kpcb design in tech report 2015: simplified and redesigned
TRANSCRIPT
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JOHN MAEDA, DESIGN PARTNER
#DESIGNINTECH
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DESIGN IN TECH REPORT 2015SIMPLIFIED & REDESIGNED
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DATA OF #DESIGNINTECHDATA OF #DESIGNINTECH
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NEW TECH WAS DEVELOPED AND USED FOR: IMPROVED
SPEEDLARGER
STORAGE
BEFORE
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MATTERSDESIGN
NOW
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GOOD UI + UX DESIGN ENCOURAGED MORE PEOPLE TO USE THE INTERNET
2001
MARY MEEKER PARTNER @KPCB
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INVESTING IN DESIGN FIRMS…
+
3
IMPROVESTHE COMPANY
ADDS VALUE TO THE TECH ECONOMY
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WAS ACQUIRED BY INTUIT
EVERYONE IS MOVING TOWARDS MOBILEBECAUSE… UI AND
UX MATTER
2008
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201320132013 FACEBOOK ACQUIRED HOT STUDIO
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(AN EXPERIENCE DESIGN COMPANY)
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55 OF THE TOP 25 CUMULATIVE VENTURE CAPITAL BASED START-UPS WERECO-FOUNDED BY DESIGNERS
2015
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1027 START-UPS CO-FOUNDED BY DESIGNERS
10 CREATIVE AGENCIES ACQUIRED BY TECH COMPANIES
272015
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START-UPS COFOUNDED BY DESIGNERS HAVE RAISED MORE THAN2.75B2.75B55IN CAPITAL, AND MANY MORE ARE OUT THERE
2015
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A FEW THOUGHTS ABOUT DESIGN, TECH AND BUSINESS
A FEW THOUGHTS ABOUT DESIGN, TECH, AND BUSINESS
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BEFORE NOW
DESIGN IS VITAL AND STRATEGIC
DESIGN IS AN INVESTMENT, NOT A COST
MAKE THE TECHNOLOGY MAKE IT LOOK GOOD
STEP 1:
STEP 2:
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AFFORDABLE, PROFITABLE TECHNOLOGY
AFFORDABLE, PROFITABLE TECHNOLOGY
BUSINESS THINKINGBUSINESS THINKING
INTERLACED DESIGN
INTERLACED DESIGN
==
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DESIGNED TO BE EASILY ASSEMBLED
DESIGNED BY MICHAEL THONET
THE VIENNA COFFEE HOUSE CHAIR CAN BE FOUND ALL OVER EUROPE
CHEAP AND QUICK TO MANUFACTURE
SUCCESS STORY #1
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APPLE INTERLACES DESIGN WITH BUSINESS THINKING
AFFORDABLE TO CONSUMERS PROFITABLE TO COMPANY
SUCCESS STORY #2
LOGO DESIGNED BY ROB JANOFF
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WHY SHOULD YOU (AND BUSINESSES) CARE ABOUT #DESIGNINTECH?
WHY SHOULD YOU (AND BUSINESSES) CARE ABOUT #DESIGNINTECH?
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JUSTIFIABLE CAUSE FORreativityCreativityC
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SOCIALIZESOCIALIZETHE WAY WE
TELEVISIONCOFFEE TABLE CELLPHONECOMPUTER
CHANGES
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A WELL-ENGINEERED
EXPERIENCE WORKS WELL
BEFORE NOWA WELL-DESIGNED EXPERIENCE WORKS WELL
-FOR ME-created by
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HOW CAN YOU PROMOTE #DESIGNINTE CH?
HOW CAN YOU PROMOTE#DESIGNINTECH?
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GOOD DESIGNERS
CULTIVATECULTIVATE1
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MOVE FROM THE WORLD OF CAPITALISM TO
TALENTISMTALENTISM
2
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DISCOVERDISCOVERMULTIDISCIPLINARY DESIGNERS
3
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NEW PERSPECTIVE:
CODINGCODINGIS EXCITING
4
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INCORPORATE
DESIGNDESIGNINTO BUSINESS SCHOOLS
5
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EARLY HIRESEARLY HIRES
CHANGE THE COMPANY CULTURE WITH
6
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START AT
EXECUTIVE LEVELSEXECUTIVE LEVELSTO BRING DESIGN CULTURE INTO A LARGE COMPANY
7
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FINAL THOUGHTSFINAL THOUGHTS
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OLDNEW+
GOODTECH COMPANIES
IMPROVE BY COMBINING OLD AND NEW
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MOVING FROM TECH FOR
TECHIES…
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…TO TECH FOR
EVERYONE
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THIS REDESIGN WAS BASED ON THE KPCB DESIGN IN TECH REPORT 2015 AND ITS VIDEO PRESENTATION
HTTP://WWW.KPCB.COM/BLOG/DESIGN-IN-TECH-REPORT-2015
FIND OUT MORE:HTTPS://WWW.YOUTUBE.COM/WATCH?V=TVGVVHD0RJS
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LOOKING TO SIMPLIFY AND REDESIGN YOUR POWERPOINT PRESENTATION?
WE CAN HELP!CONTACT US ATSTINSONDESIGN.COM
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www.stinsondesign.com @stinsondesign 1.888.960.9851
YOU MIGHT ALSO BE INTERESTED IN…
SOURCES CONTENTHTTP://WWW.KPCB.COM/BLOG/DESIGN-IN-TECH-REPORT-2015
HTTPS://WWW.YOUTUBE.COM/WATCH?V=TVGVVHD0RJS