kuchkartehain - xolo
TRANSCRIPT
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THOUGHT
• On the eve of Diwali, we at XOLO thought its time to make a difference to society. We asked people to share a different/quirky/extraordinary idea and impact as many people around them as possible.
• Our motto was – “Don’t share. Don’t like. Don’t comment. Do”
• We urged people to move beyond the clicks, likes and shares and do something to positively impact people around them. No more clicktivism.
• Iss diwali #kuchkartehain captured that spirit of finally going out and doing things which one always wanted to do.
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CAMPAIGN NUMBERS
• 5,00,000+ people engaged on various digital channels.• 20,00,000+ people reached in a week.• 5,00,000 + video views on youtube and facebook.• 6000 + entries on whatsapp, facebook , twitter• 5 hours –#kuchkartehain number 1 twitter trend in india• 3000+ shares on facebook
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HOW WE DID IT - KICKOFF• Campaign kicked of with XOLO team’s visit at My Angels Academy in Delhi. Run by
Sylvester Peter, academy trains slum children the sport of football. Kids from ages 6-14 train 3 hours daily. We spent a day with the Kids.
• The Video of this visit was used to kickoff this campaign. It got over 5,00,000+ views within 3 days!
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HOW WE DID IT - KICKOFF• Rajiv Makhni – Host of NDTV CELL GURU featured the contest in his television
program. He tweeted the same on his twitter handle. Received over 500 entries through him.
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ENTRIES ON FACEBOOKReceived over 3000 entries on facebook. People really wanted to do something for their society! We declared “idea of the day” and “idea of the week”
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NO. 1 TREND ON TWITTER – 5 HOURS
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EXECUTION OF TOP 3 IDEAS• XOLO team selected the TOP 3 ideas and went out to execute them. We spent a day with kids at foot
and boot ngo. We planted trees, cleaned the slums and shared a meal with the underprivileged kids.
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SATISFACTION
• We tried our bit to make a difference in the lives of people around us. This poem was shared with us on twitter. Aptly captured the spirit of this initiative