kpmg running for shelter
DESCRIPTION
KPMG : Running for Shelter was classic case, IPMI Business School Indoensia had a million case to solve, mostly from Harvard Business School, Hope it helpTRANSCRIPT
Group B
Topic of discussion
• To linkage / apply “Guide to Managerial Communication (7th Edit.) by Mary Munter,”.
• To discuss a set of likelihood answer of Case question of “KPMG: Running for Shelter”
offer customer segment
revenue stream
distribution channel
Communicator Audience
Response
messages
Channel Choice
Cultural context
Imagine business works flow and communication .strat
offer
Communicator
…..what is the different ??
Who are you ? What is different ? Why is it matter ?
Who are you ?
What is your objective point ?
What is your desire response ?
What communication style do you choose ?
Communication style
Instructing and Explaining the current situation
Persuading audience to do something
Gave and take from Audience
Collaborating with Audience overcome content
Audience Involvement High
Level controlhigh
Level controlhigh
Type of credibility
Factor and Techniques for credibilityFactor Based On By
Case Analysis
KPMG: Running for shelter
Industrial Profile
1990
Big 6 Big 4
KPMGPrice Water E&Y D&TCooperArthur Andersen
KPMGPrice Water CooperE&Y D&T
99% Of Public Co
Sales 78% Of
Total Public
Big4 Show “Long Tail Performance “ within category of Accounting and Business Consulting which handling strongly significant market value and volume
KPMG Profile and Tax Shelter contribution
30%
8%
•Dedicated Department to handle Tax Management Service.•Impressive profit which competitor gleaning from selling tax shelter.
Tax Shelter ?
• An opportunity for incurring expenses so that tax payer can be used to reduce tax liability.
• It allow with requirement by IRS, the taxable entity must prove to the IRS.
• Market Tax Shelter based on Assessment of the risk that the IRS challenge the transaction.
IRS : Internal Revenue Services, Partner of US Justice Department.
How is KPMG’s BLIPS work?
• Bond Linked Issue Premium Structure as the most profitable Tax Shelter service at KPMG.
• KPMG provide schemes which Tax Payer as an individual owner will receiving letter issued by KPMG and the law firm stated losses for tax.
Source of Problem
• There is business dispute between KPMG and the IRS. It will identify the “legal issue in dispute” as well as the legal process that was used to resolve the issue, and “how that process fits into the communication strategy”.
IRS : Internal Revenue Services, Partner of US Justice Department.
Business & Communication Challenge
• How to position KPMG after post settlement for facing business risk ?
• What message to current partners ?• What kind of relations KPMG to IRS ?• What should KPMG do to regain its client trust ?• What type relationship should KPMG strive to create
with independent monitor Richard Breeden ?
Business & Communication Challenge
• How to position KPMG after post settlement for facing business risk ?
Business & Communication Challenge • What message to current partners ?
Business & Communication Challenge
• What kind of relations KPMG to IRS ?
Re-build Trustworthy
Business & Communication Challenge
• What should KPMG do to regain its client trust ?
KPMG retain the client trust thru cultural, communication and audience strategy :
British Case KPMG
Point All British people are cold Distrust KPMG
Way we say The British tend to use formal greetings
KPMG agreed to re-shape Tax Management service model with IRS to find proper path model.
What should KPMG do to regain its client trust ?
In the same time and soon as possible
Business & Communication Challenge
• What type relationship should KPMG strive to create with independent monitor Richard Breeden ?