Advertisement on KokokrunchThe advertisement takes and categorizes as humours form and includes characters that would appeal to children.The advertisement is advertising Kokokrunch Cereal, and focuses on the free toys that is their favourite Tranformer.

The target audience of this advertisement are younger children aged 2-10 years old as they are trying to entice and attract people to buy the cereal due to the free green Transformer Toys . This free gift of toys are used to persuade children to approach and force their parents to purchase the chocolate / choco cereal.

Its a Stand alone advert with a humorous style . Its also surreal. They make use of animation to create this advertisement. Persuasive Techniques are been used in this advertisement.Using the Green Transformer Toys as free gift has been use to persuade the viewer especially the younger children to buy the cereal. Its really appealing to children who are very much attracted to this.The famous Mascot Pico character is also used to create interest and stimulate in purchasing the product as it is unusual and will make children want the cereal. Mascot Pico is famous among the children and that is the main picture on the kokocrunch box. The movements of the animation and their stunts in the video also done in an attractive way which inspire the children and attract to this product.There are chances for a unique selling point as its advertising free Transformer Toys as gifts. The advert creates and arouses the interest of the children more over with their favourite Transformer Toy as a free item and a gift.The actions and stunts of the two characters in the ad are humorous. The dialogue and voice projection also very attractive which could capture the childrens heart and attention. This advertisement successfully attracts the potential customers which are children and their parents.This advert contains no hidden or overt messages but often advertisements do to persuade more potential customers. The trembling sound and present off camera make the advertisement more meaningful and attractive. There are some magic words that attract not only the children but also the adults such as Made with whole grain , great chocolate taste , vitamin + Dietary Fibre. Many children refuse to eat rice . Therefore , parents find it as substitution of rice.In conclusion , it is an interesting advertisement which attracts both the young and old in purchasing the product.