kubik fall 2011

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kubik ® CONTACT FALL 2011 © 2011 kubik inc. All rights reserved.® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com kubik CONTACT FEATURE STORY kubik teams up with Frank Gehry on Biodiversity Museum Frank Ghery’s architectural genius and kubik’s special expertise in the design and production of exhibit technology are helping the “Bridge of Life” project become a reality for Panama’s new Biodiversity Museum. The Museum showcases Panama’s vast natural, cultural and economic resources, tracing the environmental and cultural impact of the Rise of the Isthmus and showing how that dramatic geographic change altered patterns of migratory life in North and South America. The Museum, which was developed with the help of the Amador Foundation, World Renowned Architect Frank Gehry and RM Engineering, is scheduled to open in the 4th quarter of 2012. It will feature the finest in exhibit technology and design housed in an amazing Frank Gehry building. kubik has been involved in this exciting development for almost a decade and is responsible for the design, development, and fabrication of film and interactive displays, as well as the installation and commissioning of the museum itself.

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Page 1: Kubik Fall 2011

kubik®CONTACT FALL 2011

© 2011 kubik inc. All rights reserved. ® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com

kubik CONTACT

FEATURE STORY

kubik teams up with Frank Gehry on Biodiversity MuseumFrank Ghery’s architectural genius and kubik’s special

expertise in the design and production of exhibit

technology are helping the “Bridge of Life” project

become a reality for Panama’s new Biodiversity Museum.

The Museum showcases Panama’s vast natural, cultural

and economic resources, tracing the environmental and

cultural impact of the Rise of the Isthmus and showing

how that dramatic geographic change altered patterns of

migratory life in North and South America. The Museum,

which was developed with the help of the Amador

Foundation, World Renowned Architect Frank Gehry and

RM Engineering, is scheduled to open in the 4th quarter

of 2012. It will feature the finest in exhibit technology and

design housed in an amazing Frank Gehry building. kubik

has been involved in this exciting development for almost

a decade and is responsible for the design, development,

and fabrication of film and interactive displays, as well as

the installation and commissioning of the museum itself.

Page 2: Kubik Fall 2011

FALL 2011

© 2011 kubik inc. All rights reserved. ® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com

kubik CONTACT

Maltbie moves forward on the Discovery Park of America When the new Discovery Park of America opens in

Western Tennessee in late 2012, the world will see

an entirely new level of interactive education and

entertainment: 100,000 sq. ft. of advanced exhibit

space of curvilinear white forms; boundless walls

of glass; multi-level atriums; and an observation

tower that rises two hundred feet into the air to

give visitors a breathtaking view of the surrounding

gardens and countryside.

Always eager for a new challenge, the Maltbie

Interactives Team has already begun the mammoth

task of bringing the Park’s diversity of exhibits to

life, working at every step in partnership with Thinc

Design and Verner Johnson Inc., a Boston based

architectural firm.

Discovery Park of America is a fifty-acre multi-faceted

learning complex that will set new standards across

the board. Built on the driving principle of “Learn by

Doing”, the Park is designed to enrich the educational

experience of visitors of all ages and to challenge them

to achieve their full potential. A featured exhibit is an

interactive Alternative Energy Gallery featuring a 20’

tall representation of a turbine generator - powered

by visitor generated energy. Another amazing exhibit

will be the 36’ tall Giant Human figure overlooking

the entrance to the Discovery Center’s Grand Hall.

Young visitors will be able to explore the human

body and learn about body mechanics from inside

the giant figure!

Page 3: Kubik Fall 2011

FALL 2011

© 2011 kubik inc. All rights reserved. ® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com

kubik CONTACT

kubik goes wild with Science NorthIn September 2010, kubik joined the Science North development team with a challenging assignment: the fabrication and installation of a new generation of

live-animal habitats, and the creation of a complete set

of supporting interactive displays.

The team included environmental, communications

and production experts from Science North, D+C

Communications of Montreal and kubik in Toronto. Our

joint task was to transform 6,500 sq. ft. of space into an

immersive ecosystem exhibit with three distinct areas

representing the Forest, Wetlands, and Lakes and Rivers

of the great Northern Ontario landscape.

The goal was to provide a rich and engaging sensory

experience that immersed visitors into a range of natural

environments, many featuring live animals. The animals

are housed in sophisticated enclosures designed to

maintain a healthy environment for the animals and

provide a great visitor experience. Each habitat was

individually developed to integrate the appropriate life

support systems into unique and realistic rockwork and

vegetation– the technology is almost entirely invisible!

Intricate interactive displays, all built by kubik, combine

entertainment with education, ensuring that each visit

is an unforgettable experience.

Page 4: Kubik Fall 2011

FALL 2011

© 2011 kubik inc. All rights reserved. ® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com

kubik CONTACT

Amsterdam Motor Show: Back on trackThe April 2011 AutoRai event in Amsterdam provided ample proof that with fresh thinking and careful management,

spectacular events can still be created in a cost-conscious world. Even with a focus on cost-efficiency, 2011’s

exhibitors had plenty of opportunity to express their individual brand identities to the nearly 300,000 visitors. A

range of premieres and concept cars were on display, plus a range of exciting live shows featuring the latest news

from the automotive industry.

The 2011 show was a development of kubik’s renowned exhibition concept for AutoRAI, first produced as an

innovative response to the 2008 economic crisis. The ultimate result in earlier years and again in 2011 was a

maximum-impact show for more-than-acceptable costs. kubik designed and executed this concept successfully for

many of the most prestigious brands in the industry, including Opel/GM, Chevrolet, Mitsubishi, LandRover, Jaguar,

Aston Martin, Lotus and the spectacular Fisker electric sports car.

Page 5: Kubik Fall 2011

FALL 2011

© 2011 kubik inc. All rights reserved. ® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com

kubik CONTACT

Maltbie a natural choice for Utah MuseumMaltbie’s unique expertise in museum exhibit development was a perfect fit for the new Utah Museum of Natural

History. Located in Salt Lake City, the Museum is scheduled to open at the end of 2011, in a new 37,500 sq.

ft. permanent exhibit designed by Ralph Appelbaum Associates. The gallery spaces will include eight thematic

areas covering topics ranging from Utah’s ancient ecosystems and first peoples to the cutting-edge science of

biogeography and genetics.

Maltbie started work during the pre-construction phase, assisting the designer and owner with budget and

schedule development as well as technical advice. Our scope of work included the fabrication and installation of all

the exhibit components including fully conserved cases, extensive scenic elements and a comprehensive graphics

package utilizing direct to substrate technology.

Page 6: Kubik Fall 2011

FALL 2011

© 2011 kubik inc. All rights reserved. ® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com

kubik CONTACT

For Trojan Technologies, Water Confidence equals Peace of Mind.Trojan Technologies is the market leader in UV water

treatment technology, respected for producing

Ultraviolet technologies that are cleaner, greener

and more efficient than chlorine based systems. Their

mission is expressed in the phrase “Water Confidence” -

the peace of mind that comes from knowing your water

is truly clean. Trojan recently challenged kubik to find

a tradeshow interpretation of “Water Confidence” that

would reinforce their brand strength and have a big

impact on visitors.

With the tranquility of a Zen garden as inspiration, the

kubik team created the Trojan “Peace of Mind” campaign.

The exhibit space was defined by surrounding walls

of upright acrylic tubes that mimicked bamboo, with

many of them internally lit to suggest Trojan’s UV lamp

technology. Inside the booth, we created a modern

Japanese rock garden with Trojan’s unique UV lamps and

purification equipment serving as the stones and the

traffic flow moving around them as the sand. Featured

throughout were graphics of people meditating near

pools of water and bamboo fountains. The result, when

combined with a kubik designed program of interactive

activities before and during the show, was everything

Trojan expected it to be.

Page 7: Kubik Fall 2011

FALL 2011

© 2011 kubik inc. All rights reserved. ® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com

kubik CONTACT

A new global look for DSMDSM is a major Chemical Company with head-offices

in The Netherlands and China and business units in

Europe, the USA and Asia. kubik has worked with

different DSM Business units for a long time, so we were

delighted when, following a recent global corporate

identity update, DSM asked kubik to translate their new

brand positioning into 3-dimensional presentations

for large exhibition stands, B2B events, international

business presentations, and components for small pop-

up settings.

kubik Amsterdam took the lead in a project with global

reach. The project was our biggest yet for DSM, but we

had one distinct advantage: the same dedicated and

experienced people who had worked with the DSM

brand for years were on this job as well.

Our resources from around the world were called

upon to provide production and logistics expertise,

and we delivered turnkey exhibitions, business unit

interiors and special presentations all over the world, in

exhibition centers, congress venues, hotel lobbies, and

other challenging venues.

Page 8: Kubik Fall 2011

FALL 2011

© 2011 kubik inc. All rights reserved. ® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com

kubik CONTACT

Royal Dutch SHELL: another valued kubik partnerShell is one of the best-known brands in the world, with high standards for everything they do. When kubik was

invited to become a partner in the execution of Shell’s international exhibition program and work together with

their design firm, Imagination – it was an appealing challenge.

kubik’s international experience was key to our being appointed as preferred supplier, as was our track record of

working successfully with our clients’ design agencies. Today, kubik manages an especially developed exhibition

set that is frequently used for many international conferences and exhibitions all over Europe. In addition, kubik

designs tailor-made environmental presentations in various Shell offices and executes special events for several

divisions within the Shell organization.

Page 9: Kubik Fall 2011

FALL 2011

© 2011 kubik inc. All rights reserved. ® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com

kubik CONTACT

Clients are central at Zurich USA, and central in kubik’s designsThe new tradeshow environment that kubik designed

for Zurich USA’s appearance at RIMS in Vancouver

during May 2011, is a showcase that helps visitors grasp

the depth and breadth of support that is available

through the HelpPoint concept. At Zurich, clients are

central, and for the kubik design team, that was the

beginning of the creative process.

The design intent was to bring this “central” experience

onto the show floor. The strategic flow of traffic created

a unique “Help is on the way” experience. From the

moment of entering into the exhibit, and through

each of the engaging stages within, each visitor was

immersed in an environment that presented Zurich as

being focused on them and their needs.

Page 10: Kubik Fall 2011

FALL 2011

© 2011 kubik inc. All rights reserved. ® kubik, think kubik and beyond imagination are registered trademarks of kubik inc. www.thinkubik.com

kubik CONTACT

NEW WINS

Visitors are taken on an interactive odyssey through

five major systems of the human body and learn

how “choices” affect their health. Using fun and

engaging activities, lessons are learned about the

function of these systems throughout the average

life span.

Opening: May 2011

Total size: 4,000 SF

Designer: Quatrefoil Associates

Heartwood is a visitor’s gateway to Southwest Virginia

craft, music, food and local culture. Shop crafts by

local artisans, juried to be the best of the best, and the

most complete collection of Crooked Road old time,

bluegrass and gospel music.

Opening: June 2011

Total size: 8,000 SF

Designer: 1717 Design Group

North Carolina Museum ofNatural Science

The new nature Research Center (NRC) will bring

research scientists and their work into the public eye,

help demystify what can be an intimidating field of

study, better prepare science educators and students,

and inspire a new generation of young scientists.

Opening: Spring 2012

Total size: 80,000 SF

Designer: Andrew Merriell & Associates

Natural ScienceCenter of Greensboro “HealthQuest”

Heartwood:Southwest Virginia’sArtisan Gateway