade 6 1.4% 73 1.9%

Retail Trade Summary 102 23.1% 1,165 30.6%Home Improvement 7 1.6% 49 1.3%General Merchandise Stores 3 0.7% 262 6.9%Food Stores 10 2.3% 229 6.0%Auto Dealers, Gas Stations, Auto Aftermarket 17 3.8% 117 3.1%Apparel & Accessory Stores 4 0.9% 11 0.3%Furniture & Home Furnishings 5 1.1% 19 0.5%Eating & Drinking Places 28 6.3% 284 7.5%Miscellaneous Retail 28 6.3% 194 5.1%

Finance, Insurance, Real Estate Summary 68 15.4% 326 8.6%Banks, Savings & Lending Institutions 28 6.3% 190 5.0%Securities Brokers 4 0.9% 9 0.2%Insurance Carriers & Agents 17 3.8% 57 1.5%Real Estate, Holding, Other Investment Offices 19 4.3% 70 1.8%

Services Summary 166 37.6% 1,408 37.0%Hotels & Lodging 8 1.8% 47 1.2%Automotive Services 14 3.2% 42 1.1%Motion Pictures & Amusements 8 1.8% 86 2.3%Health Services 25 5.7% 547 14.4%Legal Services 8 1.8% 21 0.6%Education Institutions & Libraries 8 1.8% 264 6.9%Other Services 95 21.5% 401 10.5%

Government 42 9.5% 403 10.6%

Unclassified Establishments 10 2.3% 18 0.5%

Totals 442 100.0% 3,803 100.0%Source: Copyright 2015 Infogroup, Inc. All rights reserved. Esri Total Residential Population forecasts for 2015.

February 04, 2016



Business SummaryLa Grange City, TX Prepared for City of La Grange and Fayette County,

TexasLa Grange City, TX (4840276)Geography: Place

Businesses Employeesby NAICS Codes Number Percent Number PercentAgriculture, Forestry, Fishing & Hunting 3 0.7% 9 0.2%Mining 5 1.1% 21 0.6%Utilities 2 0.5% 47 1.2%Construction 15 3.4% 61 1.6%Manufacturing 5 1.1% 115 3.0%Wholesale Trade 6 1.4% 73 1.9%Retail Trade 71 16.1% 844 22.2%

Motor Vehicle & Parts Dealers 10 2.3% 91 2.4%Furniture & Home Furnishings Stores 3 0.7% 8 0.2%Electronics & Appliance Stores 4 0.9% 17 0.4%Bldg Material & Garden Equipment & Supplies Dealers 7 1.6% 49 1.3%Food & Beverage Stores 9 2.0% 199 5.2%Health & Personal Care Stores 7 1.6% 133 3.5%Gasoline Stations 7 1.6% 26 0.7%Clothing & Clothing Accessories Stores 5 1.1% 16 0.4%Sport Goods, Hobby, Book, & Music Stores 5 1.1% 8 0.2%General Merchandise Stores 3 0.7% 262 6.9%Miscellaneous Store Retailers 11 2.5% 35 0.9%Nonstore Retailers 0 0.0% 0 0.0%

Transportation & Warehousing 6 1.4% 85 2.2%Information 8 1.8% 58 1.5%Finance & Insurance 49 11.1% 256 6.7%

Central Bank/Credit Intermediation & Related Activities 28 6.3% 190 5.0%Securities, Commodity Contracts & Other Financial Investments & Other Related Activities

4 0.9% 9 0.2%Insurance Carriers & Related Activities; Funds, Trusts & Other Financial Vehicles

17 3.8% 57 1.5%Real Estate, Rental & Leasing 27 6.1% 77 2.0%Professional, Scientific & Tech Services 38 8.6% 155 4.1%

Legal Services 10 2.3% 36 0.9%Management of Companies & Enterprises 1 0.2% 3 0.1%Administrative & Support & Waste Management & Remediation Services

7 1.6% 33 0.9%Educational Services 7 1.6% 262 6.9%Health Care & Social Assistance 40 9.0% 660 17.4%Arts, Entertainment & Recreation 9 2.0% 101 2.7%Accommodation & Food Services 37 8.4% 333 8.8%

Accommodation 8 1.8% 47 1.2%Food Services & Drinking Places 29 6.6% 286 7.5%

Other Services (except Public Administration) 53 12.0% 183 4.8%Automotive Repair & Maintenance 9 2.0% 25 0.7%

Public Administration 43 9.7% 409 10.8%


Total 442 100.0% 3,803 100.0%Source: Copyright 2015 Infogroup, Inc. All rights reserved. Esri Total Residential Population forecasts for 2015.

February 04, 2016



Business SummaryFayette County, TX Prepared for City of La Grange and Fayette County,

TexasFayette County, TX (48149)Geography: County

Data for all businesses in area Fayette County, ...Total Businesses: 1,350Total Employees: 12,886Total Residential Population: 25,442Employee/Residential Population Ratio: 0.51:1

Employeesby SIC Codes Number Percent Number PercentAgriculture & Mining 75 5.6% 365 2.8%Construction 75 5.6% 299 2.3%Manufacturing 46 3.4% 744 5.8%Transportation 55 4.1% 262 2.0%Communication 10 0.7% 202 1.6%Utility 8 0.6% 383 3.0%Wholesale Trade 60 4.4% 816 6.3%

Retail Trade Summary 304 22.5% 2,472 19.2%Home Improvement 22 1.6% 114 0.9%General Merchandise Stores 13 1.0% 288 2.2%Food Stores 43 3.2% 455 3.5%Auto Dealers, Gas Stations, Auto Aftermarket 36 2.7% 230 1.8%Apparel & Accessory Stores 10 0.7% 25 0.2%Furniture & Home Furnishings 15 1.1% 40 0.3%Eating & Drinking Places 74 5.5% 874 6.8%Miscellaneous Retail 91 6.7% 446 3.5%

Finance, Insurance, Real Estate Summary 148 11.0% 616 4.8%Banks, Savings & Lending Institutions 71 5.3% 316 2.5%Securities Brokers 7 0.5% 53 0.4%Insurance Carriers & Agents 27 2.0% 82 0.6%Real Estate, Holding, Other Investment Offices 43 3.2% 165 1.3%

Services Summary 438 32.4% 5,825 45.2%Hotels & Lodging 42 3.1% 2,645 20.5%Automotive Services 32 2.4% 107 0.8%Motion Pictures & Amusements 23 1.7% 172 1.3%Health Services 41 3.0% 963 7.5%Legal Services 12 0.9% 32 0.2%Education Institutions & Libraries 28 2.1% 920 7.1%Other Services 260 19.3% 986 7.7%

Government 80 5.9% 771 6.0%


Totals 1,350 100.0% 12,886 100.0%Source: Copyright 2015 Infogroup, Inc. All rights reserved. Esri Total Residential Population forecasts for 2015.

February 04, 2016



Business SummaryFayette County, TX Prepared for City of La Grange and Fayette County,

TexasFayette County, TX (48149)Geography: County

Businesses Employeesby NAICS Codes Number Percent Number PercentAgriculture, Forestry, Fishing & Hunting 46 3.4% 102 0.8%Mining 12 0.9% 153 1.2%Utilities 8 0.6% 383 3.0%Construction 85 6.3% 388 3.0%Manufacturing 45 3.3% 768 6.0%Wholesale Trade 59 4.4% 813 6.3%Retail Trade 223 16.5% 1,540 12.0%

Motor Vehicle & Parts Dealers 20 1.5% 168 1.3%Furniture & Home Furnishings Stores 6 0.4% 15 0.1%Electronics & Appliance Stores 11 0.8% 94 0.7%Bldg Material & Garden Equipment & Supplies Dealers 22 1.6% 114 0.9%Food & Beverage Stores 43 3.2% 413 3.2%Health & Personal Care Stores 8 0.6% 137 1.1%Gasoline Stations 16 1.2% 62 0.5%Clothing & Clothing Accessories Stores 13 1.0% 34 0.3%Sport Goods, Hobby, Book, & Music Stores 16 1.2% 37 0.3%General Merchandise Stores 13 1.0% 288 2.2%Miscellaneous Store Retailers 49 3.6% 159 1.2%Nonstore Retailers 6 0.4% 19 0.1%

Transportation & Warehousing 43 3.2% 189 1.5%Information 25 1.9% 313 2.4%Finance & Insurance 106 7.9% 452 3.5%

Central Bank/Credit Intermediation & Related Activities 71 5.3% 316 2.5%Securities, Commodity Contracts & Other Financial Investments & Other Related Activities

8 0.6% 54 0.4%Insurance Carriers & Related Activities; Funds, Trusts & Other Financial Vehicles

27 2.0% 82 0.6%Real Estate, Rental & Leasing 51 3.8% 163 1.3%Professional, Scientific & Tech Services 91 6.7% 310 2.4%

Legal Services 15 1.1% 49 0.4%Management of Companies & Enterprises 1 0.1% 3 0.0%Administrative & Support & Waste Management & Remediation Services

24 1.8% 81 0.6%Educational Services 25 1.9% 913 7.1%Health Care & Social Assistance 68 5.0% 1,140 8.8%Arts, Entertainment & Recreation 35 2.6% 246 1.9%Accommodation & Food Services 118 8.7% 3,522 27.3%

Accommodation 42 3.1% 2,645 20.5%Food Services & Drinking Places 76 5.6% 877 6.8%

Other Services (except Public Administration) 153 11.3% 499 3.9%Automotive Repair & Maintenance 25 1.9% 86 0.7%

Public Administration 81 6.0% 777 6.0%


Total 1,350 100.0% 12,886 100.0%Source: Copyright 2015 Infogroup, Inc. All rights reserved. Esri Total Residential Population forecasts for 2015.

February 04, 2016



Retail Goods and Services ExpendituresLa Grange City, TX Prepared for City of La Grange and Fayette


Top Tapestry Segments Percent Demographic Summary 2015 2020Midlife Constants (5E) 37.2% Population 4,560 4,522Down the Road (10D) 34.6% Households 1,823 1,811Small Town Simplicity (12C) 13.5% Families 1,211 1,198Southwestern Families (7F) 13.1% Median Age 38.6 39.4Comfortable Empty Nesters (5A) 1.5% Median Household Income $43,173 $48,776

Spending Potential Average AmountIndex Spent Total

Apparel and Services 76 $1,761.07 $3,210,434Men's 76 $327.82 $597,608Women's 77 $617.35 $1,125,420Children's 76 $284.79 $519,179Footwear 77 $354.13 $645,582Watches & Jewelry 72 $104.83 $191,100Apparel Products and Services (1) 74 $72.16 $131,545

ComputerComputers and Hardware for Home Use 74 $159.24 $290,290Portable Memory 75 $4.01 $7,317Computer Software 69 $14.05 $25,614Computer Accessories 74 $14.24 $25,953

Entertainment & Recreation 76 $2,528.66 $4,609,744Fees and Admissions 68 $436.85 $796,375

Membership Fees for Clubs (2) 68 $116.43 $212,257Fees for Participant Sports, excl. Trips 70 $83.85 $152,852Admission to Movie/Theatre/Opera/Ballet 69 $114.48 $208,699Admission to Sporting Events, excl. Trips 69 $46.13 $84,094Fees for Recreational Lessons 62 $75.53 $137,685Dating Services 72 $0.43 $787

TV/Video/Audio 80 $1,048.75 $1,911,873Cable and Satellite Television Services 82 $738.32 $1,345,958Televisions 78 $114.72 $209,141Satellite Dishes 80 $1.25 $2,282VCRs, Video Cameras, and DVD Players 76 $8.30 $15,134Miscellaneous Video Equipment 74 $7.96 $14,512Video Cassettes and DVDs 78 $25.04 $45,641Video Game Hardware/Accessories 79 $18.26 $33,288Video Game Software 78 $21.47 $39,142Streaming/Downloaded Video 67 $3.87 $7,056Rental of Video Cassettes and DVDs 78 $18.27 $33,315Installation of Televisions 65 $0.73 $1,336Audio (3) 70 $86.37 $157,448Rental and Repair of TV/Radio/Sound Equipment 78 $4.18 $7,620Pets 81 $459.00 $836,751Toys and Games (4) 75 $92.64 $168,889Recreational Vehicles and Fees (5) 73 $159.07 $289,992Sports/Recreation/Exercise Equipment (6) 77 $145.95 $266,069Photo Equipment and Supplies (7) 71 $57.55 $104,918Reading (8) 75 $113.60 $207,086Catered Affairs (9) 64 $15.25 $27,792

Food 78 $6,657.10 $12,135,885Food at Home 79 $4,147.18 $7,560,307

Bakery and Cereal Products 79 $575.23 $1,048,650Meats, Poultry, Fish, and Eggs 81 $926.64 $1,689,262Dairy Products 79 $444.44 $810,218Fruits and Vegetables 77 $764.26 $1,393,251Snacks and Other Food at Home (10) 80 $1,436.60 $2,618,926

Food Away from Home 76 $2,509.92 $4,575,578Alcoholic Beverages 73 $403.54 $735,654Nonalcoholic Beverages at Home 81 $403.49 $735,562

Data Note: The Spending Potential Index (SPI) is household-based, and represents the amount spent for a product or service relative to a national average of 100. Detail may not sum to totals due to rounding. Source: Esri forecasts for 2015 and 2020; Consumer Spending data are derived from the 2011 and 2012 Consumer Expenditure Surveys, Bureau of Labor Statistics.

February 04, 2016






FinancialInvestments 69 $1,907.72 $3,477,771Vehicle Loans 81 $3,415.83 $6,227,060

HealthNonprescription Drugs 84 $108.08 $197,024Prescription Drugs 85 $423.26 $771,601Eyeglasses and Contact Lenses 77 $69.13 $126,019

HomeMortgage Payment and Basics (11) 73 $6,873.61 $12,530,585Maintenance and Remodeling Services 75 $1,265.09 $2,306,267Maintenance and Remodeling Materials (12) 80 $241.25 $439,801Utilities, Fuel, and Public Services 82 $4,169.93 $7,601,774

Household Furnishings and EquipmentHousehold Textiles (13) 75 $74.19 $135,240Furniture 76 $393.23 $716,860Rugs 69 $16.92 $30,846Major Appliances (14) 79 $212.93 $388,167Housewares (15) 77 $55.72 $101,577Small Appliances 78 $35.79 $65,245Luggage 68 $6.26 $11,419Telephones and Accessories 81 $40.58 $73,985

Household OperationsChild Care 67 $300.61 $548,007Lawn and Garden (16) 79 $343.66 $626,493Moving/Storage/Freight Express 74 $54.94 $100,147

Housekeeping Supplies (17) 81 $583.54 $1,063,799Insurance

Owners and Renters Insurance 82 $411.15 $749,520Vehicle Insurance 80 $974.22 $1,776,010Life/Other Insurance 79 $365.42 $666,163Health Insurance 80 $2,115.96 $3,857,393

Personal Care Products (18) 80 $372.56 $679,182School Books and Supplies (19) 75 $135.93 $247,804Smoking Products 88 $411.90 $750,887Transportation

Vehicle Purchases (Net Outlay) (20) 81 $3,262.25 $5,947,082Gasoline and Motor Oil 83 $2,917.37 $5,318,362Vehicle Maintenance and Repairs 77 $864.07 $1,575,200

TravelAirline Fares 67 $319.46 $582,381Lodging on Trips 71 $322.36 $587,663Auto/Truck/Van Rental on Trips 68 $22.80 $41,564Food and Drink on Trips 73 $339.15 $618,275


February 04, 2016





(1) Apparel Products and Services includes material for making clothes, sewing patterns and notions, shoe repair and other shoe services, apparel laundry and dry cleaning, alteration, repair and tailoring of apparel, clothing rental and storage, and watch and jewelry repair.

(2) Membership Fees for Clubs includes membership fees for social, recreational, and civic clubs.

(3) Audio includes satellite radio service, sound components and systems, digital audio players, records, CDs, audio tapes, streaming/downloaded audio, tape recorders, radios, musical instruments and accessories, and rental and repair of musical instruments.

(4) Toys and Games includes toys, games, arts and crafts, tricycles, playground equipment, arcade games, and online entertainment and games.

(5) Recreational Vehicles & Fees includes docking and landing fees for boats and planes, purchase and rental of RVs or boats, and camp fees.

(6) Sports/Recreation/Exercise Equipment includes exercise equipment and gear, game tables, bicycles, camping equipment, hunting and fishing equipment, winter sports equipment, water sports equipment, other sports equipment, and rental/repair of sports/recreation/exercise equipment.

(7) Photo Equipment and Supplies includes film, film processing, photographic equipment, rental and repair of photo equipment, and photographer fees. (8) Reading includes digital book readers, books, magazine and newspaper subscriptions, and single copies of magazines and newspapers..

(9) Catered Affairs includes expenses associated with live entertainment and rental of party supplies.

(10) Snacks and Other Food at Home includes candy, chewing gum, sugar, artificial sweeteners, jam, jelly, preserves, margarine, fat, oil, salad dressing, nondairy cream and milk, peanut butter, frozen prepared food, potato chips, nuts, salt, spices, seasonings, olives, pickles, relishes, sauces, gravy, other condiments, soup, prepared salad, prepared dessert, baby food, miscellaneous prepared food, and nonalcoholic beverages.

(11) Mortgage Payment and Basics includes mortgage interest, mortgage principal, property taxes, homeowners insurance, and ground rent.

(12) Maintenance and Remodeling Materials includes supplies/tools/equipment for painting and wallpapering, plumbing supplies and equipment, electrical/heating/AC supplies, materials for hard surface flooring, materials for roofing/gutters, materials for plaster/panel/siding, materials for patio/fence/brick work, landscaping materials, and insulation materials for owned homes.

(13) Household Textiles includes bathroom linens, bedroom linens, kitchen linens, dining room linens, other linens, curtains, draperies, slipcovers, decorative pillows, and materials for slipcovers and curtains.

(14) Major Appliances includes dishwashers, disposals, refrigerators, freezers, washers, dryers, stoves, ovens, microwaves, window air conditioners, electric floor cleaning equipment, sewing machines, and miscellaneous appliances.

(15) Housewares includes plastic dinnerware, china, flatware, glassware, serving pieces, nonelectric cookware, and tableware.

(16) Lawn and Garden includes lawn and garden supplies, equipment and care service, indoor plants, fresh flowers, and repair/rental of lawn and garden equipment.

(17) Housekeeping Supplies includes soaps and laundry detergents, cleaning products, toilet tissue, paper towels, napkins, paper/plastic/foil products, stationery, giftwrap supplies, postage, and delivery services.

(18) Personal Care Products includes hair care products, nonelectric articles for hair, wigs, hairpieces, oral hygiene products, shaving needs, perfume, cosmetics, skincare, bath products, nail products, deodorant, feminine hygiene products, adult diapers, and personal care appliances.

(19) School Books and Supplies includes school books and supplies for College, Elementary school, High school, Vocational/Technical School, Preschool/Other Schools, and Other School Supplies.

(20) Vehicle Purchases (Net Outlay) includes net outlay for new and used cars, trucks, vans, motorcycles, and motor scooters.


February 04, 2016



Retail Goods and Services ExpendituresFayette County, TX Prepared for City of La Grange and Fayette


Top Tapestry Segments Percent Demographic Summary 2015 2020Rural Resort Dwellers (6E) 27.3% Population 25,442 26,215Prairie Living (6D) 16.6% Households 10,480 10,834Comfortable Empty Nesters (5A) 13.9% Families 7,258 7,477Heartland Communities (6F) 8.8% Median Age 47.6 48.7Southern Satellites (10A) 8.2% Median Household Income $53,899 $58,444


Apparel and Services 92 $2,121.32 $22,231,389Men's 91 $395.71 $4,147,014Women's 93 $747.89 $7,837,938Children's 90 $336.06 $3,521,896Footwear 95 $434.31 $4,551,553Watches & Jewelry 83 $119.71 $1,254,599Apparel Products and Services (1) 90 $87.63 $918,388

ComputerComputers and Hardware for Home Use 92 $198.00 $2,074,994Portable Memory 82 $4.43 $46,410Computer Software 78 $15.73 $164,897Computer Accessories 96 $18.42 $192,993

Entertainment & Recreation 101 $3,328.92 $34,887,045Fees and Admissions 76 $491.10 $5,146,734

Membership Fees for Clubs (2) 76 $129.57 $1,357,861Fees for Participant Sports, excl. Trips 75 $90.14 $944,646Admission to Movie/Theatre/Opera/Ballet 78 $128.46 $1,346,278Admission to Sporting Events, excl. Trips 86 $57.10 $598,385Fees for Recreational Lessons 70 $85.40 $894,992Dating Services 73 $0.44 $4,570

TV/Video/Audio 100 $1,302.27 $13,647,739Cable and Satellite Television Services 105 $942.62 $9,878,667Televisions 90 $133.75 $1,401,721Satellite Dishes 106 $1.66 $17,403VCRs, Video Cameras, and DVD Players 91 $10.02 $105,018Miscellaneous Video Equipment 74 $7.91 $82,849Video Cassettes and DVDs 92 $29.55 $309,703Video Game Hardware/Accessories 90 $20.83 $218,272Video Game Software 87 $24.05 $252,033Streaming/Downloaded Video 72 $4.14 $43,414Rental of Video Cassettes and DVDs 92 $21.62 $226,624Installation of Televisions 67 $0.75 $7,855Audio (3) 81 $99.31 $1,040,782Rental and Repair of TV/Radio/Sound Equipment 112 $6.05 $63,398Pets 121 $688.42 $7,214,645Toys and Games (4) 95 $116.09 $1,216,661Recreational Vehicles and Fees (5) 133 $289.15 $3,030,331Sports/Recreation/Exercise Equipment (6) 111 $210.26 $2,203,533Photo Equipment and Supplies (7) 82 $66.35 $695,363Reading (8) 98 $148.89 $1,560,325Catered Affairs (9) 69 $16.39 $171,716

Food 99 $8,389.40 $87,920,932Food at Home 102 $5,333.17 $55,891,653

Bakery and Cereal Products 102 $747.19 $7,830,561Meats, Poultry, Fish, and Eggs 102 $1,172.61 $12,288,906Dairy Products 105 $589.57 $6,178,687Fruits and Vegetables 97 $955.62 $10,014,895Snacks and Other Food at Home (10) 104 $1,868.19 $19,578,604

Food Away from Home 93 $3,056.23 $32,029,279Alcoholic Beverages 84 $467.45 $4,898,864Nonalcoholic Beverages at Home 105 $521.76 $5,468,037


February 04, 2016






FinancialInvestments 128 $3,533.74 $37,033,544Vehicle Loans 99 $4,195.16 $43,965,308

HealthNonprescription Drugs 118 $152.72 $1,600,526Prescription Drugs 120 $599.33 $6,281,030Eyeglasses and Contact Lenses 108 $97.46 $1,021,330

HomeMortgage Payment and Basics (11) 92 $8,580.58 $89,924,497Maintenance and Remodeling Services 104 $1,755.71 $18,399,884Maintenance and Remodeling Materials (12) 136 $407.18 $4,267,252Utilities, Fuel, and Public Services 104 $5,280.86 $55,343,449

Household Furnishings and EquipmentHousehold Textiles (13) 93 $91.63 $960,315Furniture 91 $469.69 $4,922,370Rugs 94 $23.15 $242,615Major Appliances (14) 105 $283.35 $2,969,548Housewares (15) 96 $69.61 $729,545Small Appliances 102 $46.51 $487,432Luggage 82 $7.55 $79,088Telephones and Accessories 114 $57.07 $598,122

Household OperationsChild Care 73 $324.43 $3,400,069Lawn and Garden (16) 114 $493.89 $5,175,955Moving/Storage/Freight Express 78 $57.68 $604,466

Housekeeping Supplies (17) 107 $769.44 $8,063,703Insurance

Owners and Renters Insurance 114 $573.28 $6,007,946Vehicle Insurance 98 $1,186.81 $12,437,757Life/Other Insurance 111 $512.30 $5,368,909Health Insurance 109 $2,884.22 $30,226,662

Personal Care Products (18) 99 $461.37 $4,835,115School Books and Supplies (19) 90 $162.60 $1,704,086Smoking Products 124 $578.31 $6,060,740Transportation

Vehicle Purchases (Net Outlay) (20) 108 $4,373.42 $45,833,441Gasoline and Motor Oil 108 $3,775.20 $39,564,134Vehicle Maintenance and Repairs 98 $1,089.73 $11,420,399

TravelAirline Fares 76 $362.95 $3,803,713Lodging on Trips 94 $427.04 $4,475,338Auto/Truck/Van Rental on Trips 73 $24.58 $257,618Food and Drink on Trips 95 $441.16 $4,623,308


February 04, 2016





(1) Apparel Products and Services includes material for making clothes, sewing patterns and notions, shoe repair and other shoe services, apparel laundry and dry cleaning, alteration, repair and tailoring of apparel, clothing rental and storage, and watch and jewelry repair.

(2) Membership Fees for Clubs includes membership fees for social, recreational, and civic clubs.

(3) Audio includes satellite radio service, sound components and systems, digital audio players, records, CDs, audio tapes, streaming/downloaded audio, tape recorders, radios, musical instruments and accessories, and rental and repair of musical instruments.

(4) Toys and Games includes toys, games, arts and crafts, tricycles, playground equipment, arcade games, and online entertainment and games.

(5) Recreational Vehicles & Fees includes docking and landing fees for boats and planes, purchase and rental of RVs or boats, and camp fees.

(6) Sports/Recreation/Exercise Equipment includes exercise equipment and gear, game tables, bicycles, camping equipment, hunting and fishing equipment, winter sports equipment, water sports equipment, other sports equipment, and rental/repair of sports/recreation/exercise equipment.

(7) Photo Equipment and Supplies includes film, film processing, photographic equipment, rental and repair of photo equipment, and photographer fees. (8) Reading includes digital book readers, books, magazine and newspaper subscriptions, and single copies of magazines and newspapers..

(9) Catered Affairs includes expenses associated with live entertainment and rental of party supplies.

(10) Snacks and Other Food at Home includes candy, chewing gum, sugar, artificial sweeteners, jam, jelly, preserves, margarine, fat, oil, salad dressing, nondairy cream and milk, peanut butter, frozen prepared food, potato chips, nuts, salt, spices, seasonings, olives, pickles, relishes, sauces, gravy, other condiments, soup, prepared salad, prepared dessert, baby food, miscellaneous prepared food, and nonalcoholic beverages.

(11) Mortgage Payment and Basics includes mortgage interest, mortgage principal, property taxes, homeowners insurance, and ground rent.

(12) Maintenance and Remodeling Materials includes supplies/tools/equipment for painting and wallpapering, plumbing supplies and equipment, electrical/heating/AC supplies, materials for hard surface flooring, materials for roofing/gutters, materials for plaster/panel/siding, materials for patio/fence/brick work, landscaping materials, and insulation materials for owned homes.

(13) Household Textiles includes bathroom linens, bedroom linens, kitchen linens, dining room linens, other linens, curtains, draperies, slipcovers, decorative pillows, and materials for slipcovers and curtains.

(14) Major Appliances includes dishwashers, disposals, refrigerators, freezers, washers, dryers, stoves, ovens, microwaves, window air conditioners, electric floor cleaning equipment, sewing machines, and miscellaneous appliances.

(15) Housewares includes plastic dinnerware, china, flatware, glassware, serving pieces, nonelectric cookware, and tableware.

(16) Lawn and Garden includes lawn and garden supplies, equipment and care service, indoor plants, fresh flowers, and repair/rental of lawn and garden equipment.

(17) Housekeeping Supplies includes soaps and laundry detergents, cleaning products, toilet tissue, paper towels, napkins, paper/plastic/foil products, stationery, giftwrap supplies, postage, and delivery services.

(18) Personal Care Products includes hair care products, nonelectric articles for hair, wigs, hairpieces, oral hygiene products, shaving needs, perfume, cosmetics, skincare, bath products, nail products, deodorant, feminine hygiene products, adult diapers, and personal care appliances.

(19) School Books and Supplies includes school books and supplies for College, Elementary school, High school, Vocational/Technical School, Preschool/Other Schools, and Other School Supplies.

(20) Vehicle Purchases (Net Outlay) includes net outlay for new and used cars, trucks, vans, motorcycles, and motor scooters.


February 04, 2016



Retail Market PotentialLa Grange City, TX Prepared for City of La Grange and Fayette


Demographic Summary 2015 2020Population 4,560 4,522Population 18+ 3,419 3,400Households 1,823 1,811Median Household Income $43,173 $48,776

Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIApparel (Adults)

Bought any men's clothing in last 12 months 1,645 48.1% 100Bought any women's clothing in last 12 months 1,454 42.5% 95Bought clothing for child <13 years in last 6 months 1,057 30.9% 110Bought any shoes in last 12 months 1,777 52.0% 95Bought costume jewelry in last 12 months 689 20.2% 101Bought any fine jewelry in last 12 months 717 21.0% 108Bought a watch in last 12 months 436 12.8% 111

Automobiles (Households)HH owns/leases any vehicle 1,538 84.4% 99HH bought/leased new vehicle last 12 mo 119 6.5% 76

Automotive Aftermarket (Adults)Bought gasoline in last 6 months 2,925 85.6% 101Bought/changed motor oil in last 12 months 1,834 53.6% 108Had tune-up in last 12 months 1,031 30.2% 99

Beverages (Adults)Drank bottled water/seltzer in last 6 months 2,039 59.6% 91Drank regular cola in last 6 months 1,744 51.0% 111Drank beer/ale in last 6 months 1,310 38.3% 91

Cameras (Adults)Own digital point & shoot camera 1,021 29.9% 92Own digital single-lens reflex (SLR) camera 209 6.1% 71Bought any camera in last 12 months 236 6.9% 96Bought memory card for camera in last 12 months 171 5.0% 87Printed digital photos in last 12 months 132 3.9% 114

Cell Phones (Adults/Households)Bought cell phone in last 12 months 1,372 40.1% 110Have a smartphone 1,432 41.9% 86Have an iPhone 434 12.7% 68Number of cell phones in household: 1 626 34.3% 107Number of cell phones in household: 2 659 36.1% 98Number of cell phones in household: 3+ 408 22.4% 89HH has cell phone only (no landline telephone) 759 41.6% 110

Computers (Households)HH owns a computer 1,255 68.8% 90HH owns desktop computer 830 45.5% 94HH owns laptop/notebook 805 44.2% 86Spent <$500 on most recent home computer 316 17.3% 123Spent $500-$999 on most recent home computer"

319 17.5% 86Spent $1,000-$1,499 on most recent home computer 149 8.2% 82Spent $1,500-$1,999 on most recent home computer 51 2.8% 61Spent $2,000+ on most recent home computer 59 3.2% 84

Data Note: An MPI (Market Potential Index) measures the relative likelihood of the adults or households in the specified trade area to exhibit certain consumer behavior or purchasing patterns compared to the U.S. An MPI of 100 represents the U.S. average. Source: These data are based upon national propensities to use various products and services, applied to local demographic composition. Usage data were collected by GfK MRI in a nationally representative survey of U.S. households. Esri forecasts for 2015 and 2020.

February 04, 2016





Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIConvenience Stores (Adults)

Shopped at convenience store in last 6 mos 2,055 60.1% 99Bought brewed coffee at convenience store in last 30 days 453 13.2% 86Bought cigarettes at convenience store in last 30 days 610 17.8% 136Bought gas at convenience store in last 30 days 1,282 37.5% 113Spent at convenience store in last 30 days: <$20 262 7.7% 93Spent at convenience store in last 30 days: $20-$39 267 7.8% 86Spent at convenience store in last 30 days: $40-$50 292 8.5% 111Spent at convenience store in last 30 days: $51-$99 150 4.4% 96Spent at convenience store in last 30 days: $100+ 869 25.4% 110

Entertainment (Adults)Attended a movie in last 6 months 1,853 54.2% 90Went to live theater in last 12 months 323 9.4% 75Went to a bar/night club in last 12 months 407 11.9% 70Dined out in last 12 months 1,298 38.0% 84Gambled at a casino in last 12 months 407 11.9% 81Visited a theme park in last 12 months 450 13.2% 73Viewed movie (video-on-demand) in last 30 days 365 10.7% 68Viewed TV show (video-on-demand) in last 30 days 272 8.0% 65Watched any pay-per-view TV in last 12 months 361 10.6% 81Downloaded a movie over the Internet in last 30 days 146 4.3% 65Downloaded any individual song in last 6 months 559 16.3% 80Watched a movie online in the last 30 days 333 9.7% 72Watched a TV program online in last 30 days 314 9.2% 68Played a video/electronic game (console) in last 12 months 332 9.7% 85Played a video/electronic game (portable) in last 12 months 136 4.0% 89

Financial (Adults)Have home mortgage (1st) 904 26.4% 83Used ATM/cash machine in last 12 months 1,438 42.1% 86Own any stock 187 5.5% 70Own U.S. savings bond 128 3.7% 65Own shares in mutual fund (stock) 180 5.3% 70Own shares in mutual fund (bonds) 137 4.0% 81Have interest checking account 919 26.9% 93Have non-interest checking account 907 26.5% 94Have savings account 1,702 49.8% 93Have 401K retirement savings plan 455 13.3% 90Own/used any credit/debit card in last 12 months 2,371 69.3% 94Avg monthly credit card expenditures: <$111 404 11.8% 100Avg monthly credit card expenditures: $111-$225 180 5.3% 81Avg monthly credit card expenditures: $226-$450 183 5.4% 85Avg monthly credit card expenditures: $451-$700 161 4.7% 86Avg monthly credit card expenditures: $701-$1,000 120 3.5% 81Avg monthly credit card expenditures: $1,001+ 188 5.5% 60Did banking online in last 12 months 934 27.3% 78Did banking on mobile device in last 12 months 271 7.9% 76Paid bills online in last 12 months 1,115 32.6% 78


February 04, 2016





Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIGrocery (Adults)

Used beef (fresh/frozen) in last 6 months 2,542 74.3% 104Used bread in last 6 months 3,296 96.4% 101Used chicken (fresh or frozen) in last 6 mos 2,435 71.2% 100Used turkey (fresh or frozen) in last 6 mos 556 16.3% 89Used fish/seafood (fresh or frozen) in last 6 months 1,865 54.5% 97Used fresh fruit/vegetables in last 6 months 2,932 85.8% 99Used fresh milk in last 6 months 3,139 91.8% 102Used organic food in last 6 months 550 16.1% 82

Health (Adults)Exercise at home 2+ times per week 829 24.2% 85Exercise at club 2+ times per week 279 8.2% 63Visited a doctor in last 12 months 2,490 72.8% 96Used vitamin/dietary supplement in last 6 months 1,594 46.6% 87

Home (Households)Any home improvement in last 12 months 498 27.3% 99Used housekeeper/maid/professional HH cleaning service in last 12 months

211 11.6% 89Purchased low ticket HH furnishings in last 12 months 270 14.8% 95Purchased big ticket HH furnishings in last 12 months 335 18.4% 87Purchased bedding/bath goods in last 12 months 932 51.1% 96Purchased cooking/serving product in last 12 months 420 23.0% 95Bought any small kitchen appliance in last 12 months 400 21.9% 99Bought any large kitchen appliance in last 12 months 215 11.8% 92

Insurance (Adults/Households)Currently carry life insurance 1,403 41.0% 94Carry medical/hospital/accident insurance 2,052 60.0% 93Carry homeowner insurance 1,585 46.4% 97Carry renter's insurance 178 5.2% 70Have auto insurance: 1 vehicle in household covered 620 34.0% 108Have auto insurance: 2 vehicles in household covered 487 26.7% 95Have auto insurance: 3+ vehicles in household covered 368 20.2% 92

Pets (Households)Household owns any pet 978 53.6% 101Household owns any cat 397 21.8% 96Household owns any dog 780 42.8% 108

Psychographics (Adults)Buying American is important to me 1,489 43.6% 101Usually buy items on credit rather than wait 356 10.4% 91Usually buy based on quality - not price 593 17.3% 97Price is usually more important than brand name 926 27.1% 99Usually use coupons for brands I buy often 656 19.2% 102Am interested in how to help the environment 588 17.2% 103Usually pay more for environ safe product 346 10.1% 80Usually value green products over convenience 274 8.0% 79Likely to buy a brand that supports a charity 1,257 36.8% 107

Reading (Adults)Bought digital book in last 12 months 312 9.1% 82Bought hardcover book in last 12 months 662 19.4% 86Bought paperback book in last 12 month 993 29.0% 86Read any daily newspaper (paper version) 943 27.6% 98Read any digital newspaper in last 30 days 873 25.5% 82Read any magazine (paper/electronic version) in last 6 months 3,029 88.6% 98


February 04, 2016





Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIRestaurants (Adults)

Went to family restaurant/steak house in last 6 months 2,551 74.6% 99Went to family restaurant/steak house: 4+ times a month 1,093 32.0% 111Went to fast food/drive-in restaurant in last 6 months 3,118 91.2% 101Went to fast food/drive-in restaurant 9+ times/mo 1,426 41.7% 103Fast food/drive-in last 6 months: eat in 1,255 36.7% 101Fast food/drive-in last 6 months: home delivery 258 7.5% 96Fast food/drive-in last 6 months: take-out/drive-thru 1,777 52.0% 111Fast food/drive-in last 6 months: take-out/walk-in 588 17.2% 88

Television & Electronics (Adults/Households)Own any e-reader/tablet 571 16.7% 79Own any portable MP3 player 953 27.9% 83HH owns 1 TV 322 17.7% 88HH owns 2 TVs 504 27.6% 105HH owns 3 TVs 395 21.7% 101HH owns 4+ TVs 343 18.8% 95HH subscribes to cable TV 866 47.5% 93HH subscribes to fiber optic 50 2.7% 41HH has satellite dish 557 30.6% 120HH owns DVD/Blu-ray player 1,073 58.9% 95HH owns camcorder 235 12.9% 83HH owns portable GPS navigation device 423 23.2% 84HH purchased video game system in last 12 mos 129 7.1% 77HH owns Internet video device for TV 57 3.1% 72

Travel (Adults)Domestic travel in last 12 months 1,445 42.3% 84Took 3+ domestic non-business trips in last 12 months 313 9.2% 74Spent on domestic vacations in last 12 months: <$1,000 347 10.1% 90Spent on domestic vacations in last 12 months: $1,000-$1,499 183 5.4% 89Spent on domestic vacations in last 12 months: $1,500-$1,999 94 2.7% 78Spent on domestic vacations in last 12 months: $2,000-$2,999 92 2.7% 70Spent on domestic vacations in last 12 months: $3,000+ 106 3.1% 57Domestic travel in the 12 months: used general travel website 168 4.9% 70Foreign travel in last 3 years 472 13.8% 58Took 3+ foreign trips by plane in last 3 years 88 2.6% 59Spent on foreign vacations in last 12 months: <$1,000 85 2.5% 59Spent on foreign vacations in last 12 months: $1,000-$2,999 81 2.4% 78Spent on foreign vacations in last 12 months: $3,000+ 93 2.7% 55Foreign travel in last 3 years: used general travel website 129 3.8% 69Nights spent in hotel/motel in last 12 months: any 1,145 33.5% 81Took cruise of more than one day in last 3 years 192 5.6% 64Member of any frequent flyer program 299 8.7% 52Member of any hotel rewards program 360 10.5% 75


February 04, 2016



Retail Market PotentialFayette County, TX Prepared for City of La Grange and Fayette


Demographic Summary 2015 2020Population 25,442 26,215Population 18+ 20,239 20,981Households 10,480 10,834Median Household Income $53,899 $58,444

Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIApparel (Adults)

Bought any men's clothing in last 12 months 9,898 48.9% 101Bought any women's clothing in last 12 months 9,356 46.2% 103Bought clothing for child <13 years in last 6 months 5,270 26.0% 93Bought any shoes in last 12 months 10,974 54.2% 99Bought costume jewelry in last 12 months 3,969 19.6% 98Bought any fine jewelry in last 12 months 3,858 19.1% 98Bought a watch in last 12 months 2,286 11.3% 98

Automobiles (Households)HH owns/leases any vehicle 9,517 90.8% 107HH bought/leased new vehicle last 12 mo 932 8.9% 103

Automotive Aftermarket (Adults)Bought gasoline in last 6 months 18,361 90.7% 107Bought/changed motor oil in last 12 months 12,086 59.7% 120Had tune-up in last 12 months 5,763 28.5% 94

Beverages (Adults)Drank bottled water/seltzer in last 6 months 12,014 59.4% 91Drank regular cola in last 6 months 9,145 45.2% 99Drank beer/ale in last 6 months 8,044 39.7% 94

Cameras (Adults)Own digital point & shoot camera 7,193 35.5% 110Own digital single-lens reflex (SLR) camera 1,521 7.5% 87Bought any camera in last 12 months 1,637 8.1% 112Bought memory card for camera in last 12 months 1,077 5.3% 92Printed digital photos in last 12 months 888 4.4% 130

Cell Phones (Adults/Households)Bought cell phone in last 12 months 7,005 34.6% 95Have a smartphone 7,100 35.1% 72Have an iPhone 2,380 11.8% 63Number of cell phones in household: 1 3,446 32.9% 102Number of cell phones in household: 2 4,134 39.4% 107Number of cell phones in household: 3+ 2,118 20.2% 80HH has cell phone only (no landline telephone) 3,225 30.8% 81

Computers (Households)HH owns a computer 7,668 73.2% 96HH owns desktop computer 5,129 48.9% 101HH owns laptop/notebook 4,780 45.6% 89Spent <$500 on most recent home computer 1,518 14.5% 103Spent $500-$999 on most recent home computer"

2,249 21.5% 106Spent $1,000-$1,499 on most recent home computer 964 9.2% 92Spent $1,500-$1,999 on most recent home computer 343 3.3% 71Spent $2,000+ on most recent home computer 310 3.0% 77


February 04, 2016





Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIConvenience Stores (Adults)

Shopped at convenience store in last 6 mos 12,640 62.5% 103Bought brewed coffee at convenience store in last 30 days 3,214 15.9% 103Bought cigarettes at convenience store in last 30 days 2,961 14.6% 111Bought gas at convenience store in last 30 days 8,453 41.8% 126Spent at convenience store in last 30 days: <$20 1,310 6.5% 79Spent at convenience store in last 30 days: $20-$39 1,732 8.6% 94Spent at convenience store in last 30 days: $40-$50 1,676 8.3% 108Spent at convenience store in last 30 days: $51-$99 915 4.5% 99Spent at convenience store in last 30 days: $100+ 5,799 28.7% 124

Entertainment (Adults)Attended a movie in last 6 months 10,744 53.1% 88Went to live theater in last 12 months 1,982 9.8% 78Went to a bar/night club in last 12 months 2,978 14.7% 86Dined out in last 12 months 9,216 45.5% 101Gambled at a casino in last 12 months 2,753 13.6% 92Visited a theme park in last 12 months 2,521 12.5% 69Viewed movie (video-on-demand) in last 30 days 2,010 9.9% 64Viewed TV show (video-on-demand) in last 30 days 1,453 7.2% 59Watched any pay-per-view TV in last 12 months 2,500 12.4% 94Downloaded a movie over the Internet in last 30 days 861 4.3% 64Downloaded any individual song in last 6 months 3,258 16.1% 78Watched a movie online in the last 30 days 1,579 7.8% 57Watched a TV program online in last 30 days 1,630 8.1% 60Played a video/electronic game (console) in last 12 months 1,997 9.9% 86Played a video/electronic game (portable) in last 12 months 783 3.9% 86

Financial (Adults)Have home mortgage (1st) 6,517 32.2% 102Used ATM/cash machine in last 12 months 8,913 44.0% 90Own any stock 1,449 7.2% 92Own U.S. savings bond 1,155 5.7% 99Own shares in mutual fund (stock) 1,516 7.5% 100Own shares in mutual fund (bonds) 838 4.1% 84Have interest checking account 6,726 33.2% 115Have non-interest checking account 6,119 30.2% 107Have savings account 10,819 53.5% 100Have 401K retirement savings plan 2,919 14.4% 98Own/used any credit/debit card in last 12 months 15,174 75.0% 101Avg monthly credit card expenditures: <$111 2,654 13.1% 111Avg monthly credit card expenditures: $111-$225 1,247 6.2% 95Avg monthly credit card expenditures: $226-$450 1,315 6.5% 103Avg monthly credit card expenditures: $451-$700 1,050 5.2% 95Avg monthly credit card expenditures: $701-$1,000 810 4.0% 92Avg monthly credit card expenditures: $1,001+ 1,876 9.3% 101Did banking online in last 12 months 6,061 29.9% 85Did banking on mobile device in last 12 months 1,337 6.6% 64Paid bills online in last 12 months 7,257 35.9% 86


February 04, 2016





Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIGrocery (Adults)

Used beef (fresh/frozen) in last 6 months 15,619 77.2% 108Used bread in last 6 months 19,654 97.1% 102Used chicken (fresh or frozen) in last 6 mos 14,613 72.2% 101Used turkey (fresh or frozen) in last 6 mos 3,845 19.0% 104Used fish/seafood (fresh or frozen) in last 6 months 11,191 55.3% 99Used fresh fruit/vegetables in last 6 months 17,855 88.2% 102Used fresh milk in last 6 months 18,594 91.9% 102Used organic food in last 6 months 2,981 14.7% 75

Health (Adults)Exercise at home 2+ times per week 5,823 28.8% 101Exercise at club 2+ times per week 1,767 8.7% 67Visited a doctor in last 12 months 15,741 77.8% 103Used vitamin/dietary supplement in last 6 months 11,402 56.3% 105

Home (Households)Any home improvement in last 12 months 3,494 33.3% 121Used housekeeper/maid/professional HH cleaning service in last 12 months

1,093 10.4% 80Purchased low ticket HH furnishings in last 12 months 1,456 13.9% 89Purchased big ticket HH furnishings in last 12 months 1,948 18.6% 88Purchased bedding/bath goods in last 12 months 5,528 52.7% 99Purchased cooking/serving product in last 12 months 2,338 22.3% 92Bought any small kitchen appliance in last 12 months 2,257 21.5% 97Bought any large kitchen appliance in last 12 months 1,376 13.1% 102

Insurance (Adults/Households)Currently carry life insurance 10,048 49.6% 114Carry medical/hospital/accident insurance 13,814 68.3% 106Carry homeowner insurance 11,812 58.4% 122Carry renter's insurance 1,281 6.3% 86Have auto insurance: 1 vehicle in household covered 3,019 28.8% 92Have auto insurance: 2 vehicles in household covered 2,903 27.7% 99Have auto insurance: 3+ vehicles in household covered 3,115 29.7% 135

Pets (Households)Household owns any pet 6,393 61.0% 115Household owns any cat 2,919 27.9% 122Household owns any dog 5,106 48.7% 122

Psychographics (Adults)Buying American is important to me 10,273 50.8% 118Usually buy items on credit rather than wait 1,967 9.7% 85Usually buy based on quality - not price 3,478 17.2% 96Price is usually more important than brand name 5,585 27.6% 101Usually use coupons for brands I buy often 4,015 19.8% 105Am interested in how to help the environment 2,931 14.5% 87Usually pay more for environ safe product 2,045 10.1% 80Usually value green products over convenience 1,753 8.7% 85Likely to buy a brand that supports a charity 6,860 33.9% 99

Reading (Adults)Bought digital book in last 12 months 1,908 9.4% 85Bought hardcover book in last 12 months 4,097 20.2% 90Bought paperback book in last 12 month 6,472 32.0% 94Read any daily newspaper (paper version) 5,860 29.0% 103Read any digital newspaper in last 30 days 5,054 25.0% 80Read any magazine (paper/electronic version) in last 6 months 18,441 91.1% 100


February 04, 2016





Expected Number of Percent of Product/Consumer Behavior Adults/HHs Adults/HHs MPIRestaurants (Adults)

Went to family restaurant/steak house in last 6 months 15,224 75.2% 99Went to family restaurant/steak house: 4+ times a month 5,934 29.3% 102Went to fast food/drive-in restaurant in last 6 months 18,566 91.7% 102Went to fast food/drive-in restaurant 9+ times/mo 7,656 37.8% 93Fast food/drive-in last 6 months: eat in 8,126 40.2% 110Fast food/drive-in last 6 months: home delivery 1,155 5.7% 73Fast food/drive-in last 6 months: take-out/drive-thru 9,775 48.3% 103Fast food/drive-in last 6 months: take-out/walk-in 3,385 16.7% 85

Television & Electronics (Adults/Households)Own any e-reader/tablet 3,334 16.5% 78Own any portable MP3 player 5,584 27.6% 82HH owns 1 TV 1,932 18.4% 92HH owns 2 TVs 2,719 25.9% 99HH owns 3 TVs 2,436 23.2% 108HH owns 4+ TVs 2,196 21.0% 106HH subscribes to cable TV 4,416 42.1% 83HH subscribes to fiber optic 245 2.3% 35HH has satellite dish 4,041 38.6% 151HH owns DVD/Blu-ray player 6,528 62.3% 101HH owns camcorder 1,666 15.9% 102HH owns portable GPS navigation device 3,184 30.4% 110HH purchased video game system in last 12 mos 543 5.2% 56HH owns Internet video device for TV 303 2.9% 66

Travel (Adults)Domestic travel in last 12 months 10,354 51.2% 102Took 3+ domestic non-business trips in last 12 months 2,651 13.1% 105Spent on domestic vacations in last 12 months: <$1,000 2,549 12.6% 112Spent on domestic vacations in last 12 months: $1,000-$1,499 1,306 6.5% 107Spent on domestic vacations in last 12 months: $1,500-$1,999 709 3.5% 99Spent on domestic vacations in last 12 months: $2,000-$2,999 786 3.9% 102Spent on domestic vacations in last 12 months: $3,000+ 1,002 5.0% 91Domestic travel in the 12 months: used general travel website 1,207 6.0% 85Foreign travel in last 3 years 3,711 18.3% 77Took 3+ foreign trips by plane in last 3 years 512 2.5% 58Spent on foreign vacations in last 12 months: <$1,000 704 3.5% 83Spent on foreign vacations in last 12 months: $1,000-$2,999 478 2.4% 78Spent on foreign vacations in last 12 months: $3,000+ 832 4.1% 83Foreign travel in last 3 years: used general travel website 692 3.4% 62Nights spent in hotel/motel in last 12 months: any 8,577 42.4% 103Took cruise of more than one day in last 3 years 1,454 7.2% 82Member of any frequent flyer program 2,384 11.8% 71Member of any hotel rewards program 2,605 12.9% 91


February 04, 2016



Retail MarketPlace ProfileLa Grange City, TX Prepared by EsriLa Grange City, TX (4840276)Geography: Place

Summary Demographics2015 Population 4,5602015 Households 1,8232015 Median Disposable Income $36,8722015 Per Capita Income $22,765

NAICS Demand Supply Retail Gap Leakage/Surplus Number ofIndustry Summary (Retail Potential) (Retail Sales) Factor Businesses

Total Retail Trade and Food & Drink 44-45,722 $58,161,051 $174,047,161 -$115,886,110 -49.9 94Total Retail Trade 44-45 $52,719,906 $164,140,658 -$111,420,752 -51.4 65Total Food & Drink 722 $5,441,145 $9,906,503 -$4,465,358 -29.1 29

NAICS Demand Supply Retail Gap Leakage/Surplus Number ofIndustry Group (Retail Potential) (Retail Sales) Factor Businesses

Motor Vehicle & Parts Dealers 441 $12,308,162 $36,293,135 -$23,984,973 -49.4 9 Automobile Dealers 4411 $10,091,650 $33,425,020 -$23,333,370 -53.6 4 Other Motor Vehicle Dealers 4412 $1,414,890 $0 $1,414,890 100.0 0 Auto Parts, Accessories & Tire Stores 4413 $801,622 $2,868,115 -$2,066,493 -56.3 5

Furniture & Home Furnishings Stores 442 $1,441,768 $1,344,167 $97,601 3.5 3 Furniture Stores 4421 $938,641 $0 $938,641 100.0 0

Home Furnishings Stores 4422 $503,127 $1,344,167 -$841,040 -45.5 3Electronics & Appliance Stores 443 $2,439,768 $2,765,127 -$325,359 -6.3 3Bldg Materials, Garden Equip. & Supply Stores 444 $2,396,177 $6,617,267 -$4,221,090 -46.8 6 Bldg Material & Supplies Dealers 4441 $2,153,162 $6,617,267 -$4,464,105 -50.9 6 Lawn & Garden Equip & Supply Stores 4442 $243,015 $0 $243,015 100.0 0

Food & Beverage Stores 445 $9,862,500 $40,983,315 -$31,120,815 -61.2 7 Grocery Stores 4451 $8,799,089 $38,027,986 -$29,228,897 -62.4 3 Specialty Food Stores 4452 $617,602 $1,506,959 -$889,357 -41.9 2 Beer, Wine & Liquor Stores 4453 $445,809 $1,448,370 -$1,002,561 -52.9 2

Health & Personal Care Stores 446,4461 $2,983,119 $3,477,776 -$494,657 -7.7 5Gasoline Stations 447,4471 $3,849,007 $16,518,899 -$12,669,892 -62.2 9Clothing & Clothing Accessories Stores 448 $2,192,503 $2,367,439 -$174,936 -3.8 5 Clothing Stores 4481 $1,479,409 $1,463,278 $16,131 0.5 4 Shoe Stores 4482 $264,628 $0 $264,628 100.0 0 Jewelry, Luggage & Leather Goods Stores 4483 $448,466 $904,161 -$455,695 -33.7 1

Sporting Goods, Hobby, Book & Music Stores 451 $1,457,747 $818,922 $638,825 28.1 5 Sporting Goods/Hobby/Musical Instr Stores 4511 $1,157,509 $818,922 $338,587 17.1 5

Book, Periodical & Music Stores 4512 $300,238 $0 $300,238 100.0 0General Merchandise Stores 452 $10,255,628 $49,959,518 -$39,703,890 -65.9 3 Department Stores Excluding Leased Depts. 4521 $7,627,705 $49,959,518 -$42,331,813 -73.5 3 Other General Merchandise Stores 4529 $2,627,923 $0 $2,627,923 100.0 0

Miscellaneous Store Retailers 453 $2,396,487 $2,995,093 -$598,606 -11.1 10 Florists 4531 $96,642 $210,609 -$113,967 -37.1 1 Office Supplies, Stationery & Gift Stores 4532 $397,837 $692,082 -$294,245 -27.0 3 Used Merchandise Stores 4533 $408,570 $997,996 -$589,426 -41.9 4 Other Miscellaneous Store Retailers 4539 $1,493,438 $1,094,406 $399,032 15.4 2

Nonstore Retailers 454 $1,137,040 $0 $1,137,040 100.0 0 Electronic Shopping & Mail-Order Houses 4541 $727,503 $0 $727,503 100.0 0 Vending Machine Operators 4542 $77,986 $0 $77,986 100.0 0 Direct Selling Establishments 4543 $331,551 $0 $331,551 100.0 0

Food Services & Drinking Places 722 $5,441,145 $9,906,503 -$4,465,358 -29.1 29 Full-Service Restaurants 7221 $2,895,273 $4,077,519 -$1,182,246 -17.0 16 Limited-Service Eating Places 7222 $2,260,769 $5,692,776 -$3,432,007 -43.2 12 Special Food Services 7223 $59,294 $0 $59,294 100.0 0 Drinking Places - Alcoholic Beverages 7224 $225,809 $136,208 $89,601 24.8 1

Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. For more information on the Retail MarketPlace data, please click the link below to view the Methodology Statement.http://www.esri.com/library/whitepapers/pdfs/esri-data-retail-marketplace.pdfSource: Esri and Infogroup. Copyright 2015 Infogroup, Inc. All rights reserved.

March 18, 2016



Retail MarketPlace ProfileLa Grange City, TX Prepared by EsriLa Grange City, TX (4840276)Geography: Place

Leakage/Surplus Factor by Industry SubsectorLeakage/Surplus Factor by Industry Subsector

Food Services & Drinking Places Nonstore Retailers

Miscellaneous Store Retailers General Merchandise Stores

Sporting Goods, Hobby, Book, and Music Stores Clothing and Clothing Accessories Stores

Gasoline Stations Health & Personal Care Stores

Food & Beverage Stores Bldg Materials, Garden Equip. & Supply Stores

Electronics & Appliance Stores Furniture & Home Furnishings Stores

Motor Vehicle & Parts Dealers

Leakage/Surplus Factor100806040200-20-40-60

Leakage/Surplus Factor by Industry GroupLeakage/Surplus Factor by Industry Group

Drinking Places (Alcoholic Beverages) Special Food Services

Limited-Service Eating Places Full-Service Restaurants

Direct Selling Establishments Vending Machine Operators

Electronic Shopping and Mail-Order Houses Other Miscellaneous Store Retailers

Used Merchandise Stores Office Supplies, Stationery, and Gift Stores

Florists Other General Merchandise Stores

Department Stores (Excluding Leased Depts.) Book, Periodical, and Music Stores

Jewelry, Luggage, and Leather Goods Stores

Shoe Stores Clothing Stores

Gasoline Stations Health & Personal Care Stores Beer, Wine, and Liquor Stores

Specialty Food Stores Grocery Stores

Lawn and Garden Equipment and Supplies Stores Building Material and Supplies Dealers

Electronics & Appliance Stores Home Furnishings Stores

Furniture StoresAuto Parts, Accessories, and Tire Stores

Other Motor Vehicle Dealers Automobile Dealers

Leakage/Surplus Factor100806040200-20-40-60

Source: Esri and Infogroup. Copyright 2015 Infogroup, Inc. All rights reserved.

March 18, 2016



Retail MarketPlace ProfileFayette County, TX Prepared by EsriFayette County, TX (48149)Geography: County

Summary Demographics2015 Population 25,4422015 Households 10,4802015 Median Disposable Income $45,3092015 Per Capita Income $29,631

NAICS Demand Supply Retail Gap Leakage/Surplus Number ofIndustry Summary (Retail Potential) (Retail Sales) Factor Businesses

Total Retail Trade and Food & Drink 44-45,722 $433,758,835 $334,817,661 $98,941,174 12.9 289Total Retail Trade 44-45 $395,973,213 $305,707,955 $90,265,258 12.9 215Total Food & Drink 722 $37,785,622 $29,109,706 $8,675,916 13.0 74

NAICS Demand Supply Retail Gap Leakage/Surplus Number ofIndustry Group (Retail Potential) (Retail Sales) Factor Businesses

Motor Vehicle & Parts Dealers 441 $95,889,552 $56,534,563 $39,354,989 25.8 19 Automobile Dealers 4411 $76,718,538 $51,754,370 $24,964,168 19.4 8 Other Motor Vehicle Dealers 4412 $13,528,634 $0 $13,528,634 100.0 0 Auto Parts, Accessories & Tire Stores 4413 $5,642,380 $4,780,193 $862,187 8.3 11Furniture & Home Furnishings Stores 442 $10,173,458 $2,584,414 $7,589,044 59.5 6 Furniture Stores 4421 $6,457,849 $1,164,547 $5,293,302 69.4 2 Home Furnishings Stores 4422 $3,715,609 $1,419,867 $2,295,742 44.7 4Electronics & Appliance Stores 443 $17,213,607 $17,462,907 -$249,300 -0.7 10Bldg Materials, Garden Equip. & Supply Stores 444 $19,596,810 $12,918,253 $6,678,557 20.5 21 Bldg Material & Supplies Dealers 4441 $17,442,863 $12,372,330 $5,070,533 17.0 19 Lawn & Garden Equip & Supply Stores 4442 $2,153,947 $545,923 $1,608,024 59.6 2Food & Beverage Stores 445 $72,854,282 $78,251,840 -$5,397,558 -3.6 38 Grocery Stores 4451 $65,179,902 $66,046,145 -$866,243 -0.7 20 Specialty Food Stores 4452 $4,536,488 $8,737,228 -$4,200,740 -31.6 12 Beer, Wine & Liquor Stores 4453 $3,137,892 $3,468,467 -$330,575 -5.0 6Health & Personal Care Stores 446,4461 $23,023,524 $4,759,089 $18,264,435 65.7 6Gasoline Stations 447,4471 $28,693,670 $38,518,695 -$9,825,025 -14.6 21Clothing & Clothing Accessories Stores 448 $15,073,581 $4,961,028 $10,112,553 50.5 13 Clothing Stores 4481 $10,257,859 $3,215,717 $7,042,142 52.3 10 Shoe Stores 4482 $1,856,328 $0 $1,856,328 100.0 0 Jewelry, Luggage & Leather Goods Stores 4483 $2,959,394 $1,745,311 $1,214,083 25.8 3Sporting Goods, Hobby, Book & Music Stores 451 $11,208,688 $4,362,715 $6,845,973 44.0 16 Sporting Goods/Hobby/Musical Instr Stores 4511 $9,206,951 $3,894,612 $5,312,339 40.5 14 Book, Periodical & Music Stores 4512 $2,001,737 $468,103 $1,533,634 62.1 2General Merchandise Stores 452 $74,071,720 $65,292,089 $8,779,631 6.3 12 Department Stores Excluding Leased Depts. 4521 $54,485,714 $61,951,717 -$7,466,003 -6.4 4 Other General Merchandise Stores 4529 $19,586,006 $3,340,372 $16,245,634 70.9 8Miscellaneous Store Retailers 453 $19,139,682 $13,634,430 $5,505,252 16.8 47 Florists 4531 $771,774 $408,468 $363,306 30.8 3 Office Supplies, Stationery & Gift Stores 4532 $2,946,110 $6,719,957 -$3,773,847 -39.0 14 Used Merchandise Stores 4533 $2,764,141 $2,623,304 $140,837 2.6 18 Other Miscellaneous Store Retailers 4539 $12,657,657 $3,882,701 $8,774,956 53.1 12Nonstore Retailers 454 $9,034,639 $6,427,932 $2,606,707 16.9 6 Electronic Shopping & Mail-Order Houses 4541 $5,443,204 $3,535,124 $1,908,080 21.3 4 Vending Machine Operators 4542 $567,580 $0 $567,580 100.0 0 Direct Selling Establishments 4543 $3,023,855 $2,892,808 $131,047 2.2 2Food Services & Drinking Places 722 $37,785,622 $29,109,706 $8,675,916 13.0 74 Full-Service Restaurants 7221 $20,061,341 $14,216,540 $5,844,801 17.1 44 Limited-Service Eating Places 7222 $15,857,896 $12,902,117 $2,955,779 10.3 23 Special Food Services 7223 $425,924 $1,051,216 -$625,292 -42.3 1 Drinking Places - Alcoholic Beverages 7224 $1,440,461 $939,833 $500,628 21.0 6

Data Note: Supply (retail sales) estimates sales to consumers by establishments. Sales to businesses are excluded. Demand (retail potential) estimates the expected amount spent by consumers at retail establishments. Supply and demand estimates are in current dollars. The Leakage/Surplus Factor presents a snapshot of retail opportunity. This is a measure of the relationship between supply and demand that ranges from +100 (total leakage) to -100 (total surplus). A positive value represents 'leakage' of retail opportunity outside the trade area. A negative value represents a surplus of retail sales, a market where customers are drawn in from outside the trade area. The Retail Gap represents the difference between Retail Potential and Retail Sales. Esri uses the North American Industry Classification System (NAICS) to classify businesses by their primary type of economic activity. Retail establishments are classified into 27 industry groups in the Retail Trade sector, as well as four industry groups within the Food Services & Drinking Establishments subsector. For more information on the Retail MarketPlace data, please click the link below to view the Methodology Statement.http://www.esri.com/library/whitepapers/pdfs/esri-data-retail-marketplace.pdfSource: Esri and Infogroup. Copyright 2015 Infogroup, Inc. All rights reserved.

March 18, 2016



Retail MarketPlace ProfileFayette County, TX Prepared by EsriFayette County, TX (48149)Geography: County

Leakage/Surplus Factor by Industry SubsectorLeakage/Surplus Factor by Industry Subsector

Food Services & Drinking Places Nonstore Retailers

Miscellaneous Store Retailers General Merchandise Stores

Sporting Goods, Hobby, Book, and Music Stores Clothing and Clothing Accessories Stores

Gasoline Stations Health & Personal Care Stores

Food & Beverage Stores Bldg Materials, Garden Equip. & Supply Stores

Electronics & Appliance Stores Furniture & Home Furnishings Stores

Motor Vehicle & Parts Dealers

Leakage/Surplus Factor6050403020100-10

Leakage/Surplus Factor by Industry GroupLeakage/Surplus Factor by Industry Group

Drinking Places (Alcoholic Beverages) Special Food Services

Limited-Service Eating Places Full-Service Restaurants

Direct Selling Establishments Vending Machine Operators

Electronic Shopping and Mail-Order Houses Other Miscellaneous Store Retailers

Used Merchandise Stores Office Supplies, Stationery, and Gift Stores

Florists Other General Merchandise Stores

Department Stores (Excluding Leased Depts.) Book, Periodical, and Music Stores

Jewelry, Luggage, and Leather Goods Stores

Shoe Stores Clothing Stores

Gasoline Stations Health & Personal Care Stores Beer, Wine, and Liquor Stores

Specialty Food Stores Grocery Stores

Lawn and Garden Equipment and Supplies Stores Building Material and Supplies Dealers

Electronics & Appliance Stores Home Furnishings Stores

Furniture StoresAuto Parts, Accessories, and Tire Stores

Other Motor Vehicle Dealers Automobile Dealers

Leakage/Surplus Factor100806040200-20-40

Source: Esri and Infogroup. Copyright 2015 Infogroup, Inc. All rights reserved.

March 18, 2016



Prepared by Esri

Site MapLa Grange Drive Times: 10, 15, 20 minute radii Latitude: 29.91954

Longitude: -96.85563

March 18, 2016



Prepared by Esri

Executive SummaryLa Grange Drive Times: 10, 15, 20 minute radii Latitude: 29.91954


10 minutes 15 minutes 20 minutesPopulation

2000 Population 6,784 9,442 13,0612010 Population 7,354 10,491 14,3832015 Population 7,357 10,656 14,7962020 Population 7,390 10,828 15,1462000-2010 Annual Rate 0.81% 1.06% 0.97%2010-2015 Annual Rate 0.01% 0.30% 0.54%2015-2020 Annual Rate 0.09% 0.32% 0.47%2015 Male Population 48.5% 49.2% 49.1%2015 Female Population 51.5% 50.8% 50.9%2015 Median Age 42.2 44.8 45.7


Median Age


2015 White Alone 77.8% 80.3% 81.9%2015 Black Alone 7.6% 7.2% 6.9%2015 American Indian/Alaska Native Alone 0.9% 0.7% 0.7%2015 Asian Alone 0.5% 0.4% 0.6%2015 Pacific Islander Alone 0.1% 0.1% 0.1%2015 Other Race 11.0% 9.4% 7.8%2015 Two or More Races 2.3% 2.0% 2.0%2015 Hispanic Origin (Any Race) 25.9% 21.9% 19.4%


Households2000 Households 2,676 3,756 5,1912010 Households 2,927 4,238 5,8502015 Total Households 2,931 4,312 6,0362020 Total Households 2,949 4,391 6,1952000-2010 Annual Rate 0.90% 1.21% 1.20%2010-2015 Annual Rate 0.03% 0.33% 0.60%2015-2020 Annual Rate 0.12% 0.36% 0.52%2015 Average Household Size 2.44 2.42 2.41



March 18, 2016



Prepared by Esri

Executive SummaryLa Grange Drive Times: 10, 15, 20 minute radii Latitude: 29.91954


10 minutes 15 minutes 20 minutesMedian Household Income

2015 Median Household Income $49,872 $52,580 $52,6502020 Median Household Income $53,821 $57,105 $57,9682015-2020 Annual Rate 1.54% 1.66% 1.94%


2015 Average Household Income $69,441 $72,660 $72,1612020 Average Household Income $77,145 $80,696 $80,3552015-2020 Annual Rate 2.13% 2.12% 2.17%

Per Capita Income2015 Per Capita Income $27,790 $29,573 $29,5662020 Per Capita Income $30,898 $32,897 $32,9832015-2020 Annual Rate 2.14% 2.15% 2.21%



Current per capita income is $29,566 in the area, compared to the U.S. per capita income of $28,597. The per capita income is projected to be $32,983 in five years, compared to $32,501 for all U.S. households

Housing2000 Total Housing Units 3,113 4,529 6,359

2000 Owner Occupied Housing Units 1,889 2,817 3,9222000 Renter Occupied Housing Units 786 939 1,2692000 Vacant Housing Units 438 773 1,168

2010 Total Housing Units 3,525 5,358 7,5722010 Owner Occupied Housing Units 2,078 3,178 4,4092010 Renter Occupied Housing Units 849 1,060 1,4412010 Vacant Housing Units 598 1,120 1,722





March 18, 2016



Prepared by Esri

Site MapLa Grange Rings: 5, 10, 15 mile radii Latitude: 29.91954


March 18, 2016



Prepared by Esri

Executive SummaryLa Grange Rings: 5, 10, 15 mile radii Latitude: 29.91954


5 miles 10 miles 15 milesPopulation

2000 Population 7,357 10,453 15,1502010 Population 7,959 11,698 17,1182015 Population 7,966 11,918 17,6002020 Population 8,007 12,140 18,0602000-2010 Annual Rate 0.79% 1.13% 1.23%2010-2015 Annual Rate 0.02% 0.36% 0.53%2015-2020 Annual Rate 0.10% 0.37% 0.52%2015 Male Population 48.6% 49.4% 49.9%2015 Female Population 51.4% 50.6% 50.1%2015 Median Age 43.1 45.7 47.4


Median Age


2015 White Alone 78.2% 80.9% 83.5%2015 Black Alone 7.9% 7.1% 5.9%2015 American Indian/Alaska Native Alone 0.8% 0.7% 0.6%2015 Asian Alone 0.5% 0.4% 0.4%2015 Pacific Islander Alone 0.1% 0.1% 0.0%2015 Other Race 10.3% 8.9% 7.7%2015 Two or More Races 2.2% 2.0% 1.8%2015 Hispanic Origin (Any Race) 24.3% 20.8% 18.2%


Households2000 Households 2,893 4,166 6,1022010 Households 3,177 4,756 7,0772015 Total Households 3,183 4,857 7,2992020 Total Households 3,205 4,960 7,5092000-2010 Annual Rate 0.94% 1.33% 1.49%2010-2015 Annual Rate 0.04% 0.40% 0.59%2015-2020 Annual Rate 0.14% 0.42% 0.57%2015 Average Household Size 2.44 2.41 2.38



March 18, 2016



Prepared by Esri

Executive SummaryLa Grange Rings: 5, 10, 15 mile radii Latitude: 29.91954


5 miles 10 miles 15 milesMedian Household Income

2015 Median Household Income $50,093 $53,312 $55,0552020 Median Household Income $54,348 $58,112 $60,2762015-2020 Annual Rate 1.64% 1.74% 1.83%


2015 Average Household Income $71,462 $74,586 $75,6292020 Average Household Income $79,582 $82,988 $84,2742015-2020 Annual Rate 2.18% 2.16% 2.19%

Per Capita Income2015 Per Capita Income $28,820 $30,450 $31,2742020 Per Capita Income $32,141 $33,951 $34,9262015-2020 Annual Rate 2.21% 2.20% 2.23%



Current per capita income is $31,274 in the area, compared to the U.S. per capita income of $28,597. The per capita income is projected to be $34,926 in five years, compared to $32,501 for all U.S. households

Housing2000 Total Housing Units 3,395 5,089 7,863

2000 Owner Occupied Housing Units 2,075 3,176 4,8342000 Renter Occupied Housing Units 819 990 1,2672000 Vacant Housing Units 501 923 1,762






March 18, 2016



fueport Exemption

A community may choose to offer the Freeport e,cemption for various types of goods that are deminc:d in Texas for a short pedod of time. Freeport property includes goods, ws=, merchandise,, ores, and certain aircraft and aircmft parts. Ftttport property qualifies far an exemption from ad val.a=n taxation only if it h3s been detained in the slate for 175 days or less for the puqiose of assembly, storage, manumctw:ing, processing. or fabricating. Fo,: more infaanation, please visit the following links:

Texas Constitution Article 8, Section 1-J: hm;r//www.w;indow.statc,tx.us/tajnfu/ta.'Cforrru/50-113.pdf

Appliauion fa: Exemption of Goods� from Texas (.50-113): hrcp://www.window.statetx.us/11@11fo/t;,xfutms/.50-113.pdf

Gombt:in:TQIQ§it Iru:entivc

HouseB.iD 621 of the 8lM, T= I rgislatuu: amends the Tu: Code aoo the Gov=t uxle IX>add an exemption &om ad valonm l:axll.tion fat goods-m-l:tllmit

To qualify fat the exemption, personal property used for assembling. stDring, manumcturing. processirJs oc &.b.ricating purposes would ha.-ve to be acquired in Texas or imported into Texas and stored at a Teicis locacion in which the owner of the goods does not have a direct or indirect owne.i:ship inrerest. The goods-in-transit would have to be ttansported to anothc:r location in Texas cc out of state no .1arer than 175 days after the property was aoqwed in oi: imported into the stat.e. Oil and gas and t:hdr .irnmediAtc derivatives, ain:mft, and dealer's spem. inventories would not qualify for the exemption. For more infutmation, plmse visit the .following links:

http://wwwcapjrolstate.pc.us/BillJ,ookgp/BillSummagy.Mpx?JqSess-BOR&Bill-HB621

http://www.capitolstlltc.tx.us/tlodocs/80R/fiscalnotes/hpnllHB00621F.HTh1

PoDntiop Control Equipment Incentive

A Texas mnstitutional amendment pwviding an exemption frcm property tl!Xlltion for po11ulion control was app,:oved in 1993. The inrent was IX> en=e that ocxnpliance with e:nvironmentiu mandates, through apillll investments, did not result in an increase in a facility's property wees. A fu:ility must fust receive a dctet:mination from the Texas Canmission on Environment Quality (I'CEQ) that property is fat pollution control. puxposes. That positi-ve use detcanioAlion is then provided to the local appraisal disttict, which must accept the TCEQ's decision and giant the property an exemprion from property taxes.

To be eligible for a positive use determination, the property tn1.1St have been pun:fiascd, acquired, constructed, installed, repla.ced, or reconsttucted aftet January 1, 1994 to meet or exceed fedei:al, s� or local envirorunc:nw laws, rules, or regubrions.

For detailed infuanation regarang this� please contact David Gtterwit:h the Texas Canmis&ion on Environmenal Quality at 512/239-5344.

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la grange market profile 2016 - cityoflg.com

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