Krish Mantripragada

Copyright 2013 First Data Corporation. All Rights Reserved. This document contains unpublished, confidential and proprietary information of First Data Corporation. You may not disclose, copy or use any part of these materials for any purpose without the express written consent of First Data Corporation. All trademarks, service marks and trade names used in this material are the property of their respective owners.

© Copyright 2013 | First Data Corporation

Rapid adoption of mobile, social, web and video has increased the opportunity for more touch points

© Copyright 2013 | First Data Corporation

Businesses are challenged with the emergence of the Cross-Channel Customer

Challenge = Optimized Interactions

Social Online

Video

© Copyright 2013 | First Data Corporation

Insights on EVERY Customer

Data before, during and after the sale to better serve your customer

© Copyright 2013 | First Data Corporation

Fundamental Technology • Big Data • Cloud • Mobile • Real-Time

Balance of Power Shifts to Serve Customers Better

© Copyright 2013 | First Data Corporation

© Copyright 2013 | First Data Corporation

Macro vs. Micro

Data type should match the application for valuable decision-making

Real-Time vs. Strategic

© Copyright 2013 | First Data Corporation

Data Mash-ups

Value Multiples When Data Sets are Combined with Other Interesting Data Sets © Copyright 2013 | First Data Corporation

Matching Data View to Business Need

Continuous

Cyclic or Event Driven

Trend Dependent

Type

of B

usin

ess

Proc

ess

Micro (Individual Transaction

& Personal Data) Macro

(Aggregated Data) View of Data

Real-time Operational

Activities

Strategic Activities

© Copyright 2013 | First Data Corporation

Personalized Relevancy

Relationship Marketing with 1:1 Customer Relationship

Benchmark Performance & Leverage Network Intelligence

Making Big Data Actionable

© Copyright 2013 | First Data Corporation

Network Effect

The Value of Big Data Analysis Multiples in the Context of a Network © Copyright 2013 | First Data Corporation

“What kinds of loyalty campaigns best perform for restaurants? Can I leverage the template?”

© Copyright 2013 | First Data Corporation

“Most of my customers are cardholders with a few Banks, should I consider co-marketing

campaigns with them?”

© Copyright 2013 | First Data Corporation

Power of Network

“Is my AOV of $32 good or bad?

How am I performing against best

in class

“My new customer acquisition rate dropped

3% in May, but grew 2% for other

Merchants in my category/area.

What should I do?”

© Copyright 2013 | First Data Corporation

Leveraging Big Data into High-Value Direct Engagement

Who controls THE WHEN

THE WHAT & THE HOW

of customer engagement?

How do you prove your worth to your customers…

How to respond to “I want it now”…

Converging loyalty, payment and mobility…

How do I establish Omni-Channel commerce…

How are others successfully addressing loyalty issues…

© Copyright 2013 | First Data Corporation