The Kposowa Foundation

Rethinking

History

• Founded in 2005 by Sarah Culberson

• Goals of Kposowa:

• To Restore Bumpe High School, which was destroyed by the rebels in the Civil War

• Provide scholarships/funding

• Provide clean drinking water wells for the people of Bumpe

Organizational Identity

• Organizational Identity– The Kposowa Foundation could benefit from a more

solid organizational identity

• Why– This is the basis for the message to be

communicated to the public

• Research– 66% had personal relation– 58% were inspired by the story– 28% were empowered by the story

Organizational Identity• Strategic Planning

– Vision & Mission

– Goals

– Consistent Marketing and Branding

Vision & MissionMission  “The Kposowa foundation strives to improve the quality of life for the people of Sierra Leone, West Africa by raising funds to support the reconstruction of a boarding school, provide clean drinking water, and provide economically sustainable opportunities for the community.”

Vision “Change starts with just a thought. A single thought in

the mind of a dedicated individual can be the catalyst to motivate positive change in the world. The Kposowa Foundation was started with the basic thought that every child has the right to education. Education provides new ways of thinking and knowledge, and it is through knowledge that people are able to overcome and change their circumstances for the better. Ultimately we envision a world where, through education and cooperation, the ills of poverty, disease, and war have been eradicated in Sierra Leone!”

Goals• Set clear and specific goals

• Break down goals into manageable pieces

• Example:– Total Cost for Boarding School reconstruction

• Cost to build each classroom?• Cost for desks and chairs?• Cost for supplies?

Example from Build African Schools:

Here are some projects that you may consider sponsoring but any amount that you send will be appreciated.

Build one school - $65,000

Build one class-room - $12,000

Teacher’s accommodation room - $12,000

Install Solar Power in a school - $6,800

Build bathrooms for boys and girls - $5,000

Build a kitchen - $3,000

Laptop computer - $800Desks/chairs - $50 each

School supplies - $50

Marketing & Branding• Your Brand can be one of your greatest assets.

• What is the story you are telling?– A princess found?– ‘Our Story”

• How are you communicating this story and getting people engaged?

• Consistency is Key!

Where to go from here• Kposowa vs. Bumpe: use one consistently

• Make use of and update social media sites

• Brand everything that comes out of the organization

• Update the Website

What it looks like

The Website