KPMG International SWOT Analysis

“SWOT is an acronym for the internal Strengths and Weaknesses of a firm

and the environmental Opportunities and Threats facing that firm. SWOT

analysis is a widely used technique through which managers create a quick

overview of a company’s strategic situation. The technique is based on the

assumption that an effective strategy derives from a sound “fit” between a firm’s

internal resources (strengths and weaknesses) and its external situation

(opportunities and threats). A good fit maximizes a firm’s strengths and

opportunities and minimizes its weaknesses and threats. Accurately applied, this

simple assumption has powerful implications for the design of a successful

strategy.”

KPMG International SWOT Analysis KPMG International (KPMG) is a global network of professional services

firm providing audit, advisory, and tax services. The company primarily operates

in Europe, Middle East, and Africa (EMEA). It is headquartered in Amstelveen,

Netherlands and employs about 123,320 people.

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KPMG International SWOT Analysis

Strengths, Weaknesses, Opportunities and Threats (SWOT)

TYPE OF FACTOR Location of Factor Favorable Unfavorable

Internal Strengths Extensive global reach

and wide range of

services sustaining

revenue momentum

Revenues spread

across industries

reducing exposure to

business and

economic cycle risk

Ability to integrate

member firms bringing

stakeholder credence

Weaknesses Susceptibility to

litigations over

gross negligence in

audit practice

resulting in brand

diminution

Client concentration

could adversely

impact audit fees

Lack of

transparency

perceived to bring

clients

disassociation

External Opportunities KPMG could benefit

from growth prospects

in emerging markets

Early adoption of IFRS

standards could spur

demand for

accounting and

auditing services

Increasing spending

on infrastructure may

spur demand for

advisory services

Threats Easing regulatory

restrictions could

foster competition

Global economic

slowdown could

affect consulting

business

Valuation of auction

rate securities –

could shift the

demand away from

Big Four

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KPMG International SWOT Analysis

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