kyot entire package

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KYOT Station Information

KYOT is a television station on the University of South Dakota (USD) Campus. The station’s broadcasting is located on Vermillion TV Channel 21.

Educational Channel: KYOT is not a public access channel. It is an educational channel coming under the FCC’s PEG (public, educational, government) channel rules of the FCC. It is a cable operation.

Broadcast Area: KYOT reaches the entire USD campus and Vermillion community, along with a few surrounding SD counties.

Audience: KYOT’s listeners include students and faculty on the USD campus as well as residents of the Vermillion community and surrounding counties.

Programming: KYOT programming is news produced by students of USD. Segments during the broadcast include sports, hard news, and feature stories.

Management: KYOT is managed and operated by students, with support and advising provided by a broadcast engineer and a faculty member within the Media & Journalism program on the USD campus.

Hours of Operation: KYOT is on the air 24 hours a day throughout the calendar year. Broadcasts play Wednesdays at 5:00 and 6:00, Thursdays at noon, 5:00, and 6:00, and Fridays at noon, 5:00, and 6:00.

Social Media: KYOT has a presence on both Facebook and Twitter. Individual programs broadcast on the station may also have Facebook, Twitter, and other social media accounts. KYOT also has a website, at usdcoyotenews.com.

Contact Information:Joshua Earl, KYOT Co-Promotions Director, [email protected] James Hagedorn, KYOT Co-Promotions Director, [email protected] Michelle Van Maanen, KYOT Faculty Adviser, [email protected] Kathleen Serie, KYOT Co-Producer, [email protected] Milne, KYOT Co-Producer, [email protected]

mailto:[email protected]





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All phone calls should be directed to the USD Department of Media & Journalism office at 605-677-5477. These will then be forwarded to one of the above-mentioned KAOR staff members.

Any questions or comments regarding any portion of this packet can be addressed to any of the listed contacts. Details available upon request.

KYOT BENEFITS TO UNDERWRITING

The benefits to underwriting are very similar to traditional advertising. There are some fundamental differences between the two, however. KYOT cannot make calls to action, discuss financial details, or compare businesses/products in its promotions. However, there is still plenty that can be gained from underwriting with KYOT. Because KYOT reaches not only the Vermillion community, but also surrounding counties, awareness of your brand/product/business is the obvious benefit. It is difficult to sell products if people don’t realize you exist, and KYOT would be extremely happy to assist you in that regard.

The underwriting agreement allows for a mutually beneficial arrangement because KYOT listeners are your target market and your support benefits the students in the station. We want to get you to your demographic(s). In fact, I hope every time your promotion airs on our station, 50 people run to your business. I cannot guarantee that would happen, but the potential is there. Your underwriting not only benefits your organization, but you are also providing support for the station and its operations.

I recognize the informality to this proposal, but I just want to point out how important this is to us. Thank you for your consideration, and I would be glad to discuss any questions/concerns you have.

Sincerely,Joshua Ryan Earl

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Contact Information:Joshua Earl, KYOT Co-Promotions Director, [email protected] Hagedorn, KYOT Co-Promotions Director, [email protected] Michelle Van Maanen, KYOT Faculty Adviser, [email protected] Kathleen Serie, KYOT Co-Producer, [email protected] Milne, KYOT Co-Producer, [email protected]








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KYOT SEMESTER PACKAGES

COYOTE NEWS PACKAGE:$500 per semester:-- Underwriting spots are run prior to and immediately following every Coyote News broadcast. -- Spots will be up to 15 seconds long.-- In summation, 2 spots per broadcast.-- 1 premiere and 7 encore broadcasts per week.-- Approximately $5.21 per broadcast, using an estimate of 8 broadcasts per week for 12 weeks (96 total broadcasts).

SOCIAL MEDIA PACKAGE:$300 per semester:-- Underwriting spots are run prior to and immediately following every Coyote News segment on the Coyote News website.-- Spots will be up to 15 seconds long.-- In summation, 2 spots per segment.

COYOTE BUNDLE:$700 per semester:-- Includes COYOTE NEWS PACKAGE and SOCIAL MEDIA PACKAGE.








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KYOTCALENDAR-YEAR PACKAGES

COYOTE NEWS PACKAGE:$900 per year:-- Underwriting spots are run prior to and immediately following every Coyote News broadcast. -- Spots will be up to 15 seconds long.-- 1 premiere and 7 encore broadcasts per week.-- In summation, 2 spots per broadcast.-- Approximately $4.69 per broadcast, using an estimate of 8 broadcasts per week for 24 weeks (192 total broadcasts).

SOCIAL MEDIA PACKAGE:$500 per year:-- Underwriting spots are run prior to and immediately following every Coyote News segment on the Coyote News website.-- Spots will be up to 15 seconds long.-- In summation, 2 spots per segment.

COYOTE BUNDLE:$1,200 per year:-- Includes COYOTE NEWS and SOCIAL MEDIA PACKAGE.








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KYOTCONTRACT DETAILS

Thank you for sponsoring programming on KYOT, USD’s student television station, through your underwriting support. Information regarding payment and terms of contract is listed below:

1. Payments All underwriting for KYOT must be prepaid. Sponsorship announcements will not air until a check is received from the underwriter. Payment is required in advance of the first airdate for the sponsor’s spot. Checks should be made out to “KYOT,” with the business name, package title, and package length noted in the memo. Payment may be mailed or dropped off in person to the following address:

KYOTAl Neuharth Media Center, Room 205414 E. Clark St.Vermillion, SD 57069

2. Term of Contract The term of underwriting contracts for KYOT is negotiable. Underwriters may opt for single-semester or calendar-year-long contract periods. Other options also are negotiable on a case-by-case basis. Contract renewal requests, along with any questions regarding terms/rates, should be made directly to:

Joshua Earl, KYOT Co-Promotions Director, [email protected]

On behalf of the students and faculty of KYOT, thank you for supporting the station!

Contact Information:Joshua Earl, KYOT Co-Promotions Director, [email protected] Hagedorn, KYOT Co-Promotions Director, [email protected]




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Michelle Van Maanen, KYOT Faculty Adviser, [email protected] Kathleen Serie, KYOT Co-Producer, [email protected] Milne, KYOT Co-Producer, [email protected]



KYOTCONTRACT

Thank you for your underwriting investment in KYOT, USD’s student television station. Payment and terms of contract are listed below:

Underwriting agreement between KYOT and ______________________________, running from ________________________________________________________________________. KYOT agrees to provide _______ underwriting announcements per broadcast for _________ broadcasts for the above named party on the station’s airwaves in exchange for the amount of $__________. KYOT also agrees to provide _______ underwriting announcements per broadcasting portion on the KYOT website and social media.

Signed on this date: _________________________________________

KYOT Representative & Title: _________________________________________________




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Underwriter Representative & Title: ______________________________________________









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