kolizey presentaion eng (1)

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Moscow 2012 Implementing ideas

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Page 1: Kolizey presentaion eng (1)

Moscow 2012

Implementing ideas

Page 2: Kolizey presentaion eng (1)

We have been realizing ideas for more than 12 years

Our team has vast experience in creation and organization of original events of different kinds.

Each of our projects is a unique tool for reaching specific client’s goals.

While working on the event we keep in mind client’s needs, participant’s interests and benefits of society.

Page 3: Kolizey presentaion eng (1)

We’ve organized events

for 32 Russian and transnational companies

for 26 public authorities in Russia and abroad

in 14 Russian regions

in 22 countries on 5 continents

working with hundreds of artists

thousands of participants

audience running into millions

We know how to create a significant event.

Page 4: Kolizey presentaion eng (1)

We promote companies and brands by• special events,• sponsorships and activation,• Russian wide promo campaigns etc.

We provide MICE services worldwide • regional representatives meeting, • forums, festivals and exhibitions,• industry awards, • creative teambuilding etc.

We organize celebrations and other internal events• New Year party,• Company’s birthday, • Professional days, • Best stuff congratulations etc.

Page 5: Kolizey presentaion eng (1)

ООО «Центр Колизей» © 2012

Examples of large-scale events realized by KOLIZEY

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FOOTBALL PARK

Russian Football Association’s goal: To establish football fans’ culture, to increase interest to Russian football, to promote tolerance of fans.

KOLIZEY solution: Create a unique mobile park for communication and creative self-expression of fans of all age.

Result: The football park worked for a weekend in a trial mode in Yaroslavl. More than 9 thousand people visited Park and took part in ten creative workshops for 2 days of Park operation.

More than 100 positive reviews appeared in mass media as a result of Park operation.

In 2013 the Park plans to open the doors in 10 cities welcoming the FIFA World Cup in 2018.

Page 7: Kolizey presentaion eng (1)

MADAM BUTTERFLY PERFORMANCE IN HONOR OF LUKOIL 15 ANNIVERSARY IN CYPRUS

Lukoil’s goal: To show participation of the Lukoil Cyprian branch in cultural life of the island, to celebrate 15th anniversary with the maximum PR effect.

KOLIZEY solution: To invite Lukoil to partnership with the Ministry of culture of the Republic of Cyprus in the organization of the Kipriya theatre festival.

Result: Madam Butterfly opera was performed two times by Stanislavsky theatre in the framework of the Festival. More than 3 000 people visited the performances.

Advertising campaign of the festival reached semi-million audience.

Page 8: Kolizey presentaion eng (1)

KINGS OF ICE SHOWS

First Czech-Russian Bank’s goal: To attract the wealthy audience through sponsorship of major cultural events with certain price of the entry.

KOLIZEY solution: Organization of a unique show that has no genre analogue in the world. Creating a new genre of ice performances and holding European tours.

Result: Ice shows attracted thousands of spectators in every city. The bank received influx of wealthy clients.

Page 9: Kolizey presentaion eng (1)

APHRODITE FESTIVAL

The Government of Cyprus’ goal: To enhance the attractiveness of Cyprus for culture-oriented tourists.

KOLIZEY solution: To organize performance of Mariinsky theatre at the Aphrodite festival on the unique stage built on

the water near the foot of Kato castle.

Result: More than 6000 people from more than 20 countries visited the performances. The performance was

called “The theatre event of the year.”

Page 10: Kolizey presentaion eng (1)

COMEDY CLUB FESTIVALS

Client’s goal: To popularize new tourist destinations.

KOLIZEY solution: Organization of Comedy festivals with large-scale advertising campaign.

Result: More than 50 unique programs, 8 countries, 5 000 tourist offers sold, more than 1 000 000 people

that appreciated advantages of new tourist destinations.

Page 11: Kolizey presentaion eng (1)

Examples of business events

ООО «Центр Колизей» © 2012

Page 12: Kolizey presentaion eng (1)

Client’s goal : To demonstrate progress in realization of Skolkovo and 2018 Fifa World Cup Russia national projects to the world society.

KOLIZEY solutions: To built expositions of projects at APEC 2012 using both traditional and innovative carriers and materials and involve APEC participants and guests into variable activities.

Result: More than 1500 journalists and guests visited expositions of national projects.

NATIONAL PROJECTS AT APEC 2012

Page 13: Kolizey presentaion eng (1)

COMPATRIOT OF THE YEAR

The goal of the International relations department of Moscow city GovernmentTo establish the system of experience and information exchange between foreign communities of Russian

compatriots.

KOLIZEY solution: To organize Compatriot of the Year award. All the communities of Russian people abroad got involved into

the process of selection the award participants. Exclusive prize – crystal ball with handful of Russian earth – was created by KOLIZEY.

Result: The award became annual. International Union of Russian compatriots was established.

Page 14: Kolizey presentaion eng (1)

2018 FIFA WORLD CUP RUSSIA AT THE FORUM “RUSSIA IS SPORT STATE”

Client’s goal: To confirm the role of Russia in the world football history as a country that will host 2018 FIFA World Cup.

KOLIZEY solution: To engage guests of the Forum in studying of interesting facts of FIFA World Cup history with the help of

technological innovations.

Result: More than 5000 guests, 3500 delegates and representative of mass media from 20 countries visited the

exhibition hall. Exposition of 2018 FIFA World Cup was found the most interesting and attended by mass media and official guests.

Page 15: Kolizey presentaion eng (1)

Hainan Tourism Department’s goal:To increase the inflow of Russian tourists to the tropical island of China.

KOLIZEY solution:

To organize public presentation of island’s opportunities for Russian mass media and representatives of public opinion leaders with the participation of Miss Russia and Miss of the world winners.

Result:

The event was visited by more than 1100 guests that were representatives of tour operators and journalists. KOLIZEY, Hainan tourism department and Cosco Boao Co. concluded a treaty about cooperation for the period of 10 years.

PRESENTATION OF HAINAN ISLAND IN MOSCOW

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Client’s goal:

To hold teambuilding and acquaintance of Russian tour agencies’ representatives with Dominican Republic at the same time.

KOLIZEY solution:

Creation of Not last hero game that was included different activities with local color and movements through the whole Dominican Republic.

Result:

The level of tourist offers’ sale increased in several times.

TEAM BUILDING IN DOMINICAN REPUBLIC

Page 17: Kolizey presentaion eng (1)

Examples of corporate events used for PR

ООО «Центр Колизей» © 2012

Page 18: Kolizey presentaion eng (1)

MTV HAPPY BIRTHDAY IN CYPRUS

МТV goal: To celebrate it’s birthday with maximum PR-effect

Ministry of Tourism of The Republic of Cyprus: To increase popularity of Cyprus as a tourist destination.

KOLIZEY solution: To organize large-scale concert with movie shooting in Cyprus and rotate the movie on MTV afterward.

Result: The amount of Russian tourists increased three times. More than 5 000 people visited the event. After movie was

shown on TV more than 15 times.

Page 19: Kolizey presentaion eng (1)

HUMOR FM BIRTHDAY PARTY

Humor FM goal: To celebrate its birthday with maximum PR effect and at the minimum costs.

KOLIZEY solution: To organize Humor Superfestival at an ocean liner and send the team of Humor FM and their

partners to Mediterranean cruise.

Result:Sale of more than 1000 tourist offers covered costs for Birthday celebration and advertising

campaign. The Birthday was celebrated with ocean scope.

Page 20: Kolizey presentaion eng (1)

Ice show, Italy

Парад теноров

OTHER EVENTS WE CREATED

Nasha Russia, USA Economic forum, London Bloggers meeting, Iorrdania Color Ice

Russian Christmas, Cyprus Russian Winter, Greace Cultural Olympic, Moscow Tenors parade

Theater on Taganca Europenean tour

RFA award, Moscow

Russian House at Euro-2008, Austria Russia-Cyprus. Growing together!Russia –Armenia 175 years

Disco 80-s KVN Cups Anshlag, Special projects

Page 21: Kolizey presentaion eng (1)

OUR PARTNERS

Page 22: Kolizey presentaion eng (1)

© ООО «Центр Колизей», 2012

Event center KOLIZEYNovaya Basmannaya, 23 B, b. 20, of. 303,

107078, Moscow, Russia

Tel./fax: + 7 (495) 967-14-31e-mail: [email protected]

www.kolizey.org