kristinwright_resume
TRANSCRIPT
kristin wright 1225 Broadmeadow Rd. Winnetka, IL • 60093 CELL (847) 404-‐ 1391 • E-‐MAIL [email protected] Through my practical work experience and interest in brand marketing and advertising, I have developed analytical and problem solving skills related to digital strategy and alternative media. I am an ambitious and committed student, who works well in fast-‐paced environments and rises to challenges.
EDUCATION University of Richmond, Richmond VA May 2015 Bachelor of Science in Business Administration, Marketing concentration Minor in Spanish Language Studies; Dean’s List Fall 2014, Spring 2015; cumulative GPA: 3.36 Universidad de Deusto, San Sebastián Spain Fall 2013 Deusto School of Business, International Marketing, Entrepreneur Club University of Blas Pascal, Córdoba Argentina Summer 2012 Concentration in International Business and Literature Spanish immersion and Argentine cultural program
MARKETING EXPERIENCE Digital Strategist, mcgarrybowen, New York, NY June-‐August 2014 • Strategized and executed real-‐time social activation for the Nickelodeon Kids Choice Sports Awards • Created content for Verizon Wireless’ social strategy by working closely with senior strategists and community managers • Conducted extensive research on target market characteristics using Mintel, Contagious, and Iconoculture for Verizon Wireless
Branded Entertainment Team (NFL, IndyCar, Fashion Rocks) • Launched 360-‐campaign for a new hairspray product for well-‐known packaged goods company; presented strategic insights and roll-‐
out plan to clients and upper level management • Compiled and presented full recap on Cannes Lions 2014 to upper level management
Social Media Marketing Intern, socialdeviant, Chicago, IL June-‐August 2013 • Managed digital content related to Procter & Gamble Secret deodorant, Farmers Insurance, Keystone Resorts, and TE Connectivity • Learned cutting-‐edge and alternate uses of analytic and demographic information based on multiple social media platforms, such as
Facebook, Twitter, and Google+ • Analyzed, monitored and posted daily content on socialdeviant’s various client-‐sponsored feeds supporting multiple brands • Presented two final case studies demonstrating potential areas of improvement at the company as well as recommendations to
enhance clients’ understanding of social platforms Marketing/Advertising Assistant, The Collegian, Richmond, VA January 2014-‐January 2015 • Coordinate the production of a new marketing plan after University newspaper went digital • Sell advertisement space to local stores and businesses
WORK EXPERIENCE Education Library Assistant, Curriculum Materials Center, University of Richmond September 2012-‐Present • Organize materials; check books and laptops in and out
Sales Associate, Peter-‐Blair Men’s Apparel, Richmond, VA January 2011-‐Present • Organize store merchandising, promotional initiatives, apparel ordering and selection
EXTRACURRICULAR ACTIVITIES Kappa Alpha Theta, Chief Marketing Officer, Epsilon Psi January 2014-‐January 2015 • Manage all officers on the marketing committee • Ensure all marketing programming is developed appropriately • Maintain big picture view of the chapter’s campus and community involvement
American Marketing Association, University of Richmond September 2012-‐Present Women’s Varsity Golf Team, University of Richmond Fall 2011-‐Spring 2012 • Recruited freshman year, qualified for three tournaments; Lowest score average for freshman; Practiced and played 20+ hours a week
SKILLS • Professional working proficiency in Spanish; Experience with Microsoft Word, Excel, PowerPoint, SPSS data analysis platform • Experience with research platforms such as Mintel, Iconoculture, Contagious and Crowdtap