To learn more about solutions from Kodak:Visit graphics.kodak.com/go/dataprinting

Eastman Kodak Company343 State StreetRochester, NY 14650 USA

© Kodak, 2008. Kodak, Digimaster, NexPress and Versamark are trademarks of Kodak. Subject to technical change without notice.

U.C.001.0508.EN.01 (K-715)

Data Printing Solutions

InkJet Printing Solutions—Continuous Target

Kodak Versamark VL2000 Printing System <5M per month

Kodak Versamark VT3000 Printing System +5M per month

Kodak Versamark VX5000 Plus Printing System +7M per month

Full Color Electrophotographic Solutions—Cut Sheet

Kodak NexPress M700 Digital Color Press 450K per month

Kodak NexPress 2100 Digital Production Color Press 750K per month

Kodak NexPress 2100 Plus Digital Production Color Press 1.6M per month

Kodak NexPress 2500 Digital Production Color Press 1.9M per month

Kodak NexPress S3000 Digital Production Color Press 2.2M per month

Production Black and White—Cut Sheet

Kodak Digimaster 9110 Digital Production System 2M per month

Kodak Digimaster EX110 Digital Production System 3.6M per month

Kodak Digimaster EX125 Digital Production System 4.25M per month

Kodak Digimaster EX138 Digital Production System 4.5M per month

Kodak Digimaster EX150 Digital Production System 5M per month

Data Printing Solutions

Create a more valuable transaction communication

48446_KGCG_DataPrintingBro.indd 1-3 5/8/08 4:29:27 PM

Lindon Electric Company PO Box 123 Anytown, USA 12345

SUMMARY OF CHARGES

Amount of previous bill

$121.12Payments as of 4/1/07

$121.12Previous balance

$ 00.00

New charges

Electric Cost

$103.00

AMOUNT DUE UPON RECEIPT$103.00Billing Date: 5/7/07 Billing Period: 4/1/07 - 4/30/07 Due Date: 5/21/07

ACCOUNT INFORMATION

ACCOUNT NUMBER

METER NUMBER123-45-678900-01

987656CUSTOMER

Next meter reading on or aboutJane Customer123 Maple Avenue Anytown, USA 12345

5/31/07

Send payments to: Lindon Electric CompanyPO Box 123Anytown, USA 12345

Make check payable to: Lindon Electric CompanyBe sure to write your account number on your check.Questions about your bill? Call us at (888) 123-4567

For outages or emergencies call(888) 987-6543

Lindon Electric Company

Customer Servicecustomerservice@lec.com1 (888) 123-4567

Lindon Electric Company PO Box 123 Anytown, USA 12345

Please detach this portion and return with payment.

AMOUNT DUE $103.00DUE DATE 5/21/07

Mail Payment to:

Account Number: 123-45-678900-01

Amount Enclosed

May 2007 Community Events: Park Hills Neighborhood

Charity Run to benefit Smith Children’s HospitalWhen: Saturday, May 19, 10amWhere: Begins at Park Hills High School Memorial Day Parade

When: Monday, May 28, 12 noonWhere: Main Street between Center Street and Elm Avenue

Customer:Jane Customer123 Maple Avenue Anytown, USA 12345

Lindon Electric Company

YOUR KWH USAGE HISTORY FOR THE LAST YEAR USAGE COMPARISON

APRIL 2006 APRIL 2007

Average Kwh use per day Average Kwh use per day

37.5 30

Electricity used Electricity used

1125 900

Average temperature Average temperature

41˚ 44˚0

250

500

750

1000

1250

AMFJDNOSAJJMA2007

2006

Please detach this portion and return with payment.

Lindon Electric Company

PO Box 123 Anytown, USA 12345

Customer Servicecustomerservice@lec.com

1 (888) 123-4567

EnergizeThe Baldwin’s Summer Collection is at your Park Hills store!

your Wardrobe!Warm weather is just around the corner...

Jane,

Lindon Electric Company

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Activity Statement01 January 2008 - 30 March 2008

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www.altarewards.cc555 Chaussée de Waterloo5555 Waterloo - BelgiqueT: +55 5 555 55 55

Christie KempAlta Vista Travel

Lobby Lounge

Complimentarycocktails

FOR

DEM

ON

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ION

PU

RPO

SES

ON

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� � �

FOR DEMONSTRATIONPURPOSES ONLY

Massage:2 hours for

$130

• • • • Lounge Spa

FOR DEMONSTRATION PURPOSES ONLY

Children under 12 eat for FREE

Member Number A-1537-2551 AltaReward Balance 22.500 pointsMember Status GOLD

Activity Statement01 January 2008 - 30 March 2008

The summer season is now in full swing and we haveput together some vacation packages which will allowyou to make the most of the season and save money onsome amazing destinations at the same time. We inviteyou to marvel in spectacular Italy, and enjoy 10% off at Club Leisure Resorts, a five-star facility located at thebeautiful Venice Hills Resort and Spa.This year celebrate our 35th birthday with us with some

exciting tour promotions in Venice. Enjoy a relaxingmassage using the attached coupon below. It is just ourway of saying “Thanks” for being a loyal customer.Alta Vista Travel would like to thank you for your business and remind you of our price match guarantee,

whereby if you can find a competitor’s price that beatsours we’ll match it, and provide you with a $100 traveltoken towards your next holiday.

Mrs. Elsie Glossner669 Spruce St.San Diego, CA 92102USA

Activity SummaryMrs. Glossner,01 January

Travel Tickets Bonus200 points16 January

Early Enrollment Program400 points20 February

Holiday Cinema Purchase150 points20 February

Air Travel (Vancouver)950 points01 March

Open Resort (Premium)200 points02 March

Open Buffet (Premium)50 points03 March

Open Extended Pay Plan(Premium)250 points

22 MarchAir Travel (France)600 points

2

Note 1: A limited number of air miles may accumulate in any one statement period.

1

1

Note 2: These points are subject to Terms and Conditions of membership. See your

Membership Guide for additional information.

Why talk to Kodak for your data center needs? Kodak subject matter experts and industry marketing specialists have been helping to change the way data centers approach their print needs for the last decade. Today we have years of experience working with the largest printers in the world, and we can use that experience to create the most efficient solution for your current needs and to position for your needs in coming years. AFP, Metacode, PCL, PostScript and PDF are all spoken here!

There are many print providers with targeted print devices, but Kodak has the experience at every speed range and using every print technology, so we can guide you to the best solutions in black and white and in color.

Inside the data center Data center printing environments typically support billing and statement operations and similar environments where the output is generated as the result of a business interaction. We call these interactions transactions, and that is where we get the term transaction printing. The nature of these transactions is that they document a business event, therefore they must be secure, auditable, and they must be printed and delivered to the recipient in a timely manner.

Traditional data center printing uses print file formats that are different from those used by commercial printers. The formatting programs and applications are also different because their focus is on moving transaction data from a billing application to a printed statement in the most efficient manner. The big change in data center printing in the last decade has been the ability to substantially improve the image quality and information design to provide a better experience for the recipient. Another big change is in rethinking the purpose of the transaction document. By adding key marketing messages that tie in to current marketing campaigns, it is possible to make the transaction document do twice the work for the same postage cost.

Rethinking the transaction documentKodak works with some of the largest transaction printers in the world to promote the use of bills and statements as a key part of the overall customer communication strategy. We sometimes call this TransPromo communication, merging the idea of transaction communication with the promotional aspects of direct mail and other campaigns. But it is really much more. The idea behind TransPromo communication is to use what you know about your current

customers, and what you can find out about them by adding information from other sources, to speak more personally to those customers.

For example, if you produce billing statements, your view of your customer is usually limited to that one relationship. Based on that information it may be hard to know what other services you have that might interest that customer. If you can acquire basic demographic data about people who live in similar postal codes, you can draw a bigger picture of your existing customer and engage in a deeper conversation. It is not invasive and it does not violate privacy restrictions.

The next generation data centerWhether your needs are for basic transaction printing or you are interested in moving to the next level of customer communication, Kodak has solutions. The basics are covered with our cut sheet Kodak Digimaster Digital Production Systems, continuous Kodak Versamark Printers, and the supporting software that allows us to integrate into your existing workflow with some of the most reliable solutions in the industry.

If you are ready to step into color, we have those solutions well identified with our cut sheet Kodak NexPress Digital Production Color Presses and continuous Kodak Versamark Printers. For many, the first step is to look at the current printing and identify how much preprinted stock is used. Significant savings are seen by Kodak customers who replace all of that preprinted stock with a white paper solution that includes one of our full color printers and a new workflow. Adding the digital color form during the printing process frees up the concern of loading incorrect stock, eliminates stock change time and warehousing costs, and adds tremendous flexibility for scheduling. For your customer, the next step can be to add more flexibility to the look of the invoice, perhaps even adopting TransPromo techniques to drive some additional revenue.

The data center and transaction printing markets are served by both inplant and print for pay/service providers. The requirements in this environment extend beyond printing, and encompass the entire workflow, data and physical plant security, fitness for mailing, and deliverability. To meet the needs of this diverse group, Kodak delivers best-in-class solutions in every speed range, meeting every requirement from cut-sheet black-and-white printing, to the highest speed continuous printing in monochrome and color.

48446_KGCG_DataPrintingBro.indd 4-6 5/8/08 4:29:34 PM