KomfoSummit All-StarWebinar
Today:
• Social Advertising• Q&A
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3 things (at least) you forget
when doing Social Advertising
Claim #1You focus only on Fans (And maybe also interest targeting via Boost)
Claim #1 - solutionYou forget that your audiences are more complex
Claim #2You focus narrowly on hard conversions (to the extend that you focuson conversions at all!)
Claim #2 - solutionRemember your soft conversion points!
Claim #3You focus on only one set of KPI’s (And you let your boss choose them!)
Claim #3 - solutionWork with different sets of KPIs
David LorentzenSocial Media Advertising [email protected]
Q&A
www.SocialChallengeWeek.com