knowing your googleness. improving your google ranking is called… search engine optimization (seo)
TRANSCRIPT
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Knowing Your Googleness
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Improving your Google ranking is called…
Search Engine Optimization (SEO)
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How is your rank determined
No one knows…
PR(U) = (1-d) + d * sumV(PR(V)/N(V))
*V=someone else’s link to you…
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Someone’s link to you is like a vote of confidence telling others your cool!
So, LINK! GET LINKED! LINK, LINK, LINK!
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So, what to do?
Start by using Google Toolbar and Google Analytics
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Being Out There Counts!Boosting Backlinking
• Be part of your community
• Participate• Publish articles• Join online forums• Submit to search
engines• Write a newsletter• Blog and link often
• Write on others blogs and link back
• Tweet and insert links• Use Facebook• Offer RSS• Get noticed and get
linked• Give away content
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Your Webpage and You
Technical things
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What would you search for to find your site?
What key words would you use?
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Some Key Ideas
• Single subject pages• Consistent tagging• Strong first 200 words –
key word density• Name every page• Develop a sitemap
• Alt tag your images• Heading section should
include meta tags• Use spell check• Update often• Make your site useful
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Linking key ideas
• Link, link, link (to and from)• Use inside linking• Crosslink• Include outbound links to high quality sites
(NASA.gov)• Update often (news feeds, blog links, add
content)
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Alternatives
Consider Google Adwords
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Resources
• http://www.ssw.com.au/ssw/standards/rules/rulestobettergooglerankings.aspx
• http://www.thesitewizard.com/archive/google.shtml
• http://web.archive.org/web/20040721055917/http://www7.scu.edu.au/programme/fullpaeers/1921/com1921.htm
• http://stason.org/articles/money/seo/google/12_things_to_do_to_improve_your_site_google_page_rank.html
• http://www.googleguide.com/improving_pagerank.html
• http://wolfram.org/writing/howto/3.html
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