kollecto deck (sg)
TRANSCRIPT
Kollecto is an art startup & innovative service platform. Users get a Personal Stylist for their Walls (aka a personal art advisor)
HOW IT WORKS
GET YOUR OWN ART ADVISOR
Fill out a simple taste questionnaire and meet your Art Advisor.
PAY FOR ART OVER TIME
Become an Art Collector. Get a personal stylist for your walls
Pay for art you love using fixed monthly payments. Hang the art while you pay!
Your advisor: • learns what you like • finds & emails art • negotiates prices • and more!
GET THE PERFECT PIECE
WHY WE’RE DOING THIS
- But there’s still a lot of friction -
in the next 5 years as it attracts younger & first-time buyers
THE ONLINE ART MARKET IS EXPECTED TO DOUBLE TO $3.7B
20% of people say SHOPPING FOR ART
IS MORE INTIMIDATING than buying real estate
50% say COST IS THE
MAIN REASON they don’t buy art
WE ADDRESS THE ACTUAL FRICTION
Shopping for art is intimidating. That’s why
we offer ‘brokers’ to do all the work!
HELP FROM A BROKER
53% of Kollecto customers have never
bought art before. They’re our target market
YOUNG FIRST-TIME BUYERS
80% of customers finance their art & make easy monthly payments
COST
COMPETITIVE LANDSCAPE
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TRADITIONAL ART ADVISORY FIRMS For high-wealth clients. $10,000 budget requirement
REGULAR ONLINE GALLERIES Do it yourself. Navigate thousands of options. Negotiate price on your own
(examples: 20x200, Artsy, Ugallery)
ONLINE GALLERY ‘CHAT’ FEATURE Get support for art on a
particular website (examples: Artsy, Saatchi Advisory)
KOLLECTO
Budget Requirement
Young First-‐Time Buyers Art Financing Price
Nego:a:on Art from any Ar:st/ Gallery
KOLLECTO $100-‐$5000
Online gallery ‘chat’ n/a
Regular online galleries n/a
Tradi:onal art advisory $10,000 & up
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BUSINESS MODEL
ADVISOR SERVICE FEES (10%)
7. Commit to being rich 8. Love money
Average art purchase: $1450
Model Today
ART FINANCING FEES (7.5%-10%)
NEGOTIATED MARGIN (10%-15%)
ART ADVERTISEMENT / LISTING FEES
Future Models
MARKETING & SALES
~1000 monthly unique visitors
9%-14% conversion rate (beta access requests)
30% redeem beta invite
56% of clients buy art!
We’re focused on improving this.
We’re excited about this!
GROWTH
Stage 1
WHAT CUSTOMERS SAY
MEET TARA REED FOUNDER, KOLLECTO
Hey there- My name is Tara Reed & I’m the Founder of Kollecto. I have a background in tech marketing & have worked for some great companies including Google, Foursquare, & Microsoft. I’m also a young art collector.
@tarareed_
[email protected] www.tarareed,me
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