knowledge cities - profiling cities and desitnations as intellctual capitals
TRANSCRIPT
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Session code:
53rd ICCA Congress
Intellectual Capital: Theory and Practice, and its impact on destination competitiveness
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Günter Koch, Prof. DI President of the Humboldt Cosmos Multiversity, Tenerife, Spain,
and Co-Founder of the New Club of Paris www.execupery.com
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IT’s time for upgrading in the knowledge society
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Why Intellectual Capital became so important:
- Number of problems („Grand Challenges“) is growing
- Problems are „bigger“ than in former times (e.g. finances)
- Complexity is increasing without that we have methods /tools to master it
- Underlying paradigms are changing fast
Relevance of IC in radical change agendas
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One big challenge: the inversion of the age pyramid
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Radical Change in Employment
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Exasperating me in a 1st instance: Elling Hamso’s reaction on my draft presentation
“…I think of destinations having something more to offer to congresses than just tourist attractions and nice venues. The recent 'Germany Expertise' report from GCB is an example of this. It works both ways, congress delegates may gain from meeting local expertise, see facilities, learn how they have become successful, etc. and the local expertise is enhanced by meeting delegate experts in the field…” Experience with Tallinn, some years ago: “…I suggested they branded themselves as 'The Connected Destination' instead and target the IT sector, but my idea fell on stony ground…”
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The people of Tallinn must have kept this advice in mind
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Ideas seem to coincide: Austria’s Ex Vice-Chancellor asks for more sex appeal in Intellectual Capital projects
Elling Hamso interviewing Martin Sirk on the session on “The sex-appeal of the brain”: how ICCA sees the shift in how destinations change their marketing towards a more intellectual way. Paving the way for meeting architectures? “…Martin Sirk has an excellent metaphor called 'empty box marketing' and the intellectual capital of destinations is used to fill the box with unique value for the customer…”
Erhard Busek (left), former Vice Chancellor of Austria, at an Intellectual Capital Event in Salzburg requires that we need „dancing stars“ in Intellectual Capital
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Outline of a “traditional” destination guide
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Smart Cities as Destinations ?
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A show case for IC of a destination: Shenzhen
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Intellectual Capital is taking over
Anteil immaterieller Vermögenswerte am Marktwert S&P 500
20%32%68%83%
80%68%17% 32%
0%
25%
50%
75%
100%
1975 1985 1995 2005
Intangible Assets
Tangible Assets
Quelle: Ocean Torno
Share of immaterial value of the market value of S&P 500 enterprises
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The new employment economy
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Plead for replacing GDP based econometrics
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A new economy expressed in old terminology?
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Knowledge as a subject of investment
On July 31, 2013 the U.S. Bureau of Economic Analysis rewrites history on a grand scale by restating the size and composition of the gross domestic product (GDP), all the way back to the first year it was recorded, 1929. The biggest change will be the reclassification … of research and development. R&D will no longer be treated as a mere expense, like the electricity bill or food for the company cafeteria. It will be categorized on the government’s books as an investment…
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Dimensions of Intellectual Capital
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A light definition of Intellectul Capital
Intangible Asset Components Intellectual Capital Assets
Monetary Physical Relational Structural / Organ’l Human Cash Investments Receivables/Debtors Payables/Creditors
Credit Rating/s Undrawn Facilities Borrowing Capacity
(relative to like companies – based on character)
Borrowing Covenant Slack
Receivables and Accruals Certainty
Quality of Earnings Balance Sheet Strength
Property Plant Equipment Inventory - Finished Goods WIP Parts/Raw Materials
Plant Flexibility Plant Modernity Infrastructure
Surrounding Plant/s Stranded Assets? Tradability” of
Facilities? Access Rights Plant Regard (“Can
Do”; “Will Do”) Inventory Good, Obsolete,
Redundant)
Customer Contracts Formal Alliances
(JVs, Supply Agreements)
Customer Loyalty Behavioral Attitudinal Quality of Supply
Contracts Right to Tender”; Right to
Compete”; “Right to Design”
Strength of Stakeholder Support (including Opinion Leaders)
Networks Regulatory Imposts
Systems Formalized Processes Codified Knowledge Patents Brands Impressi Structural
Appropriateness Informal Processes Organizational
Reputation Brand Meaning
(Strength; Stature) Productivity of R&D
Process Quality of Corporate Governance Know How” Tacit Knowledge
Acknowledged Skill Sets Experience Employee Loyalty
Top Management Quality Top Management
Experience Ability to Execute on
Strategy Capabilities Problem Solving Ability Employee Loyalty - Behavioral Attitudinal Personnel Reputation
Tang
ible
Ass
ets
In
tang
ible
Ass
ets
Traditional Accounting Assets
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The case triggering my engagement in IC / KM
Mission: Turning around a large R&D organisation
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The reference model for IC analysis
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Intellectual Capital ?
… in this start-up company ?
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E.g. structural capital
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What is IC analysis / reporting good for?
Result from an IC analysis: The IC Report -> Strategic KM Plan
The very first IC report of a university in 2002, serving as the model case
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University as a knowledge institution
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Shift in values needs shift in (company) modelling
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Expanding IC Reporting to nations and regions
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Hot Spots in the Knowledge Economy
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Most Admired Knowledge Cities AWARD (MAKCi)
The evaluation model applied to knowledge city candidates © World Capital Institute, Monterrey, Mexico
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Knowledge Cities Candidates for the MAKCi Award
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Destinations in emerging counntries (PwC study)
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Criteria for “measuring” intangibles of locations
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Tentative Ranking after the different criteria dimensions
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Military Intelligence
University & Education
Art & Culture
Telecom & IT
Tourism & Leisure Administration & Government
Cities as
symbols:
Moroccan Towns
of Knowledge
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IC / Knowledge Reports for Nations / Regions
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Amongst those having created key œvres in Vienna Coffee Houses, some even changing the world, were (also doubtful ) persons such as
• Theodor Herzl • Leo Trotzki • Wladimir Iljitsch Lenin •Josif Stalin & Adolf Hitler • Franz Kafka • Robert Musil …
The Vienna Coffee House is a true stem cell for creating new ideas, concepts, poems, literature, political declarations, etc … It is an incubator within an ethnic and cultural melting pot.
Hot spots: Coffee Houses as intellectual incubators
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Coffee Houses are incubators - everywhere
Britain’s first coffee shop opened in Oxford in 1650. Two years later Pasqua Rosee brought the new drink to London. In 1688, Edward Lloyd’s coffee house on Tower Street earned a reputation as the place to go for marine insurance. In 1698, the owner of Jonathan’s coffee house in Exchange Alley began to issue a list of stock and commodity prices called “The Course of the Exchange and other things”: so starting of the London Stock Exchange.
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References : „Aalto University‘s Campus for societal Innovation“
(ACSI) or the Tenerife based
Humboldt Cosmos Multiversity
The university of the future
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Micro-Universities everywhere
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Knowledge Regions / Places
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A Think Tank devoted to knowledge economy
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The New Club of Paris
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The Club’ core team in 2011
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Publications series of members of The New Club of Paris
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One key service of the NCP: Setting the agenda for the knowledge society
• Round Table = an „Advisory Product“ of The New Club of Paris
• was established in 2006 in Helsinki for Finland under the auspices and participation of Finland‘s Prime Minister Matti Vanhanen, the Finish Parliament & designed by NCP‘s Finnish Board Member Pirjo Stahle.
• Concept: Combine the self view of a nation with an external view in order to identify the potential for becoming a „knowledge nation“
• The Austrian Round Table session deliberately took place in the Austrian Parliament under the auspices of its President → Birthday event for „Knowledge Politics“ in Austria
• Has been followed by a public conference „Agenda Knowledge“, declared to be the 1st Conference on Knowledge Politics ever
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Aspects of the Knowledge Universe
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Pioneering „Knowledge Politics“ for Austria: a long way…
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Some countries follow NCP’s approach
Austria Finland Malaysia
Morocco (Serbia) (Romania)
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Romania: a double tiers approach - universities & regions
<published>
<To be published in 2015> +
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Current project: profiling the Kosice-region in Slovakia
…
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What I learned by Eling Hamso’s intervention: Question is on new meeting & convention architectures
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The end – let’s keep in touch !
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