koket board

Brief 1

KÖket- Scandinavian Restaurant

Stephanie Oglesbys-oglesby0912.blogspot.com

OUGD301BA Graphic DesignLeeds College of Art Year 3

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Brief

To design the brand and identity along with promotional materials for a new Scandinavian Bar/ Restaurant opening in Leeds..

Background

KÖket is the Swedish word for cusine. Selling traditional Herring dishes and own brand Aquavit.

Target Audience

Hip city go-ers 20-45 yr old, who appreciate modern, contemporary cuisine.

Solution

Exploring Scandinavian design and vectored patterns to resovle the brief, exploring fresh colours and imagery to provoke the feeling of the Scandinavian ocean scapes.

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PantoneCoated5513C

Antipasto

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Thin font

ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

The Brand

The pantone colour was influenced by water and fish imagery.

Antipasto Typeface is used for the logo andThin Font is used as the secondary typeface for the menu, labels, stationary and website.

I concentrated on the pureness of the shape of the ‘o’ and the repeated circle shapes in the umlark ‘Ö’, I built on this idea to create a concentric circle pattern which we can associate with rippling water droplets.

I created a range of patterns that can continue the brand identity throughout different promotional material. The patterns created represent fish scales and the movement of water, I kept the patterns clean and circular to follow the fresh, pureness of the restaurant.

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Aquavit Packaging and Labels

Screen printed colourblend pattern onto tissue paper to create high quality packaging for Koket’s own range of Aquavit. I wanted to expore transparencies within the packaging to connect to the theme of water.

The range of labels created continue the circular shape of umlark and make the Aquavit appear pure and neat. I have used the photography of Bart Van Der Gaag, a Swedish landscape photographer to add to the brand identity and explore the idea of water further.

Aquavit labels on clear and white sticker paper.

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Caraway & Orange AQUAVIT

Fig & Cardamom AQUAVIT

Blueberry & ElderflowerAQUAVIT

Coriander & Crown DillAQUAVIT

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Tapas Menu & Clipboard

Screenprinted colourblend pattern onto clear transparent plastic clipboard reflecting the freshness of the brand and transparencies of water. This will be used to present the Tapas menu.

Bar food tapas menu, using the logo stamp to order food, bright white stock to represent freshness of food and Sweden. These are disposable menu’s that can change everyday, that will have a different pattern on each menu.

Stock: 245gsm matt white card

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Stationary

Logo and patterns continued through all stationary for restaurant.

-Letterheads-Compliments Slip -Envelope-Reciept Card-Business cards

All double sided printed with variation of vectored patterns on reverse side.

Stock:130gsm lightweight matt245gsm matt white card

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In Store

Applying the range of patterns to Wallpaper and Textiles such as cushions that will decorate the restaurant to show them in context.

Labels for Pickle Jars sold in the restaurant to show how the hues change for different products.

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Web Proposal

To show how the brand can be continued across other promotional materials.

Using Bart Van Der Gaag’s photography to create the look for the website, showing the photography in its full quality provoking the mood of the restaurant.

Home page -AboutInfo about the Restaurant, background and concept.

-Menu pageBoth Tapas and A La Carte Menu available to view aswell as extensive range of drinks

-Shop pageOwn brand products to buy, 12 flavours of AquavitPickled Jars

-Contact pageRelevant contact info including map.

koket board

Documents

brand aquavit

aquavit packaging

aquavit labels

range of aquavit

brand identity

idea of water

range of patterns

transparencies of water