kpcb, ifund mobile market perspective: spectrum + devices + open = innovation matt murphy partner,...
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![Page 1: KPCB, iFund Mobile Market Perspective: spectrum + devices + open = innovation Matt Murphy Partner, Kleiner Perkins Caufield & Byers](https://reader035.vdocuments.us/reader035/viewer/2022062716/56649dc95503460f94abf2e5/html5/thumbnails/1.jpg)
KPCB, iFundMobile Market Perspective: spectrum + devices + open = innovation
Matt MurphyPartner, Kleiner Perkins Caufield & Byers
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Mobile The Next Great Platform…
Why Now?
High mobile penetration
Fast(er) wireless broadband data
Proliferation of applications/services, smartphones, real browsers
Increased consumer demand
More favorable data pricing
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Powerful Trends
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4Source: Nielsen, eMarketing, iSuppli
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Download Velocity Accelerating…
Application downloaded per iphone every 6 days vs every 6 months on all phones
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iPhone is Changing Behavior
6Source: MMetrics 3/2009
Sub
scrib
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Lifestyle
iPhone Developers: Opportunity for All
Swing For The Fence
UrbanspoonPianoTapDefenseTrismBlimp Pilots
Incumbents/Brands
StarbucksChipolteAmazonAudiFacebook Google
iFundShazamPandoraSmule
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$0 15 months $1.5B
Impact of the AppStore…
Key ingredients for success:• 99% open platform w/ clear, reasonable business terms (70/30)• 3G + great devices + payment platform
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Bing Bang Moments For The Internet/mInternet: Netscape '96, iPhone '08
Source: Morgan Stanley
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What Else is Needed?• Open access networks (multiple app stores, low
friction to get on the network)
• Open platform networks (variety of devices that connect to the networks without paying a prohibitive tax)
• Highly affordable networks for consumers
• Multiple nationwide networks to spur competition and serve all constituencies (coverage, higher speed networks, flexible pricing models).
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Free Minimum of 768 Kbps
Free Minimum of 768 Kbps
Premium/Wholesale3-6 Mbps
Premium/Wholesale3-6 Mbps
Service
Description:
» Free Service @ 768 Kbps
» Instant install, ‘Fixed portable’ use, nationwide coverage
» Consumer buys CPE such as netbooks and other smart devices
» Minimum 3 Mbps service
» Instant install, ‘Fixed portable’ use, nationwide coverage
» Enables nationwide roaming
• Open access network: no blocking of content (similar to 700 MHz “C” Block);4
• Open platform network: no proprietary end-user equipment (similar to 700 MHz “C” Block);5
• Nationwide Free Broadband Service: at least 25% of the network capacity dedicated to a free (no monthly subscription charge or other fees) service with a minimum of 768 kbps (download) which is the FCC’s definition of basic broadband;6
• Aggressive build out requirements: coverage of 50% of the population in 4 years; 95% within 10 years (with license revocation as a remedy for failure to comply).7
Net Neutrality
UniversalAccess
…Developing alternative types of networks will drive investment in new mobile apps.
Specific Idea: the Opportunity in AWS-3