kunocreative€¦ · blog post optimization blog title: having a title for your blog should serve...
TRANSCRIPT
Blog P
ost OP
TIMIZ
ATION
Blog T
itle: Having a title for your blog should serve tw
o purposes – Branding and standing out on a subscriber’s feed reader. You’ll find about 17%
of your blog visitors (average adoption across the internet in the US) will
use RSS. These subscribers tend to have dozens of RSS feeds in their feed readers. Your title w
ill help you stand out in their crowded feed reader.
Share Buttons:
Social media and social bookm
arking are proven content distribution channels. The easier you m
ake it for your readers to share your content the m
ore likely it will be distributed
amongst their netw
orks.
Subscribe: Alw
ays give your readers the ability to subscribe to your blog via em
ail and RSS. By not offering both options your blog w
ill have fewer subscribers than if you offered both.
Calls to
Actio
ns: Unless you are just blogging for fun and
have no business purpose for producing content on a blog make sure you
have some type of unique value proposition (UVP) or m
oral bribe offered through a call to action (CTA) graphic or text.
Social M
edia A
ccounts: A certain percentage of your
readers will prefer to engage w
ith you and your blog via social media rather
than leaving comm
ents on your blog. Make sure you give those people the
option of connecting with you via social m
edia.
Blog C
ategories (Tags): Tags serve tw
o purposes – The first is to allow
your visitors to sort through your posts by specific topics in order to access specific inform
ation the visitor wishes to read. The second
is for search engine optimization (SEO). Every tag has its ow
n URL that is indexed by Google separately. The keyw
ord or phrase in the tag will be in
the URL and in the body content of all of the posts identified with the tag.
This makes that URL very optim
ized for the keyword or phrase in the tag.
End o
f Post C
all-to-A
ction:
If a visitor com
mits to reading your w
hole post and gets all the way to the bottom
it is your responsibility to tell them
what they should do next. You can
do it graphically or with text in the last paragraph. CTA’s can send
people to a landing page or something as sim
ple as asking the reader to leave a com
ment.
Com
ments:
For many bloggers receiving com
ments is a
metric w
hich determines the success of a post. M
any of your readers w
ill leave feedback and engage with your blog via the com
ments area.
PLAYBOOK
XXXXX
ooooo
A
FGH
BCD
E
3690
1 Am
eric
an W
ay, S
uite
2A,
Avo
n, O
H 44
011
Phon
e: (4
40) 9
34-3
690
Tol
l-fre
e: (8
00) 3
03-0
806
kuno
crea
tive
.co
mfa
cebo
ok.c
om/k
unoc
reat
ive
twitt
er.c
om/k
uno
linke
din.
com
/com
pany
/kun
o-cr
eativ
e
Blogging can be a challenge for many businesses today. O
ften times, procuring good content for publication
on a blog is tough enough. Ideally, blog posts should be published two to 21 tim
es per week for m
aximum
search engine benefits. The steps included in this playbook are intended to be a guide for optim
izing procured blog content prior to publication for SEO and to define the optim
al blog setup for the purpose of m
aximizing traffic, conversions, leads, distribution, subscribers and fans.
---->---
---
---
---
--- --
-
Page Title: An Inbound
Marketing Agency’s Blog Post
Optimization Guide. The prim
ary keyword
phrase is “Inbound Marketing Agency.”
URL: http://w
ww.kunocreative.com
/blog/bid/51358/An-Inbound-M
arketing-Agency-s-Blog-Post-Optim
ization-Guide/
Header 1 (H1) Tag: M
ost blog CMS’s
automatically assign an H1 tag to the blog post’s title.
When using one that doesn’t m
ake sure to have an H1 tag w
ith the primary keyw
ord phrase in it on the post.
Images F
ile Name &
Altern
ative (A
lt) Text: Always m
ake sure to have at least one im
age on every blog post. Also, include the primary keyw
ord phrase in the im
age file name and the im
age alt text.
Bold
the primary
keyw
ord
phrase at
least one time in the post and al-
ways include it in the first sentence.
Inbo
und &
Outbo
und Lin
ks:
It is recomm
ended to link the primary
keyword phrase to a page on your
website dom
ain with the intent of
helping that page rank for that word.
Additionally, if you have any other web
properties consider including a link on those dom
ains with the anchor text
“primary keyw
ord phrase” and point that link to the blog post. Posts give aw
ay link juice with outbound links.
As a rule of thumb, try to keep
outbound links at three or less.
Tip: W
hen trying to add the prim
ary keyword phrase in a post
consider ending a sentence with
the beginning of the phrase and beginning the next sentence w
ith the ending of the prim
ary keyword
phrase. Search engines recognize it the sam
e as if the words w
ere in the sam
e sentence.
Header 2, 3, 4
, etc. (H2, H3, H4
, etc.) Tag: Include the prim
ary keyword
phrase in as many relevant header
tags as possible.
Meta Keyw
ord
s: “inbound m
arketing, inbound marketing agency,
certified hubspot inbound marketing agency, inbound m
arketing agency ohio, social m
edia & inbound marketing agency, seo & inbound m
arketing agency, internet & inbound m
arketing agency, new york inbound m
arketing agency, san francisco inbound m
arketing agency, inbound marketing agency blog.”
Include lots of primary keyw
ord phrase variations. Up to 10 keyword phrases.
Meta Descriptio
n:
“Ever wonder how
to optim
ize your blog posts? This post is not an example of key-
word stuffing using the w
ord Inbound Marketing Agency.”
Always include the prim
ary keyword phrase in the post’s m
eta description and rem
ember that the m
eta description appears to searchers in Google’s search engine results page.
12
34
5678
Blog Tags: “inbound m
arketing, inbound m
arketing agency.” Blog tags are a way to organize
similar posts and each tag represents a separate RSS
feed that visitors can subscribe to and Google can index. These feeds contain posts that are highly optim
ized for the phrase in the tag. 12
1314 B
rand&
Captu
re
Inbou
nd M
arketing w
ith S
earch E
ngin
e Optim
ization (S
EO
)
Cu
rrent A
rticles RS
S F
eed
Posted
by Ch
ad P
ollitt on F
ri, Mar 18, 2011 @
07:11 AM
Com
men
tsThere are no com
ments on this article
Tags: in
boun
d m
arketing, in
boun
d m
arketing agen
cy
1
2
3
A
B
CCDEF
G
H
4
An
Inbou
nd M
arketing A
gency’s B
log Post O
ptimization
Gu
ide
You’ll n
otice that th
e primary keyw
ord phrase appears in
an H
2 tag above this paragraph
. Th
is too is con
sidered a good SE
O practice. A
noth
er way to m
aximize you
r keyword satu
ration on
a post is to in
clude ordered or u
nordered lists. T
he u
nordered list below
contain
s several variations of th
e ph
rase inbou
nd m
arketing agen
cy.
An Inbound Marketing Agency’s Blog Post O
ptimization G
uide - Mozilla Firefox
http://ww
w.kunocreative.com
/blog/bid/51358/An-Inbound-Marketing-Agency-s-Blog-Post-O
ptimization-G
uide
Inbou
nd M
arketing A
gency S
aturation
Rate &
On
-page Factors
SE
O &
Inbou
nd M
arketing A
gency
Inbou
nd M
arketing A
gency O
hio
Hu
bSpot C
ertified In
boun
d Marketin
g Agen
cy
H2 T
ags & L
ists with
Inbou
nd M
arketing A
gency
Pu
tting “In
bo
un
d M
ark
eting
Ag
ency
” in th
e title of this blog post
is the fi
rst sign th
at it is an im
portant prim
ary keyword ph
rase for th
is article. It doesn’t m
ean th
at I have th
e inten
t of keyword
stuffi
ng h
owever. It’s con
sidered a good SE
O practice to in
clude you
r prim
ary keyword ph
rase in th
e title of your blog post. O
n som
e blogs th
e title is an H
1 tag. If your title is n
ot an H
1 tag you’ll w
ant to in
clude
an H
1 tag with
your prim
ary keyword ph
rase at the top of you
r post. I’ve also in
cluded a bolded version
of inbou
nd m
arketing agen
cy in th
e fi
rst senten
ce of this post. T
his is con
sidered a good SE
O practice too.
For added m
easure I’ll in
clude on
e outbou
nd lin
k for inbou
nd
marketin
g agency th
at links to a page
on th
is domain
. After th
e post is live I’ll create some backlin
ks on oth
er websites an
d social media
with
the prim
ary keyword ph
rase as anch
or text. Also, con
sider breaking u
p the keyw
ord phrase
and en
d a senten
ce with
the begin
nin
g of the ph
rase and start th
e next sen
tence w
ith th
e end
of the ph
rase for seo and in
boun
d marketin
g. Agen
cy is the last w
ord in th
e keyword ph
rase.
Th
e primary keyw
ord phrase sh
ould also be placed in
the post’s m
eta data, page title and alt text.
If the alt text is tu
rned on
in you
r browser you
’ll notice “In
boun
d Marketin
g Agen
cy” pop up if you
h
over over the above im
age. Depen
ding on
the blog C
MS
you u
se to publish
your posts you
may or
may n
ot have fu
ll control of th
e page title. Wh
ether you
have fu
ll control or n
ot you’ll w
ant to in
clude
your prim
ary keyword ph
rase in th
e page title. Th
e phrase “In
boun
d Marketin
g Agen
cy” is in th
is page title becau
se my C
MS
pulls th
e post’s title (H1) an
d uses it as th
e page title.
All of th
e above examples I’ve sh
own
do not n
ecessarily mean
this post is keyw
ord stuffed. H
owever,
in m
ost cases you’ll kn
ow righ
t away if a post is keyw
ord stuffed ju
st by reading it. If readin
g the
article doesn’t u
ncover th
e keyword stu
ffin
g then
this last m
easure w
ill. Inbou
nd m
arketing agen
cy appears 8%
on th
is page. Th
e target keyword satu
ration I recom
men
d is 3%-9%
. Posts th
at are 10%
or more in
keyword satu
ration are typically eith
er poorly written
or purposely w
ritten for th
e search
engin
es – keyword stu
ffed. Th
is post is not keyw
ord stuffed! F
inally, I’ll in
clude th
e phrase
“inbou
nd m
arketing agen
cy” in th
e last senten
ce.
Target Keyword
Saturatio
n R
ate: The recom
mended saturation rate for
blog posts is 3% - 9%
. Keep in mind,
all of the words on the page m
atter in the calculation of the saturation rate. This includes the navigation and footer content. 10
Include the prim
ary keyw
ord
phrase
in the last sentence of the post.
11
Ord
ered &
Uno
rdered
lists
are good to use for organizing inform
ation and for adding a few
primary keyw
ord phrases when
the post is short a few.
9
6
78
9
10
11
12
5
Inbound Marketing A
gency
Page Title: An Inbound
Marketing Agency’s Blog Post
Optimization Guide. The prim
ary keyword
phrase is “Inbound Marketing Agency.”
URL: http://w
ww.kunocreative.com
/blog/bid/51358/An-Inbound-M
arketing-Agency-s-Blog-Post-Optim
ization-Guide/
Header 1 (H1) Tag: M
ost blog CMS’s
automatically assign an H1 tag to the blog post’s title.
When using one that doesn’t m
ake sure to have an H1 tag w
ith the primary keyw
ord phrase in it on the post.
Images F
ile Name &
Altern
ative (A
lt) Text: Always m
ake sure to have at least one im
age on every blog post. Also, include the primary keyw
ord phrase in the im
age file name and the im
age alt text.
Bold
the primary
keyw
ord
phrase at
least one time in the post and al-
ways include it in the first sentence.
Inbo
und &
Outbo
und Lin
ks:
It is recomm
ended to link the primary
keyword phrase to a page on your
website dom
ain with the intent of
helping that page rank for that word.
Additionally, if you have any other web
properties consider including a link on those dom
ains with the anchor text
“primary keyw
ord phrase” and point that link to the blog post. Posts give aw
ay link juice with outbound links.
As a rule of thumb, try to keep
outbound links at three or less.
Tip: W
hen trying to add the prim
ary keyword phrase in a post
consider ending a sentence with
the beginning of the phrase and beginning the next sentence w
ith the ending of the prim
ary keyword
phrase. Search engines recognize it the sam
e as if the words w
ere in the sam
e sentence.
Header 2, 3, 4
, etc. (H2, H3, H4
, etc.) Tag: Include the prim
ary keyword
phrase in as many relevant header
tags as possible.
Meta Keyw
ord
s: “inbound m
arketing, inbound marketing agency,
certified hubspot inbound marketing agency, inbound m
arketing agency ohio, social m
edia & inbound marketing agency, seo & inbound m
arketing agency, internet & inbound m
arketing agency, new york inbound m
arketing agency, san francisco inbound m
arketing agency, inbound marketing agency blog.”
Include lots of primary keyw
ord phrase variations. Up to 10 keyword phrases.
Meta Descriptio
n:
“Ever wonder how
to optim
ize your blog posts? This post is not an example of key-
word stuffing using the w
ord Inbound Marketing Agency.”
Always include the prim
ary keyword phrase in the post’s m
eta description and rem
ember that the m
eta description appears to searchers in Google’s search engine results page.
12
34
5678
Blog Tags: “inbound m
arketing, inbound m
arketing agency.” Blog tags are a way to organize
similar posts and each tag represents a separate RSS
feed that visitors can subscribe to and Google can index. These feeds contain posts that are highly optim
ized for the phrase in the tag. 12
1314 B
rand&
Captu
re
Inbou
nd M
arketing w
ith S
earch E
ngin
e Optim
ization (S
EO
)
Cu
rrent A
rticles RS
S F
eed
Posted
by Ch
ad P
ollitt on F
ri, Mar 18, 2011 @
07:11 AM
Com
men
tsThere are no com
ments on this article
Tags: in
boun
d m
arketing, in
boun
d m
arketing agen
cy
1
2
3
A
B
CCDEF
G
H
4
An
Inbou
nd M
arketing A
gency’s B
log Post O
ptimization
Gu
ide
You’ll n
otice that th
e primary keyw
ord phrase appears in
an H
2 tag above this paragraph
. Th
is too is con
sidered a good SE
O practice. A
noth
er way to m
aximize you
r keyword satu
ration on
a post is to in
clude ordered or u
nordered lists. T
he u
nordered list below
contain
s several variations of th
e ph
rase inbou
nd m
arketing agen
cy.
An Inbound Marketing Agency’s Blog Post O
ptimization G
uide - Mozilla Firefox
http://ww
w.kunocreative.com
/blog/bid/51358/An-Inbound-Marketing-Agency-s-Blog-Post-O
ptimization-G
uide
Inbou
nd M
arketing A
gency S
aturation
Rate &
On
-page Factors
SE
O &
Inbou
nd M
arketing A
gency
Inbou
nd M
arketing A
gency O
hio
Hu
bSpot C
ertified In
boun
d Marketin
g Agen
cy
H2 T
ags & L
ists with
Inbou
nd M
arketing A
gency
Pu
tting “In
bo
un
d M
ark
eting
Ag
ency
” in th
e title of this blog post
is the fi
rst sign th
at it is an im
portant prim
ary keyword ph
rase for th
is article. It doesn’t m
ean th
at I have th
e inten
t of keyword
stuffi
ng h
owever. It’s con
sidered a good SE
O practice to in
clude you
r prim
ary keyword ph
rase in th
e title of your blog post. O
n som
e blogs th
e title is an H
1 tag. If your title is n
ot an H
1 tag you’ll w
ant to in
clude
an H
1 tag with
your prim
ary keyword ph
rase at the top of you
r post. I’ve also in
cluded a bolded version
of inbou
nd m
arketing agen
cy in th
e fi
rst senten
ce of this post. T
his is con
sidered a good SE
O practice too.
For added m
easure I’ll in
clude on
e outbou
nd lin
k for inbou
nd
marketin
g agency th
at links to a page
on th
is domain
. After th
e post is live I’ll create some backlin
ks on oth
er websites an
d social media
with
the prim
ary keyword ph
rase as anch
or text. Also, con
sider breaking u
p the keyw
ord phrase
and en
d a senten
ce with
the begin
nin
g of the ph
rase and start th
e next sen
tence w
ith th
e end
of the ph
rase for seo and in
boun
d marketin
g. Agen
cy is the last w
ord in th
e keyword ph
rase.
Th
e primary keyw
ord phrase sh
ould also be placed in
the post’s m
eta data, page title and alt text.
If the alt text is tu
rned on
in you
r browser you
’ll notice “In
boun
d Marketin
g Agen
cy” pop up if you
h
over over the above im
age. Depen
ding on
the blog C
MS
you u
se to publish
your posts you
may or
may n
ot have fu
ll control of th
e page title. Wh
ether you
have fu
ll control or n
ot you’ll w
ant to in
clude
your prim
ary keyword ph
rase in th
e page title. Th
e phrase “In
boun
d Marketin
g Agen
cy” is in th
is page title becau
se my C
MS
pulls th
e post’s title (H1) an
d uses it as th
e page title.
All of th
e above examples I’ve sh
own
do not n
ecessarily mean
this post is keyw
ord stuffed. H
owever,
in m
ost cases you’ll kn
ow righ
t away if a post is keyw
ord stuffed ju
st by reading it. If readin
g the
article doesn’t u
ncover th
e keyword stu
ffin
g then
this last m
easure w
ill. Inbou
nd m
arketing agen
cy appears 8%
on th
is page. Th
e target keyword satu
ration I recom
men
d is 3%-9%
. Posts th
at are 10%
or more in
keyword satu
ration are typically eith
er poorly written
or purposely w
ritten for th
e search
engin
es – keyword stu
ffed. Th
is post is not keyw
ord stuffed! F
inally, I’ll in
clude th
e phrase
“inbou
nd m
arketing agen
cy” in th
e last senten
ce.
Target Keyword
Saturatio
n R
ate: The recom
mended saturation rate for
blog posts is 3% - 9%
. Keep in mind,
all of the words on the page m
atter in the calculation of the saturation rate. This includes the navigation and footer content. 10
Include the prim
ary keyw
ord
phrase
in the last sentence of the post.
11
Ord
ered &
Uno
rdered
lists
are good to use for organizing inform
ation and for adding a few
primary keyw
ord phrases when
the post is short a few.
9
6
78
9
10
11
12
5
Inbound Marketing A
gency
Blog P
ost OP
TIMIZ
ATION
Blog T
itle: Having a title for your blog should serve tw
o purposes – Branding and standing out on a subscriber’s feed reader. You’ll find about 17%
of your blog visitors (average adoption across the internet in the US) will
use RSS. These subscribers tend to have dozens of RSS feeds in their feed readers. Your title w
ill help you stand out in their crowded feed reader.
Share Buttons:
Social media and social bookm
arking are proven content distribution channels. The easier you m
ake it for your readers to share your content the m
ore likely it will be distributed
amongst their netw
orks.
Subscribe: Alw
ays give your readers the ability to subscribe to your blog via em
ail and RSS. By not offering both options your blog w
ill have fewer subscribers than if you offered both.
Calls to
Actio
ns: Unless you are just blogging for fun and
have no business purpose for producing content on a blog make sure you
have some type of unique value proposition (UVP) or m
oral bribe offered through a call to action (CTA) graphic or text.
Social M
edia A
ccounts: A certain percentage of your
readers will prefer to engage w
ith you and your blog via social media rather
than leaving comm
ents on your blog. Make sure you give those people the
option of connecting with you via social m
edia.
Blog C
ategories (Tags): Tags serve tw
o purposes – The first is to allow
your visitors to sort through your posts by specific topics in order to access specific inform
ation the visitor wishes to read. The second
is for search engine optimization (SEO). Every tag has its ow
n URL that is indexed by Google separately. The keyw
ord or phrase in the tag will be in
the URL and in the body content of all of the posts identified with the tag.
This makes that URL very optim
ized for the keyword or phrase in the tag.
End o
f Post C
all-to-A
ction:
If a visitor com
mits to reading your w
hole post and gets all the way to the bottom
it is your responsibility to tell them
what they should do next. You can
do it graphically or with text in the last paragraph. CTA’s can send
people to a landing page or something as sim
ple as asking the reader to leave a com
ment.
Com
ments:
For many bloggers receiving com
ments is a
metric w
hich determines the success of a post. M
any of your readers w
ill leave feedback and engage with your blog via the com
ments area.
PLAYBOOK
XXXXX
ooooo
A
FGH
BCD
E
3690
1 Am
eric
an W
ay, S
uite
2A,
Avo
n, O
H 44
011
Phon
e: (4
40) 9
34-3
690
Tol
l-fre
e: (8
00) 3
03-0
806
kuno
crea
tive
.co
mfa
cebo
ok.c
om/k
unoc
reat
ive
twitt
er.c
om/k
uno
linke
din.
com
/com
pany
/kun
o-cr
eativ
e
Blogging can be a challenge for many businesses today. O
ften times, procuring good content for publication
on a blog is tough enough. Ideally, blog posts should be published two to 21 tim
es per week for m
aximum
search engine benefits. The steps included in this playbook are intended to be a guide for optim
izing procured blog content prior to publication for SEO and to define the optim
al blog setup for the purpose of m
aximizing traffic, conversions, leads, distribution, subscribers and fans.
---->
---
---------
--- --
-