krannert magazine fall 2014

Moving Further, FasterStacey Burr accelerates her STEM career

Volume 15 Issue 2 Fall 2014KrannertmagazinePurdue’s School of Management

4 A Good Start Social entrepreneurship students go global

8 Cut From a Different Cloth Stacey Burr weaves STEM into management

12 Publish, Peril or Probability Justin Tobias examines the economics of academic research

14 Extended Interviews Internships help students stand out from the crowd

16 Beyond the Boardroom Alumni bring their expertise and counsel back to school

NOTE: Wherever you see this symbol, more information on the story is available at www.krannert.purdue.edu/konline

2 News Briefs

20 Viewpoints

22 Spotlights

28 Annual Report

30 Networks

Volume 15 Issue 2 Fall 2014

KrannertmagazinePurdue’s School of Management

Conte

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Krannert MagazineKrannert Magazine is produced twice a year by Purdue Marketing and Media.

Staff

SEnior WriTEr and Managing EdiTor: Eric nelson

SEnior dESignEr and arT dirEcTor: anita noble

SEnior PhoTograPhEr: Mark SimonsconTriBuTing WriTErS: chris adam,

Bobby Egan, Mary Laurie, amy raley

conTriBuTing PhoTograPhErS: charles Jischke, Kris Knotts, Steven Yang

coPY EdiTor: dan howell

comments about the magazine? contact Tim newton765-496-7271 [email protected]

address change? 800-893-4108 [email protected]

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Phone: 800-893-4108 765-494-9700Fax: 765-494-4360Lafayette, in 47907-2056

[email protected]

an equal access/equal opportunity universityKrn.14.4667

© 2014 by the Purdue university Krannert School of Management. all rights reserved. no part of this publication may be reproduced or duplicated without the prior written permission of the publisher. While every effort has been made to ensure the accuracy of the information included in this publication at the time of printing, the publisher shall not be liable for damages arising from errors or omissions.

On the Cover/At Left: Purdue alumna Stacey Burr

(BSIE ’84, MSIA ’91), founder

of Textronics Inc. and vice

president of Wearable

Electronics at adidas.

(Photos by Charles Jischke)

14

Krannert Magazine Fall 20142 Krannert Magazine Fall 2014 3

Economic Review, Journal of Political Economy, Quarterly Journal of Economics, Review of Economics and Statistics and the Journal of Economic Perspectives.

he also serves as associate editor of the Journal of International Economics and associate director of the Forum for research on Empirical international Trade. he has worked as a consultant for and visiting scholar at a wide variety of central banks, development banks and policy institutes around the world, including the international Monetary Fund (iMF), World Bank and the Federal reserve Board of governors.

“david’s experience will be tremendously valuable as he guides the school through a national search for a new dean,” says deba dutta, provost and executive vice president for academic affairs.

dutta thanked Earley for his service to Krannert and the Purdue community.

“as dean, chris helped launch the one-Year MBa for STEM Professionals, expanded international partnerships and accreditation, and placed a strong focus on the integration of business and STEM education,” dutta says.

“his development efforts brought in scholarship funds, an endowed professorship and infrastructure support. chris will remain part of our community and will continue to contribute meaningfully through his teaching, research and service as a professor in the School of Management.”

david hummels, professor of economics at Purdue and a research associate of the national Bureau of Economic research, was recently named interim dean of the Krannert School of Management.

hummels succeeds P. christopher Earley, who stepped down on Sept. 4 to serve full time in his faculty appointment in Krannert’s department of Management with a courtesy appointment in the college of Science’s department of Psychological Sciences.

hummels, who has a Phd in economics from the university of Michigan, joined Krannert in 2000 after serving on the faculty at the university of chicago Booth School of Business. he is an award-winning teacher of international

economics in undergraduate, MBa and Phd classrooms, and a frequent consultant to u.S. government and international agencies.

his research focuses on a broad range of issues in international trade, including offshoring, product differentiation, barriers to trade, and the broader impacts of aviation, infrastructure and trade facilitation on trade and economic development.

hummels has published four books and more than 40 research articles in major economic journals, including American

News Briefs

Shanthikumar named a Distinguished ProfessorJ. george Shanthikumar, the Krannert School’s richard E. dauch chair in Manufacturing and operations Management, was named a distinguished Professor of Management by Purdue’s Board of Trustees. a faculty member since 2009, he has made fundamental contributions to the mathematical formulation of pricing, price negotiation and asset allocation scenarios that occur during buyer-seller negotiations. Shanthikumar has published in his field’s most distinguished peer-reviewed journals and has authored two books on manufacturing systems and stochastic orders.

Krannert introduces MS degree in marketingPurdue’s Krannert School has launched a Master of Science (MS) degree program in marketing that will welcome its first class in June 2015. The one-year, full-time program is designed to help students develop the knowledge and skills needed for a variety of marketing positions, including brand management, product management, marketing research, marketing analytics and consulting, among others. Visit www.krannert.purdue.edu/masters/programs/ms-marketing/home.asp for more information.

Parrish Library ranks among nation’s bestPurdue’s roland g. Parrish Library of Management and Economics ranked #11 nationally in a recent survey of business-school libraries — ahead of similar facilities at harvard, the Wharton School, columbia, Stanford, Berkeley, nYu, notre dame and indiana. dedicated in 2012, the $4.2 million renovation of the former Management and Economics Library in the Krannert Building also won top honors in the management category at the Special Libraries association 12th annual centers of Excellence awards.

Purdue named Innovation and Economic Prosperity UniversityPurdue has been designated an innovation and Economic Prosperity university by the association of Public and Land-grant universities (aPLu) in recognition of its work with public- and private-sector partners in indiana and the region to support economic development through innovation and entrepreneurship, technology transfer, talent and workforce development and community development. aPLu is a research, policy and advocacy organization representing 234 public research universities, land-grant institutions, state university systems and affiliated organizations.

David Hummels named interim dean of

Krannert School

Krannert Magazine Fall 2014 5

Beginning in 2015, social entrepreneurship students at Krannert will have the opportunity to take part in a study abroad program in guatemala that is being developed by management professor Elaine Mosakowski. (Photo provided)

The Start of Something Good

Solving social problems one business at a time

Social entrepreneurship is the business of finding innovative solutions to fundamental social problems. “it’s not just about starting a nonprofit. it’s about really coming

up with new ways to address homelessness, poverty, food insecurity, animal rescue and other important issues,” says Elaine Mosakowski, professor of management.

Mosakowski teaches entrepreneurship to undergraduate and graduate students at Purdue and is developing a study abroad program in guatemala that will launch in 2015. Whether she is teaching a traditional entrepreneurship class or one specifically addressing social entrepreneurship, her goal is always the same: get students to think about how their business can have a positive impact on the larger community.

“in the class, i talk about potential synergies between the commercial part of a venture and the social part of a venture, so a business is doing well both financially and in the community,” she explains.

For her undergraduate classes, one of the requirements is that students volunteer and connect with existing social organizations in the community. “it’s hands-on learning,” Mosakowski says. “Just go and immerse yourself. See if you can identify opportunities while you are volunteering and sitting next to someone who has a need.”

She also encourages students to pursue their passions. “We talk about entrepreneurs being passionate. When you talk about the social space, it’s different. a lot of times the projects are so personal — it may be a challenge you experienced, or strength you have, that you are inspired to share with other individuals.”

Mosakowski teaches entrepreneurship to master’s students in the global Entrepreneurship Program (gEP), a partnership between Purdue, EMLYon in France and Zhejiang university in china. Students spend a semester at all three universities before earning their degrees.

Some students haven’t even thought about the social aspect of entrepreneurship before taking Mosakowski’s class. others, like helga Quijano, have fully formed ideas of social entrepreneurship projects.

Sustainable urban agricultureQuijano plans to integrate a sustainable urban agriculture project with low-income housing in her home country of colombia.

“The idea is to give them the cheapest, easiest, most productive system for producing crops. it will be a raised-bed system with a rainwater recycling system. it is something that works, and works around the world, and is not expensive,” she says.

raised beds are something you can create on any surface with compost and wooden frames. “it is also more accessible for people with disabilities, since you can adjust the height of the beds,” she explains.

The root of the affordable housing problem in colombia goes beyond the need for decent housing, which the government is supporting and subsidizing. The problem encompasses the need for a stable income for families, so they can afford to live even in subsidized housing. This model provides residents with the tools needed to grow crops as food to eat and to sell. “it won’t cover all the costs, but it will help them with additional income.”

after discussing her idea with Mosakowski, Quijano plans to work with government agencies, nongovernment organizations and builders, so the project can go large-scale, providing raised-bed systems for an entire housing complex. although Quijano’s idea is based on solving a community problem, Mosakowski’s class provided valuable insight into social entrepreneurship.

“We have seen different models of social entrepreneurship and how to implement these models around the world,” Quijano says.

Krannert Magazine Fall 2014 7Krannert Magazine Fall 20146

LEFT AND BELOW: Master’s students in the Krannert School’s global Entrepreneurship Program (gEP) have worked on projects related to sustainable urban agriculture and entrepreneurship training for veterans. (Photos by iStock)

ABOVE: Students who participate in the 2015 study abroad program will live with guatemalan families and consult with women whose entrepreneurial efforts are a vital source of income. (Photo provided)

Entrepreneurship students’ video

wins trip to South Africa

LEFT: in addition to their recent trip to South africa, 2014 gEP graduates Jinny oh, uzma azami (seated), Fanny aizier and helga Quijano (standing) studied in France and china before completing their final semester at Purdue’s West Lafayette campus. (Photo provided)

Four new Krannert grads who love to travel recently visited their fourth

continent in a year thanks to their winning video entry showcasing diversity and unity.

Jinny oh, uzma azami, Fanny aizier and helga Quijano, who came from four different countries to earn an MS degree in global entrepreneurship from Purdue’s Krannert School, created a video about freedom for the #diversePeopleunited contest and won an all-expenses paid, weeklong trip to South africa.

oh, a Korean-born canadian citizen most recently from north carolina, heard about the competition celebrating South africa’s 20 years of freedom. She asked her three then-classmates to join her in making a video. “We filmed it on Monday, edited it on Tuesday and found out we won on Friday.”

“Barely any of the videos had diversity,” says azami, who was born and raised in dubai but has also called india home.

“We brainstormed and had thousands of ideas,” says Quijano, who is from colombia. “Just by being ourselves, we had a story,” adds aizier, a native of France.

They incorporated a quote from nelson Mandela, african music and the South african flag, but in the end, each brought unique talents and perspectives to the video, which made it stand out. “The way we are portrayed in the video is exactly how we are in real life,” says azami.

in addition to a love of travel, the women also share a love of entrepreneurship. as part of the global Entrepreneurship Program (gEP), they spent the past fall semester in France at EMLYon Business School. during spring semester they studied in china at Zhejiang university before completing the program with a summer semester at Purdue.

oh chose the master’s program based on the appeal of traveling to different countries. She records her experiences in

a travel blog (www.jinnygatchi.com) and is working on her own startup — a personal finance management and data aggregating company. She also is developing a mobile app for digital receipts and a website to connect entrepreneurs.

azami liked the idea of learning on three different continents as well as the opportunity to study at Purdue. “The american semester was my highlight. it was a dream to come to the u.S. and study,” she says. With an interest in fashion, she did the styling for the video and now is working on an e-commerce website and a mobile app. “i want to bring the concept of fashion websites that exists here in the u.S. to dubai,” she says.

aizier has a background in iT and launched two small businesses while continuing to work a full-time job before coming to Purdue. “i loved the startup experience. i really wanted to make it my career, so i quit my job and decided to earn my degree from Krannert through gEP,” she says. She is currently working on a mobile app and an e-commerce store.

Quijano was trained as an industrial engineer and worked in the banking industry for several years. “When i was working in the bank, i was in touch with a lot of micro- and medium-sized companies,” she says. “They inspired me. i realized i wanted to do something by myself.” Quijano is working on a mobile app and a social entrepreneurship project to integrate sustainable urban agriculture with low-income housing.

The women celebrated their graduation in august with the trip to South africa, where they visited Johannesburg and cape Town. Fellow Purdue student Pierre riviere helped film the students’ winning entry for the contest, which was sponsored by South african airways and Trevolta and can viewed at the diverse People unite (www.trevolta.com/diversePeopleunite) website.

BY MarY LauriE

“although many students in her program were interested in creating a business to make money, Elaine said, ‘now all of you are going to socialize your idea. Try to find ways to give back to the community.’”

Entrepreneurship training for veteranscloser to home, Purdue’s Entrepreneurship Bootcamp for Veterans with disabilities (EBV) helps solve the problem of employment for veterans by training them to become entrepreneurs. Last year around 200 Krannert undergraduate and graduate students, including many of Mosakowski’s, volunteered with the EBV program.

although the program focuses on providing entrepreneurial training to veterans with disabilities, student volunteers gain from the program as well. “We have a lot of repeat volunteers because they enjoy the experience so much,” says Melissa Evens, former director of military and veterans affairs.

The domestic students who volunteer are “hard-core” about their participation, says Evens. “The international students may be touched by it even more. it’s a way for them to learn and understand the american culture. i think there is also an inherent respect for the veterans and the sacrifices they have made.”

The students in Mosakowski’s MBa entrepreneurship class often continue to work with the veterans on their business plans after the intensive EBV training at Purdue.

“The students gain the sense of confidence and learn the strategic perspective that veterans seem to innately possess,” Evens says. “it’s two subcultures — business students and veterans — coming together and learning from each other.”

Guatemala study abroadExpanding on the experiential learning piece, Mosakowski is planning to teach a social entrepreneurship course in guatemala. “We’re hoping to get the first group of students to go either spring break or summer 2015,” she says.

“They will live with a guatemalan family. They act as business consultants while they are there. They solicit needs from women who are entrepreneurs in guatemala and help them problem-solve. and they work as a team with these women, side by side.”

Whether it is in the classroom, in another country or with u.S. veterans, Krannert students are learning the concept of social entrepreneurship from Mosakowski, and as a result are finding solutions to some of our toughest social problems.

BY MarY LauriE


With natural smarts, ambition and a 1984 Purdue BS degree in industrial engineering, Stacey (Baitinger) Burr

enjoyed steady success throughout her early career in both technical and sales/marketing roles with duPont. after she added an MS in industrial administration from the Krannert School in 1991, that success escalated, and today she is known as a pioneer in a burgeoning industry.

as vice president of Wearable Sports Electronics at adidas, Burr is a key name to know in the “Quantified Self” movement — the explosion in self-monitoring and feedback that uses the latest in electronics to measure physical activity and the body’s responses to it in order to achieve better athletic performance or overall health and fitness goals.

until Burr came along, self-monitoring devices had to be strapped to the chest or other pulse point. Today, as her title implies, she leads adidas’ effort in self-monitoring electronics that are literally knit into garments such as shirts and sports bras.

if good luck can be defined as preparation meeting opportunity, Burr had some fantastic fortune late in her 19-year tenure at duPont, where among many titles, she served as global product strategy director for duPont’s apparel and Textile Sciences division.

“i found myself in the textile-fiber business — kind of surprisingly,” she says of those years. “i was getting some marketing experience and running a fashion, ready-to-wear apparel business for them. The traditional fashion industry was generally low-tech — and i like high-tech — so i was intrigued when i learned of some researchers trying to integrate electronics into fabrics. i became fascinated by the intersection of these two odd bedfellow industries, so i started investigating if we could justify a business case.”

She found the justification just as duPont was selling its textile business to Koch industries. “i approached Koch and said, ‘if i raise venture capital to fund a startup, will you contribute the intellectual property patents behind the technology and let us finish up the technical work in the lab?’ and that’s what happened.”

Burr’s pitches resulted in investments from three venture-capital firms, two in california and one in new York. Soon after, in 2005, Textronics (textronicsinc.com) was born.

Burr and her team knew there were many directions they could take their fledgling company in developing and marketing the textile-electronics technology they were perfecting.

“There were a lot of neat things going on in the space of electronics and textiles,” she says. “Fabrics that warmed or illuminated, fabric antennas and sensors for physiology — respiration, heart rate, motion, impact. There were a variety of potential market segments for those flexible components, including the auto industry, which is still looking at bringing heating into the seat fabric and illumination into interiors. The military was looking at how we could modify uniforms for soldiers or use tent canvas as communication antennas or incorporate EMi shielding or communication technology into large surface areas.”

Beyond that, Burr says the carpet industry was interested in pressure sensors to detect movement, including technology for assisted-living dwellings or nursing homes where staff need to know if someone is out of bed or wandering, spending too long in the bathroom or exhibiting unusual activity. Burr also says the possibilities abounded for fashion applications of LEd or fiber-optic lights to embellish clothes, shoes, purses or integrated solar panels into backpacks and messenger bags to power electronic devices. The list went on.

“But when you’re a young company and you have investor money, at some point your investors say, ‘oK. There’s a lot of exploration going on here, but what’s your business plan? Focus!’”

So in 2006, after determining that the fastest track to sales was to marry the established sportswear Moving Further, Faster

Stacey Burr accelerates her STEM career with a management degree

LEFT: Stacey Burr leveraged her pioneering work at duPont in the textile-fiber industry into the successful startup Textronics, which she now leads as vice president of Wearable Sports Electronics at adidas. (Photo by charles Jischke)

We are in the infancy of personalized, customized sports and fitness information.

”


that provides data and coaching feedback on speed, spin, trajectory and strike point via Bluetooth to apps on the iPhone, iPad or iPod touch.

and Burr advises us all to stay tuned.

“This is just the tip of the iceberg,” she says. “We are in the infancy of personalized, customized sports and fitness information. This will pave the way to a transformation in health care and individualized insights via prescriptive wellness prompts or alerts. There will be tracking devices that people wear 24/7 — for sports, fitness, health and a vital lifetime.”

BY aMY raLEY

attention in technology was on software or Web-based, dot.com enterprises.

“i like product — physical product, particularly consumer products. and with Textronics we were putting different functions into fabric including heating, illumination and fabrics that would sense.”

Today, and in much of the time since 2008 when her entire team was acquired by adidas to become its Wearable Sports Electronics division, Burr is focused on the “micoach,” (pronounced “my coach”) product line. it includes wearable electronics hardware, clothing and apps that monitor, analyze data and provide coaching feedback for fitness and sports — from novices to professional athletes.

introduced in June, the micoach Smart Ball is a high-tech soccer ball with a suspended internal sensor

at the electrodes and asking if they worked as well as sticky electrodes or a chest strap, so we decided to go after Fda approval,” she says.

about nine months later, the Fda granted 510K approval, certifying that Burr and her team’s textile electrodes performed comparably to the sticky pads applied in hospitals.

“We had the first heart-rate sensing apparel on the market and the first Fda-approved textile electrodes,” Burr says. “We had the patents covering the technology as well, so for a small company, that set a level of credibility for us.”

Burr cites her intense, 12-month Krannert master’s program as instrumental in shaping the business acumen that complemented her engineering background and contributed to years of success at duPont and later success with Textronics and adidas.

“My intention in coming to Krannert was to rebrand or reposition myself as a business person with a technical background. Krannert gives you the opportunity to restart and retool if you’ve been in the working world, so i was interested in that.

“i enjoyed it right off the bat. i really enjoyed the case-study methodology and the give-and-take between classmates. You were required to up your game in class as opposed to taking notes. it was incredibly intense because you do two years of work in one year, so it was super good skill development around time management.”

Burr says she consistently applied her experience in industry to what she was learning. after returning to the workplace, she embraced tough challenges.

“i found that i loved working with businesses that were new and emerging, or ones that were challenging and troubled,” she says. “i liked the creating and the fixing aspects of business — not so much the running of large businesses. i liked the businesses that were a little less defined.”

Burr says she also realized that she wanted to work with something tangible at a time when so much

industry with a running community that was already enthusiastic about monitoring their heart rates, Burr and her Textronics team got focused.

“We put together a women’s sports bra with two EKg electrodes — highly conductive fiber that we knit right into the garment as it was produced on the machine — right at the spot where you would place the EKg sticky electrodes they use in hospitals to get your heart rate. The garment then would transmit the heart-rate signal to a wristwatch or treadmill screen.

“We set up a website, launched our own brand called nuMetrex and we started marketing and selling product to women.”

Before long, hip and trendy retailers in the running and yoga communities such as lululemon, England’s Marks and Spencer, and running room took the product.

Then, with an inspiration to take the first-of-its-kind fabric sensors to the next level, Burr and her team got an independent seal of approval.

“Because we were the first company to bring out heart-rate sensing in apparel, everyone was looking

BELOW AND RIGHT: Stacey Burr’s product line for adidas includes a high-tech soccer ball with internal sensors; wearable electronics hardware and washable clothing; and apps that allow users to monitor their fitness goals and athletic performance. (Photos by charles Jischke and Mark Simons)

Krannert Magazine Fall 201412 Krannert Magazine Fall 2014 13Krannert Magazine Fall 201412

From studies about the effects of coffee on your health to education on earnings to the performances of mutual fund managers, every day the news seems to be

filled with new research conclusions. But just how reliable are the results we see and hear in the media?

That’s one of the questions Justin Tobias, head of the department of Economics at Krannert, tries to answer with his research in econometrics, the application of mathematics and statistical methods to the analysis of economic data. Specifically, Tobias studies the theory and application of Bayesian econometric methods, a branch of econometrics and statistics named in recognition of Thomas Bayes and a simple mathematical formula he produced for calculating conditional probabilities and updating beliefs about events as new data arrives.

“Econometric models can be investigated with either Bayesian or classical (frequentist) methods,” Tobias says. “Bayesians make inferences that are conditional on the data observed. The classical method provides a fundamental role for data that could have been observed, but were not, and involves averaging over different possible data outcomes that could have happened.”

Tobias often uses this example with his students — imagine you are editing a journal, and are torn between using referee a or B to review a paper for potential publication. You flip a coin, and decide to send the paper to referee a. after a returns a report, do you make a decision on the paper’s suitability based upon that report, or do you also imagine what referee B might have said?

“i think most would render a decision based on the information provided by referee a, and i say with confidence that authors would not be happy with me if i rejected their papers for publication because i believed a referee who was not assigned as a reviewer would not have liked their work,” Tobias says. “admittedly, it’s a bit more complicated than this, and the principle is somewhat controversial, but this example serves to illustrate the idea of making decisions based on the observed data.”

Tobias is interested in identification and causality, and using Bayesian methods to obtain reliable estimates of the effect of a

Publish or Probability?The perilous journey of research into academic journals, media and popular understanding

JuSTin ToBiaS

variable “x” on an outcome “y” when faced with observational (non-experimental) data. he has applied such methods to estimate, for example, the effect of education on earnings, obesity on labor market outcomes, payday loan regulations on borrower behavior, and dropping out of high school on cognitive aptitude. he has also co-authored a popular textbook on Bayesian methods, which offers recipes to practitioners for estimating these types of models.

Tobias explains to his students that these types of questions are not uniquely Bayesian.

“There is a rich, important and fascinating classical literature devoted to these issues, but empirical applications inevitably involve assumptions,” Tobias says. “if these assumptions are correct, one can obtain a reliable estimate of the desired causal impact. The assumptions made in practice, however, in order to make the problem tractable and clean, are often controversial and are not directly testable. When these assumptions are relaxed, the objects you are trying to estimate are no longer well-identified by the data. Entertaining weaker types of assumptions makes the problem significantly more complicated — and more interesting.”

Tobias sees Bayesian methods as offering a very natural and useful way for incorporating different types of assumptions in settings like this, since these assumptions simply represent different prior beliefs on the part of the researcher.

“i think many non-Bayesians — certainly the majority of empirical researchers — have convinced themselves that their results are completely objective and solely data-driven,” Tobias says. “What we see in a published paper, however, is simply the very end result of long a process and a variety of choices that the investigator has already made yet not fully documented. The subsequent results conditioned on those decisions are packaged as objective. Empirical work is personal. Bayesian methods provide a formal role for incorporating those views.”

BY chriS adaM

Krannert economics professor and department head Justin Tobias was named a distinguished author by the Journal of Applied Econometrics in 2009 and currently serves as the publication’s associate editor. he also contributes to and has edited numerous other academic journals and co-authored a popular textbook on Bayesian economics. (Photo by Mark Simons)


although many college undergraduates continue to spend their summers at home soaking up the sun or working minimum

wage, seasonal jobs, those who complete internships in their field of study are far more likely to find success after earning their degree.

and for several new Krannert alumni, hard work during a summer internship resulted in full-time employment with the same employer.

Take it from nicolette crouch, who completed her BS degree in economics in May and now works at Procter & gamble. her summer internship with the company in 2013 was one of the biggest challenges she’s faced, but more than worth the effort.

“The projects i was given were extremely difficult, but i completed them successfully and accepted a job offer from the company in the fall,” crouch says.

another May graduate, Stacy hauersperger, who earned a BS in management, is now reaping the rewards of a 2013 internship at general Mills.

after her performance review and final presentation at the end of her summer with the company,

hauersperger received a full-time offer before returning to campus for her final two semesters at Krannert. “it was nice to come back and be ready for my senior year with a job in hand,” she says.

hauersperger’s work experience wasn’t gained solely at general Mills, however. a previous summer took her across the pond to the united Kingdom, where she worked for Engage research in London as a market research intern. “it was a company of about 10 people, so it was completely different from anything i had ever experienced,” she says.

hauersperger credits her successful navigation from internships to a promising career to “countless hours” spent with mentors like Erik Props, associate director of undergraduate programs for the Krannert Professional development center (KPdc). Props’ responsibilities include supervising the School of Management Employers Forum (SMEF), a student organization that hosts career fairs each fall and spring.

Props says many of the companies that participate in such events use internships year-round to evaluate potential candidates for full-time employment.

“Whether it’s in the summer, fall, winter or spring, an internship becomes an extended job interview that lets a company see what a student is capable of doing,” Props says. “and students have the opportunity to apply what they learned in class, explore different fields and get a feel for corporate culture.”

although internships don’t always result in a full-time offer from the same employer, Props says their value is just as apparent to recruiters seeking candidates with the same range of skills.

“if you complete one or more internships in your field of study, as you go into the interview process for full-time employment, recruiters from companies in related industries are more likely to ask about what you did during your internships than your academic achievements,” he says.

although the job market doesn’t sound as healthy as the news might portray, Props says the college graduate hiring outcomes are a “different animal.” in 2013, Krannert undergraduates achieved an 89 percent job placement rate within six months of graduation.

“The number of companies that have remained on campus for career fairs has been fairly strong,” he says. “We’ve maxed out the last two years. That says a lot for Krannert students and Purdue. We’ve run out of room to put companies who want to hire our graduates.”

randall Lewis, KPdc executive director, says internships are even more critical for full-time master’s students enrolled in the school’s two-year MBa and human resource management programs; the MBa program boasted a 91 percent placement rate in 2013.

Because the time frame for such programs is accelerated, KPdc begins helping students assess their

career goals and skills before courses start each fall. That’s followed by targeted, individualized professional development and numerous experiential learning opportunities with real-world companies and clients.

“Most of our graduate students come from technical and analytical backgrounds, so we work hard to assist them in developing the key business and leadership skills needed to immediately contribute and advance their careers,” Lewis says.

demetrius Wilson, for example, landed an internship with Bank of america in summer 2013 after his first year in the MBa program. Just 10 weeks later, the company offered him a full-time position. he began his first rotation in Bank of america’s Technology MBa Leadership development Program in charlotte, north carolina, after graduating in May.

as a student whose undergraduate education was in engineering, Wilson concentrated his first year of MBa studies in management information systems and finance to prepare him for an internship in big banking.

“My internship didn’t include a finance role, but the classes i’d taken at Krannert allowed me to understand ‘bank talk’ and the different functions and areas within the industry,” Wilson says. “it was very helpful to have that knowledge going in, and the experience helped give my final year of studies at Krannert even more focus.”

BY BoBBY Egan and Eric nELSon

To learn more about the Krannert Professional development center and where a management degree can take you, visit www.krannert.purdue.edu/kpdc.

Standouts In A CrowdInternships play critical role in student success, career placement


Wise Counsel

Alumni organizations bring their expertise

beyond the boardroom

While students remain the lifeblood of Purdue’s Krannert School, alumni are in many ways its heartbeat, says Erika Murphy, director of alumni relations.

“Faculty, administration and staff are obviously critical to the success of Krannert in providing exceptional educational opportunities to the next generation of global business leaders,” she says. “What may not be quite as apparent is that our alumni play a critical role as well.”

The dean’s advisory council (dac), global Strategic advisory council (gSac) and the Krannert School alumni association (KSaa) provide a diverse network of advice, counsel and assistance to the leadership of Purdue’s Krannert School and its students.

Through their involvement, these accomplished alumni seek to improve the quality of teaching, research and services provided by the School of Management. They help promote the overall reputation of Krannert and Purdue, creating a bridge between business, industry, higher education and the world community.

in addition to serving on task forces and committees as needed to address strategic and tactical issues, they solicit and monitor feedback from Krannert students, alumni, recruiters and other key stakeholders. They also help solicit funds for Krannert and provide financial assistance to the university through corporate partnerships and often personal means.

Many return to campus frequently as speakers in the Krannert Executive Forum and other Purdue and Krannert venues.

“We are deeply grateful for their financial support that provides scholarships to draw top students, named professorships to attract and keep top faculty, and beautiful and functional facilities like rawls hall and the Parrish Library,” Murphy says. “We also appreciate our alumni who come back to recruit our talented students, who encourage potential students to consider Krannert and who share their unique story of how Purdue shaped their future.

“now, more than ever, we need alumni help and support for university initiatives and student scholarships so Purdue can remain a premier institution of higher education both nationally and internationally.”

dean’s advisory councilrEnE LEWin (BSiM ’68) (retired) Senior VP of human resources, Wyeth

chucK LudWig (BSSci ’70, MSia ’71) Executive director, coatings Technology development, aetos Technologies inc.

haroLd MiLLS (BSM ’93) cEo, Zerochaos

BrucE oLSon (BSiE ’71, MSia ’72) President, BBi group

KELVin PEnningTon (BSiM ’80) Managing Principal, Pennington Partners & co.

JoSEPh Poi (BSiM ’85, MSM ’89) director of Servicing Strategy and analytics, ally Financial inc.

STEVE SchMidT (BSiM ’76) President, international, office depot inc.

JErrY SEMLEr (BSiEc ’58, hdr ’02) chairman Emeritus, american united Mutual insurance holding co.

JanE BrocK-WiLSon

MarShaLL LarSEn

haroLd MiLLS

EiLEEn BEdELL (BSSci ’74, BSiM ’74, MSia ’74) owner, hudson Valley health & Tennis club

JanE BrocK-WiLSon (BSiM ’78) Managing director, Berkshire Partners

caThY chESS (BScFS ’79, MSM ’87) Founder & President, apollo coaching LLc

Maria croWE (BSiM ’82) President of Manufacturing operations, Eli Lilly & co.

haroLd grEEnBErg (BSiM ’62) chairman, The royce companies

JuErgEn groSSMann (MSia ’74, hdr ’00) owner, georgsmarienhuette gmbh

BrEcK hanSon (BSiM ’70) Executive VP, director of commercial real Estate, associated Bank

JiM haYES (BSiM ’84) Managing director, Platform capability, accenture

aLan hErBErT (BSiM ’70) Trustee, hollister inc.

Brad hinTZ (BSiM ’71) adjunct Professor, new York university

JacK hocKEMa (BScE ’68, MSM ’70) President, cEo & chairman, Kaiser aluminum

ToM hoWaTT (BSiM ’72, MSM ’73) chairman, Wausau Paper

chriSTinE KoWaLSKi (MSM ’87) Former Senior VP of global operations and Supply chain, american Medical Systems inc.

BoB LannErT (BSiM ’63) (retired) Vice chairman, navistar corp.

MarShaLL LarSEn (MSia ’77) director, united Technologies corp.

John LarSon (MSM ’86) Former President & cEo, Escort inc.

BoB LaZard (BSiM ’76) Partner in-charge, government Services, crowe horwath LLP

ShaWn TaYLor (BSM ’82) President, Zaxby’s houston LLc; Limited Partner, houston astros

John WiLLiS (BSag ’71) (retired) Managing Partner, Willis Stein & Partners LLc

Photos by Mark Simons


global Strategic advisory councilSuSan BuTLEr (BSiM ’65, hdr ’99) cEo, Susan Bulkeley Butler institute for the development of Women Leaders

doug dEVoS (BSM ’86) President, amway

LiJun du (MSia ’04) President, nanshan america, advanced aluminum Technologies

WiL FiTTanTE (MSia ’85) Senior Principal Examiner, European Patent office

JuErgEn groSSMann (MSia ’74, hdr ’04) owner, georgsmarienhuette gmbh

BiLL KaSSLing (BSiM ’67, hdr ’06) director and chairman, Wabtec corp.

MarShaLL LarSEn (MSia ’77) director, united Technologies corp.

MargE MagnEr (MSia ’74, hdr ’04) Managing Partner, Brysam global Partners

LuiS MonToYa (MSia ’85) President, Latin america Beverages, Pepsico

rEar adMiraL ToM oSTEBo (MSia ’93) united States coast guard

roLand ParriSh (BSiM ’75, MSM ’76) President, cEo and owner, Parrish Mcdonald’s restaurants Ltd.

JErrY raWLS (MSia ’68, hdr ’01) Executive chairman, Finisar corp.

BEn ShEngLin (MSM ’92, Phd ’94) Professor, Zhejiang university

VEnu SriniVaSan (MSM ’77, hdr ’14) chairman and Managing director, TVS Motor co.

don ThoMPSon (BSEE ’84) President and cEo, Mcdonald’s corp.

STEVE WEBSTEr (BSiM ’73, hdr ’09) co-Managing Partner & co-cEo, avista capital Partners

Krannert School alumni associationKiM horinE (BSaccT ’84) civilian contract negotiator, Wright Patterson air Force Base; owner, alec’s day Spa & Salon

SuSan JiSchKE (BScFS ’06, MShrM ’08) global Employee classification Lead, iBM corp.

Kai JohnSon (BSM ’07) hr Program Manager, ExactTarget

roSE KELLY-FaLLS (MSM ’98) Senior VP and head of Supply chain risk, rapid ratings international inc.

WiLLiaM KLEnK (BSiM ’71) (retired) Exec. director, off-highway and hybrid Electric Business, allison Transmission

Young LEE (BSM ’05) Senior Financial advisor, Merrill Lynch Wealth Management

LaurEn LiBErT (BSM ’06) Process Manager, humana inc.

don MacKaY (BSiM ’75) (retired) director of Business integration, Sears holdings corp.

ThoMaS McduFFEE (BSiM ’73, MSM ’75) (retired) Senior VP of human resources, Verallia

MarY PaT MEadE (BSSci ’75, MSM ’76) global Quality Manager, delphi

garY naaB (BSiM ’67) (retired) Program Manager, general Mills inc.

WhiTnEY oVErTurF (BSEcon ’04) account Executive, netapp inc.

KEiTh PEncE (BSiM ’75) civic and Social organization Professional

dougLaS PETErSon (BSiM ’84) Market VP, hd Supply hospitality Solutions

JodY ruSSELL (BSaccT ’93, MBa ’03) human resources director, ucB inc.

anYa SaMEK (BSEcon ’05, BacLa ’05, MSEcon ’06, Phd ’10) assistant Professor, university of Wisconsin-Madison

ScoTT SandEFur (BSM ’84, MSir ’86) general director, na Labor relations, general Motors corp.

rEgan ScruggS (BSiM ’84) Business relationship Manager, dePuy orthopaedics

rEnEE SELMan (BSiM ’84) President, catalina health resource

MarY SLaTEr JonES (BSM ’03, MBa ’05) Strategy and Business consultant, downstream Management consultancy, Shell oil co.

caLVin STonE (BSM ’11) Business Systems analyst, abbott Laboratories

ScoTT STruBEL (EMBa ’04) general Manager, Worldwide Field operations, Management Software, netapp inc.

don TEdEr (BSiM ’73) owner, Vintage apartments LLc

MaTT WEST (BSiM ’86, MSia ’91) chief Financial officer, dover Energy

daVid WoodruFF (BSM ’99) Business unit Executive–Business analytics, commerce, EcM and Social collaboration, iBM corp.

Eric WooLF (MBa ’10) Talent recruitment operations Leader, gE aviation

Alumni who are interested in joining the KSAA Board may contact Erika Murphy, director of alumni relations, at [email protected].

SaM aLLEn

BETh BrooKE-MarciniaK

LiJun du

VEnu SriniVaSan

JodY ruSSELL

MarY SLaTEr JonES

SaM aLLEn (BSiM ’75) chairman and cEo, deere & co.

BETh BrooKE-MarciniaK (BSiM ’81, hdr ’12) global Vice chair–Public Policy, Ernst & Young

Karan ahuJa (BSEE ’11, BSM ’11) Senior Business analyst, Linkedin

ThoMaS E. arEnBErg (BSSci ’74, MSia ’75) (retired) Senior Executive, accenture

MaTT BarTLETT (BSM ’11, MBa ’12) Sourcing associate, a.T. Kearney inc.

JaMES BEEBE (BSM ’97, MSF ’09) owner and Trainer, crossFit unbreakable

diannE BEEVEr (MSM ’02, MSEng ’07) Former Project Program Manager, global acquisition integration, dell inc.

BoB BurLaS (BSiM ’86) regional VP, general Manager, Pomeroy iT Solutions

SungWoo (BEnJaMin) cho (BSEcon ’06, MShrM ’12) Executive Planning Manager, Kwangwoon Foundation

STEVE crEEL (BSM ’01, MBa ’08) regional Finance operations Manager, general Mills inc.

JEFF durr (BSM ’05) Senior Managing consultant, gallup inc.

Jon FErEncY (BSSci ’90, MBa ’06) Finance Business Manager, roche diagnostics

ELiZaBETh ForMan (MShrM ’90) associate Vice chancellor for human resources, univ. of Wisconsin-Milwaukee

corEY FriEdMan (BSiE ’08, MBa ’13) global Supply chain improvement Specialist, dow agroSciences LLc

JEFF haZLETT (BSaccT ’00, MBa ’02) Senior VP, Fortress investment group LLc

Marc hochMan (BSchE ’88, MSM ’93) Partner, a.T. Kearney inc.; VP, a.T. Kearney Procurement & analytic Solutions

Alumni help promote the overall reputation of Krannert and Purdue, creating a bridge between business, industry, higher education and the world community. ” MarY PaT MEadE


ABOVE AND LEFT: Launched by students with alumni support in 2013, the Purdue Finance academy includes a fall training workshop and a spring conference. (Photos provided)

The New Krannert CurrencyStudent and alumni networks bring Wall Street to West Lafayette

Viewpoints

one March night in 2014 at del Frisco’s in Manhattan, a group of Wall Street and finance

professionals who once called Purdue home, along with another Krannert student and i, met to discuss our shared commitment to increasing Purdue’s brand on Wall Street. after six months of hard work, the newly minted “Purdue Finance academy” was in the process of being launched.

as a rising sophomore interested in an investment banking career, i had reached out to several Krannert grads for a few informational interviews. unfortunately i continued to hear a common refrain, “Krannert produces great analytical professionals sought the world over, but Wall Street is looking elsewhere.”

Lack of bank interest at our career fairs and adisjointed alumni apparatus for those who had broken into the rarified halls of Wall Street and high finance made my dream a long shot.

Youthful hope springs eternal, though, and i decided to try to beat the odds.

in my conversations with alumni, a program called

“Training the Street” kept getting mentioned. i learned that it was a premier training program for incoming analysts at banks and Fortune 500 companies and for university students preparing for internships. i researched the possibility of bringing the program to campus by the start of my sophomore year.

BY nichoLaS ŻaK, cLaSS oF 2016

carrying this initially underdeveloped idea, i reached out to one of the young alumni with whom i had forged a strong connection, Blake Saunders, an associate at a boutique investment firm in Manhattan. he agreed with the need for more institutional support, and sought to help me convince key decision makers within Krannert of the idea’s merit.

Suddenly, the idea had evolved into an intensive, three-day workshop: one day of interactive sessions facilitated by four Krannert-educated finance professionals followed by two days of the Training the Street workshop.

after a process that saw over 120 applicants, 40 of Purdue’s top students participated in the opportunity in fall 2013 to hear about various paths from Krannert to Wall Street, as well as stories and advice from those who are there. Training the Street provided an excellent grounding in valuation techniques and Excel modeling, including two workbooks that allowed students to take detailed notes for future practice. The program was a great success, but i knew that without continued commitment, it could become a one-time event.

That’s when i met Sam Mccartney.

With the shared goal of breaking into investment banking among other similar interests, Sam and i became fast friends. Several of the alumni we’d spoken to had talked about taking advantage of our student status to attend some fantastic finance conferences around the country. Blake specifically had augmented his Krannert education by attending conferences in private equity, venture capital and investment strategy while at Purdue.

as Sam and i began marking these conferences on our calendars, we asked ourselves in one of those classic 2 a.m. pizza-fueled undergrad conversations, “Why not utilize Purdue’s alumni network to set up our own conference?”

The Purdue Private Equity conference was born. While i had spearheaded the fall 2013 workshop with Blake’s guidance, Sam took over for the spring 2014 conference.

With hard work and planning, three keynote alumni speakers taught a group of 40 Krannert students about the industry, influence and impact of private equity on today’s economy. a guest panel of three additional alumni led students through an interactive case study.

What started as one student’s quest for an internship is now evolving into an amazing opportunity for Krannert’s best and brightest students.

Krannert has fully embraced the Purdue Finance academy with a pledge to match donations up to $250,000. Bookended by the fall training workshop and the spring conference, the program provides a connected network of more than 30 Purdue alumni

who are employed on Wall Street in finance and are dedicated to training and mentoring our top students.

i am confident in saying that there has never been a better time to be a Krannert student interested in a career in finance. Through the programs outlined here and the commitment of our Wall Street alumni to the Purdue Finance academy, the future is as bright as ever for Krannert students.

For more information on the Purdue Finance academy, please contact charlene Sullivan at [email protected].

What started as one student’s quest for an internship is now evolving into an amazing opportunity for Krannert.“


Spotlights

Purdue’s Krannert School recently launched a $5 million undergraduate scholarship initiative

to support the Business opportunity Program (BoP), which has helped ensure student diversity, accessibility, affordability and success since being founded at the university in 1968.

once under the direction of dr. cornell a. Bell, the program has had a life-changing impact on more than 1,000 undergraduate and graduate students and future business leaders, including darren henry, the current managing director of BoP as well as director of diversity initiatives at Krannert.

henry and other Krannert administrators announced the campaign at a special event aug. 14 in chicago that included numerous BoP alumni and supporters.

BoP offers several important benefits for undergraduate students including scholarships, academic and social mentoring, an eight-week summer session, career development workshops, case competitions, study abroad opportunities and a strong alumni network.

The campaign, which will conclude in June 2017, is accepting gifts of cash, monthly or annual pledges, stocks along with other assets, as well as estate gifts. Pledges from $10 a month or more can be made over a three-year period. a minimum of $25,000, which can be paid over a five-year period, is necessary to establish a named endowment for BoP.

gifts can be made to support the dr. cornell a. Bell Scholarship/Fellowship Endowment, the BoP Summer Program, study abroad or the BoP Scholarship Fund, which are already benefiting current BoP students like Madison Long.

Long, a sophomore majoring in finance, wouldn’t be at Krannert if it weren’t for the program. “i was debating between a smaller school or a bigger school,” she says. it was BoP’s individualized attention, mentor program and student community, along with the resources of a world-class university, that led her to enroll at Purdue.

The campaign builds on recent substantial gifts from BoP alumni, the Krannert School alumni association, the dean’s advisory council and ingersoll rand, among others.

“i think that says a lot about what BoP is,” Long says. “People really do believe in the program. They see the results. They see the capabilities of the students. They believe in it enough to donate their money.”

Long, who earned distinction as a member of Purdue’s honors college, is enthusiastic about the new campaign.

“it’s going to be incredible,” she says. “choosing a college was the biggest decision i’ve ever faced, but coming to Purdue and being part of BoP was the best one i could have made. i’m 100 percent certain there are many other future Krannert students just like me who will benefit from the opportunities that the program offers.”

BY MarY LauriE and Eric nELSon

For more information on the BoP undergraduate scholarship campaign, contact darren henry at [email protected] or 765-494-6602; or Kathy anthrop-Bowman, director of advancement, at [email protected] or 765-494-6168.

BOP announces $5 million undergrad scholarship campaign

Initiative will support student accessibility, affordability and success

MadiSon Long(Photo by Steven Yang)

choosing a college was the biggest

decision i’ve ever faced, but coming

to Purdue and being part of BoP was the

best one i could have made.

“

Julia Kalish’s office mates are not of this world.

and though captain america and Thor may not be able to give tips on management, their life-size cardboard cutouts certainly contribute to the lighthearted and welcoming nature of her interactions with students.

Kalish, who has earned three degrees from Purdue, was ranked no. 1 in the “Best Professors” category of the spring 2014 “readers choice” awards by The Exponent, the student newspaper at Purdue. having taught more than a dozen courses across campus before joining Krannert’s faculty in 2011, the army veteran and mother of four now specializes in operations management.

her classroom is definitely hands-on.

“We make little circuit boards,” Kalish says. “The students decide how to design the process for making the boards — how to arrange their tables, how to manage their inventories and what to do if there’s a quality problem.”

Kalish, whose doctoral dissertation focused on ergonomics, incorporates the topic often, even while teaching operations management.

“The gist of ergonomics is understanding how humans interact with the spaces they’ve created, whether it’s picking the chair that your students sit in or realizing that the human body can sit only so long before it becomes uncomfortable,” she says.

comfortable seating is another inviting aspect of Kalish’s office. gone are the stiffly padded chairs that are common in faculty offices. For her, Purdue tailgating lawn chairs are the seats of choice.

“and sometimes, you just need to get out of the classroom,” Kalish says. For several activities, including team-based, supply-chain simulation games, she takes her operations class to the Krannert drawing room.

When asked how she was drawn to teach in higher education, Kalish says it was inevitable.

“it wasn’t a decision — i can’t be anything else,” she says. “Even when i’m not teaching, i’m teaching.”

Kalish recently transitioned to a new, temporary position as interim associate dean of Purdue Extended campus (PEc), which handles many of Purdue’s distance-learning programs, online courses and certifications.

one of PEc’s current initiatives is to facilitate the design and implementation of new online sections of Purdue undergraduate courses that expand the accessibility of needed courses to students beyond West Lafayette’s main campus. Kalish views the transformation of face-to-face courses to an online format as a necessary challenge and is committed to ensuring that the online environment supports student success.

“it’s a great example of Purdue’s offerings, but it’s not in the traditional, on-campus ‘brick-and-mortar’ model,” she says.

Kalish will return solely to teaching in January 2015 after her tenure as PEc’s associate dean and looks forward to bringing news ideas for teaching into the physical classroom.

“i hope to combine the best elements of both environments,” she says. “Wherever it takes place, teaching is ultimately about students learning.”

BY BoBBY Egan

Superhero of TeachingKrannert faculty member voted best prof at Purdue

JuLia KaLiSh(Photo by Mark Simons)


SpotlightsFresh IdeaUndergrad entrepreneur launches food delivery service

When you’re a busy college student, even a quick trip to Walmart seems like a big chore.

Especially when you don’t have a car on campus. But dashing out to a store is no longer a problem for students at Purdue, thanks to the hard work and business savvy of some Krannert students.

dennis Man, a senior majoring in accounting and finance, joined forces with several other Purdue students to co-found a company called Kurgol. it’s a same-day

delivery platform for fresh food and other items from stores.

“i came up with the idea with a group of friends as we talked about the hassle it was to get our shopping done without cars on campus,” Man says.

Man and the other co-founders of Kurgol obtained local inventory from stores in the West Lafayette area and then aggregated them into a website. They then

launched the delivery service with a few drivers. Kurgol has now expanded to Penn State.

“Purdue has been incredibly supportive by providing grants for our development,” Man says. “Krannert also has a strong network of entrepreneurs, which has been a big advantage.”

Man says the group activities in his classes at Krannert have also provided a firm foundation for running Kurgol.

“i think Krannert prepares graduates to tackle any problem in the business world,” Man says. “We are prepared to be flexible and have the soft skills to approach any problem, particularly from a very analytical standpoint.”

Man is applying the lessons he has learned in the classroom as a consultant intern with Pwc, where he works in the strategy division in the new York offices. Man says the internship is a great fit, especially because he is interested in a career in strategy consulting.

“as an intern, i am focused on clients that need complete business transformations,” he says. “i help them decide on new markets to enter and how to optimize internal processes.”

Man landed the intern position after he started networking with the firm as a sophomore, when he was invited to attend a national leadership program. he went through a round of interviews in his junior year and then got the offer for the intern position.

Man’s resume is packed with real-world experiences — he has worked on projects for general Mills, aT&T and Food Finders. Man also has received awards for his work in finance case competitions, serves as president of the School of Management Employers Forum (SMEF) and assisted business law professor cliff Fisher on an independent research study presented at Kingston Law School in London.

Man, who grew up in germany and argentina before making Virginia his home, says one of the best programs available at Krannert — and one of the reasons he chose Purdue — is the Business opportunity Program (BoP) for undergraduates. (See related story on page 22.)

“The BoP network has helped me tremendously in my professional and personal life,” he says. “it’s an opportunity no one should pass up.”

BY chriS adaM

dennis Man on site at his 2014 summer internship at Pwc in new York city. (Photo provided)

Beginning this fall, choices for majors for Krannert students have doubled from four to eight. in

addition to its existing undergraduate programs in accounting, economics, industrial management and management, the school officially created or updated majors in four in-demand degrees: finance; marketing; strategy and organizational management; and supply chain, information and analytics.

in each major, students gain exposure and experience in a manner that has traditionally made Krannert students outstanding — having the ability to analyze data, detect trends and identify opportunities.

• Finance is designed to teach students how markets work on a global scale, how corporate executives make decisions to create value and how entrepreneurs partner with investors to find new solutions to our toughest problems. institutions that recruit at Purdue for finance talent include everything from international banks and boutique investment firms to asset management firms and corporations.

• Marketing is tailored toward students who want to connect customers to products and services, choose target markets and distribution tactics and translate customer insights into strategic decisions. Marketing-related jobs make up one-third of the civilian labor force, and Krannert’s program prepares graduates for all the creative and analytical aspects of the field.

• Strategy and organizational Management students study a common management curriculum and choose to specialize in strategic management or organizational behavior and human resources (oBhr). Strategic management students learn through a broad range of coursework including game theory, manufacturing strategy, electronic commerce and information strategy. oBhr offers a variety of opportunities to fit different skill sets, whether students prefer a high level of personal interaction or working with regulations and numbers.

• Supply chain, information and analytics students study a common management curriculum and choose to specialize in supply chain and operations, management information systems (MiS) or business analytics. Supply chain and operations management prepares students with coursework in logistics, project management and strategic sourcing, among others. MiS majors study tax law, human resources and investment and cash flow, while business analytics students study quality management, data mining and advanced spreadsheet modeling and simulation.

The new degree programs are available to incoming students as well as to current students in the school’s existing programs who want to change majors or add value to their existing plans of study and concentrations with an additional major.

“The new degree programs are in response to demand not only from students but also recruiters,” says finance professor charlene Sullivan, Krannert’s associate dean for undergraduate programs. “Whatever their choice of major, our students will acquire skills to make data-driven decisions and to solve business problems in a broad spectrum of industries. They’ll be prepared to immediately contribute and have the leadership abilities to advance rapidly in their careers.”

BY Eric nELSon

For more information on Krannert’s undergraduate program offerings, visit www.krannert.purdue.edu/undergraduate.

Double the OpportunitiesKrannert adds four new majors to its suite of undergrad degrees

(Photo by Mark Simons)


Spotlights new dimensions of consumer purchasing habits and how vendors can use this information to their advantage.

Zhang focuses on three distinct areas: identifying and ranking customer purchasing potential, comparing coupon distribution versus product information distribution, and comparing project reward structures on crowd-funding platforms such as Kickstarter.

“i’m fascinated by information technology’s ability to transform different industries, like online grocery shopping and the fundraising industry,” Zhang says.

developing a method to rank customer propensity to purchase would allow retailers to target which consumers should receive coupons, which are limited. “Future online grocery stores would feature personalized recommendations to customers and make their shopping experience much easier and more enjoyable,” Zhang says.

Zhang’s research also looks at crowd-funding and its infinitely customizable project reward structures. Kickstarter, for example, collected $480 million for over 19,000 projects in 2013.

To collect the vast amount of data on such websites, Zhang uses a “web crawler” robot that automatically searches the sites’ pages for project data. She then uses multiple programs and scripts to analyze it.

Zhang’s findings could help entrepreneurs rid their projects of unhelpful reward choices and maximize their project’s total revenue.

“our study, using data from Kickstarter, shows that entrepreneurs could strategically and dynamically modify the project reward options to make the fundraising process more successful,” she says.

BY chriS adaM and BoBBY Egan

For more information on Evan Totty’s and na Zhang’s research, visit www.krannert.purdue.edu/konline.

doctoral students Evan Totty, economics, and na Zhang, management information

systems, were honored with the 2014-15 robert W. Johnson award for distinguished research Proposal. They exemplify how Krannert researchers push the boundaries of knowledge and address some of the world’s most complex issues.

in his proposal “Minimum Wages and Employment: a Factor Model analysis,” Totty examines how the recently developed factor model approach allows economists to model the effect of unobservable characteristics and events on observed data.

Totty says it is particularly well-suited to address the issues in the minimum wage-employment debate because it allows researchers to account for the fact that counties and states that are geographically near each other do not necessarily have similar economic dimensions. With this method, researchers can control for unobservable factors without having to make restricting assumptions such as similarities among bordering counties and states.

Totty focuses specifically on the effect of minimum wage on restaurant employment and teenage employment because restaurants employ a higher fraction of workers at the minimum wage level than any other industry and teenagers are more likely to earn the minimum wage than adults.

“From a policy perspective, my findings suggest that raising the minimum wage is not as harmful on employment as is often believed,” Totty says. “This could be used to support raising minimum wages, but there are still many other important considerations. From an academic perspective, factor model methods should receive more attention in future work.”

Zhang‘s proposal “Essays on nudging consumers’ Behavior: Evidence from online grocery Shopping” examines how the advent of “Big data” has revealed

Real-World ImpactAward-winning PhD research examines

minimum-wage employment, online shopping

rawls hall is typically quiet in the summer, but the Krannert School’s new MBa Program for

STEM Professionals kept it abuzz with activity until other master’s students returned from internships or began their studies for fall semester.

Launched in June, the one-year, full-time program combines Purdue’s worldwide excellence in science, technology and engineering with the strengths of a globally recognized business school. it is designed to provide individuals who possess strong technical and analytical backgrounds with the management and leadership skills required to start or lead STEM-centered organizations.

“i was looking for an MBa program that could provide me with the right skill sets needed to make a smooth transition into product management and business development opportunities,” says Jayashree raghuraman, a member of the inaugural class. “Purdue’s brand is highly recognized and has the right mix of classroom lectures, discussions and projects led by world-class faculty.”

after completing a rigorous business core, students customize their learning experience through a wide variety of professional electives, some of which are taught jointly by business and STEM faculty. Knowledge

gained in the classroom is further augmented through participation in active learning projects with leading and emerging technology organizations.

The program also features many elements found in traditional MBa programs, including leadership training, access to career services and the ability to participate in professional and social clubs with other master’s students at Krannert.

although the curriculum and course schedule are challenging, raghuraman says it’s a delightful experience to be a student again. “i’ve met numerous people both on campus and in class, and the knowledge i’m gaining has already changed my perspective,” she says.

david howarth, who completed a BS in civil engineering in 2012 and is the only Purdue alum in the new program, says the tightknit nature of the 20-member class is warm and friendly. “all of my classmates have been extremely open and welcoming,” he says. “it’s almost a family-like environment.”

it’s also a family that’s likely to grow. according to the u.S. department of commerce, STEM-related job opportunities in the u.S. are expected to increase substantially over the next several years.

“Students who graduate from Purdue with an MBa for STEM Professionals will be in a position to leverage their technical backgrounds and newly gained business skills to meet that demand,” says Jill Lynn, associate director of the program.

“The Krannert School was founded more than a half-century ago from technically based programs at Purdue,” she says. “By returning to our roots and leveraging the potential of our new MBa program for STEM professionals, we’ll be at the forefront of a new level of excellence in global business education.”

BY BoBBY Egan and Eric nELSon

For more information on the MBa Program for STEM Professionals, contact Jill Lynn at [email protected] or call Krannert’s MBa and MS Programs office at 877-622-5726.

Putting the Management in STEMNew MBA program welcomes professionals from technical backgrounds

daVid hoWarTh (Photo by Steven Yang)


KaLiSh BLanchardKoSSEKMiTchELL chEn

HIGHLIGHTs• The Krannert School partnered with the college of

Technology and information Technology at Purdue (iTaP) to produce a self-service, automated studio in rawls hall that can be used for distance education.

• Krannert graduate Jim Mitchell (BSM ’89) is the cEo of Fuhu, which produces an android tablet for children. his company was named the “fastest-growing u.S. company” by Inc. magazine and the “most promising company” in america by Forbes.

• Jeff reuer, the Blake Family Endowed chair in Strategic Management and governance, was elected as a Strategic Management Society Fellow. Ellen Kossek, Basil S. Turner Professor of Management, received the Work Life Legacy award from the Families and Work institute.

• The Krannert School welcomes its first class of the one-Year MBa for STEM Professionals (see page 26). The program is targeted at individuals with science, technology and engineering backgrounds who aspire to management or leadership positions in technology-based firms or who wish to start their own technically oriented businesses.

• Krannert also began offering an online master’s program in economics. The program allows participants to gain decision-making skills vital in managerial and policymaking positions or prepares them for entry into economics doctoral programs.

• Purdue’s first day of giving raised about $7.5 million from 6,500 donations for the university. Krannert earned a $5,000 bonus for having the most gifts from international alumni.

• Krannert students organized a private equity conference (see page 20). They partnered with the Purdue research Foundation and the Foundry, a campus hub to turn innovators into entrepreneurs.

• Faculty members Julia Kalish, operations management (see page 23), and Kelly Blanchard, economics, were voted no. 1 and no. 5, respectively, by readers in a campus-wide “Best Professor” poll in Purdue’s student newspaper, The Exponent.

• The school lost longtime faculty member Phil Scaletta, who passed away on april 24. a World War ii veteran, he taught business law and was named to Purdue’s Book of great Teachers.

annual report

GIFT DEsIGNATIONs

Unrestricted16%

Faculty support29%

Programs19%

scholarships36%

coSiEr/SiLVErMan/dELanY/BurKEdauch

• dick dauch (BSiM ’64, hdr ’99) lost a long battle with cancer in august 2013. a loyal supporter of Purdue and the Krannert School, he was a giant in the auto industry and wrote a popular book about his experiences.

• accounting students helped community residents through the Lafayette urban Ministry Volunteer income Tax assistance (ViTa) program. about 40 students helped low-income families in the greater Lafayette community receive more than $4 million in tax refunds.

• Bill Lewellen, herman c. Krannert distinguished Professor of Management, retired after 50 years on the Purdue faculty. he received a Sagamore of the Wabash award from indiana gov. Mike Pence.

• rick cosier, dean Emeritus and Leeds Professor of Management, teamed with Purdue athletic director Morgan Burke and local attorney Tony Benton to teach a course on the business side of intercollegiate athletics. among the guest speakers were Big Ten commissioner Jim delany and Big Ten network President Mark Silverman.

2013

-14

• Perry chen, creator and chairman of crowd-funding site Kickstarter, spoke in the Purdue Series on corporate citizenship and Ethics. The popular Krannert Executive Forum, an undergraduate class that brings guest speakers to campus each week, celebrated its 40th anniversary.

LEWELLEn


Krannert alums pitch a doubleheader on Jackie Robinson Day

Two KRannERT GRaDuaTES had the opportunity to show their arm

strength by throwing out the first pitch at Major League Baseball games on april

15 as part of the celebration for Jackie robinson day. roland Parrish (BSiM ’75,

MSM ’76) threw a strike for the Texas rangers, while Shawn Taylor (BSM ’82) was

on the mark for the houston astros

Parrish, who was accompanied on the field by his son, ro, is president, cEo

and owner of Parrish Mcdonald’s restaurants Ltd, which owns and operates

25 Mcdonalds in the dallas area.

Parrish reflected on his respect for robinson and the sacrifices made to provide

equality in a sport all enjoy. he also spent several days making certain that his

throw was good and crossed the plate. “i had to get the pitch back to home plate”

he said. “i had family, friends and some employees there for this special day”.

Taylor, who at one time owned 33 Taco Bell restaurants in the houston area

before selling them in 2007, is now president of Zaxby’s houston LLc and a

limited partner in the ownership of the astros.

“i’ve had a lot of success in business and i’m pretty sure that of the barriers that

have been knocked down over the decades, it started with what Jackie robinson

was able to accomplish with the dodgers,” Taylor said.

Jackie robinson day is a traditional event that occurs annually in Major League

Baseball, commemorating and honoring the day Jackie robinson made his

major league debut on april 15, 1947. initiated for the first time in 2004, Jackie

robinson day is celebrated each year on that day as all players wear the

number “42” as a tribute to robinson. The festivity is a result of robinson’s

memorable career, best known for becoming the first black major league

baseball player of the modern era.

Photos courtesy of Major League Baseball.

NetworksClass notes1960sSTEVE EdWardS, BSiM ’67, Treasure island, FL, is on staff at admiral Farragut academy, a distinguished naval honors boarding school for grades K–12 in St. Petersburg, FL. he serves as the drill instructor and coach of the Exhibition drill Team and honor guard and as the residential curriculum director in the residential Life program.

LarrY JudaY, BSiM ’68, Vancouver, Wa, was recognized for his leadership and exceptional contributions as a volunteer at the humane Society of Southwest Washington. he and his wife, Susan, also were honored as the 2013 Foster Volunteers of the Year for their care of more than 30 seriously ill cats.

1970sJacK ZiMMErMann, MSia ’70, houston, TX, was presented the Lifetime achievement award by the harris county criminal Lawyers association in May 2014. he continues to practice as a senior partner in a houston-based law firm focusing on state, federal and military defense cases.

ricK SaYErS, BSiM ’73, MSia ’85, was inducted into the indiana Football hall of Fame in May 2014 in recognition of his stellar play at adams high School in South Bend and at Purdue. Following a successful career in business, Sayers now serves as executive director for career preparation and internships for the college of Business and Management at Lynn university in Boca raton, FL.

anThonY BridgE, BSiM ’76, Moon, Pa, was named executive vice president of chester group inc. and chief operating officer of chester Engineers inc. chester provides

energy, water and wastewater solutions to public and industrial clients across the united States and internationally.

KEn oudEMan, MSM ‘76, Timnath, co, has retired from iBM as a senior technical staff member.

BErnard McnEaL, MSM ’77, is an assistant professor of accounting at Bowie State university in Bowie, Md.

chucK SPEVacEK, BSiM ’77, Shorewood, Mn, was honored by Minnesota Lawyer as one of its attorneys of the Year for 2013. as a two-time honoree, he was inducted into the attorneys of the Year circle of Excellence. he was also named by The Best Lawyers in America as its 2014 Minnesota insurance Law Lawyer of the Year. he is a senior partner at Meagher & geer LLP.

VEnu SriniVaSan, MSM ’77, hdr ’14, chairman of Sundaram clayton group and managing director of TVS Motor co., received an honorary doctorate from Purdue at spring commencement ceremonies. he has won numerous awards for excellence in quality manufacturing and served as president of the confederation of indian industry.

daVid a. Ford, MSia ’78, was named president of Precision aviation Services (PaS) of Peachtree city, ga. Ford, who has held leadership roles at companies

specializing in rotorcraft and gas turbines, will be responsible for managing PaS’ role as a leading provider of products and value-added services to the worldwide aerospace and defense industry.

PrESTon McaFEE, MSM ’78, Phd ’80, has joined Microsoft corp. as chief economist. Mcafee, who most recently was director of google Strategic Technologies, will be responsible for leading a team of economists who will work closely with Microsoft’s finance, business and engineering groups across the company on developing new business models and metrics, designing marketplaces for advertising and apps, assisting with government relations and policy, and developing an economic strategy for the company.

rich FrEELand, BSiM ’79, indianapolis, in, was named president and chief operating officer of cummins inc. in his new role, Freeland will focus on the company’s daily operations, including making sure cummins meets its financial, customer and operating commitments. Freeland formerly served as the engine business president for cummins, overseeing development, manufacturing, marketing and sales for the company’s largest business unit.

chriSTinE hiMES, BSiM ’79, Pompey, nY, was appointed dean of

illinois institute of Technology’s Lewis college of human Science. She formerly served as chair and Maxwell Professor of Sociology at Syracuse university.

1980sBETh BrooKE-MarciniaK, BSiM ’81, hdr ’12, was named to the Forbes “World’s 100 Most Powerful Women” list for the seventh time. She currently serves as global vice chair for public policy at Ernst & Young and has been active internationally in a number of humanitarian efforts.

curTiS SPiLLErS, MSia ’81, is an investment research analyst at reinsurance group of america in chesterfield, Mo.

curT cLaWSon, BS (Econ) ’84, Bonita Springs, FL, was recently elected to the u.S. house of representatives for Florida’s 19th congressional district. clawson, who played basketball at Purdue and was a senior captain of the men’s 1984 Big Ten championship team, was inducted into the indiana Basketball hall of Fame in 2003. he retired as president, chairman and cEo of hayes Lemmerz international inc.

garY coVaL, BSM ’84, and his wife, ELLEn coVaL (hhS ’85), Zionsville, in, recently hiked to the summit of diamond head, a volcanic cone in the Ko’olau Mountain range of oahu, hi.

To become part of our social media communities on Linkedin, just log in to your account, search for Krannert under the “groups” menu, and submit your request join our alumni and professional development networks.

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hEcTor corona, BSM ’87, chicago, iL, recently published Commodities: Why are they so important to me and the world?, a book for students and young adults that dives into the complex world of commodity trading. The book can be purchased at amazon.

1990sahMET aLTiLar, MSia ‘95, is vice president at deutsche Bank a.S. in Turkey.

roY BEauMonT, MSM ’97, rockville, Md, and wife, Sueanne, welcomed their third son, Bennett Joseph, on oct. 18, 2013.

gaBriEL odEh, MSM ’98, is director of product management at careerStep in orem, uT.

MiguaL PaTTErSon, BSM ’99, MBa ’04, recently joined BMo harris Bank as vice president of commercial banking, consumer and agribusiness group. he previously served as a relationship manager for First Merchants corp. in anderson, in.

2000sJoSEPh FLorES, BSM ’02, is senior vice president of the charlotte, nc, offices of catalyst, an iMg consulting co. and public relations agency.

JaMES hiLL, MBa ’03, chicago, iL, was recently promoted to president of The hill group, which provides professional services related to the construction, maintenance and operation of building systems. The company has been led by three generations of the hill family since its founding in 1936.

LEFT: Shawn Taylor

RIGHT: roland Parrish

MarY SLaTEr JonES, BSM ’03, MBa ’05, was chosen as a panelist for an MBa careers site on the Financial Times website. She serves as a downstream management consultant for Shell oil and leads the company’s recruiting efforts at Purdue.

KaTE (KuZnar) PagLiari, BSM ’05, Wauwatosa, Wi, married Steve Pagliari on nov. 2, 2013. They both work at gE healthcare in Milwaukee, where Kate is the global operations finance manager of the X-ray and interventional product lines.

andrEW PoPEnFooSE, BSM ’05, MSF ’10, has joined SYM Financial advisors as a portfolio manager.

KYLE roLLinS, BSM ’05, and his wife, EMiLY (nEEdhaM) roLLinS, BSM ’05, Libertyville, iL, welcomed avery grace to their family on June 8, 2013.

JESSica o’LEarY, MBa ’08, is associate director of program management at Sage Therapeutics in cambridge, Ma.

ricardo BruBaKEr, BSM ’09, MSia ’12, is a senior business analyst at cummins in columbus, in.

annE criSPEn, BSM ’09, is brand marketing manager at ingersoll rand in Keller, TX.

2010 to presentJohn hornEr, BSM ’12, is marketing coordinator at hillcrest golf & country club in Batesville, in, and received a master’s degree in sports administration from Xavier university in 2013.

MELiSSa Brouhard, BS (accT) ’13, and ELina SaLErno, BS (accT) ’13, are both associates at the indianapolis, in, offices of BKd, a national cPa and advisory firm.

(continued on page 32)

Krannert Magazine Fall 201432

PrograMSBusiness Opportunity Program and Krannert Diversity Initiativesdarren L. henry, directorPhone: 765-494-6602Fax: [email protected]/centers/bop

Doctoral Programs and ResearchJack Barron, director of Economics ProgramMark Bagnoli, director of Management ProgramsPhone: 765-494-4375Fax: [email protected]@purdue.eduwww.krannert.purdue.edu/programs/phd

Krannert Executive Education Programsaldas Kriauciunas, Executive directorPhone: 765-494-7595Fax: [email protected]/programs/executive

Professional Master’s ProgramsTad Brinkerhoff, director Phone: 765-494-0773Fax: [email protected]/programs/masters

Undergraduate ProgramsPhone: 765-494-4343Fax: [email protected]/undergraduate

cEnTErSCenter for International Business Education and Research (CIBER)greg hundley, directorwww.krannert.purdue.edu/centers/ciber

Dauch Center for the Management of Manufacturing Enterprises (DCMME)george Shanthikumar, directordcmme.org

Experiential Learning Initiative (ELI)Matthew Lynall, directorwww.krannert.purdue.edu/centers/eli

Global supply Chain Management Initiative (GsCMI)george Shanthikumar, directorgscmi.org

Indiana Council for Economic Education (ICEE)Jeff Sanson, Executive directorwww.econed-in.org

Purdue Center for Economic Education (PCEE)Michael W. Watts, directorwww.krannert.purdue.edu/centers/pcee

SErVicESKrannert Professional Development Center (undergraduate programs)Erik Props, associate directorPhone: 765-494-1688Fax: [email protected]/undergraduate/career

Krannert Professional Development Center Randall Lewis, Executive DirectorPhone: 765-494-4377Fax: [email protected]/departments/gcs

AdvancementKathy anthrop-Bowman, directorPhone: 765-494-6168Fax: [email protected]/departments/development

External Relations and CommunicationsTim newton, directorPhone: 765-496-7271Fax: [email protected]

Alumni RelationsErika Murphy, directorPhone: 765-494-1395Fax: [email protected]

Roland G. Parrish Library of Management and EconomicsTomalee doan, directorPhone: [email protected]/parrish

KrannErT SchooL oF ManagEMEnT

adMiniSTraTionDavid Hummels, interim dean and Professor of EconomicsJustin Tobias, Senior associate dean and head of the department of EconomicsTom Brush, Senior associate dean and head of the department of ManagementCharlene sullivan, associate dean of undergraduate ProgramsGreg Hundley, associate dean of global Programs and initiativessuresh Chand, Louis a. Weil chair of Management and associate dean of graduate StudiesG. Logan Jordan, associate dean of administrationDavid schoorman, associate dean of Executive Education

Purdue university

[email protected]

www.krannert.purdue.edu

In MemoriamJaMES d. oVErMYEr (MS ’54) new castle, in, Feb. 26, 2014.

FranK c. nEaL (MS ’57) Monroe, oh, Feb. 17, 2014.

daVid B. EVanS (BS ’61) Sandy Springs, ga, dec. 28, 2013.

JaMES E. SoVErn (BS ’64) Lafayette, in, apr. 2, 2014.

dannY T. gaW (BS ’66) happy Valley, hong Kong, Jun. 5, 2013

richard E. MiLTZ (BS ’69, MS ’74) indianapolis, in, Mar. 15, 2014.

gordon r. EricKSEn (BS ’70) indianapolis, in, Jan. 20, 2014.

KEnnETh r. WiLSon (BS ’70, MS ’72) grand Junction, co, apr. 17, 2014.

WiLLiaM J. TaBor (BS ’71) Terre haute, in, nov. 9, 2013.

John a. JESELnicK (MS ’72) naperville, iL, Feb. 19, 2014.

BrucE W. BarTnicKi (BS ’73) griffith, in, nov. 8, 2013

ronaLd ThurSBY (BS ’73) Schererville, in, Mar. 19, 2014.

nichoLaS M. crnKoVich (MS ’75) Saint John, in, apr. 6, 2014.

grEgorY L. KouTSouroS (MS ’75) irvine, ca, Jan. 30, 2014.

JoSEPh B. garrETT (BS ’76) South Bend, in, Mar. 22, 2014.

dougLaS E. WindLEr (BS ’76) Lafayette, in, Feb. 23, 2014.

roBErT T. BarBEr (MS ’78) indianapolis, in, Mar. 29, 2014.

M. Luann JonES (BS ’83) Lafayette, in, Jan. 26, 2014.

richard W. BiXLEr (BS ’87) Logansport, in, dec. 17, 2013.

MarY corrEa (Phd ’91) Sarasota Springs, nY, May 9, 2014.

adaM W. SaTTErLEE (BS ’97) Las Vegas, nV, Jan. 16, 2014.

share your news with Krannert. Send your news to [email protected] or submit the information at www.krannert.purdue.edu/konline/updateinfo.asp and we’ll share it in the next issue of Krannert Magazine.Networks

Krannert School launches online community

BEGInnInG In EaRly oCToBER, Krannert School alumni will be able

to access the “Krannert network,” a new online social networking platform

designed to better engage and inform our alumni. Those within the Krannert

network can begin taking advantage of several features that encourage

connectivity among the entire Krannert community while providing an

interactive space to reconnect with classmates.

The site will allow the user to access videos of Krannert faculty, staff, alumni

and students, remain current on school-wide news and events, and access

professional development opportunities and information, among other

helpful features. Those interested in joining can visit www.krannertnetwork.

com and submit a request to join. any questions can be directed to Erika Murphy,

director of alumni relations, at [email protected].

SVEnJa hEinKE, MShrM ’13, is an expatriate services consultant at ch2M hiLL in Englewood, co.

JESSica ruSh, BSM ’13, oakland, ca, wrote The World is So Wide. The children’s book promotes diversity and acceptance while exploring careers and teaching the alphabet. it can be purchased at amazon.

aniL TriPaThi, MBa ’13, is pathways operations manager at amazon in chattanooga, Tn.

ZacharY LangBEhn, BSM, BS (accT) ’14, is a global market research business analyst at Eli Lilly & co. in indianapolis, in .

JacoB Mccord, BSM ’14, joined the managerial staff of his family’s business, Mccord’s do-it-Best hardware, in Logansport, in.

LaurEn Young, MBa ’14, is a human resource graduate development program manager at rolls-royce in indianapolis, in.

(continued from page 31)Class notes

Director of Advancement Kathy Bowman will lead the members of

the Krannert School of Management Office of Development team in

supporting the fundraising initiatives of the school. Team members are

(back row, l-r) Darlene Flook, Development Associate; Larry Sommers,

Director of Development; and Mark Herrmann, Director of Development;

(front row, l-r) Christina Wright, Director of Development Operations

and Donor Relations; Bowman; and Catharine Whitten, Director of

Development. (Photo by Kris Knotts)

Meet the new Team

KrannErT MagaZinE

Krannert School of ManagementPurdue university403 W. State StreetWest Lafayette, in 47907-2056

nonprofit organizationu.S. Postage

PaidPurdue university

The fuzz is on to our speakeasy locale. We have a new, top secret place, so shut your yap and don’t be a snitch.

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