kuching workshop: module1: internet trends
TRANSCRIPT
1
WORKSHOP
Module 1:
Internet Trends and Social Media
1
2
Twitter in action
http://www.youtube.com/watch?v=imDFSnklB0k
2
3
4
From Twitter to Front page
3
5
Lessons• 1-PERSON: A single person with a smartphone
can make a huge impact globally
• LIKE-ME: People care for stories when it’s someone “like me” writing and producing them: more human, more real, more visual, more believable, more authentic
• SHAREABLE: Some characteristics of social media: acceleration (go viral), amplification (larger than it seems), authentication (is it true?)
Early days…
6
4
7
8
Media diet has changed
5
Mainstream > ALTERNATIVE
Bloggers
New Media
Web 2.0
User-Generated Content
Citizen Journalism
Social Media
Mobile Video
9
10
6
MH370: Wall-to-wall coverage
11
Cameras everywhere
7
Sabah quake
13
9
Where is everyone?1.44 billion monthly active usersMalaysia: >16.8 million
1b unique users/month, 6b hrs watched/month100hrs of video uploaded/1 min
302m monthly active usersMalaysia: >2m (estimate)
800 million active users/month
350m registered usersMalaysia: >2m
300m active usersMalaysia: ?
300 million active users/month
217 million blogs
76.5 million blogs
72.8 million users17
Sources: Statista(Q1, 2015), Facebook (Q1, 2015), Socialbakers.com ,YouTube , GreyReview,
Google, Tumblr, Instagram, DMR
18
10
Celebs have reach + influenceTwitter:
@LisaSurihani : 2.72m Followers
@zizanrajalawak : 2.00m Followers
Facebook Fan Page:
Zizan Razak : 3.56m likes
Lisa Surihani : 2.75m likes
* As of July 8, 2015
Twitter:
@bharianmy : 838k Followers
@StarOnline : 562k Followers
@hmetromy : 414k Followers
@bernamadotcom: 321k Followers
@umonline : 257k Followers
Facebook Fan Page:
Berita Harian : 2.95m likes
Harian Metro : 2.59m likes
Sinar Harian : 2.10m likes
Utusan Online : 1.46m likes
TheStarOnline : 467k likes
Bernama : 228k likes
19
Newsmakers are self-publishing
20
11
Sense of humour: #1MDBmovies
21
Living in a selfie world
22
12
Exercise
•Break into groups of three to five people
• Take a group photo – wefie – and post to Facebook, Twitter or Instagram using the hashtag #theantdaily
23
Case study
24
13
No test, no licence, no passport. You alone determine how far you can go…
25
Challenges• Plagiarism: Copy and pasting stories, stealing
photos and passing off as your own
• Using anonymity to be nasty, racist, sexist, vulgar or derogatory or attack others personally.
• Posting false stories and photoshopped photos
• Posting without context: No accompanying caption or explanation of photo or video
• Not objective: Slanted or biased views
• Not understanding libel and sedition laws
• Language: Spelling, grammar, sentence and story structure
• No angle or news value, ramble
• Shooting low quality photos or video 26
14
Opportunities• Many new sites to contribute to• Early days yet. It’s never too late to learn. Vast
resources on the Internet.• The cost to start your own media company is low.
Smartphones, cameras, videocams are relatively cheap.• You can tap into the public globally as sources for
story ideas, quotes, photos, videos like never before• Instant feedback. More community participation in
the process. • You can become a brand: Individuals may be able to
break out on their own and create new ventures.27