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Kuwait International Conference on “The Experiments of Change Towards the Application of Islamic Shari’ah in the Economic Field” Takaful Ta’awuni – The Bank Aljazira Experience by Mr Samee Thanvi Division Manager, Individual Sales - PowerPoint PPT PresentationTRANSCRIPT
Kuwait International Conference on
“The Experiments of Change Towards the Application of Islamic Shari’ah in the
Economic Field”
Takaful Ta’awuni – The Bank Aljazira Takaful Ta’awuni – The Bank Aljazira ExperienceExperience
byby
Mr Samee ThanviMr Samee ThanviDivision Manager, Individual SalesDivision Manager, Individual Sales
30th & 31st May 2005 at the J W Marriott Hotel, Kuwait
Presentation OverviewPresentation Overview
A Brief Overview of the BAJ Takaful Ta’awuni (BAJ/TT) – Islamic Life Insurance
Takaful Ta’awuni Development Road Map
What Is Takaful What Is Takaful Ta’awuni?Ta’awuni?
““A ShariA Shari’’a complianta compliant,, long term, long term, mutual life mutual life insurance, savings and insurance, savings and investment program.”investment program.”
Definition of Takaful Definition of Takaful Ta’awuniTa’awuni
Mutual guarantee orMutual guarantee or indemnificationindemnification among the group membersamong the group members
TTakafulakaful
Ta’awunTa’awunThe act of mutual help and assistance The act of mutual help and assistance between the participants within the between the participants within the groupgroup
““The fortunate few assisting the The fortunate few assisting the unfortunate many”unfortunate many”
Life Takaful Development Life Takaful Development “Road Map”“Road Map”Initial Takaful Concept Development
Finalise Retakaful/Reinsurance Treaties
Initial Sharia Approval of Model
Final Shari’a Approval
OPEN FOR BUSINESS
Marketing & Sales Development
Final Regulatory Approval Recruit and Train Staff
Business/Actuarial Model Development
Initial Regulatory Approval
IT Development
Operational Development
Product Development
Business Evaluation
Steps to ConsiderSteps to Consider
Develop in conjunction with specialist consultants to provide expertise or in partnership with a Takaful or insurance company
Research and identify the potential target market
Take decision on General or Life products or a composite offering both
Decide on investment strategy; unit-linked funds or pooled investments
Determine which Takaful model to adopt: Wakala or Mudharabah ?
Initial ShariInitial Shari’’a a AApproval of pproval of ModelModel
Wakala - A Fee Driven Islamic Contract
MMudharabahudharabah -- A Profit A Profit Sharing Islamic Sharing Islamic CContractontract
Family TakafulFamily Takaful - - Long Term Plans/Group Takaful Long Term Plans/Group Takaful -- 11 Year Plans Year Plans
Participan
t
ContributionSpecifiedAs:• Tabarru’• Savings• Fees
Risk A/CTabarru’
IndividualSavings A/CInvest. P
rofits
Fees
Wakeel/Operator
Risk A/CTabar’ru
IndividualSavings A/C
Claims/Direct Exps.
Surplus
Fees
BBAJAJ AAdopted dopted WAKALA MWAKALA Modelodel
IIA IRIA
Fees
IIAIRIA
Full Operational Expenses
Salient Features of Salient Features of a Wakala a Wakala ModelModelFees only taken if a product is sold
No charging of expenses to the participants fundOperator alone totally responsible for all start up expenses and operational costs
No issue of agency or commission sales
Clear separation between participant and operatorWakala Fee on Surplus accepted by Shari’a advisorsTotal transparency on all aspects of the operation and fee structure
Business Actuarial Model Business Actuarial Model DevelopmentDevelopmentProduct pricing requires research on
competitor products (Islamic & conventional), sales compensation costs and Operator profits/income needs
Competitor Analysis. Takaful products should not need to be more expensive than conventional products
Breakeven Scenarios
Sensitivity Analysis: Eessential to understand the possible future scenarios to help management plan accordingly
Synergies withSynergies with
BankingBanking
andand
Investment IndustriesInvestment Industries
Benefits for Islamic Banking and Investment Industries
BBENEFITENEFITSS
Assets Under
Management
Image and Reputation
Synergies:Opportunit
y for Internation
al Expansion
Reduced Up-Front Costs for TT/IT-
OperationsCustomer Retention
•Cross-selling
First Mover
Advantage
Shari’a/SAMA
Approvals - time to
business
Full Product Suite-
Indiv/Group
TT-IT-System-
(Bilingual)
Expanded Customer
Base- Indiv &
Corp
Core Takaful Management Competencie
s
Assets Under Assets Under ManagementManagement
Utilizes existing Islamic Equity and Other Funds
Significant increase in AUM as TT Program grows
Avoids risk of fund withdrawals during an economic crisis due to the Long-Term savings goals of Takaful
Expanded Client BaseExpanded Client Base
Takaful will expand and deepen client base, adding
both new Individual and Corporate clients
Customer RetentionCustomer RetentionHeightened Client Retention due to Takaful
relationshipBancassurance in combination with Current and Deposit Accounts extends the odds of losing a Customer
Current Account Only 1:1
Deposit Account Only 1:2
Current & Deposit Account 1:10
Current, Deposit & Bancassurance1:1001:100
Source: American Bankers Association
Synergies: Cross-SellingSynergies: Cross-Selling
Cross-Selling: Banking Products sold by TT distribution network
Valued-added services for existing Corporate relationships and improving portfolio profitability via TT cover on corporate and individual loans
Product DevelopmentProduct Development
Develop the range of Individual products that best suits your market. This could be a single “Jack of all trades” product, or a product range capable of providing for the needs of the participants in your market
Development of a Group product range can complement the individual product range
Supplementary riders can add value to a product range whilst providing essential risk cover for the participants
IndividualIndividual
ProductsProducts
Corporate and Corporate and Group PlansGroup Plans
Group Takaful Group Takaful ProductsProducts
Group Term LifeGroup Term Life
Group Credit LifeGroup Credit Life
Group Retirement/PensionsGroup Retirement/Pensions
Initial Regulatory Initial Regulatory ApprovalApprovalDevelopment received full support of Development received full support of
Saudi Arabi Saudi Arabi Monetary Agency.Monetary Agency.
Explanation of takaful concepts so that Explanation of takaful concepts so that the regulator the regulator can fully understand the can fully understand the basic principles.basic principles.
The need to have 100% Sharia and The need to have 100% Sharia and SAMA approved SAMA approved funds was essential to the funds was essential to the approval process.approval process.
MarketingMarketing
&&
Sales StrategiesSales Strategies
Sales ModelSales ModelAgency?
Direct Sales Force?
Bancassurance?
Cross Selling?
Through Islamic banks or Islamic windows in conventional banks?
Operational DevelopmentOperational DevelopmentAgree underwriting arrangements with
reinsurers/retakaful operator
Medical examination facilities to be evaluated and medical examiners to be appointed
Forms Design-All BAJ takaful forms are stored in a central library on the IT system.
Policies and Procedures developed and publishedContribution Payment Facilities established. In BAJ’s case, principal payments made through SAMA direct debit system-SARIE
External and Internal Legal review of all contracts and documents
IT DevelopmentIT DevelopmentEssential that Takaful life operation is underpinned by
a fully developed and comprehensive IT system
No known life takaful software system in existence
Bi-Lingual capabilities essential
Multi-Currency facility required for international development
Future flexible product development an essential part of the IT development
Sales Lap top illustration capability essential
Unitized Investment module essential to maintain a fully auditable record of a clients savings/investment account over the life of the contract
Fully tested by external actuaries before going live.
Penta Takaful - Penta Takaful - ComponentsComponentsNew
BusinessContract Servicing
Claims
Contribution Processing
Unitization
Agency Management
Reports and Enquiries
Consists of three main functions independent of each other.
Eight major functions span across the three independent functions.
Payments Processing
Plan Wizard / Product Setup
Retakaful
Security
External Business External Business EvaluationEvaluationAn internal audit requirement to bring in external
business consultants to evaluate the development, processes, IT system and business prospectsExternal business and process evaluation included but was not limited to the following:
Business strategy
Market segments and prospects
Processes
Pricing
Profit projections
IT development
Business Model
Final Sharia approvalFinal Sharia approvalReview of all contracts and contract wording
Review and approval of contentious issues:
Suicide-Beneficiaries to be paid or not?
Age-Minimum and maximum age of contract holders
Can the contract be whole of life or to a maximum age?
Personal Accident. Can it be included to pay as double indemnity?
Islamic Inheritance Laws-Are they applicable?
Surplus sharing-On what basis and can the operator receive a surplus share or surplus performance fee?
Reinsurance/Retakaful-Dispensation, can it be given for reinsurance?Issuing of Fatwa, declaring that the takaful Issuing of Fatwa, declaring that the takaful
program is sharia program is sharia compliant-compliant- 1st in KSA1st in KSA
BAJ FatwaBAJ FatwaBAJ FatwaBAJ Fatwa
FinaliFinalisse Reinsurance/Retakaful e Reinsurance/Retakaful TreatiesTreatiesReinsurance or Retakaful
Group and Individual treaties-one or two reinsurers/retakaful operators
Rates-significant issue in a new life marketPayment arrangements formulated
Claims process to be agreed
Surplus arrangements
Facultative Arrangements
Final Regulatory Final Regulatory AApprovalpprovalFull documentation to be provided to the
regulator-Saudi Arabian Monetary Agency (SAMA)
Standard illustrations with hypothetical growth rates for comparison to local competitor products
Brochures provided for evaluation
Contract wording and cancellation charges to be transparent
Reinsurance treaties
Official SAMA Approval issued-1Official SAMA Approval issued-1stst in in KSAKSA
Recruit and Train StaffRecruit and Train StaffAdvertise and recruit staff
Expatriate v Saudi-significant issue for BAJ. Policy taken that all Takaful sales advisors (TSAs), would be Saudi Nationals
Tied “Agency” development-Salary plus advanced commission concept
Develop with legal division a sales staff contract
Training-must consist of both traditional insurance sales concepts with a major element of takaful theory and practices.
Open for Open for BBusinessusinessSoft Launch into the market was the BAJ
approachEvaluate market penetration and sales after
six months in the market
Amend sales approach or direction after initial evaluation, if proven necessary
Accelerate development to include nationwide sales operations
In SummaryIn SummaryDetermine which area of Islamic insurance
you wish to enterEvaluate the Islamic contract best suited to
your needs
Either hire or contract with experienced insurance and takaful practitioners
Work closely with your regulators