Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 1

Jose Octavio ReyesPresident, Latin America Group

CAGNY 2010

A Growing World of Refreshment in Latin America

Forward-Looking Statements

2

This report contains information that may constitute “forward-looking statements.”

Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,”

“project,” “will” and similar expressions identify forward-looking statements,

which generally are not historical in nature. All statements that address operating

performance, events or developments that we expect or anticipate will occur in the

future — including statements relating to volume growth, share of sales and

earnings per share growth, and statements expressing general views about future

operating results — are forward-looking statements. Management believes that

these forward-looking statements are reasonable as and when made. However,

caution should be taken not to place undue reliance on any such forward-looking

statements because such statements speak only as of the date when made. Our

Company undertakes no obligation to publicly update or revise any forward-looking

statements, whether as a result of new information, future events or otherwise,

except as required by law. In addition, forward-looking statements are subject to

certain risks and uncertainties that could cause actual results to differ materially

from our Company’s historical experience and our present expectations or

projections. These risks and uncertainties include, but are not limited to, those

described in Part II, “Item 1A. Risk Factors” and elsewhere in this report and in our

Annual Report on Form 10-K for the year ended December 31, 2008, and those

described from time to time in our future reports filed with the Securities and

Exchange Commission.

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 2

Coca-Cola Latin America

•Facts and Highlights

•Myths and Misconceptions

•The Opportunity Ahead

3

Facts and Highlights

• 571 MM Inhabitants, 40% Under Age 21

• 39 Countries, 7 Official Languages

• NARTD Industry of 14 Billion

Unit Cases in 2009

• Coca-Cola Has Over 150 Active

Brands and 800 Products

• Managing One of the Most

Intricate Packaging Portfolios

4 Note: NARTD Industry Size excludes Bulk Water and Milk

Source: Population UN

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 3

Four Dynamic Business Units

5

Colombia Central America

Venezuela Caribbean

Ecuador

Mexico44% of LAG volume

+6% vs PY

Brazil24% of LAG Volume

+4% vs PYLatin Center14% of LAG Volume

+12% vs PY

South Latin18% of LAG Volume

+4% vs PY

Argentina Bolivia

Chile Paraguay

Peru Uruguay

Source: Real Latin America GDP Growth from Business Monitor International, January 2010

Latin

America

GDP

KO Volume

Growth

2008 +4.1% +8%

2009 -2.3%(e) +6%

Strong Performance in

All Economic Times

2009 Volume Growth

Consistent, Quality Growth Year After Year

6

-

1,000

2,000

3,000

4,000

5,000

6,000

7,000

8,000

1999 2006 2009

Latin America Group

Total Volume

Note: Equivalent growth in terms of countries based on volume in base year

Last Three Years

+ 1.4 B Unit Cases

Last Ten Years

+ 2.8 B Unit Cases

Adding

Another

Brazil

Adding

Another

Brazil

+ Mexico

+ Peru

MMUC

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 4

Outperforming the Industry

7Note: Growth based on volumes in Key Countries(Mexico, Brazil, Argentina, Chile and Colombia)

31% 32%

45%

52%

68%

2% 3%

9%

28%

36%

9%

Sparkling Packaged Water Sports Drinks Energy Drinks RTD Tea Juice & Juice Drinks

4%

KO vs. Industry GrowthCAGR 2006-2009

KO / Industry

8

Winning Against All Myths and Misconceptions

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 5

99

MYTH #1

We Have Heard This Story Before. . .

10

100

120

140

160

180

200

220

240

260

1999 2002 2006 2009

Total Latin America Group8oz Bottles / Year

Adding

169 MM

Unit Cases

Every Year

KO Sparkling Per Capita

Consumption

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 6

. . .Yet Our Share Keeps Growing, Year After Year

11Note: Volume and Value Share Data FY2009. Includes Mexico, Brazil, Argentina, Chile and

Colombia. Value Share calculated using Year-Average Exchange Rates for 2009

Source: Nielsen

Latin America Sparkling Beverages

VALUE SHARE

68%+ 2 pts vs 2006

VOLUME SHARE

62%+ 2 pts vs 2006

Consumers Prefer Our Brands

12

Favorite Brand

Coca-Cola vs.

Nearest NARTD Competitor

Mexico

9X

Brazil

7X

Argentina

7X

Chile

14X

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 7

Sparkling Beverage Commercials

13

“Secretos”

“Happy Kingdom”

“Cielo”

“Big Splash”

14

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 8

Still Beverage Growth Drives Incremental Volume

15

116

1,242

1999 2009

KO Stills VolumeMM Unit Cases

61%KO Incremental Volume

From Stills - 2009

Our Winning Still Portfolio

1616

Water

Juice & Juice Drinks

Sports Drinks

Energy Drinks

Ready to Drink Tea & Coffee

FlavoredWater Active Lifestyle Other Categories

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 9

17

Winning Across Categories

Still Beverage Commercials

18

“Detalles” “Farola”

“Epika”

“Hugo” “Cepita”

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 10

19

A System Like No Other

20

4.3 Million

Customers64 Bottling

Partners450+ Million

Servings Every Day

Note: 64 Bottling Partners excludes JDV, IEQSA, Leao, Suco Valle

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 11

Superb Execution Capabilities

21

Available AffordableVisible

22

Growing Our Opportunities Together

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 12

Investing in Our Business and Ahead of Demand

23

-

0.5

1.0

1.5

2005 2008

InvestmentUS$B Currency Neutral

Capex DME

+29%

CAGR

System Investments for the

Next 5 Years

• $5B in Mexico

• $6B in Brazil

Note: Includes Coca-Cola FEMSA, Coca-Cola Andina, Embotelladoras ARCA

and Grupo Continental

Source: Public Bottlers Annual Reports (2009 data unavailable at time of presentation)

24

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 13

Winning in a Highly Competitive Arena with All Global and Local Players

25

26

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 14

A Highly Relevant Traditional Channel . . .

Over 2 Million Traditional Customers

27

Since 1997

Since 1991

Since 1975

Since 1992

. . . Yet Major Retailers Have Arrived!

28 Source: Retailers Annual Reports, New Stores Growth: RetailNet Group

Presence of Large Retailers is Growing

New StoresCAGR 2005-2009

+7%

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 15

How Relevant is Latin America for Walmart?

29Sources: Figures shown for 2009 Share of Retail Sales are estimates; # Outlets as of 12/31/09 from walmartstores.com; Share from RetailNet Group, within Modern Trade; Formats from RetailNet Group and walmartstores.com

Over 2,700 Outlets

Nine Countries &

Counting . . .

• Mexico• Brazil• Chile • Costa Rica • Guatemala • El Salvador • Nicaragua • Honduras • Argentina

Multiple Formats

• Hypermarket• Supercenter• Discount Grocery• Cash & Carry• Convenience• Membership Club• Wholesale• Soft Discount• Restaurant• Bank• Apparel

2009 Share of

Retail Sales

Latin America 20%

USA 18%

Winning Against All Myths and Misconceptions

30

Sparkling Beverages

Have Yet to Peak

Latin America’s Growth

IS Balanced Between Still

and Sparkling

Our System IS Working Well

LARGE RETAILERS Have Arrived

There IS Competition

Wall Street TimesFRIDAY, FEBRUARY 19, 2010 $2.00VOL. CCLV, NO. 337

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 16

31

The Opportunity Ahead

Emerging Socioeconomic Dynamics

32

Middle Class Growth

+15 MillionYouth Population

227 MillionGDP Growth

+3.9%

Source: Population UN, GDP Euromonitor

By 2013 Latin America Will See . . .

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 17

Latin America Group179 Per Capita

World44 Per Capita

Mexico396 Per Capita

Per Capita Growth Opportunity

Coca-Cola Trademark

Per Capita Consumption 2009

3333

Great Innovation Opportunities

34

vitaminwater

Fanta Pure

Illy Issimo

Pulpy

Plant Bottle

Fuze Minute Maid

Pulpy Super

Milky

Odwalla

BlakOn Premise Coffee

Fruitopia Juice Concentrate

Hugo Value Added Dairy

Valle FrutFruit Still Drink

34

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 18

35

The Size of the Prize

Forecasting Vibrant NARTD Growth

9%

8%

7%

NARTD

Alcoholic Bevs

Packaged Foods

Consumer SpendEstimated CAGR 2010-2013

Source: Euromonitor, Nominal Values, Excluding Venezuela

Note: Opportunity based on 2009 NARTD Industry Size and current KO Volume

7.7 B

Unit Case

Opportunity

14 B Unit Case Industry

36

Winning Together, In A Growing World Of

Refreshment

Jose Octavio Reyes

President, Latin America Group

CAGNY 2010 19

Jose Octavio ReyesPresident, Latin America Group

CAGNY 2010

A Growing World of Refreshment in Latin America