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Kshitiz Anand Design for Social Impact (Exploring newer areas of Design Application) IHCI Conference @ IIT Bombay, March 21st, 2010 Selvan Thandapani

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Setting the context Framework and Tools Case Studies Activities Conclusion Agenda

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Workshop breakup Session 1: Morning session (4 hrs) Introduction Frameworks Case studies Form groups and brief about the design activity Session 2: Post lunch session (4 hrs) Each group will have 90 min to complete the activity and come up with a process for approaching the problem space process for research and design Each group will present their concept along with the thought process This is will be followed by discussion and conclusion

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Outcomes A consensus among the participants to embrace the need for design thinking A good understanding about the framework and steps to improve it Networking, sharing and collaborating Steps for taking things forward White paper

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What is Design for Social Impact?

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` Design Social Impact Of Products Services System On Individuals Groups of people The society Which is Immediate Over a period of time Context being Work Places Social Issues Environmental Issues Economic Issues Could be Rural Urban BOP Of Products Interfaces Services Systems Online / Offline By Understanding People Human needs Experience Through Design Research Social Innovations

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Why Design? The most common misperception is the word design. People think of primarily pretty pictures or forms. They don't understand the depth to which design goesnot only in products, but in every aspect of our life. Whether it is the design of a program, a product or some form of communication, we are living in a world thats totally designed. Somebody made a decision about everything. And it was a design decision. - Sam Farber, Founder, Copco cookware, OXO kitchen tools, WOVO serveware

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The need of the hour: Expanding reach of design industry into Social Sector

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Evidences: How is DFSI progressing?

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Leading Design Firms Creating Impact through Design

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Support from Various Foundations Worldwide

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Organizations Supporting Social Entrepreneurship

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Focus in the academia on the social sector

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The ever expanding reach of technology

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Almost 70% of Indias population is Rural!

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But the urban society cannot be neglected!

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Where does design fit in?

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Health Pollution Poverty Education

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Source:Flickr Social Impact is improving the lives of people, both as individuals and groups in a systematic way

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Source:Youtube Amphibious Bike

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Source:IDEO Aquaduct

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There is one similarity among all the three concepts- that is, it is not another ordinary solution, but rather it is a different solutionfor the problem at hand

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Design Thinking Human-centered Out of box ideas Empathy Simplicity and more

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Problems Design Thinking Source:Flickr Problems Solutions

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Case Study 1

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LEARN ANALYZE IDEATE

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LEARN 1.Learn the problem space 2.Identify different pointers and parameters within the problem space 3.Choose one or two parameters within the problem space for the next step( you need to have a clear rationale for choosing a certain parameter and not choosing the others)

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Indoor air pollution Deforestation Carbon emissions Problem Space LEARN

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1.Learn the problem space 2.Identify different pointers and parameters within the problem space 3.Choose one or two parameters within the problem space for the next step( you need to have a clear rationale for choosing a certain parameter and not choosing the others) 1. Identify the cause and effect of the selected parameter(s) 2.Brainstorm several approaches and choose one that will be ideal for the context you have in mind. (you need to have a clear rationale for choosing a certain parameter and not choosing the others) ANALYZELEARN

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Indoor air pollution health hazard (respiration problem and eye irritation), carbon deposits on the wall and ceiling, and time spent on cooking poor combustion, lack of ventilation, poor choice of firewood & stove engineering ANALYZE Problem space

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1.Learn the problem space 2.Identify different pointers and parameters within the problem space 3.Choose one or two parameters within the problem space for the next step( you need to have a clear rationale for choosing a certain parameter and not choosing the others) 1. Identify the cause and effect of the selected parameter(s) 2.Brainstorm several approaches and choose one that will be ideal for the context you have in mind. (you need to have a clear rationale for choosing a certain parameter and not choosing the others) 1.What are the solutions you could think following a certain approach? ANALYZELEARN IDEATE

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creating awareness for using better fuels, proper ventilation, health impacts and more. using improved stoves making changes to the existing stove Poor Combustion

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Case Study 2

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Research LEARN

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Conducting research on field LEARN

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How do you take care of issues like illiteracy? LEARN

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Focusing on one issue. How do you identify your core? LEARN

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Who are the stakeholders? LEARN

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Understanding different point of views LEARN

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A theoretical (design) base for the project ANALYZE

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www.pickme-clickme-educateme.org Balancing the information with the visuals IDEATE

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A Picture is worth a thousand words IDEATE

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Using appropriate information visualization tools IDEATE

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Maintaining Transparency IDEATE

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Case Study 3

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Inputs from Design Thinking Framing the problem Asking the right questions Creating Ideas and choosing the best answers Adopting a non-linear approach Simultaneous occurrence of different actions Repetition and iteration of ideas

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Sample problem space 1.Public transport 2.Pedestrian problems 3.Recycling 4.Sanitation LEARN 1.Learn the problem space 2.Identify different pointers and parameters within the problem space 3.Choose one or two parameters within the problem space for the conceptualize step( you need to have a clear rationale for choosing a certain parameter and not choosing the others) ANALYZE 1. Identify the cause and effect of the selected parameter(s) 2.Brainstorm several approaches and choose one that will be ideal for the context you have in mind. (you need to have a clear rationale for choosing a certain parameter and not choosing the others) IDEATE 1.What are the solutions you could think following a certain approach?

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Group Activity for 90 min

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Presentation by each group

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Keep the discussion going among designers through groups, blogs, social networking sites, etc. Practice design thinking in your everyday lives Other thoughts Possible future directions

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Resources http://designthinking.ideo.com http://www.indiadevelopmentblog.com/ http://www.socialedge.org/ http://www.sristi.org/hbnew/seeking_solution.php Web Books Design for the Real World, Victor Papanek Design for Society, Nigel Whiteley Change by Design: How Design Thinking Transforms Organizations and Inspires, By Tim Brown The Design of Business: Why Design Thinking is the Next Competitive Advantage, By Roger Martin The Design Way, Erik Stolterman and Harold Nelson

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kshitiz@deskala.com selvan.thandapani@ifmr.ac.in pooja.bhatia@ifmr.ac.in Thank You