kristin ekkens, cultural intelligence center stephanie o ... · case study: constellation brands’...
TRANSCRIPT
3/16/2018
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CASE STUDY: Constellation Brands’ Journey to Building a Culturally Intelligent
Beer Division
Kristin Ekkens, Cultural Intelligence Center
Stephanie O’Brien + Dana Groebe, Constellation Brands
Mutual distrust
Different views on how to confront conflict
Contracts may mean “nothing”
Language and Communication Barriers
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Cultural Intelligence
The capability to relate and work effectively in
culturally diverse situations
(national, ethnic, functional, generational…)
Why – Critical success factorHow – Journey to become a more CQ beer divisionWhat Now – Future plans
Case Study: Constellation Brands
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Mexico—U.S.
Chicago—Victor—Mexico City, Nava—Mexicali
Beer—Wine—Spirits
Gender—Generational—Functional
cul-ture: the way we do things around here
Behavior Change Process
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Department
Managers
STEP 1. Interdisciplinary Teams
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WE ARE A Diverse AND Inclusive ORGANIZATION THAT
IS DRIVEN TO ACHIEVE AND EXCEED OUR GOALS THROUGH A
CollaborativeENVIRONMENT BUILT ON Trust,
Honesty AND Respect.
WE GENUINELY Care ABOUT EACH OTHER, Appreciate
EVERYONE’S CONTRIBUTIONS AND Celebrate IN OUR
SUCCESSES Together WITH A BEER OR TWO!
CULTURE TEAM Vision Statement
STEP 2. Top-down | Bottom-up Engagement
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STEP 3. Accountability
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Benefits of CQ
Success in culturally diverse markets
Speed and efficiency across borders
Multicultural + global virtual team
effectiveness
Profitability + cost savings
90% of leading executives from 68 countries said finding effective cross-cultural personnel is a top management challenge. –Economist Intelligence Unit
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Thank you!
Kristin Ekkens Director, Corporate Partnerships
www.culturalq.com