kristin luck - tips on being an entrepreneur
TRANSCRIPT
Kristin Luck, Decipher, USA
October Lecture Series 2014
A smart guide to being an entrepreneur Tips, recommendations and advice from
somebody who’s been there
2014 Platinum Sponsor
Kristin Luck
President & CMO, Decipher
@deciphertweets
@kristinluck
15 October, 2014
Kristin Luck, Decipher, USA
October Lecture Series 2014
so, you think you want to start your own business?
• The approach
• The plan
• The paperwork
• The execution
• The exit
Kristin Luck, Decipher, USA
October Lecture Series 2014
“One of the huge mistakes people
make is that they try to force an interest
on themselves. You don’t choose your
passions; your passions choose you.
- Jeff Bezos
Kristin Luck, Decipher, USA
October Lecture Series 2014
the approach
Your unique idea
Your personality
Your “style”
Your skillset
Your guts
Your personal life
Kristin Luck, Decipher, USA
October Lecture Series 2014
“Formal education will make
you a living; self-education
will make you a fortune.
- Jim Rohn
Kristin Luck, Decipher, USA
October Lecture Series 2014
the plan
Your financial reality check
Your budget
Your tribe (internal/external)
Your role
Legal, legal, legal
Kristin Luck, Decipher, USA
October Lecture Series 2014
“The critical ingredient is getting off
your butt and doing something. It's as
simple as that. A lot of people have
ideas, but there are few who decide
to do something about them now.
Not tomorrow. Not next week. But
today. The true entrepreneur is a doer,
not a dreamer.
- Nolan Bushnell
Kristin Luck, Decipher, USA
October Lecture Series 2014
the execution
The financials
The hustle
The bootstrapping
The strategy (aka “the bob and weave”)
The social pressure
Kristin Luck, Decipher, USA
October Lecture Series 2014
the execution… when $h&t starts to get “real”
Focus on the end game
Embrace positivity
Let go of small mistakes
Be flexible
Schedule time to play
Don’t be afraid to ask for help
Kristin Luck, Decipher, USA
October Lecture Series 2014
“There is only one success–to be
able to spend your life in your
own way.
- Christopher Morley
Kristin Luck, Decipher, USA
October Lecture Series 2014
the exit (version 1)
The failure
The pivot
The reboot
Kristin Luck, Decipher, USA
October Lecture Series 2014
the exit (version 2)
The end game
The positioning
The buyer
The earn out
The repeat
Kristin Luck, Decipher, USA
October Lecture Series 2014
not ready to make the leap?
Get comfortable with business finance
Determine “the truth about YOU”
Read, read, read
Ask questions, get curious
Ask for opportunities
Get out of the office
Kristin Luck, Decipher, USA
October Lecture Series 2014
“Twenty years from now you will be
more disappointed by the things that
you didn’t do than by the ones you
did do. So throw off the bowlines. Sail
away from the safe harbor. Catch the
trade winds in your sails. Explore.
Dream. Discover.
- Mark Twain
Kristin Luck, Decipher, USA
October Lecture Series 2014
THANK YOU
2014 Platinum Sponsor
Kristin Luck
President & CMO, Decipher
+1 310.713.6622
@kristinluck
@deciphertweets
Kristin Luck, Decipher, USA
October Lecture Series 2014
The Sponsors for this Event
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2014 Platinum Sponsor
Kristin Luck, Decipher, USA
October Lecture Series 2014
Q & A
2014 Platinum Sponsor
Ray Poynter The Future Place
Kristin Luck Decipher
Kristin Luck, Decipher, USA
October Lecture Series 2014
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