Empathy Jam Group #16

What Is

Target Users Age 22 to 30 years

Love unique events

Busy schedule

Socializes a lot

Tech savvy

Price Sensitive

Uses public transportation

Audience:

•  Like the unique event

•  Like original street art, paintings

•  Like a public space with no intrusive in their way

•  Find event through friends and social networks

•  Like the idea of posting selfies to kiosks

Artists:

•  Expand work on social network

•  Augmented Reality App via QR code

•  Advertising their presence via apps

Research Findings, Themes

Interviewed 5 audience, two locals and three foreigners. 3 foreign artists and a Popup art gallery

Problem Definition

Discover events in NYC easily.

Solution Value Statement

Convenient and easy access to sites. Interface is simple to use.

Calendar allows easy planning.

Maps shows location and accessibility by public transportion

Solution v1

Show Solution v1

Findings After Testing

What they like about

1.  Love the idea of the app

2.  Scan QRQ to save the event

3.  Share the event

4.  Time and location are clearly defined on the screen

What they wish they can have

1.  Filters by event types, location, cost, and time

2.  Share events by sending texts

3.  See location on the map

4.  Delineators between different events

Solution v2

LIVE DEMO

Next Steps?

•  Testing with the UI

•  AR – Augmented Reality

•  Additional Filters

•  Check-In Functionality

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