ASHTON KUTCHER STEVE JOBS

who is widely known for ‘That 70‘s Show’ and Punk’d,"ASHTON (CHRIS)

delivered an inspirational speechat the Teen Choice Awards 2013

giving advice to teens about 

knowing the value of hard work.believing in yourself and

“Remarkable speech by @aplusk. Great message, esp for young people,

about hard work & opportunity.”

Ted Cruz, United States Senator Texas

How’d Kutcher leave the media salivating over his every word?

STEVE JOBS.

Kutcher captured Steve Job’s persona when researching on his roll in the movie “JOBS,”

picking up his charisma, enthusiasm and passion when presenting.

He learned how Steve executed brilliant presentations by building the structure, incorporating a powerful message and telling a memorable story.

structuremessage

story

THREETHINGS:

Structure Message Story

BUILDING THESTRUCTURE

A Steve Jobs presentation followed a very specific structure that left the audience with no choice but to focus on the message being conveyed.

Each presentation began with a

ROADMAP,

breaking every segment into

THREE PARTS,

and never speaking on one topic longer than

TEN MINUTES.

Ashton outlined his speech before he started, and gave a recap at the end so the kids would remember it.

outlinedrecap

He told the audience there werethree things he wanted to share that has helped him get to where he is today:

three things

Opportunity Being Sexy Living Life

and his speech took no longer than

SIX MINUTES.

CREATING THEMESSAGE

People left a Steve Jobs presentation knowing exactly why a product was built and how it solves the customers’ problem.

He did this by creating a message with a higher sense of

PURPOSE,

focused his features on the

PEOPLE,11

4.87 inches123.8 mm

2.31 inches58.6 mm

0.30 inch7.6 mm

and made sure that all data and specs were

TANGIBLE.

Kutcher recognized the opportunity to enlighten a younger audience,

using short sentences, simple vocabulary, and a good flow so everyone could relate.

short sentencessimple vocabulary

good flow

TELLING A STORY

Every Steve Jobs presentation told a story.

Jobs would first introduce the bad guy or the problem that the

AUDIENCE FACED,

Then he revealed his product as the hero and educated the audience as to why their lives would be

BETTER,

And finally, he told the audience how they can live

HAPPILY EVER AFTER.

Ashton shared stories of the different jobs he had before

his modeling career,

“I’ve never had a job in my lifeexplaining,

I was always just lucky tothat I was better than.

have a job.”

He revealed to the teens that the sexiest thing in the entire world is being really smart. And being thoughtful. And being generous.

being really smart.being thoughtful.being generous.

he told the audience how to liveHAPPILY EVER AFTER.

And finally,

“”

Life can be a lot broader than that when you realize one simple thing and that is that everything around us that we call life was made up by people that are no smarter than you. And you can build your own thing, you can build your own life that other people can live in.

So build a life – don’t live one, build one – find your opportunity,

and always be sexy.

NOW THAT IS THE KINDOF MESSAGE YOUDELIVER TO THE YOUTH.

Created by: Kaili

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