grime

UK Grime is a genre of music that emerged from Bow, East London which has been developing in London's underground since 2002. Grime can often be dark and aggressive, featuring MCs as opposed to singers.The pirate radio scene in London has been a catalyst in the recognition of UK Grime. Many MC’s practice their skills on these radio stations to get an underground reputation before going mainstream.Before UK grime was created, there was the UK garage music scene in the UK. However things were taken to another level which was much more harder and aggressive to UK garage music and there was a clear split in the scene. It was around 2002 when the term GRIME was born and since then the scene has grown and strengthened.

I’ve decided to name my magazine KABOOM. This is because it sounds urban and “cool.” Its very unique and memorable and it’s a colloquial phrase

Target audience

RWD: TARGET AUDIENCE: The target audience is mainly aimed at teenagers/young people who are familiar to the grime scene.WHAT IS RWD(Rewind magazine)?: It is British based magazine which features news, interviews and charts on hip hop, RnB, UK garage, music. RWD Magazine became a well known name in UK underground urban music circles in mid to late 2003. This coincided with the rise of a new urban music genre, which later became popularly referred to as Grime. The magazine provided a platform for developing unsigned artists to get their names and faces into every popular underground music outlet.ANALYIS :The masthead is situated along the top of the magazine. The cover follows the typical conventions of a magazine, however, the main image over laps the title which breaks the conventions just slightly. The simplicity of the cover implies that it is targeted to a niche audience. This is because the cover lines list names of grime artists and only people who are familiar with the genre will understand.

D101: TARGET AUDIENCE: The target audience is mainly aimed at teenagers/young people who are familiar to the grime scene.WHAT IS RWD(Rewind magazine)?: It is British based magazine which features news, interviews and charts on hip hop, RnB, UK garage, music. RWD Magazine became a well known name in UK underground urban music circles in mid to late 2003. This coincided with the rise of a new urban music genre, which later became popularly referred to as Grime. The magazine provided a platform for developing unsigned artists to get their names and faces into every popular underground music outlet.ANALYIS :The masthead is situated along the top of the magazine. The cover follows the typical conventions of a magazine, however, the main image over laps the title which breaks the conventions just slightly. The simplicity of the cover implies that it is targeted to a niche audience. This is because the cover lines list names of grime artists and only people who are familiar with the genre will understand.

Mastheads

Rewind: The masthead is an emblem and an analogy to a rewind button. This makes the masthead more significant because the target audience will be familiar with this logo.D101: The masthead is in 3D.It appears to be translucent and transparent to create an urban effect. The skyline on top of the masthead is promoting the magazine suggesting that if you “don’t know” get to know about D101.Both mastheads consist of the same size. It is positioned along the top of the page and they have both been sent to the back of the main image. This somehow relates to the genre because it shows that they are rebellious

I like the style of these two front covers and I would like to incorporate it into my magazine. I think the way the text is placed on the pages look funky and urban and it would go great with my choice of music genre. I also like the way the main images are. Its

Magazine colours

These are the colours I want to include in my magazi

This double page spread consists of one image of the UK artist “Florence and the machine”. This makes it unique because the image stands out more. The fact that she is sitting on the American flag suggests that she has conquered getting acknowledged in the U.S.A. It relates to the headline “USA got the love” and it is very symbolic. The headline is original and distinctive because it consists of two different fonts and takes up the majority of the page. The headline is a play on word of the artists song “you got the love.” The audience will understand the title as it was a chart topping song. The article itself is split in three grids, this is a typical convention of a double page spread because it is clearer to understand the order of the article. The article also begins with a drop cap. It is the same font as the headline and it is roughly the same size.

Headline

Subheading

Drop cap

Main image

Headlines are the most important asset of a double page spread. It indicates to the audience what the article is about.Will he wont he?: This headline is quite small compared to most other headlines. The colours of the text suit the colour theme of the spread. The font is seems very futuristic and computer based. This goes well with the bands look because they tend to act futuristic. The title of the headline is a pun to the main band mates name “will.i.am,” this is because it implies that the article is mainly about him because it incorporates his name.   USA got the love: The headline is symbolic because it suggests that Florence has taken over the USA with her hit single “got the love.” This is because the writing is based on top of the word USA which suggests she has succeeded. The font of the word “got the love” looks sophisticated and matches the main image of the page.

Contents research

Magazine logo

Page divided in different sections

Short article in the centre

This contents page has many sections to it. This makes it easier for the reader to navigate around the magazine. The magazine logo is situated on this page so the reader would know that it is the contents page. There is a blatant colour scheme of red and black. Its important to stick to a colour theme in order for the page to look sophisticated . Majority of contents pages has a mini article in the centre of the page. I think this plays as a teaser to potential buyers.

Subscription box

Contents researchMagazine logo

Page title

Contents list

Main image

This is a basic contents page. It has all the basic conventions, the title, the contents list and the magazine logo. However it somehow breaks the conventions because there is only one image on the page. This is original because the majority of contents pages consist of more than one image to give readers more of an insight to the magazine, however, this somehow replicates a front cover.

Contents research

NME: The contents list is divided in sections. Each section has a subheading with a black text box surrounding it. It is situated on the right side of the page in a vertical column. VIBE: This is similar to the “NME” contents page. The list is however situated on the left side of the page in a vertical column. This also has subheading, but it isn't as evident. The text is all the same colour and the font is roughly the same size.

Logo I wanted to represent my

genre in the type of font I used for my title/logo. I experimented with different types of graffiti type fonts to help me come to a decision in how my logo should look like.

The first one I looks chunky and more on the animated side. This wouldn’t be appropriate for my magazine because I’m trying to appeal to a more mature audience.

The second one is more urban. It looks like graffiti and it can represent the genre perfectly .However, this type of font can confuse the target audience because it doesn’t look official

I prefer the

I wanted to represent my genre in the type of font I used for my title/logo. I experimented with different types of graffiti type fonts to help me come to a decision in how my logo should look like.

The first one I looks chunky and more on the animated side. This wouldn’t be appropriate for my magazine because I’m trying to appeal to a more mature audience.

The second one is more urban. It looks like graffiti and it can represent the genre perfectly .However, this type of font can confuse the target audience because it doesn’t look official

I prefer the

Target Audience: My target audience is young teenagers from the ages 15 +. They should preferably be from an urban area and in a working class family or they should understand the urban lifestyle. (you might like to take a photo of typical reader)Frequency: The frequency of my magazine should be weekly, this is because it is common to have new artists in the grime genre which should be recognised in the magazine.Cover price: I want the price of magazine to be £1.50. This is because it is an affordable price for the target audience. This price also gives the intention that the magazine is of quality and worth buying if their favourite artists are featured. Publisher:

Unique Selling Point: The magazine will feature popular grime artists also it will give upcoming artists an opportunity to promote themselves in the magazine. This is a unique selling point because it allows the audience to be more involved in the publication of the magazine.

So I researched this genre of music publication and studied:

RWD: It is British based magazine which features news, interviews and charts on hip hop, RnB, UK garage, music. RWD Magazine became a well known name in UK underground urban music circles in mid to late 2003. This coincided with the rise of a new urban music genre, which later became popularly referred to as Grime.