Book & Story achieve exponential revenue growth with its photo services.

Success Case Study Digital Photo Services

Book & Story A graduate in civil engineering, Vincent Kusuma, the owner of Book & Story and Hocus Focus Photography in Indonesia has had a deep attachment to the arts since his childhood. His devotion to photography began when he was in primary school. In October 2007, he started Hocus Focus Photography in Jakarta, and involved himself in photography entirely. Today, Hocus Focus is known as the biggest baby and kids' photography studio in Jakarta, with four branches in prominent shopping malls. In 2009, he started a photo book-making company called Book & Story that mainly serves photographers' needs for high-quality custom-made photo books. Business Challenges With the proliferation of smart devices and technology, the photography business has become very competitive. Vincent started Book & Story to support his photography business. Before that, he was outsourcing the printing of his own photo books but found the print quality and turnaround time to be below his and his customers’ expectations. Vincent resolved to take control of these key parameters and chose to produce the photo books in-house using a digital production printing system. His must-have requirement: the system has to be able to produce vivid and natural colours that deliver spectacular visual impact.

“The bizhub PRO 65hc has the ability to closely reproduce the sRGB colour gamut of computer monitors on-demand for vivid colour graphics,” Vincent says.

Business Solutions After carefully testing several brands, Vincent selected the Konica Minolta bizhub PRO 65hc digital printing production printing system, which is well capable of producing high-quality print jobs. Designed specifically for graphics arts professionals, the system produces high-chroma prints at speeds up to 65 ppm for on-demand colour printing. Now, Book & Story produces a myriad of photo production services for professional photographers and customers. Business Benefits After acquiring the Konica Minolta bizhub PRO 65hc and producing the work in-house, Book & Story has seen exponential growth of 100% annually for the past two years. Vincent has tripled the size of his team to cope with the robust growth and Book & Story now sees itself as playing a strategic role in helping customers convey their life stories in a vivid and animated manner. Recently, Book & Story picked up two prestigious Gold Awards in Digital Printing in the categories for Multi-piece Productions and Campaigns, and Book Printing – 4 or more Colours at the 2012 Asian Print Awards.

Konica Minolta Business Solutions Asia Konica Minolta Business Solutions, a leading company in advanced document management technologies and solutions for the desktop to the print shop, brings together unparalleled advances in security, print quality and network integration via its award-winning line of bizhub® multifunction products (MFPs); bizhub PRESS® and bizhub PRO® production print systems; magicolor® color printers; and pagepro® monochrome printers. Konica Minolta also offers software solutions and optimised print services to reduce document output cost, improve productivity and optimise office environment, backed by impeccable service and support team. Konica Minolta adopts a proactive effort in reducing global environmental impact through its green product lifecycle. In line with its core message “Giving Shape to Ideas,” Konica Minolta endeavours to respond to its customers’ needs across the world with relentless creativity, innovation and advance technology.

Konica Minolta Business Solutions Asia Pte Ltd. Regional Headquarters 30 Pasir Panjang Road, #06-32 Mapletree Business City Singapore 117440 Tel: +65 6361 2800 Fax: +65 6361 2888 Email: enquiry@konicaminolta.sg www.konicaminolta.asia/business Konica Minolta is a registered trademark of Konica Minolta Holdings, Inc. bizhub is a registered trademark of Konica Minolta Business Technologies, Inc. All other trademarks mentioned in this document are the property of their respective owners.