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Koji MITANI K.I.T. Toranomon Graduate School © 2014 Koji Mitani All rights reserved

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Koji MITANI K.I.T. Toranomon Graduate School

© 2014 Koji Mitani All rights reserved

© 2014 Koji Mitani All rights reserved

Q. Which is Longer?

Muller Lyer illusion

A

B

Knowledge and Common Sense Will Kill You Someday

1

© 2014 Koji Mitani All rights reserved

Q. Which Inner Circle is Bigger?

Delboeuf illusion

A B

Not Frustrated at Desk, Move Then Think!

2

Willingness to Serve Communication

What is “Business Strategy”?

© 2014 Koji Mitani All rights reserved 3

Common Objectives

1938 Chester Barnard

=Strategy

P

C L H

L

H Po

sitio

ning

Capability

40-Years' War of Strategy

© 2014 Koji Mitani All rights reserved 4

B. Henderson No exp. required Just Best Brain M. Porter Economics PhD.

Positioning!

T. Peters 7S

Excellence M. Hammer

Reengineering Don't Automate,

Obliterate! G. Stalk Jr. Time Based Competition

J. Barney Capability!

VRIO

H. Mintzberg Configuration

Crafting All Incorrect

Excellence War

© 2014 Koji Mitani All rights reserved

43

20

5

No Strategy Could Realize Sustainable Competitiveness

5

M. Porter “What is Strategy?”1996

© 2014 Koji Mitani All rights reserved 6

C

P

L H

L

H Po

sitio

ning

Capability

+Fit

P Non

sense C

M. Porter “What is Strategy?”1996

© 2014 Koji Mitani All rights reserved 7

L H

L

H

Positioning

Capability

B

A あり得ない

L H

L

H

Valu

e A

Value B

© 2014 Koji Mitani All rights reserved 8

American Choice: Broad Road

24 Lanes

© 2014 Koji Mitani All rights reserved 9

Asian Choice: Broad Road, but…

© 2014 Koji Mitani All rights reserved 10

Asian Choice: Small Vehicle

French Choice: Reconstruction

© 2014 Koji Mitani All rights reserved 11

230m 12Roads

Japanese Choice: Concession

© 2014 Koji Mitani All rights reserved 12

No.1 Model Crossing of

Mutual Cooperation

No Car Accidents, But Little Flow

What is Innovation?

© 2014 Koji Mitani All rights reserved 13

Perfo

rman

ce

Time and Effort

Innovation is…

© 2014 Koji Mitani All rights reserved 14

R. Foster's “Dual S-curves Model” 1986 Pe

rform

ance

Time and Effort

Shift of Players

Vacuum Tube

Innovation Complies Two Discontinuities ・PLC & Players

『イノベーション ~限界突破の経営戦略』 Richard “Dick”Foster

Going Beyond Shift of Players 1

© 2014 Koji Mitani All rights reserved 15

1997

2003

2011

Small team

New organization

Innovative leaders

Clayton Christensen

Going Beyond Shift of Players 2

© 2014 Koji Mitani All rights reserved 16

2012

Forget, borrow and learn

Vijay Govindarajan

2005

Future in BOP Delegate!

Shift Players!

© 2014 Koji Mitani All rights reserved 17

2011 Eric Ries

2005

Lean Startup with MVP =Minimum Viable Product

Steve Blanc

Customer Development with Pivoting

General Strategy vs. Innovation

© 2014 Koji Mitani All rights reserved 18

No Value B

A Impossible

L H

L

H Va

lueA

ValueB

I Innovation

High Failure Rate is Inevitable

Innovation of Life

19

出所:http://homepages.wmich.edu/~korista/web-images/whopper.jpg

Cambrian Explosion Dinosaurs Extinction

Homo Sapiens

© 2014 Koji Mitani All rights reserved

Neanderthal Hom

o sapiens

Why ONLY Homo Sapiens Survived?

© 2014 Koji Mitani All rights reserved 20

Social Individual ≫

Social Individual <

We are Descended from Innovators!

My Educational Activities

© 2014 Koji Mitani All rights reserved

40~

30

21

My Educational Activities

© 2014 Koji Mitani All rights reserved

40~

30

20

Univ.

High

Jr. H

Ele.

Nur.

22

Focus on Children/Parents/Teachers

Conclusion?

© 2014 Koji Mitani All rights reserved 23

What You Remember is Your Conclusion! Future is in Our Children

© 2014 Koji Mitani All rights reserved 24

Books

© 2014 Koji Mitani All rights reserved 25

End of presentation

© 2014 Koji Mitani All rights reserved 26