SPRING/SUMMER 2012 thinkubik.com

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FEATURE STORY

International Auto Show Circuit a true success2012 was the year of new products, new messaging and new design. kubik goes above and beyond for our auto show clients... READ MORE

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Bayer CropScienceis on the cutting edge

AmsterdamCommercial Auto Show

Schneider Electrictells their story

Dead Seas Scrolls Pompeii: Life and DeathSPX: Where Ideas Meet Industry

Volvo Ocean Race 2012: an extraordinary race and client

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EXHIBITS

kubik’s idea for Nissan’s Innovation

Nissan’s direction was clear: translate its “Innovation for All”

corporate campaign into its exhibit program. To succeed,

this exhibit had to embody Nissan’s commitment to

industry-leading innovation, both in its flagship models and

its vehicle lineup.

kubik translated this directive into a single line, a rectilinear

ribbon of sorts, which represented the idea of innovation.

Sometimes horizontal, sometimes vertical, the ribbon ran

through the entire exhibit—signifying the innovation that

runs through every Nissan product. Visitors journeying

along the ribbon experienced feature vehicles, technology

stories and interactive displays.

By utilizing fabric elements for a portion of the structure,

kubik reduced the weight and shipping bulk of the exhibit—

which translated into multiple cost efficiencies.

© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.

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Cadillac required an exhibit that merged its

design vision with the functionality required

on the auto show circuit. kubik’s expert

engineering and fabrication delivered. The

resulting environment remained true to the

design by MacLaren Momentum—yet was easy

to assemble and transport.

The design integrated a pair of 40’ long by 20’

high structures comprised of angled panels that

resembled the cut facets of a gemstone. Elegant

finish materials included glass, mesh, fabric, tile,

leather, steel and mirror. Structural components

were both sturdy and lightweight. Two “kits” of

properties were fabricated to accommodate a

rigorous show schedule.

The exhibit brought the client’s vision to life

while fulfilling all logistical and functional

criteria.

Cadillac is a luxury experience

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Hyundai’s theme, “Well Engineered” embodied the challenge to adapt its global design

standard to meet the needs and challenges of the North American market. This included

elevating the brand experience to reflect the quality of Hyundai’s well-engineered,

increasingly more upscale line.

Every aspect of the exhibit was purposefully selected to convey commitment to quality and

innovation. kubik upped the ante with the addition of a full raised floor inlaid with black,

blue and gloss-white surfaces. Walls and identity structure were built from tension fabric

applied over cost-saving, lightweight metal frames. Infusion of Hyundai blue LED lighting

throughout the space symbolized continuity of engineering. The visitor experience included

displays that communicated technology stories—and a gallery of Hyundai achievements.

The well engineered and detailed exhibit reflected Hyundai’s high standard of quality.

Hyundai adds European flair

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Amsterdam RAI, recently awarded as the world’s best conference venue,

successfully re-staged the Commercial Vehicle Show this year. Based on a uniform

exhibit design by kubik, truck and van manufactures were offered a cost-effective,

all-in-one exhibit package. European brands, such as Mercedes-Benz, Volvo,

Renault, IVECO, Scania, MAN, Volkswagen and DAF signed-up for this attractive

deal. Twenty three individual automotive exhibits, occupying four exhibition

halls, covered more than 22,000 square meters of exhibit space with over 46,000

visitors attending during five show days in April. The European Motor Show’s next

edition has already been announced for 2014.

New exhibit concept was a great success for the Amsterdam Commercial Motor Show

© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.

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Bayer CropScience is on the cutting edge

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Brand image and flexibility were MacLaren

Momentum’s chief directives when it reached out to

kubik to create an in-line exhibit for Bayer CropScience.

Bayer required a sleek and contemporary exhibit—

with modular construction.

A unique sheen was created by finishing custom

millwork with pearlescent automotive paint. Bayer’s

green and blue logo glowed against white towers

located at either side of the exhibit, an effect created

by rear-lighting 3D plexi letters. Rear-lit fabric

graphics gave the exhibit additional pop. Meanwhile,

modular components accommodated in-line floor

plan options up to 10’ x 40’ and a finished backside

ensured that the exhibit could also be used in island

configurations.

Both Bayer CropScience and MacLaren Momentum

delivered rave reviews, saying the finished exhibit is

as beautiful as it is versatile.

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SPX’s objective was to make itself known as the

parent company behind a dozen well known,

industry-specific manufacturing brands. The

challenge was to design a clean and visually

consistent exhibit that would communicate this

positioning while showcasing SPX’s wide range of

brands and products.

kubik found inspiration from the green “X” in SPX’s

logo—actually two green chevrons meeting—

and in the company’s tagline, “Where ideas meet

Industry.” Converging angles throughout the

exhibit reiterated this messaging while fields of

green visually linked exhibit components to the

logo creating a clean and open environment

exuding an ambiance of professionalism. Use of

printed fabric panels also minimized costs. As a

result, SPX communicated its parent company

status with style and elegance.

SPX: Where IdeasMeet Industry

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ENVIRONMENTS

After merging several facilities into one head office,

Schneider Electric decided it was time to create a

means to tell its story to visitors. The solution took

the form of a three-space experience: a showroom,

executive boardroom and enlivened reception area.

kubik branded the space with liberal use of Schneider

Electric green accents. White walls and bright light

minimized the gray, industrial look of the equipment

while raised white-on-white icons added texture to

the walls. Execution required careful adherence to fire

codes and integration of ventilation for equipment.

Shadow-box framing and a removable grill at the

rear of the equipment facilitated mounting without

having to drill through the wall panels.

Schneider Electric’s ROI was 100% in the first month

of sales. Needless to say, Schneider Electric is thrilled

with kubik and their new visitor meeting facilities.

Schneider Electric tells their story

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EVENTS

VOLVO Ocean Race

CAMPER constructs unique presence at Volvo Ocean Race Village

PUMA starts in Sport and ends in Fashion

Camper, a leading Spanish footwear and apparel company, wanted

sailing fans to take note of its sponsorship of Emirates Team New

Zealand participating in the Volvo Ocean Race. This goal was realized

through a dynamic pavilion experience within the Race Village.

Renown designer Shigeru Ban utilized cardboard paper tubes to create

a sustainable and recyclable circular pavilion that resembled a Roman

temple. Modular fabrication ensured ease of shipping and re-assembly

at each of four event locations across the globe. Inside, visitors enjoyed

hospitality and learned more about the Camper sailing team before

finally encountering Camper’s especially designed Volvo Ocean Race

sailing shoes collection.

PUMA leveraged the name of its boat—Mar Mostro (Sea Monster)—to

create a memorable presence at the ten worldwide Race Villages along

the course of The Volvo Ocean Race. PUMA’s retail and hospitality space,

created from four forty-foot shipping containers, conveyed an urban,

industrial feel. A supersized Mar Mostro attracted attention by reaching

his tentacles out from the rooftop. The experience included retail and bar/

club space, with live events that included exercise classes, concerts and

radio broadcasts. Social media activity was triggered by a photo booth

where visitors photographed themselves surrounded by Mar Mostro’s

tentacles. In Alicante alone, over 7,000 visitors attended PUMA special

events. Retail sales exceeded target and over 6,200 visitors spread the

word via social media.

© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.

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MUSEUMS

Commissioned by Discovery Times Square and designed by Ralph

Appelbaum Associates; this one-of-a-kind 8000 sq. foot traveling

exhibition debuted in the fall of 2011 and features over 500 never-

before-seen artifacts from biblical times. A pre-show theater

and narrated introduction gives way to the largest collection of

artifacts ever assembled including actual remnants of the Dead Sea

Scrolls. Described in The New York Times as “Stunning…Jarring…A

provocative new exhibition…” Maltbie was responsible for the

fabrication and installation of the exhibits.

Dead Seas Scrolls - Life and Faith in Biblical Times

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MUSEUMS

Designed by Ralph Appelbaum Associates, the traveling show opened at Discovery Times Square in

the spring of 2011. The immersive environment chronicles the events leading up to and the aftermath

of the epic volcanic eruption 2000 years ago. With over 250 artifacts; some of which have never been

displayed, as well as the largest collection of body casts; this 5000 sq. foot exhibition was described as

both “fascinating and chilling” by Newsday magazine and was awarded the 2011 Creativity International

Award for Environmental Graphics. Maltbie was responsible for the pre-production, fabrication and

installation of all exhibits.

Pompeii: The Exhibit - Life and Death in the Shadow of Vesuvius

© 2012 kubik inc. All rights reserved.® ‘kubik’, ‘think kubik’ and ‘beyond imagination’ are registered trademarks of kubik Inc.