ky shsmd physician bio presentation 052115
TRANSCRIPT
![Page 1: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/1.jpg)
Physician Bios…
May 21, 2015
Are they giving the right impression?
![Page 2: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/2.jpg)
I mustache you a question…
![Page 3: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/3.jpg)
Key Takeaways:
• Understand the role of physician bios and why they are important
• Learn tips for creating engaging physician bios
• Begin to build a plan for strategic execution
![Page 4: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/4.jpg)
It’s a noisy world…
Each person consumes 15.5 hours of content a day… every day…
![Page 5: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/5.jpg)
Rise above the riff raff…
![Page 6: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/6.jpg)
AND showcase your uniqueness
![Page 7: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/7.jpg)
Why it’s important…
• 72% of internet users say they looked online for health information within the past year (Pew Research Center)
• 77% of online health seekers start with search engines (Pew Research Center)
• 76% of patients were using hospital websites for research, compared to 32% using TV, 20% using magazines and 18% using newspapers. (Google)
![Page 8: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/8.jpg)
Why it’s important….
• Good physician profiles help search engines (and new patients) find you
• 47% of the people who looked up a physician online felt differently after viewing their profile (Vitals)
• Having a care philosophy statement on doctor profiles converts healthcare “shoppers” to patients (HealthGrades)
![Page 9: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/9.jpg)
Why it’s important…
• More than half of Americans focus on personality and relationship when choosing a physician.
• Just 29 percent said the delivery of care or the patient’s health outcome was most crucial.
(2014 survey from The Associated Press and the NORC Center for Public Affairs Research.)
![Page 10: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/10.jpg)
Why it’s important…
Physicians are the gate keepers
![Page 11: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/11.jpg)
Know, Like and Trust
![Page 12: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/12.jpg)
Make it personal…1. Write in first person
![Page 13: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/13.jpg)
Make it personal…
2. Tell a story
“After my fellowship here in 2004, as part of my service to the U.S. Army, I served for a year as a surgeon on a small trauma team in Iraq called the 2nd Armored Cavalry Regiment Forward Surgical Team.”
![Page 14: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/14.jpg)
Make it personal…
3. Include philosophy of care
![Page 15: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/15.jpg)
Make it personal…
![Page 16: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/16.jpg)
Did you know?The human brain processes images
60K times faster than text!
![Page 17: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/17.jpg)
4. The picture matters!
![Page 18: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/18.jpg)
Make it personal…
5. Leverage VIDEO!
Video has 2X the Conversion Rate!
![Page 19: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/19.jpg)
6. Include Ratings
94% of prospective
patients said reputation is important in hospital
selection (Google)
![Page 20: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/20.jpg)
7. Include location/maps
![Page 21: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/21.jpg)
8. Make it EASY!
![Page 22: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/22.jpg)
Recap…
• Use first person – be HUMAN• Tell a story• Include philosophy of care• The picture matters!• Leverage video• Include reviews• Include location• Make it easy to convert
![Page 23: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/23.jpg)
Ok, let’s meet…
![Page 24: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/24.jpg)
The moment of truth…
I like you!
![Page 25: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/25.jpg)
I TRUST you…
![Page 26: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/26.jpg)
Getting started…
• Prioritize – launch in phases• Audit existing content – RECORD • Create a Communication Strategy – why are we
doing this, what to expect, and accountability• Execute – curate, write, review, publish• Scale for different platforms/audiences
![Page 27: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/27.jpg)
Case Study – El Camino Hospital 2,000+ physicians
![Page 28: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/28.jpg)
Case Study – El Camino Hospital
![Page 29: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/29.jpg)
Audit & Prioritize
![Page 30: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/30.jpg)
![Page 31: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/31.jpg)
![Page 32: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/32.jpg)
![Page 33: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/33.jpg)
![Page 34: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/34.jpg)
A few more tidbits…
![Page 35: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/35.jpg)
A few more tidbits…
• Of patients who found physicians and private practices on their mobile devices, 44% scheduled an appointment
• 51% of patients say they feel more valued as a patient when doctors use social media, blogs, and other digital engagement outlets. (Pulse Digital Marketing)
![Page 36: KY SHSMD Physician Bio Presentation 052115](https://reader036.vdocuments.us/reader036/viewer/2022062523/58ee7fc61a28ab9e0e8b460d/html5/thumbnails/36.jpg)
Questions? Comments?