kwalitools - whiteboard background

3
KwaliTools Press Release - January 2013 KwaliTools is excited to announce its newest development that makes even easier to conduct professional online video-audio based focus groups and IDIs. In qualitative research our goal is often to have our stimuli evaluated by respondents. In order to that we need to offer them tools to express how they arrive at certain ranks, evaluations. The pre-requisitve of understanding what makes people rank something higher than something else we need to explore what perception they have. This is normally done by simple verbal exploration but can be supported by visual tools too. Listing the attributes and features of the studied topic/object can be done simply in writing or by associated visuals (collage). To help deeper understand the relationship of various features we can use further tools, e.g.. The Triangular comparison. Can be used just verbally but also in combination with visuals. When looking for direct evaluation of elements we can use a symbol that stands for positive and negative, better and worse, smaller and bigger – whatever the topic requires. You can also use these tools to deeper analyze attributes and features respondents mentioned previously. Projections help respondents express their thoughts by looking at the object from a (latently) external point of view. Copyright: KwaliTools Inc. 2013 www.kwalitools.com [email protected] +44 20 8144 3303 Twitter: @kwalitools

Upload: greg-balogh

Post on 05-Dec-2014

237 views

Category:

Technology


0 download

DESCRIPTION

KwaliTools is excited to announce its newest development that makes even easier to conduct professional online video-audio based focus groups and IDIs.

TRANSCRIPT

Page 1: Kwalitools - whiteboard background

KwaliTools Press Release - January 2013

KwaliTools is excited to announce its newest development that makes even easier to conduct professional online video-audio based focus groups and IDIs.

In qualitative research our goal is often to have our stimuli evaluated by respondents. In order to that we need to offer them tools to express how they arrive at certain ranks, evaluations.

The pre-requisitve of understanding what makes people rank something higher than something else we need to explore what perception they have. This is normally done by simple verbal exploration but can be supported by visual tools too.

Listing the attributes and features of the studied topic/object can be done simply in writing or by associated visuals (collage). To help deeper understand the relationship of various features we can use further tools, e.g.. The Triangular comparison. Can be used just verbally but also in combination with visuals.

When looking for direct evaluation of elements we can use a symbol that stands for positive and negative, better and worse, smaller and bigger – whatever the topic requires.

You can also use these tools to deeper analyze attributes and features respondents mentioned previously. Projections help respondents express their thoughts by looking at the object from a (latently) external point of view.

Copyright: KwaliTools Inc. 2013 www.kwalitools.com [email protected] +44 20 8144 3303 Twitter: @kwalitools

Page 2: Kwalitools - whiteboard background

E.g when asked about a healthy vs tasty food if initiated to think from the aspect of their child we can better understand their attitudes.

With this new development, Moderators and project managers are able to upload, set and use static background image to any whiteboard rooms with just a few click.

The new functionality provides a wide range of use: mapping exercises, comparison, ranking and hierarchies or projective exercises. The background can be used to display various type of stimulis like pyramid, chart, circles or arrows or placing company, brand logo, pictures of a product or service.

The whiteboard background remains static, respondents and moderators can just as easily draw, place additional stimuli, pictures or write to it even by using different colors.

During the sessions, moderators can take snapshots of the current whiteboard exercise performed by the group or individuals and load the work back at any time.

In align with the other cutting edge functionalities of KwaliTools, the whiteboard background also gets recorded and becomes available for analysis and reporting purposes as the session finished.

For more information please contact Greg Balogh at “greg [at] kwalitools.com” or call +44 115 888 2747.

Copyright: KwaliTools Inc. 2013 www.kwalitools.com [email protected] +44 20 8144 3303 Twitter: @kwalitools

Page 3: Kwalitools - whiteboard background

About KwaliTools

KwaliTools is an online qualitative research technology and service provider. Its focus is to provide market researchers with a high quality synchronous face-to-face interviewing virtual facility.

KwaliStudio, our on-demand video-based focus group facility offers any qualitative researcher the option to conduct their fieldwork online. The system is intuitive to participants and easy to control for the moderator.

KwaliTools’ competitors are FocusVision, ITracks and Vision Live.

Website - http://www.kwalitools.comEmail - [email protected] +44 115 888 2747

Industry - Market ResearchType - Privately held Founded - 2010

Copyright: KwaliTools Inc. 2013 www.kwalitools.com [email protected] +44 20 8144 3303 Twitter: @kwalitools