l3 organisational theory and analysis (wolf)[1]

8/12/2019 L3 Organisational Theory and Analysis (Wolf)[1]

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Lecture 3

Organisational Theory

And Analysis


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Describe what you see

People from industrialised urban

Communities see three dimensional

Cube

People from hunter-gatherer communities

See two dimensional set of

12 sticks laid on the ground


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Ontology

Is the truth out there?

How will you know its the truth?

Can we ever be objective? Or neutral?

Ontology is concerned with the nature ofphenomena


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Realists and Subjectivists

Realists assumption

Reality exists out there independently of our perceptual

and cognitive structures

This reality exists waiting to be discovered.

Subjectivist assumption

What we perceive is creation of our consciousness and cognition.

We create the reality


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Positivists

Observer can objectively/neutrally

understand the reality

Allows the scientist to test theory by gathering

the data to support or reject the theory

Reality can be observed only through our

senses otherwise question whether it exists

E.g.. UFOs, God, demons


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Interpretivist Analysis

Observer engages in the phenomena

Observer interprets using different

cultural and linguistic tools. That carry social

biases based upon background.

Oberserver cannot be passivereceiver of information.

Observer


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Implications

Positivist or Interpretivist approachthere

is no right or wrong answer- just

perspectives

Appreciate and acknowledge strengths

and limits of each approach


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Epistemology

What distinguishes true (adequate) knowledge from

false (inadequate) knowledge?

The bridge will break if a person

walks over it.

Is this the truth?

How would you know the truth?


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Whose truth?

Firms WebPages NewspapersMagazines

Government reports Academic journals/

books

Customers

Employees


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Implications

Show all your references

Try and use neutral/unbiased sources

Triangulate your information if possible

Accept and acknowledge limitations of yourdata/findings


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SWOT

A strategic tool used for evaluating Strengths, weaknesses,

opportunities and threats

Internal

Strengths Weaknesses

External

Opportunities

Threats


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Examples

Resources

Staff management

Cost

Capability

Price

QualityBrand image

Competition

New markets

Technology

Political

Economical

Strengths and Weaknesses Opportunities and Threats


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Porters Five Forces

Threat of entryBarriers to entry

Product

Government policy

Distribution channels

Economies of scale

Capital requirements

Power of buyers

Buyer volume

Buyer switching costs

Substitute products

Backward integration

Power of suppliersSwitching costs

Threat of forward integration

Impact of inputs on costs

Power of substitutesPrice performance

Buyer inclination to substitute

Competitive rivalryIndustry growth

Exit strategy

Product differences

Costs


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PESTLE

Political

Tax policy

Employment laws

Trade restrictions

Legal

Govt legislation

International legal requirements

Health and Safety requirements

Social

Health/environment concerns

Age/gender

Population/demography

Economic

Interest rates

Exchange rate

Inflation

Technological

Technological advances

Automation

Environmental

Packaging

Fossil fuels

Deforestation


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Assignment Requirements

You only need to use one or two of these frameworks

Draw two diagramsone for each firm

Include your references

Avoid ambiguous terms e.g. cost but use moremeaningful terms increase in costs due to high inflation

Synthesize the factors from these diagrams andsummarise in the main report

l3 organisational theory and analysis (wolf)[1]

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