Twitter and Google Glass – L8

Unit G325: Section B – Critical Perspectives in Media

Monday 24th March 2014

Why?

Aims & Objectives

• Re-cap prior learning of SOME of the areas covered so far.

• Look at how social media has the power to mobilise people.

• The pro’s & cons of social media through a case study - twitter

• Look at HOW a NMT in the form of Google Glass is transforming consumer behaviour.

• Review the learning.

AO1

Demonstrate knowledge and understanding of media concepts, contexts and critical debates, using terminology appropriately and (AO1) Apply knowledge and understanding to show how meanings are created when analyzing media products.

Global Media

Assess the claim that media production is now more than global than local [50]

Is Weibo Global or Local Media?Why has this product thrived in China?

YOU MUST match the Theorist/key term to the definition.YOU SHOULD Peer assess someone else’s work when we feedback the answers. Stick this is in once completed!

WHAT DO YOU ALREADY KNOW?

IMPORTANT! Referencing in the Exam in the appropriate manner is going to be CRUCIAL!

5 minutes

Positive representation of Social Media

• The #nomakeupselfie internet craze has raised more than £1m for charity.

• The premise is simple: post a picture of your make-up free face on Facebook or Twitter with the hashtags #nomakeupselfie and #breastcancerawareness.

• Look at how social media has the power to mobilise people.

Thursday 20 Mar 2014

Has this “craze” or FAD encouraged a ‘migratory behaviour’ (Jenkins – 2006) amongst consumers/prosumers of social media?

Has the sense of belonging ‘changed shape’ (Lull – 2006) in this instance?

Jurgen Habermas (1991) stated that the media in the FUTURE would “focus primarily on celebrity and trivia”

• Was he right?

• If so, will this continue?

YOU SHOULD annotate this article to identify where other ideologies are represented in this article – for example Jenkins (2006).

Two step flow model - McQuail & Windahl (1986)

"Stars are opinion leaders - The circles are everyone else"

Two step flow model - McQuail & Windahl (1986)

"Stars are opinion leaders - The circles are everyone else"

In the contemporary media landscape, especially online through social media, “everyone else” (McQuail & Windahl – 1986) and their views matter.

The #nomakeupselfie campaign also connotes our ability to “flower our voices” (De Sola Poole – 1977) and be noticed by other more traditional media.

Interesting Facts

(2006 – Present)

Norm Johnston, chief digital officer at Mindshare Worldwide, said:

"We believe that everything today begins and ends with media and the way people interact is changing. Brands need to adapt to this changing global media landscape to stay ahead of the game. And as our research shows; if you don’t adapt, you fall behind and even die."

• Since Jack Dorsey, co-founder of Twitter sent the first tweet ("just setting up my twttr) more than 200 billion tweets have been sent.

• Facebook started 2006 with 5.5 million users, the social network now has 1.23 billion active monthly users.

Global Media

Prime Minister Recep Tayyip Erdogan

• He vowed to “eradicate” twitter – this in light of allegations made against him regarding corruption in the lead up to local elections.

Assess the claim that media production is now more than global than local [50]

• The pro’s & cons of social media through a case study - twitter

• The pro’s & cons of social media through a case study - twitter

Negative representation of Social Media

Crimes on Twitter have soared by 390%Wednesday 12 Mar 2014

• Cases where Twitter has played a part have surged by 390% from 174 in 2011 to 852 in 2013.

• Nick Pickles, from Big Brother Watch, said:

“Police forces have been prone to heavy-handed reactions simply because something has been posted on Twitter or Facebook when, if it happened in the street, it would be ignored. This risks seriously chilling freedom of speech.”

http://www.google.co.uk/glass/start/what-it-does/

• Look at HOW a NMT in the form of Google Glass is transforming consumer behaviour.

Ron Miller, a technology blogger, has some ideas on this topic, writing over at Tech Crunch:

I have a theory. When it comes to new technology, there are early adopters who start using it and everyone else sees the very worst in the technology: These people ultimately belittle, dismiss and make fun of those who use it. But in spite of this initial negative reaction, the technology eventually finds its way into the mainstream, and the early fears and misinformation fade away.

You are now going to watch a video that outlines Noam Chomsky’s views on the product:

http://ncrafts.wordpress.com/unit-g325-section-b-global-media-and-media-in-the-online-age/useful-links-a2/

Technological Determinism –

Is this product going to dictate or determine the nature of society?

Is it going to “destroy people” (Chomsky) as well?

What have you learnt today?

"The online age has significantly changed consumer behaviour and audience reception, compared with the offline age. Discuss"

Media in the Online Age

[50]

YOU MUST explain HOW products like and are OR have “changed consumer behaviour”.

YOU SHOULD consider how the “Offline” products from other platforms have reacted to these new products – Positively? Negatively? RESEARCH!

Extension – YOU COULD discuss other products that conform to OR challenge this statement.

You need to present your findings in a PEA paragraph and support your argument with theory, key terminology and/or statistics.

1) COMPLETE the ‘What have you learnt today?’ Task

2) REVISE FOR THE EXAM! Due:

Wednesday 26th – Next Section B lesson

Homework!