La Boutique delle Idee srl

via Giacomo Boni, 2620144 - Milano - Italy

tel. +39 02 43910069 - fax +39 02 33007120lbdi.it

03

An Atypical MarComm Partner

PR Network – Global presence with local PR Experts

Quality certi�ed by UNI EN ISO 9001:2008

Values

Lbdi Communication

Domestic and International Press Of�ce

Social Media & Digital PR

Company Biographies

Advertising Campaigns

Web & App Solutions

Marketing & Sales Materials

Below the Line

Events & Fairs, worldwide

Lbdi Marketing

Strategic Consultancy

International Projects

Market Research & Qualitative and Quantitative Analysis

Partner Program & Lead Generation

Types of Outbound Campaigns

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Lbdi Training

Subsidized Training, certi�ed by UNI EN ISO 9001:2008

Distinctive Features

Areas of Expertise

Clients

Trainers' references

Partners

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Index

04 05

The Company has a vast experience working in the following sectors:

Architecture & Interior Design, Insurance, Ho.re.ca., Food & Beverage, Industrial

Automation & Robotics, Automotive, Commercial and Industrial Refrigeration, Construction

Industry, Renewable Energy, Finance, Lighting, Manufacturing, Information Technology,

Lighting, Education, Mechanical Engineering, Industrial Components, Packaging Industry,

Consumer Services & Products, Retail, Healthcare, Security & Home Automation, Furniture

& Home Living.

Our personalised training programs

complete our offer: thanks to our

guaranteed pool of senior experienced

trainers, our courses aim at improving

management, sales, communication and

marketing skills of your personnel.

We distinguish ourselves for being able to

directly work on a European level,

including Turkey and Russia, and

approaching dif�cult entry countries,

enhancing our clients’ visibility and

business, by creating tailor-made

Marketing and Communication integrated

projects.

From market researches to press of�ce

activities, from digital communication to

lead generation campaigns and training

we are able to provide our clients with the

best support.

Founded in 2001 in Milan, our agency

develops national and international

projects, thanks to its internal team of

multilingual or foreign accounts, thus

ensuring high reliability and

professionalism.

Our established long-lasting experience,

together with our internal engineering

skills, allow us to be able to decline our

clients’ brand identity according to the

country targeted. We localise technical

contents, in order to ef�ciently promote

the clients’ brand and products on

printed, digital and social media.

An Atypical MarComm Partner

06 07

“We were impressed with how fast and

effectively Eurocom Worldwide’s team of

agencies grasped our technology and

how well they were able to optimize a

global strategic approach to convey to the

media and analysts the value of EnOcean”

Angelika Dester, EnOcean PR

Approach

• Single point of contact for international

projects

• Benefits from a coordinated multi

country Team

• Knowledge, tools and information shared

across Members

• Effective way to work thanks to strong

and personal relationship between

Members

• New communication opportunities and

creative projects shared in the Annual

Conference

Asia Paci�c

Australia, China, India, Indonesia, Japan,

Malaysia, New Zealand, Singapore, South

Korea, Taiwan, Thailand, Vietnam

Middle East & Africa

Algeria, Bahrain, Dubai, Egypt, Kenya,

Kuwait, Lebanon, Morocco, Oman,

Quatar, Saudi Arabia, South Africa,

Tunisia, UAE

Public relations with a truly global reach, for the successful management of international communication campaigns.

About the Network

• Currently 33 member agencies across

61 countries in the world

• 55 branches

• Over 500 communications specialists

• More than 1000 clients collectively

• Approx. 200 international projects per

year

Location

Western Europe

Austria, Belgium, Denmark, Finland,

France, Germany, Ireland, Italy,

Luxembourg, Netherlands, Norway, Spain,

Sweden, Switzerland, United Kingdom

Central & Eastern Europe

Armenia, Belarus, Czech Republic,

Estonia, Latvia, Lithuania, Poland, Russia,

Slovak Republic, Ukraine

North & South America

Argentina, Bolivia, Brazil, Chile, Colombia,

Mexico, Panama, Paraguay, Peru, United

States, Uruguay, Venezuela

Lbdi is the exclusive Italian partner of Eurocom Worldwide, the third worldwide network of privately owned, independent PR agencies,

founded in 2002 in the United Kingdom.

PR Network - Global presence with local PR Experts

08 09

Servizio di

Uf�cio Stampa

Italia ed Estero

permette di accrescere la

notorietà dei Clienti e di consolidare la

loro posizione nel mercato, attraverso

un’attività volta ad incentivare la pubblica-

zione di articoli gratuiti, sui Media di

riferimento. Clienti e di consolidare la loro

posizione nel mercato. Clienti e di consoli-

dare la loro posizione nel mercato. Clienti

e di consolidare la loro posizione.

Serv i z io

di Uf�cio Stampa

Italia ed Estero permette di

accrescere la notorietà dei Clienti e di

consolidare la loro posizione nel mercato,

di consolidare la loro posizione.

Training

Lbdi Training is certi�ed by UNI EN ISO

9001:2008 in the EA37 sector and its

projects are conceived to be presented to

all Interprofessional Italian Funds and

supports Clients to obtain subsidized

training.

developed in-house for managing Media

Relation and telemarketing activities

• Authorization process management also

of third parties

• Processes and tools constantly

monitored

• Professional support of a qualified and

well-organized Account Team

• Continuous update on the status of

activities, through Lbdi own CRM,

Communication & Marketing

On a practical level, the UNI EN ISO 9001:2008 certi�cation guarantees Clients the following advantages:

Lbdi is certified for Planning and Providing

Communication and Marketing Services

in Italy and Abroad and Training Activities.

Availing of a Quality Management System certi�ed according to international standards is

not, in fact, an obligation, but it responds to the company’s clear-cut aspiration to invest in

ef�ciency in its internal processes, so as to meet the Client’s expectations in a proactive

way.

Since its foundation, Lbdi Communication has always built its strategy around a “Total Quality Management” core, in order to be able to

guarantee high service standards.

Quali ty cert i�ed by UNI EN ISO 9001:2008

10 11

communication

Proactivity

Lbdi is characterized by a strong spirit of

initiative that generates a unique mix of

added value for the Client.

International Attitude

Our well-consolidated know-how allows

us to adjust different services to different

countries, ensuring maximum ef�ciency in

order to meet the needs of the Clients in

the targeted countries.

Quality

Our strong motivation, technical skills and

focus on results ensure a coherent integra-

tion of the different initiatives, both on

strategic and operational level.

Reliability

Punctuality, professionalism and reliability

are the factors that we consider crucial to

strengthen long term relationship with our

Clients.

Values

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Press Review Analysis

Lbdi Communication produces a report

containing a qualitative analysis of the

articles published and its Equivalent

Advertising Value.

Press Brie�ng and PressConferencesBy inviting the press to special events, the

client has a good opportunity to present a

new product or service, gaining favorable

media exposure and a greater brand

recognition in the market.

Media RelationAfter the distribution of the press release, a

daily follow-up by phone will be carried out

to share with the journalists the topics of

the press release and enhance their

interest in publishing the news.

Media TrainingWe have created an individual and

personalised training program based on

NLP methodology. Organising a real

interview with a national newspaper

journalist, Lbdi is able to train companies'

spokespersons to best represent their

company and to manage the most critical

interviews with the media.

Press ReleasesLbdi writes, translates and localises

corporate, product related press releases

and case studies to make them effective

and appealing for the journalists of the

different countries.

Press ReviewRegularly Lbdi sends the press review

containing all the published articles to the

Marketing Director and the Sales Force.

Media ListOver the years, Lbdi

Communication has constantly

updated and enlarged its network of

contacts including press agencies,

newspapers, B2B and B2C online and

of�ine national and specialized

magazines, blogs, televisions and radios

to ensure maximum visibility to its Clients.

Account TeamOur dedicated multilingual Account team

takes care of the Clients like "angels".

Speaking the same language of the

journalists, they are able to carry out press

of�ce activities creating long-term

relationships with them.

Press FolderAs a preparatory press of�ce activity, a corporate pro�le, containing detailed information

regarding the Company, will be edited and distributed to the Media in order to stimulate the

publication of free dedicated articles.

Communication PlansLbdi manages Corporate, Products, Trade and Crisis Management

Communication through an integrated and �exible Plan as an

instrument for all parties to manage various ongoing

tasks and to organize the communication in a

structured, systematic, and consistent way.

Lbdi manages the communication campaigns with a systematic, consistent and thorough approach, in order to increase the visibility of the

Companies and to enhance their market position, thanks to the publication of free articles on Italian and foreign media. We distinguish

ourselves for our ability to manage directly, from our headquarters, the public relations with journalists across Europe and other countries

such as Turkey, Russia and UAE.

Domestic & International Press Of�ce

14 15

Digital PR & Link BuildingWhen the creation of high-quality and

compelling contents meets public

relations, online communication grows

and transforms quantity into quality, Link

Building into Digital PR.

Social Media DailyManagementLbdi posts the approved news on the

social network daily, according to the

editorial plan shared with the clients. We

also manage feedbacks and requests

coming from the followers.

Social Media ReportA monthly report on the social media

activity will be sent to the Client, measuring

the results achieved and comparing them

to the ones of the previous months and the

ones of the competitors.

Editorial Plan & Multimedia EditingAn editorial plan will be developed for

each social media, to schedule in

advance the topics that will be posted and

to differentiate the communication

according to the Social Network.

Social Media & Online Press SelectionLbdi selects the Italian and international

Social Media, networks and content

Sharing that are the most suitable for the

client.

Social Reputation Audit & Competitor Analysis ReportLbdi will make an audit on the clients’ brand awareness, in order to analyze the presence of

the Company and its competitors on Social Media and on the Internet.

Social Media Pro�leCompany pro�les will be created for each social media in order to manage international

communication with high quality contents including texts, videos and images, suitably

posted on the right social media.

Lbdi goes with the news �ow, also on the social networks. Our agency manages the clients’ social pro�les editing high-quality contents and

generating interaction with followers and opinion leader. The aim is to strengthen the corporate reputation and enhance traf�c on the

company’s website.

Social Media & Digital PR

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Publishing ProcessLbdi staff will coordinate the publisher and

the author as regards: book concept, art

direction, translations, editing, drafts

correction and proofreading, graphic

design, research of pictures, layout,

photolithography process, colour

corrections, print, binding, packaging,

delivery, press of�ce, national and

international promotion and

distribution.

Editing ProcessLbdi staff, together with the author and the publisher, will de�ne the work plan for the

development of the book. The staff will also organise interviews and gather all the

iconographic material, taking decisions about the main phases of the editing process and

de�ning the timescale of the work, starting from a shared editorial agenda.

Telling their stories means telling the story of the country they were born, worked and lived

in, offering an insight on the historical and social turmoil of the last century.

In the ultra-connected world we live in, made of global, tireless connections, we can still feel

the beauty and the excellence of the past through the stories of local traditions, good food

and often forgotten customs, telling the life stories of the best entrepreneurs of our time; this

is the reason why more and more novelists, theatre authors and screenwriters are now

deciding to dedicate their art to the tale of entrepreneurs’ lives.

Enterpreneurs are the most credible and

authoritative point of reference of our

times. They are the guardians of ancient,

often forgotten values, they are people

capable of great intuitions and unwavering

tenacity, outstanding willpower and spirit

of sacri�ce, powerful actions and

courage.

Company biographies are a newly established genre in the international editorial landscape, starring the lives of entrepreneurs. The author

aims at telling the true life stories of these people contextualizing them in space and time, questioning about the choices of the protagonists

of the story, trying to understand their reasons, analyzing the consequences and grasping the human implications of their actions.

Company Biographies

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7. Punctuality is

a must: Lbdi assures a

well-timed management of the

materials to be sent to the media.

8. Always monitor the campaign

results: Lbdi carries out brand equity and

reputation surveys in order to verify the

impact of the campaign.

according to your target audience and

budget.

6. Test your campaign in advance:

verify the advertising concepts in advance

using Lbdi's qualitative and quantitative

analysis, before you launch the campaign.

the advertising has to be not only smart,

but also effective in communicating the

bene�ts of the product or the service.

3. "Be uniquely you": establish the

company’s distinctive image and message

to distinguish from those trying "to Be

Everything to Everyone".

4. Every country is different: localise the

advertising message considering the

cultural, social and environmental barriers

of the different countries.

5. Diversify your advertising

investment: choose a variety of

suitable online and of�ine, national

and international media

1. Go after the target audience: a

successful advertising campaign should be

speci�cally addressed to the niche market

of your client, avoiding to send a generic

message which is not able to win the

interest of the target audience.

2. Highlight the company’s competitive

advantages: one of the key elements

for an effective campaign is to

highlight the company's

points of strength.

According to us,

The goal of our online and of�ine advertising campaigns is to reach the largest audience possible in order to strengthen your brand aware-

ness and distinguish your company from the competition. Here you have Lbdi’s 8 tips for a succesfull advertising campaign:

Advert is ing Campaigns

Web Marketing• Web Reputation

• Search Engine Optimization (SEO)

• Search Engine Marketing &

Pay-per-click Adwords (SEM & PPC)

Internet• Responsive Website Development

• Corporate & Product websites

• e-commerce Website Development

• Content Management System (CMS)

• App & Mobile Solutions

• Tailor made programs for website contents update and maintenance

Web Communication• Web Design

• Content Design

• Newsletter

• e-mail Marketing

• Advertising Campaigns

• Digital Catalogues

Digital Marketing to power up your business online: Lbdi offers the best technical and graphical solution to improve the web awareness of

your Company.

Web & App Solut ions

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• Communication & Marketing Network Plan

• Franchising projects

• Product launch campaigns

• Trade Loyalty Program

• Consultancy for bureaucratic procedures, management of prizes’ distribution

• Trade geo-marketing programs

• In-store promotions

• Merchandising and P.O.P. materials

Video Production• Commercial Videos

• Corporate & Industrial Videos

• Motion design & 3D

• Documentaries

• Videoclip

• Technical Tutorials

• Virtual Tour

• Interactive Catalogues & Price Lists

Lbdi meets the needs of its clients developing new initiatives aimed at improving the competitiveness of sales force, branches and local

partners.

Below the Line

Branding & Consulting• Brand Strategy & Corporate Identity

• Campaign Strategy

• Content Strategy

• Copywriting

• Naming & Logo Design

Creative DesignCreative design such as: catalogues, price lists, data & product sheets, flyers, packaging,

case studies or application sheets, annual reports, manuals, technical manuals, posters,

labelling and promotional materials for the P.O.P. display.

Photo ShootingsThe shootings can take place in studio, at the company's headquarters or on site, where

the products are installed.

• Still life

• Architecture

• Corporate Portrait

• Events

• 360° Immersive photography and

virtual tour

• Post-production

Business First! Lbdi develops marketing material in order to help your Sales Team to promote services and products to prospect customers.

Marketing & Sales Materials

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Events

• Project Management

• Location selection

• Incentive activities and Team Building

• Invitation & Communication materials

design and distribution

• Save the date design and distribution

• Contact list management

• Supplier management

• Hostess and Interpreters

• Merchandising

• Event follow-up

Fair Set Up

• Booth design

• Virtual 3D booth representation

• Creative design of the graphics

• Booth construction management in

collaboration with our local partners

• Tailor-made display

Events and fairs are a crucial moment to build strong relationships and create new business opportunities, in Italy and abroad.

Events and Fairs, worldwide

m a r k e t i n g

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Cross Functional FacilitationLbdi supports its clients in any additional requirements,

with a dedicated multilingual staff that facilitates relations between

the Company and foreign counterparties.

Lbdi International ConsultancyOur international programs are structured in multiple phases to analyse the market and implement an operational marketing &

communication plan, thus p new business and the development of agreements with strategic partners to enhance the distribution Channel.

Segmentation & Analysis of Target MarketsLbdi will create a database pro�led containing potential Clients, Intermediaries, Local Authorities and Suppliers based on criteria that will be

agreed and shared with the Company.

We will complete this phase with an analysis on demographic, economic, technological, political and cultural factors and

their in�uence on the Company’s marketing plans.

Lbdi is an International Company that develops Communication & Marketing projects directly in Europe and worldwide in collaboration with

its 33 Correspondants.

International Projects

• Identification of strategic areas for

business

• Study of product / market combinations

• Analysis of the competition and the area

organization

• Study of the factors that determine operational performance

• Assessment of the entrepreneurial approach

• Assessment of the company’s resources and skills

• Study of the variations of the results as a function of specific management alternatives

• Definition of strategic guidelines and of an operational plan, both on a national and

international level

• Implementation of Communication, Training and Marketing programs

The need to de�ne economic KPIs based on the communication activities is really important to assess in advance the more appropriate

strategy for the future. Moreover, these indicators are essential to monitor the actual income, pointing out some useful guidelines for the

future. Our strategic consultancy includes the following activities:

Strategic Consultancy

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Partner ProgramLbdi develops and implements strategic partner programs aiming both at creating new distribution channels and evaluating prospect

distributors/resellers for potential partnership agreements.

Lead GenerationLbdi develops Marketing & Lead Generation Campaings with an integrated plan designated to promote the Company and its solutions in

Italy and abroad. The main goal of the companies is to enlarge their customers' panel and improve sales. The expertise of our dedicated

telemarketing staff will allow you to contact the highest number of prospect customers in the shortest time possible, both in Italy and

abroad. Lbdi will select a list of potential customers to whom your company and its solutions will be presented,

in order to develop a phone follow-up aimed at scheduling appointments with the sales force that

can generate quali�ed leads.

For Lbdi, Lead Generation means improving the Company’s positioning in the market, promoting the brand as well as solutions and services

offered.

Partner Program & Lead Generat ion

Customer Satisfaction SurveysQualitative/quantitative surveys, targeting a restricted customers’ panel, aimed at collecting useful information, such as products,

distribution, after market service, promotion effectiveness as well as an overall evaluation of the Company’s current position in the market.

The goal is to acquire the perception of the target with regard to the current Value Proposition.

Prospect Marketing AuditThe goal of the analysis is to identify a series of competitive advantages recognised by potential clients so that Company brand can become

commercially distinct, easily recognizable, with long term persistence and relevance for Clients.

Lbdi manages both quantitative and qualitative market researches aimed at de�ning the features for the brand or the

products to be identi�ed as a leader in their sector and analyses the “Top of mind” in the �eld and

the elements that determine their position.

Lbdi develops and carries out market researches and qualitative and quantitative surveys on behalf of companies which aim at keeping a

stable competitive position in Italy and abroad, over time. Purpose of this activity is also to measure in advance the ef�cacy of strategic com-

munication plans.

Market Research & Qual i tat ive/Quantitat ive Surveys

28 29

New Business generation:phone contact activity targeting decision makers of companies, OEM and end users, aimed at scheduling business appointments with the

sales force, thus creating a good chance at closing a new business deal.

Speci�ers' pro�ling:activity of outbound calls to architects, designers and engineers, aimed at scheduling business appointments with the sales force to promote

our Client’s solutions to be inserted in tendering speci�cations of project books.

Lbdi is specialized in outbound B2B campaigns and in many years of presence on the market, has successfully delivered many projects, with

the following objectives:

Types of Outbound Campaigns

t r a i n i n g

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Lbdi Training is a hub of skills and corporate culture; its competitive advantage lies in collaborating with a pool of high-ranking trainers with

at least 20 years of consolidated experience who are able to provide complete, established and innovative methodologies.

According to Lbdi Training, developing training courses means creating personalized and experiential courses on systemic thinking,

Neuro-linguistic Programming, Gestalt psychology, transactional analysis, empowerment and theories of organization.

Dist inct ive Features

Lbdi Training delivers indoor and outdoor training courses, based on experiential learning, which is the process of learning through

experience.

Every Company for us is different, that’s why we personalise each training course. This way our courses allow people to grasp their potential,

facilitating long-term effective results.

Lbdi Training is certi�ed by UNI EN ISO 9001:2008, in the EA37 sector, and it develops projects for all Inter-professional Funds.

In collaboration with a trusted Partner, our agency offers a complete consultancy service, which

provides valid support throughout all the phases of the activation of the subsidy: from the

development of the training project to the funds request presentation, to the

accounting report.

“If you put fences around people, you get sheep” (William L. McNight - 1924)

Subsidized Training

32 33

Indoor and OutdoorTeam Building• LEGO® SERIOUS PLAY®: strategic

thinking and organizational development

• Survival Camp

• Cooking Contest

• The mine

• CSI

• Laughter yoga

• Theatre and role play

• Sport outdoor training: rugby, golf,

treasure hunt... and much more

Communication• Interfunctional communication

management

• Interpersonal communication

management

• Public Speaking

• Public speaking with theatre techniques

• Media Training

• Visual Merchandising

• Training of technical trainers

• B2B and B2C communication and

marketing

• Successful social network management

Customer Care• Successful telephone communication

• Complaints’ management

• Effective communication techniques for

the help desk

• Effective communication techniques for

credit recovery

• Telemarketing & Telesales

Sales Area• Acquire new customers

• Successful interaction with the

customer

• Lead Generation

• Negotiation for beginners

• Negotiation for experienced salespersons

• Objections' management

High-Tech Training• StorySelling: raise the interest of the Client with the art of story telling

• Elevator Pitch in telemarketing activities and sales

• Modeling Learning®: the best practices of one become an internal resource for the others

• Measuring the efficacy of the training over time: the DOES® Model

• Project Management and coaching

• Lean Manufacturing

• Pink Leadership for female entrepreneurs

Management• Individual coaching - Coaching training

• Company shadowing coaching

• Staff motivation - Feedback management

• Assertive communication with NLP

• Time management - Meeting management - Uncertainty

management

• Self-Assessment on leadership

• Evolutionary leadership

• Stress management

• Conflict management

• Disporsi al Cambiamento

• Change Management

• Problem Solving & Decision Making

• Creativity development

• The role of the manager: developing the right

skills to manage a team

Areas of Expert ise

34 35

Management of meetings: Saint-Gobain,

Banco Desio, Vorwerk Folletto, Regione

Toscana, Fiat

Time Management: Eni Corporate University,

Telecom Italia, Schiedel

Leadership: Telecom Italia, Tim, Eni Corpo-

rate University, Agip, Schiedel

Telephone Communication: Banca Popolare

di Milano, Prenatal

Media Training: Eni

Creativity Development: Banco Desio, Eni

Corporate University

Gialle, Banca San Paolo, Banca Intesa, Poste

Italiane, Radioreti, Agip, Ministero della

Pubblica Istruzione, Cariverona, Alleanza

Assicurazioni, Banca Fideuram

Communication and well-being in the

company:

Banco Desio, Società per i Servizi Bancari, Eni

Corporate University, Comune di Milano,

Regione Toscana, Saint-Gobain, Vodafone,

Cariverona

Teamwork: Ubi Banca (Banca Carime), Poste

Italiane, Fiat

Motivation of partners using communica-

tion: Schiedel, Eni Corporate University,

Fastweb

The heart of coaching: Ospedale San Raffa-

ele, Banca Popolare di Milano, Fiat

Public speaking and Training of teachers:

Banco Desio, Eni Corporate University, Italgas,

Telecom Italia, Tim, Banca della Rete, Prenatal,

Vorwerk Folletto, Sia.

Business writing: Quirinale, Banco Desio, Eni

Corporate University, Italgas, Banca Popolare

di Milano, Ubi Banca, Tim, Banca Popolare di

Lodi.

Persuading, in�uencing and negotiating

skills: Eni Corporate University, Agip, Comune

di Milano, Ubi Banca, Regione Toscana,

Fresco, Banca Intesa.

Commercial negotiation, acquire new

customers, commercial negotiation for

experienced salespersons: H3g, Banca

Popolare di Milano, Banca Carige, Società

Immobiliare Vicenza, L’Oreal, Seat Pagine

Trainers References

OVH.it

PatentVerwag Italia

Pearson

Pietro Cucchi

Piscine California

Pres

Progetto Ecosisthema

Reel - Gruppo KSB

Reitek

Ristoclub.it

Saint-Gobain Condotte

Sapa: Building System

Scrigno

SG Société Générale Private Equity

Shire

Siemens VDO

Sigmund Freud University

Snoline

Solas Vernici

Stelmi

Studio Piceci

Tecnocupole Pancaldi

Tecno�l

Tekno Point Air-Conditioning

Teleroute

Urmet Domus

VBM

Zodiac - Europool Italia

Faber System

Fantini Cosmi

Fils

Funkwerk Technology

Geico

General Electric - Intelligent Platform

Grünenthal

Gruppo Epta Refrigeration

Gruppo Mattarei

Gruppo Progetto Elettronica 92

Hachette Fascicoli

Haemopharm Healthcare

Hünnebeck - Harsco Corporation

Hydro Building Systems

Icopal - Siplast

Il Fanale Group

Ilpra

IMS

Infonet

Ing. Enea Mattei - Compressed Air

InterCar - Gruppo OMR

Jobrapido

John Deer

Kinservice

Monster Italia

Noemalife

Nordossola

Orsyp Italia

Accor Hospitality

Aldes

Allnet.Italia

Angelo Po

Arcese Trasporti

Armstrong Buildings Products

AutoRigoldi

Beakert Fencing

Biella Insurance

Biemme Fire Safety

Brema Ice Makers

Brivio & Viganò

Busatta Piscine

Celanese

Cesop Communication Employer Branding

Check Point Software Technologies

CheckPoint Systems Italia

Citi�nancial

Comelit

Consorzio Stile21

Coratek

Coveme

Delga Group

Denicar

Dessign Blue Gmbh

Domal

Euro-Export

EIGE - European Institute for Gender Equity

Agency Cl ients

36 37

Turan Tanin

He was born in Turkey and grew up between

Detroit, USA and Istanbul.

He graduated in Electronic and

Telecommunication Engineering and lived and

worked in Turkey, USA, Canada, Italy, France

and Poland. He is a PMP certi�ed project

manager and in his career he covered senior

management roles in multinational companies

such as General Electric, Abbey National,

UniCredit, Citibank and Credit Suisse, where he

developed IT, project management, business

acumen and team management skills.

In addition to the hard skills set coming from his

engineering and project management

background, he is an NLP master practitioner

and coach. He believes that empathy is the key

critical success factor in relationships. He is

�uent in four languages and still, he would like

to learn more. Given the current need of

companies to expand their markets and go

beyond local frontiers, today he supports SMEs

willing to expand their business internationally,

providing coaching, facilitation and

management consultancy services.

In 2000, she took up the position of Marketing

& Communication Coordinator in Monster Italy,

the on-line recruiting portal, managing all B2B

and B2C activities in collaboration with the

European Headquarters. In November 2001,

together with Maurizio Mauri, she founded LBDI

(La Boutique Delle Idee).

As CEO of the company, she is in charge of the

development strategy and manages the

relationships with the clients, constantly

motivating the staff of the agency. She

supervises, coordinates and veri�es the work

processes in order to assure the achievement

of the KPIs de�ned together with the client. In

the daily management of the agency, she

allocates the internal resources according to

the different phases of the project, leading and

supporting the multilingual staff ensuring they

stick to the core principles that distinguish Lbdi:

enthusiasm and passion for the development of

personalized plans carried out with

commitment and accuracy, excellence in the

appealing editing of technical texts, attention to

detail, and respect of cultural differences while

carrying out communication and training

activities in Italy and abroad.

Ginevra Fossati

graduated in Public Relations from I.U.L.M.

University in Milan in 1999. In 2005, she

attained a Master’s in Neuro-Linguistic

Programming (NLP) specializing in

Communication and the Art of Coaching. In

2010 she successfully concluded her

Executive Master’s in Business Administration

(MBA) at the SDA Bocconi School of

Management in Milan. She took her �rst

professional steps in 1993, initially working in

the administration and then in the

communication department of different

companies such as Le Of�cine Creative, Boxi,

Onama and Ristomat. In 1999, she entered the

Information Technology sector, in the role of

Communication Manager at Procom

Technology. As a result of the experience

accrued in her previous positions, she was

asked to take over the role of Marketing

Manager in Guinness Italy. Her career

continued to develop as she was appointed

Product Manager in Freedomland, a

new-economy company specialized in Internet

television.

Maurizio Mauri

His career in the technical and engineering

sector began at the Polytechnic University of

Milan.

During his university studies, he actively

collaborated, for approximately 7 years, with

the former Department of Topography and

Photogrammetry on major civil engineering

projects in Italy and abroad, such as Milan

Malpensa Airport, the Fiera Milano City Trade

Fair pole, and the sewerage scheme of

Manchester.

Thanks to the high degree of experience

accrued, he was involved in the development

of the �rst on-board software applications to

be incorporated in measuring devices using

electronic distance meters. After the project,

he participated in a series of noteworthy

collaborations with companies such as Kern,

Wild and Hewlett-Packard, acquiring

important skills, also as analyst-programmer.

Thanks to his experience, he collaborated with

the Finzi-Nova-Castellani �rm on tracing the

foundations of residential complexes from ‘92

to ’94. Subsequently, he joined Harpaceas

with the aim of training architects and

engineers in the use of the latest-generation

CAD-CAM systems and Virtual Reality.

In 1998, he was appointed Area Manager of

Nemetschek Italy, a German company

specialized in CAD design systems. In this

period he coordinated a Resource Team

dedicated to commercial development and

technical assistance.

In 2001, he became the co-founder of LBDI.

Today, he plays a fundamental role in the

agency, dealing with technical consultancy,

programming, the development of internet

sites and company intranets, and the design of

fair booths for the agency’s clients. He also

collaborates with the Press Of�ce Accounts to

ensure the proper comprehension and

drawing up of the technical speci�cations

related to products and standards – a crucial

element in B2B communication.

Since 2014 he is an Associate at Lbdi and he

is in charge of the International Project Division

to support prospect Clients willing to power up

their business by reaching out to new markets,

proposing effective communication and sales

development projects.

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